Muse Capital is a venture capital fund based in Beverly Hills, California, founded in 2016. The firm specializes in seed-stage investments, primarily focusing on consumer-facing sectors, including technology, entertainment, hospitality, and sports. By serving as a bridge between Silicon Valley, the corporate brand world, and the entertainment industry, Muse Capital aims to create significant value for its portfolio companies. The firm emphasizes active partnership-based business development, providing not only financial investment but also strategic support. Notable investments include companies such as Clarity Money, Mayvenn, Beautycon, Firefly, and Haute Hijab.
Conceivable Life Sciences is focused on revolutionizing in vitro fertilization (IVF) by developing the first fully automated IVF laboratory. The company employs advanced technologies, including single-cell robotics, to streamline the IVF process, making it more efficient and accessible to individuals and couples aspiring to become parents. By automating key aspects of IVF, Conceivable Life Sciences aims to democratize access to these reproductive technologies, ultimately helping more people fulfill their dreams of parenthood.
Midi Health
Series B in 2024
Midi Health is a virtual care clinic dedicated to addressing the health needs of women, particularly during menopause and related conditions. The clinic specializes in treating issues such as depression, gynecological cancer, and menstrual problems through a clinical platform that delivers personalized care protocols. These protocols are administered by clinicians who are trained in female midlife health. Midi Health enhances its services by utilizing specialized at-home labs, providing prescription medications, supplements, and lifestyle coaching. This comprehensive approach aims to empower women to manage the challenges they face during critical stages of their lives and careers.
Beekeeper's Naturals
Series C in 2023
Beekeeper's Naturals Inc. is a natural health product company based in Toronto, Canada, specializing in health products derived from beehives. Founded in 2014, the company focuses on providing high-quality superfoods and remedies, including throat spray, brain fuel, honey, and cough syrup. These products are designed to address a range of modern health issues such as brain fog, chronic stress, poor sleep, and throat discomfort. By offering plant-based adaptogens and clean alternatives, Beekeeper's Naturals aims to reinvent the traditional medicine cabinet and promote holistic health solutions.
Eli
Seed Round in 2023
Eli is a company focused on empowering women to manage their health by providing insights into their hormone profiles. It has developed an at-home device that monitors hormones using saliva samples, allowing for daily tracking of hormonal changes. Alongside the device, Eli offers an app that delivers personalized insights based on the collected data. The primary aim of Eli is to offer women a reliable and effective means to take charge of their fertility and contraception choices, thereby enhancing their overall health and well-being.
Midi Health
Seed Round in 2022
Midi Health is a virtual care clinic dedicated to addressing the health needs of women, particularly during menopause and related conditions. The clinic specializes in treating issues such as depression, gynecological cancer, and menstrual problems through a clinical platform that delivers personalized care protocols. These protocols are administered by clinicians who are trained in female midlife health. Midi Health enhances its services by utilizing specialized at-home labs, providing prescription medications, supplements, and lifestyle coaching. This comprehensive approach aims to empower women to manage the challenges they face during critical stages of their lives and careers.
Cofertility
Seed Round in 2022
Cofertility is a fertility-focused organization that offers a comprehensive ecosystem to support individuals and families throughout their fertility journeys. The company specializes in egg donation and egg-freezing services, facilitating connections between egg donors and recipients. Cofertility allows women to freeze their eggs at no cost when they donate half of their eggs to another family, making fertility services more accessible. By prioritizing a human-centered approach, Cofertility aims to simplify the processes involved in third-party reproduction and fertility care, ensuring users receive the necessary support to pursue their family-building goals.
Finli
Seed Round in 2022
Finli, Inc. is a digital financial platform that simplifies payment management for family-oriented businesses, including daycare centers, preschools, and afterschool programs. Founded in 2018 and based in San Marino, California, Finli provides a comprehensive application that facilitates invoicing, tuition collection, and payment-related communications. The platform enables families to manage their bills and allows users to invite others to contribute towards their children's educational expenses. By streamlining administrative tasks such as billing, payment collection, and customer management, Finli helps small business owners, freelancers, and service providers improve their financial operations and enhance their community engagement.
Just Women's Sports
Seed Round in 2022
Just Women's Sports is a media platform dedicated to the coverage of women's sports. It provides a variety of content, including exclusive podcasts, newsletters, highlights, and post-interviews with athletes. By offering this range of media, Just Women's Sports aims to enhance the visibility of women's sports and provide sports enthusiasts with comprehensive access to women's games. Through its focus on editorial content and social media engagement, the platform seeks to promote awareness and appreciation for female athletes and their achievements.
Mahmee
Series A in 2022
Mahmee is an integrated care delivery platform focused on improving maternal and infant health. The company aims to address the critical gaps in the U.S. healthcare system, which faces high maternity costs and mortality rates, particularly among Black mothers and infants. By building a digital infrastructure that connects patients, independent health professionals, and healthcare organizations, Mahmee enhances access to comprehensive prenatal and postpartum care. Its platform includes a care management system that links health records for mothers and babies, flags clinical risks, and facilitates collaboration among maternity and infant care practitioners. Additionally, Mahmee’s marketplace allows new and expecting parents to discover care providers and access services both in-person and virtually, thereby supporting better health outcomes for families.
Arrow
Series A in 2022
Arrow is a healthcare technology company that ensures precise payments between providers and payers. Formerly named Walnut, Arrow is dedicated to enhancing the speed, accuracy, and transparency of healthcare payments for everyone. The shift to Arrow signifies a renewed focus and an expanded vision for the future of healthcare.
Noula
Pre Seed Round in 2022
Noula is a precision hormonal health company focused on bridging the maternal health gap by providing personalized reproductive health insights to birthing parents. The company offers at-home test kits that assess hormone biomarkers, genetics, nutrition, and lifestyle factors, allowing for the development of tailored wellness plans. Noula's approach emphasizes a whole-person perspective, integrating unique health data with one-on-one coaching from empathetic clinicians. This virtual support empowers patients to make informed decisions about their health, facilitating a healthy pregnancy, birth, and post-birth experience.
Dogdrop
Venture Round in 2021
Dogdrop, Inc. is a dog daycare center based in Los Angeles, California, founded in 2018 by Shaina Denny and Greer Wilk. The company provides a convenient solution for dog owners by allowing them to drop off and pick up their pets at any time and location. Dogdrop features well-designed, tech-enabled facilities where dogs can train, play, and socialize in a safe environment. Additionally, it offers a direct-to-consumer line of essential products for dog parents, enhancing the overall dog care experience. By combining physical locations with accessible at-home products, Dogdrop aims to meet the growing demand for high-quality dog care services.
Oath Care
Seed Round in 2021
Oath Care is developing an innovative model of group-based, continuous healthcare aimed at enhancing health outcomes for children. The company operates an online platform that connects medical providers with families, fostering intimate connections and shared parental experiences. Through this platform, users can access specialist support and guidance via group chats and one-on-one video calls. This approach allows patients to receive tailored medical and emotional support, addressing their individual needs effectively.
Artie
Seed Round in 2021
Artie Inc. is a developer of a next-generation mobile gaming platform that allows users to share and play games directly within social media and video applications, bypassing traditional app stores. Incorporated in 2018 and based in Los Angeles, California, Artie's platform features various online multiplayer games that are instantly accessible without the need for additional app downloads. This unique approach enhances user engagement by integrating voice, texting, and camera inputs, creating a more interactive gaming experience. Artie aims to provide high-quality gaming experiences while leveraging the widespread reach of social applications.
Gohenry
Venture Round in 2020
goHenry is a financial education platform designed for children and teenagers aged 6 to 18, enabling them to learn how to earn, save, and spend money responsibly. The service combines a web and mobile application with a prepaid debit card that features parental controls, allowing parents to set spending limits and allocate pocket money automatically. Children can engage in tasks and chores to earn additional funds while tracking their earnings, spending, and savings through visual graphs. The platform also provides budgeting tools for setting savings goals and offers insights into spending habits by retailer and category. Through this hands-on experience, goHenry aims to promote financial independence among young users while ensuring that parents can monitor their children's financial activities effectively, fostering healthy spending habits and financial literacy in a safe environment.
Caribu
Venture Round in 2020
Caribu Inc. is a family-oriented video calling application designed to facilitate engaging long-distance interactions between parents, grandparents, and children. Founded in 2014 and based in Miami, Florida, the platform allows users to read bedtime stories together while incorporating interactive features such as real-time drawing, a story guide pointer to help follow along, and a magnifying tool for small text. Additionally, Caribu offers an in-app bookstore with hundreds of children's books available in six languages. This combination of communication and education makes Caribu a valuable tool for modern families seeking to maintain connections and enhance learning experiences, even from afar.
Queens Gaming Collective
Seed Round in 2020
Queens Gaming Collective, Inc. is a gaming lifestyle company based in West Hollywood, California, that aims to empower women in the gaming community. Founded in 2020, the organization provides resources, infrastructure, and agent representation for women creators, streamers, and competitors. Its services include sourcing funding for projects such as female-written comic books and facilitating distribution for female-hosted gaming podcasts. Additionally, the company engages in E-Commerce, merchandise, content creation, and brand partnerships. The Queens Gaming Collective is dedicated to advancing equal representation in gaming and creating opportunities for women, thereby enhancing their experiences and visibility within the gaming culture.
Finli
Seed Round in 2020
Finli, Inc. is a digital financial platform that simplifies payment management for family-oriented businesses, including daycare centers, preschools, and afterschool programs. Founded in 2018 and based in San Marino, California, Finli provides a comprehensive application that facilitates invoicing, tuition collection, and payment-related communications. The platform enables families to manage their bills and allows users to invite others to contribute towards their children's educational expenses. By streamlining administrative tasks such as billing, payment collection, and customer management, Finli helps small business owners, freelancers, and service providers improve their financial operations and enhance their community engagement.
Cloud Paper
Seed Round in 2020
Cloud Paper, Inc. is a manufacturer based in Seattle, Washington, that specializes in producing toilet paper from 100% bamboo, positioning itself as a tree-free paper alternative. Founded in 2019, the company is committed to sustainability, aiming to eliminate deforestation associated with traditional paper products. Cloud Paper's offerings are designed to be super-soft and are packaged using recycled materials, with a focus on avoiding plastic in their packaging. By promoting eco-friendly practices, Cloud Paper seeks to provide consumers with a more sustainable option for personal care products while addressing the environmental impact of conventional paper manufacturing. Products are available for purchase through the company's website.
Dogdrop
Seed Round in 2020
Dogdrop, Inc. is a dog daycare center based in Los Angeles, California, founded in 2018 by Shaina Denny and Greer Wilk. The company provides a convenient solution for dog owners by allowing them to drop off and pick up their pets at any time and location. Dogdrop features well-designed, tech-enabled facilities where dogs can train, play, and socialize in a safe environment. Additionally, it offers a direct-to-consumer line of essential products for dog parents, enhancing the overall dog care experience. By combining physical locations with accessible at-home products, Dogdrop aims to meet the growing demand for high-quality dog care services.
Betcha
Seed Round in 2020
Betcha is a real money sports gaming application that transforms the experience of predicting game outcomes into an engaging activity. The platform offers a straightforward, player prop style game that incorporates social elements and gamification, making it accessible and entertaining for sports enthusiasts. By focusing on simplicity and interaction, Betcha provides users with an enjoyable method to win money based on their sports predictions. The application aims to innovate sports betting technology, creating a unique space in the competitive landscape of sports gaming.
FlickPlay
Pre Seed Round in 2020
FlickPlay is a Los Angeles-based Web3 social app that allows users to create augmented reality (AR) films by unlocking non-fungible tokens (NFTs) in the physical world. The platform combines gamified content creation with AR technology, enabling brands to release limited edition products and offer exclusive access to samples. This innovative approach enhances user engagement and foot traffic while providing individuals with the tools to produce unique social content. Through its features, FlickPlay facilitates the sharing of videos, allowing users to earn rewards and points, thereby fostering a dynamic interaction between the digital and physical realms.
Motherly
Series A in 2020
Motherly, Inc. is a digital platform that focuses on supporting millennial mothers throughout their parenting journey, from conception to college. Established in 2015 and based in Menlo Park, California, the company provides a wealth of resources including articles, videos, and guides that cover diverse topics such as parenting advice, wellness tips, and lifestyle content. The platform offers information on various aspects of motherhood, including child-rearing, self-care, home management, beauty, and career coaching. Additionally, Motherly sells a range of products aimed at mothers, including registry essentials and holiday items. The company, formerly known as Motherly Media, Inc., rebranded in March 2018 to better reflect its mission of redefining motherhood and fostering a community-driven lifestyle brand.
Codeverse
Venture Round in 2020
Codeverse is an innovative education technology platform that aims to teach children how to code. It operates the world's first interactive coding studio, providing a self-guided curriculum that makes learning coding accessible and enjoyable for kids. The platform features a kid-friendly programming language and intuitive tools designed to facilitate the learning process. Through one-on-one interactions, Codeverse enables children to engage with coding in a way that is both fun and rewarding, supporting its mission to educate a billion kids in coding skills.
Ok Play
Seed Round in 2019
OK Play is a Los Angeles-based company founded in 2019 that focuses on enhancing family bonding through a mobile application. The app encourages parents and children to engage in meaningful conversations and creative activities. It serves as a free platform that empowers children to embark on personalized story adventures, fostering empathy, kindness, and creativity. Designed by a team of artists, educators, and scientists, the application offers themed programs and weekly creative challenges, allowing kids to take center stage in their own narratives. Through its innovative approach, OK Play aims to strengthen parent-child connections and enrich family interactions.
Gloria
Pre Seed Round in 2019
Gloria is a company based in San Francisco, California, that has developed a soccer scouting application. This platform allows players to share their videos, facilitating their discovery by scouts and coaches. In addition to serving players, Gloria aims to create a global online community for football fans, enabling them to connect and share their passion for the sport.
Empirical
Seed Round in 2019
Empirical is a company focused on producing innovative distilled spirits that explore flavors and traditions from around the world. The platform encourages a re-examination of production methods, fostering dialogue and creativity in the beverage industry. Specializing in flavor creation and precision fermentation, Empirical crafts a diverse range of alcoholic beverages that include unique offerings such as wines and sparkling drinks made from unconventional ingredients like oysters, roasted chicken skin, smoked juniper, bergamot, and fruit pith. Through its distinctive approach, Empirical aims to provide consumers with novel tasting experiences in the realm of libations.
Mahmee
Seed Round in 2019
Mahmee is an integrated care delivery platform focused on improving maternal and infant health. The company aims to address the critical gaps in the U.S. healthcare system, which faces high maternity costs and mortality rates, particularly among Black mothers and infants. By building a digital infrastructure that connects patients, independent health professionals, and healthcare organizations, Mahmee enhances access to comprehensive prenatal and postpartum care. Its platform includes a care management system that links health records for mothers and babies, flags clinical risks, and facilitates collaboration among maternity and infant care practitioners. Additionally, Mahmee’s marketplace allows new and expecting parents to discover care providers and access services both in-person and virtually, thereby supporting better health outcomes for families.
Beekeeper's Naturals
Seed Round in 2019
Beekeeper's Naturals Inc. is a natural health product company based in Toronto, Canada, specializing in health products derived from beehives. Founded in 2014, the company focuses on providing high-quality superfoods and remedies, including throat spray, brain fuel, honey, and cough syrup. These products are designed to address a range of modern health issues such as brain fog, chronic stress, poor sleep, and throat discomfort. By offering plant-based adaptogens and clean alternatives, Beekeeper's Naturals aims to reinvent the traditional medicine cabinet and promote holistic health solutions.
SnoutID
Seed Round in 2019
SnoutID is a digital platform that pays veterinary practices in real time. In 48 hours, they can have automated records retrieval processes, touch-free checkins, payment processing, and loan options for their veterinary practice. SnoutID also provides a complete medical history for their patient as well as customized, digitally signed forms. Its mission is to ensure that no pet parent ever has to make a health decision based on the amount of money in their bank account. Snout enables veterinarians to provide high-quality care to all pets.
Artie
Seed Round in 2019
Artie Inc. is a developer of a next-generation mobile gaming platform that allows users to share and play games directly within social media and video applications, bypassing traditional app stores. Incorporated in 2018 and based in Los Angeles, California, Artie's platform features various online multiplayer games that are instantly accessible without the need for additional app downloads. This unique approach enhances user engagement by integrating voice, texting, and camera inputs, creating a more interactive gaming experience. Artie aims to provide high-quality gaming experiences while leveraging the widespread reach of social applications.
Motherly
Seed Round in 2019
Motherly, Inc. is a digital platform that focuses on supporting millennial mothers throughout their parenting journey, from conception to college. Established in 2015 and based in Menlo Park, California, the company provides a wealth of resources including articles, videos, and guides that cover diverse topics such as parenting advice, wellness tips, and lifestyle content. The platform offers information on various aspects of motherhood, including child-rearing, self-care, home management, beauty, and career coaching. Additionally, Motherly sells a range of products aimed at mothers, including registry essentials and holiday items. The company, formerly known as Motherly Media, Inc., rebranded in March 2018 to better reflect its mission of redefining motherhood and fostering a community-driven lifestyle brand.
Haute Hijab
Seed Round in 2019
Haute Hijab, Inc. is a prominent American brand founded in 2010 and headquartered in Chicago, Illinois, specializing in the design and manufacture of hijabs and accessories for women. The company aims to empower hijab-wearing women by offering stylish and innovative products that cater to both everyday wear and special occasions. Haute Hijab operates through its online platform, focusing on superior service and craftsmanship. By celebrating the diverse needs of Muslim women, the brand strives to create a sense of comfort and confidence, making it a leader in the intersection of fashion, technology, and retail within the hijab market.
Momentous
Seed Round in 2019
Momentous is a nutritional supplement company based in Palo Alto, California, founded in 2016 by Matt Wan and Rob Dyrdek. The company specializes in performance products tailored for athletes, utilizing insights from experts in professional sports leagues such as the NFL, NBA, and NHL. Momentous emphasizes the use of high-quality, organic, and gluten-free ingredients in its formulations, ensuring that its supplements are clean, safe, and effective. The product line is designed to enhance athletic performance while providing exceptional taste without the use of fillers.
Fantasmo.io
Seed Round in 2019
Fantasmo.io, founded in 2014 and headquartered in Venice, California, develops decentralized and open-source software solutions for creating 3D maps and camera-based positioning systems suitable for both indoor and outdoor environments. The company's primary offering, the Camera Positioning Standard, operates without the need for traditional infrastructure such as satellites, beacons, or radios, making it particularly versatile for various applications. Fantasmo's technology is utilized across multiple sectors, including micro mobility, robotics, mobile devices, and automotive industries, enabling advancements in augmented reality and the integration of physical and digital spaces.
Firefly
Seed Round in 2018
Firefly is building the first mobility based Smart Screens - Smart Cities advertising and data platform that utilizes the ride share and gig economy for distribution and scale. Firefly's unique location-based, “situationally aware” software and 1st party data enable the most granular, audience-based targeting of any away from home medium on any screen type. Through the digital signages installed atop hundreds of taxis, Firefly is sending targeted ads via 4G and 4G LTE cellular transmission. Firefly was founded in 2017 and is based in San Francisco, California.
FaZe Clan
Seed Round in 2018
FaZe Clan Inc., established in 2010 and headquartered in Los Angeles, operates as an esports and entertainment company. Primarily known for its original content and highly engaged global fanbase of over 215 million across social platforms, FaZe Clan retails online apparel and accessories alongside its core business of competitive gaming tournaments, live streams, video blogs, lifestyle content, and branded partnerships.
Kuona
Seed Round in 2018
Kuona is a technology company based in Monterrey, Mexico, that specializes in developing an AI-based platform aimed at enhancing the efficiency of consumer brands and retailers. The platform focuses on automatically optimizing product pricing, promotions, and inventory management. By tracking competitor prices and providing notifications for frequent changes, Kuona enables businesses to access real-time pricing and promotional information from grocery retailers. This capability allows companies to effectively optimize their trade promotions and regular pricing strategies, ultimately maximizing profits and increasing market share. Additionally, Kuona offers a mobile application that personalizes in-store deals based on user profiles and preferences, further enhancing the shopping experience for customers.
Pawprint
Seed Round in 2018
Pawprint Inc. is a San Francisco-based company founded in 2014 that specializes in a mobile application designed for pet owners to manage their pets' medical records. The app provides users with easy access to official electronic health records directly from veterinarians at no cost. By streamlining the storage and verification of vaccination records, Pawprint aims to enhance the efficiency of pet health management and offer pet owners peace of mind regarding their pets' health care needs.
Beautycon
Series A in 2018
BeautyCon, LLC is a Los Angeles-based company that operates as a beauty and fashion conference and content portal, designed to connect a diverse global community of content creators, celebrities, fans, and brands. Founded in 2013, BeautyCon aims to challenge traditional beauty standards by celebrating individuality and self-expression through makeup. The company hosts events where fans can meet their online influencers and learn about the latest trends in beauty and fashion. In addition to marquis events, BeautyCon provides digital platforms that facilitate meaningful connections among its community members. It emphasizes the importance of diversity, featuring innovators of various ages, races, and identities, and promotes makeup as a form of self-expression and enthusiasm. Through initiatives like Beautycon Festivals and Beautycon Box, the company fosters engagement and collaboration within the beauty and lifestyle sectors.
Catalyte
Series A in 2017
Catalyte, Inc. is a technology services company based in Baltimore, Maryland, specializing in information technology outsourcing, consulting, and managed services. Founded in 2000, the company focuses on workforce development and utilizes artificial intelligence to identify and cultivate high-potential talent, which is then integrated into client organizations. Catalyte offers a range of services including software engineering, application modernization, cloud and mobile development, and quality assurance. It also provides apprenticeship programs that allow individuals to gain practical experience while helping clients address their project needs. With development centers in cities such as Boston, Chicago, Englewood, and Portland, Catalyte aims to enhance productivity, quality, and diversity in the workforce through its innovative talent deployment strategies.
Mayweather Boxing & Fitness
Venture Round in 2017
Mayweather Boxing & Fitness is a franchise that offers a unique group fitness experience inspired by Floyd Mayweather's extensive boxing career. The company focuses on providing an authentic training environment that allows participants to learn from Mayweather's techniques while working towards their fitness goals. Each gym combines immersive training with advanced technology, including a dedicated training application that helps customers develop personalized workout plans. This approach enables individuals to achieve their fitness objectives in a high-intensity setting. Mayweather Boxing & Fitness fosters a supportive community, encouraging members to build strength, confidence, and resilience in both fitness and life challenges.
LeafLink
Seed Round in 2017
LeafLink operates a wholesale management platform designed to connect cannabis brands and retailers, facilitating streamlined ordering processes, simplified communication, and reduced administrative tasks. The company's platform offers tools for driving brand awareness, boosting sales, tracking orders, engaging with customers, and managing logistics partners. LeafLink serves over 1,200 brands and 3,500 retailers across 22 territories in the US and Canada. Founded in 2015 and headquartered in New York, LeafLink also maintains offices in Los Angeles, San Francisco, Denver, Austin, and Toronto.
Mayvenn
Convertible Note in 2017
Mayvenn, Inc. is a company based in Oakland, California, founded in 2012, that empowers hair stylists by providing them with tools to sell hair extensions directly to clients. By eliminating the need for upfront costs and inventory management, Mayvenn allows stylists to focus on their craft while seamlessly integrating retail into their services. The company aims to transform the salon retail experience and has established a growing network of over 50,000 stylists and hundreds of thousands of customers across the United States. With a mission to enhance how individuals purchase hair extensions, Mayvenn has invested millions back into salons nationwide, fostering a movement that prioritizes both stylist empowerment and customer satisfaction.
MessageYes (formerly ReplyYes)
Series A in 2016
MessageYes' mission is to help people effortlessly discover and purchase items they love using their mobile phones. MessageYes is the first platform to offer frictionless e-commerce over mobile messaging for brands looking to engage and transact directly with their customers. Leveraging artificial intelligence (AI), human-assisted AI, and integrated payments, the MessageYes platform learns from customer feedback to make the experience serendipitous to each person and brand. Message recipients simply reply "Yes" to instantly buy from their mobile phones.
Clarity Money
Series A in 2016
Clarity Money, Inc. is a New York-based company founded in 2016 that specializes in a personal finance application powered by artificial intelligence. The application is designed to assist individuals in managing their personal finances by providing tools to analyze spending habits and make informed financial decisions. Users can lower their bills, cancel unnecessary subscriptions, transfer money, open savings accounts, and check their credit scores through the app. Clarity Money aims to enhance financial transparency and empower users to optimize their financial resources. As of April 2018, Clarity Money operates as a subsidiary of Goldman Sachs Bank USA.
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