Muse Capital
Muse Capital is an early-stage venture capital firm headquartered in Santa Monica that concentrates on consumer technology opportunities in underserved markets. It backs platforms, products, and services across the future of care, living, and play, with emphasis on women's health, childcare, wellness, sustainability, entertainment, gaming, and web3. The firm is female-led and relies on the partners' 25+ years of experience in sourcing and executing business development, accelerating and operating ventures in both private and public sectors, and leveraging a global network of decision makers across Fortune 500 companies, entertainment and sports organizations, investors, and technology entrepreneurs. Muse Capital supports category-defining startups at the intersection of consumer needs and innovative business models, assisting with go-to-market strategies, commercialization, and scaling. Since its founding in 2016, it has built a portfolio of more than 50 companies, reflecting a focus on overlooked opportunities and a collaborative approach with entrepreneurs.
Top Stages
46 past transactions
Conceivable Life Sciences
Series A in 2025
Conceivable Life Sciences is developing an AI-powered automated IVF lab to increase accessibility to in vitro fertilization.
Midi Health
Series B in 2024
Midi Health is a virtual care clinic specializing in women's health. It offers personalized treatment protocols for depression, gynecological cancer, and menstrual issues, delivered by clinicians trained in female midlife health. The platform leverages at-home labs, prescription medications, supplements, and lifestyle coaching to provide comprehensive care.
Beekeeper's Naturals
Series C in 2023
Beekeeper's Naturals is a Canadian health product company that develops and sells natural products derived from beehives and plant-based adaptogens. The product range includes throat spray, brain fuel, honey, cough syrup, and other remedies intended to support immune health, energy, and brain function. The company emphasizes simple, clean formulations and high-quality hive products, and is headquartered in Toronto, Ontario.
Eli
Seed Round in 2023
Eli is a company focused on empowering women to manage their health by providing insights into their hormone profiles. It has developed an at-home device that monitors hormones using saliva samples, allowing for daily tracking of hormonal changes. Alongside the device, Eli offers an app that delivers personalized insights based on the collected data. The primary aim of Eli is to offer women a reliable and effective means to take charge of their fertility and contraception choices, thereby enhancing their overall health and well-being.
Midi Health
Seed Round in 2022
Midi Health is a virtual care clinic specializing in women's health. It offers personalized treatment protocols for depression, gynecological cancer, and menstrual issues, delivered by clinicians trained in female midlife health. The platform leverages at-home labs, prescription medications, supplements, and lifestyle coaching to provide comprehensive care.
Cofertility
Seed Round in 2022
Cofertility is a human-centered fertility ecosystem that offers egg donation and egg-freezing services for fertility care and third-party reproduction. The platform connects women who wish to store eggs with families unable to conceive, providing a scalable model for egg donation and enabling free egg freezing when donors donate half of their eggs to another family. By matching candidates with donors, coordinating freezing and donation, Cofertility supports individuals and families throughout the fertility journey and aims to improve access to family-building options.
Finli
Seed Round in 2022
Finli develops software that simplifies payments for family-centric businesses. It offers invoicing, tuition collection, enrollment tracking, and payment-related communication tools. Finli serves daycare centers, preschools, afterschool programs, neighborhood businesses, families, and corporations.
Just Women's Sports
Seed Round in 2022
Just Women's Sports is a sports media platform dedicated to providing comprehensive coverage of women's sports. The company offers a range of content, including exclusive podcasts, newsletters, and highlights, as well as post-interviews with athletes. By focusing on women's games, Just Women's Sports aims to engage sports enthusiasts and promote greater visibility and recognition for female athletes. Through its diverse media offerings, the platform seeks to elevate the conversation around women's sports and foster a dedicated community of fans.
Mahmee
Series A in 2022
Mahmee is an integrated care delivery platform focused on maternal and infant health. It aims to bridge critical gaps in the U.S. healthcare system, which faces high maternity costs and mortality rates, particularly among Black mothers and infants. By providing a digital infrastructure, Mahmee connects patients, independent health professionals, and large healthcare organizations to enhance access to comprehensive prenatal and postpartum care. The platform features a care management system that links health records for mothers and their babies, identifying clinical risks and facilitating collaboration among maternity and infant care practitioners. This enables healthcare providers to share care plans effectively, ensuring coordinated care. Additionally, Mahmee's marketplace allows new and expecting parents to discover community-based perinatal health providers and access care quickly, both in-person and virtually.
Arrow
Series A in 2022
Arrow is a healthcare technology company that ensures precise payments between providers and payers. Formerly named Walnut, Arrow is dedicated to enhancing the speed, accuracy, and transparency of healthcare payments for everyone. The shift to Arrow signifies a renewed focus and an expanded vision for the future of healthcare.
Noula
Pre Seed Round in 2022
Noula is a health technology company specializing in hormonal care. It empowers individuals with personalized insights derived from unique health data, including hormone biomarkers, genetics, nutrition, and lifestyle factors. Noula offers virtual support from clinicians to provide inclusive, whole-person care.
Dogdrop
Venture Round in 2021
Dogdrop operates dog daycare centers in Los Angeles, providing drop-off and pick-up for dogs at flexible times and locations. Founded in 2018 and based in Los Angeles, it combines physical locations for dog recreation and socialization with a direct-to-consumer line of dog care essentials for owners. The facilities are described as intimate, well-designed, and tech-enabled to support training, play, and social interaction. Dogdrop serves dog parents by offering reliable care when owners are busy or traveling, supported by products and services that cater to at-home needs.
Oath Care
Seed Round in 2021
Oath Care is developing an innovative model of group-based, continuous healthcare aimed at improving health outcomes for children. The company has created an online platform that connects medical providers with families, fostering intimate connections and shared experiences among parents. This platform offers a range of support options, including group chat and one-on-one video calls, allowing patients to access both medical and emotional assistance tailored to their individual needs. By prioritizing collaboration and communication, Oath Care seeks to enhance the overall healthcare experience for the next generation.
Artie
Seed Round in 2021
Artie Inc. is a Los Angeles-based company that operates a next-generation mobile gaming platform designed to facilitate the direct sharing and playing of games within social media and video applications. Established in 2018, Artie's platform allows users to access a variety of multiplayer games without the need to download additional applications, thereby enhancing user engagement and accessibility. The platform incorporates features such as voice communication, texting, and camera input, creating an interactive gaming experience that seamlessly integrates with existing social applications. By bypassing traditional app stores, Artie aims to deliver high-quality mobile gaming directly to players, capitalizing on the growing trend of social gaming.
Gohenry
Venture Round in 2020
Gohenry is a UK-based fintech company that provides a pre-paid card and accompanying mobile app, designed to help children aged 6 to 18 learn about money management in a safe, controlled environment. Parents can set up regular pocket money transfers, allocate funds based on completed chores, and monitor spending in real-time. The platform offers parental controls such as setting spending limits, restricting card usage to specific locations, and blocking/unblocking the card instantly. It also includes budgeting tools for children to set savings goals and track spending.
Caribu
Venture Round in 2020
Caribu Inc. is a Miami-based company that specializes in a video calling application designed to enhance long-distance interactions between parents, grandparents, and children. Founded in 2014, the platform enables users to read children's picture books together in an engaging and interactive manner. Features include real-time drawing on books, an audio-only mode for low-bandwidth areas, a story guide pointer for tracking text, and a magnifying tool for small print. The app also includes an in-app bookstore with a diverse selection of hundreds of books available in multiple languages. By combining education and play, Caribu provides a unique communication tool that fosters connections and learning among family members, making it easier for them to bond, even from afar.
Queens Gaming Collective
Seed Round in 2020
Queens Gaming Collective, Inc. is a gaming lifestyle company based in West Hollywood, California, dedicated to empowering women in the gaming community. Founded in 2020, the company focuses on leveling the playing field for female creators, streamers, and competitors by providing access to essential resources, infrastructure, and agent representation. Its services encompass various areas including E-Commerce, merchandise, content creation, multimedia, and brand partnerships. Queens Gaming Collective aims to advance equal representation in gaming by creating opportunities for women and fostering a collaborative environment that enhances their gaming experiences. Through initiatives such as funding for female-driven projects and promoting female-hosted content, the company seeks to support and amplify the voices of women in the gaming culture.
Finli
Seed Round in 2020
Finli develops software that simplifies payments for family-centric businesses. It offers invoicing, tuition collection, enrollment tracking, and payment-related communication tools. Finli serves daycare centers, preschools, afterschool programs, neighborhood businesses, families, and corporations.
Cloud Paper
Seed Round in 2020
Founded in Seattle, Washington in 2019, Cloud Paper manufactures sustainable bamboo-based toilet paper rolls. Sold online, their products aim to reduce deforestation by using no trees or plastic packaging.
Dogdrop
Seed Round in 2020
Dogdrop operates dog daycare centers in Los Angeles, providing drop-off and pick-up for dogs at flexible times and locations. Founded in 2018 and based in Los Angeles, it combines physical locations for dog recreation and socialization with a direct-to-consumer line of dog care essentials for owners. The facilities are described as intimate, well-designed, and tech-enabled to support training, play, and social interaction. Dogdrop serves dog parents by offering reliable care when owners are busy or traveling, supported by products and services that cater to at-home needs.
Betcha
Seed Round in 2020
Betcha is a real money sports gaming application that transforms the experience of predicting game outcomes into an engaging and interactive game. The platform features a straightforward player prop style format, allowing sports enthusiasts to make predictions while incorporating social elements and gamification. This approach provides users with a simple, enjoyable way to potentially win money based on their sports insights, catering to both casual fans and serious bettors alike. By innovating in the sports betting technology space, Betcha aims to enhance the overall experience of sports prediction and betting.
FlickPlay
Pre Seed Round in 2020
FlickPlay is a Los Angeles-based company developing a gamified platform that merges physical and digital worlds. Users can create augmented reality films using NFTs as unlockable assets, fostering social content creation.
Motherly
Series A in 2020
Motherly, Inc. is a digital platform that focuses on supporting millennial mothers throughout their parenting journey, from conception to college. Established in 2015 and based in Menlo Park, California, the company provides a wealth of resources including articles, videos, and guides that cover diverse topics such as parenting advice, wellness tips, and lifestyle content. The platform offers information on various aspects of motherhood, including child-rearing, self-care, home management, beauty, and career coaching. Additionally, Motherly sells a range of products aimed at mothers, including registry essentials and holiday items. The company, formerly known as Motherly Media, Inc., rebranded in March 2018 to better reflect its mission of redefining motherhood and fostering a community-driven lifestyle brand.
Codeverse
Venture Round in 2020
Codeverse is an interactive coding studio and educational technology platform dedicated to teaching children aged 4-12 how to code. It offers a self-guided curriculum with intuitive, kid-friendly programming tools, making learning to code engaging and rewarding.
Ok Play
Seed Round in 2019
Ok Play is a company based in Los Angeles, California, co-founded in 2019 by JJ, Chris, Colleen, Ken, and Travis. It focuses on enhancing family bonding and communication through a mobile application designed for children. The app serves as a learning tool that encourages kids to create their own personalized story adventures, fostering essential qualities such as empathy, kindness, and creativity. By offering themed programs developed by artists, educators, and scientists, Ok Play empowers children to take the lead in their storytelling, while also engaging them in weekly creative challenges. The platform aims to facilitate conversations and connections between parents and children, making everyday interactions more meaningful.
Gloria
Pre Seed Round in 2019
Gloria is a San Francisco-based company that has created a soccer scouting application. This platform allows players to share their videos, facilitating their discovery by scouts and teams. Additionally, Gloria aims to foster a global online community for football fans, enabling them to connect and share their passion for the sport. Through its innovative approach, the company seeks to enhance visibility for aspiring players and strengthen the football community.
Empirical
Seed Round in 2019
Empirical is a company dedicated to the exploration and innovation of flavors, traditions, technologies, and techniques in the beverage industry. By focusing on the maximization of flavor creation, extraction, and precision fermentation, Empirical produces a diverse range of distilled spirits that offer unique tasting experiences. Their product lineup includes an array of wines and unconventional beverages crafted from unusual ingredients such as oysters, roasted chicken skin, smoked juniper, bergamot, and fruit pith. This approach not only redefines traditional beverage production but also fosters dialogue around new flavor profiles, allowing consumers to experience a novel spectrum of flavors in alcoholic drinks.
Mahmee
Seed Round in 2019
Mahmee is an integrated care delivery platform focused on maternal and infant health. It aims to bridge critical gaps in the U.S. healthcare system, which faces high maternity costs and mortality rates, particularly among Black mothers and infants. By providing a digital infrastructure, Mahmee connects patients, independent health professionals, and large healthcare organizations to enhance access to comprehensive prenatal and postpartum care. The platform features a care management system that links health records for mothers and their babies, identifying clinical risks and facilitating collaboration among maternity and infant care practitioners. This enables healthcare providers to share care plans effectively, ensuring coordinated care. Additionally, Mahmee's marketplace allows new and expecting parents to discover community-based perinatal health providers and access care quickly, both in-person and virtually.
Beekeeper's Naturals
Seed Round in 2019
Beekeeper's Naturals is a Canadian health product company that develops and sells natural products derived from beehives and plant-based adaptogens. The product range includes throat spray, brain fuel, honey, cough syrup, and other remedies intended to support immune health, energy, and brain function. The company emphasizes simple, clean formulations and high-quality hive products, and is headquartered in Toronto, Ontario.
SnoutID
Seed Round in 2019
SnoutID is a digital platform that pays veterinary practices in real time. In 48 hours, they can have automated records retrieval processes, touch-free checkins, payment processing, and loan options for their veterinary practice. SnoutID also provides a complete medical history for their patient as well as customized, digitally signed forms. Its mission is to ensure that no pet parent ever has to make a health decision based on the amount of money in their bank account. Snout enables veterinarians to provide high-quality care to all pets.
Artie
Seed Round in 2019
Artie Inc. is a Los Angeles-based company that operates a next-generation mobile gaming platform designed to facilitate the direct sharing and playing of games within social media and video applications. Established in 2018, Artie's platform allows users to access a variety of multiplayer games without the need to download additional applications, thereby enhancing user engagement and accessibility. The platform incorporates features such as voice communication, texting, and camera input, creating an interactive gaming experience that seamlessly integrates with existing social applications. By bypassing traditional app stores, Artie aims to deliver high-quality mobile gaming directly to players, capitalizing on the growing trend of social gaming.
Motherly
Seed Round in 2019
Motherly, Inc. is a digital platform that focuses on supporting millennial mothers throughout their parenting journey, from conception to college. Established in 2015 and based in Menlo Park, California, the company provides a wealth of resources including articles, videos, and guides that cover diverse topics such as parenting advice, wellness tips, and lifestyle content. The platform offers information on various aspects of motherhood, including child-rearing, self-care, home management, beauty, and career coaching. Additionally, Motherly sells a range of products aimed at mothers, including registry essentials and holiday items. The company, formerly known as Motherly Media, Inc., rebranded in March 2018 to better reflect its mission of redefining motherhood and fostering a community-driven lifestyle brand.
Haute Hijab
Seed Round in 2019
Founded in 2010, Haute Hijab is a Chicago-based company specializing in the design and manufacture of hijabs for women. It offers a variety of fabrics and styles, including underscarves with antimicrobial properties and sun protection, and hijab magnets for secure and damage-free wear.
Momentous
Seed Round in 2019
Momentous is a nutritional supplement company specializing in performance products. Founded in 2016 by Matt Wan and Rob Dyrdek, the company offers innovative supplements designed by sports experts, using high-quality ingredients, free from fillers, certified safe, and gluten-free.
Fantasmo.io
Seed Round in 2019
Fantasmo.io, founded in 2014 and headquartered in Venice, California, develops decentralized and open-source software solutions for creating 3D maps and camera-based positioning systems suitable for both indoor and outdoor environments. The company's primary offering, the Camera Positioning Standard, operates without the need for traditional infrastructure such as satellites, beacons, or radios, making it particularly versatile for various applications. Fantasmo's technology is utilized across multiple sectors, including micro mobility, robotics, mobile devices, and automotive industries, enabling advancements in augmented reality and the integration of physical and digital spaces.
Firefly
Seed Round in 2018
Firefly Systems Inc., founded in 2017 and based in San Francisco, California, specializes in street-level digital media through its innovative advertising platform. The company installs digital displays on rideshare vehicles and taxis, creating a unique out-of-home advertising network that leverages location-based technology and first-party data for precise audience targeting. Firefly's system enables the delivery of engaging, full-screen advertisements that are responsive to the surrounding environment, allowing brands to amplify their marketing efforts in real-time. By utilizing 4G and LTE cellular transmission, Firefly connects clients with flexible advertising solutions while providing measurable insights on campaign effectiveness and audience engagement.
FaZe Clan
Seed Round in 2018
FaZe Clan Inc., established in 2010 and headquartered in Los Angeles, operates as an esports and entertainment company. Primarily known for its original content and highly engaged global fanbase of over 215 million across social platforms, FaZe Clan retails online apparel and accessories alongside its core business of competitive gaming tournaments, live streams, video blogs, lifestyle content, and branded partnerships.
Kuona
Seed Round in 2018
Kuona is a technology company that develops AI-driven software for consumer brands and retailers. Its platform optimizes trade promotions, regular pricing, and inventories automatically by tracking competitor prices and providing real-time pricing information.
Pawprint
Seed Round in 2018
Pawprint Inc. is a San Francisco-based company founded in 2014 that offers a mobile application designed for pet owners to manage their pets' medical records. The app provides users with official electronic health records directly from veterinarians at no cost, facilitating the storage and verification of vaccination records. Pawprint's mission is to enhance pet owners' peace of mind by ensuring that their pets' health information is easily accessible and well-organized.
Beautycon
Series A in 2018
Beautycon is a Los Angeles-based company established in 2013, operating as a global community for content creators, celebrities, fans, and brands in the fashion, beauty, and lifestyle sectors. It challenges traditional beauty standards and promotes self-expression through makeup. Beautycon connects these communities through various platforms: Beautycon Festivals, which are marquis events where fans meet online influencers and learn about trends; Beautycon Box, a subscription service delivering beauty and lifestyle products; and Beautycon Digital, an online content portal. Additionally, Beautycon sells accessories and apparel.
Catalyte
Series A in 2017
Catalyte discovers high-potential talent using AI, develops them through paid apprenticeships, and deploys them directly into client organizations. This approach boosts productivity, quality, and diversity in its clients' workforces.
Mayweather Boxing & Fitness
Venture Round in 2017
Mayweather Boxing & Fitness is a franchise that offers a unique group fitness experience inspired by Floyd Mayweather's extensive boxing career. The company focuses on providing an authentic training environment that allows participants to learn from Mayweather's techniques while working towards their fitness goals. Each gym combines immersive training with advanced technology, including a dedicated training application that helps customers develop personalized workout plans. This approach enables individuals to achieve their fitness objectives in a high-intensity setting. Mayweather Boxing & Fitness fosters a supportive community, encouraging members to build strength, confidence, and resilience in both fitness and life challenges.
LeafLink
Seed Round in 2017
LeafLink operates a wholesale management platform designed to connect cannabis brands and retailers, facilitating streamlined ordering processes, simplified communication, and reduced administrative tasks. The company's platform offers tools for driving brand awareness, boosting sales, tracking orders, engaging with customers, and managing logistics partners. LeafLink serves over 1,200 brands and 3,500 retailers across 22 territories in the US and Canada. Founded in 2015 and headquartered in New York, LeafLink also maintains offices in Los Angeles, San Francisco, Denver, Austin, and Toronto.
Mayvenn
Convertible Note in 2017
Founded in 2013, Mayvenn empowers hair stylists by providing tools to sell hair extensions directly to clients without the need for upfront costs or inventory. With a nationwide network of over 50,000 stylists and hundreds of thousands of customers, Mayvenn has transformed salon retail.
MessageYes (formerly ReplyYes)
Series A in 2016
MessageYes' mission is to help people effortlessly discover and purchase items they love using their mobile phones. MessageYes is the first platform to offer frictionless e-commerce over mobile messaging for brands looking to engage and transact directly with their customers. Leveraging artificial intelligence (AI), human-assisted AI, and integrated payments, the MessageYes platform learns from customer feedback to make the experience serendipitous to each person and brand. Message recipients simply reply "Yes" to instantly buy from their mobile phones.
Clarity Money
Series A in 2016
Clarity Money, Inc. is a financial technology company based in New York, founded in 2016. The company has developed an artificial intelligence-powered application that assists individuals in managing their personal finances. The Clarity Money app offers users tools to analyze their spending, lower bills, cancel unnecessary subscriptions, transfer funds, and establish savings accounts. It also provides insights into credit scores and promotes greater transparency in financial management. By leveraging advanced data science and AI, Clarity Money aims to empower consumers to make informed financial decisions and optimize their financial well-being. In April 2018, Clarity Money became a subsidiary of Goldman Sachs Bank USA.
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