Mustard Seed Impact is a venture capital investment firm based in London, established in 2013. The firm focuses on creating and nurturing early-stage businesses that address significant social and environmental challenges, particularly in the sectors of education, healthcare, and environmental sustainability. By investing in and incubating socially and environmentally impactful startups, Mustard Seed seeks scalable solutions to unmet needs in economic inclusion and community development. The firm connects a global network of members with exceptional entrepreneurial talent and develops tailored impact measurement frameworks to help established companies align their profit and impact objectives. Co-founded by Alex Pitt and Henry Wigan, Mustard Seed was created to meet the growing demand for socially-minded entrepreneurship and to address the lack of capital available for such initiatives.
Tiney Limited is a childcare startup based in London, United Kingdom, established in 2018. The company specializes in providing home nursery services that emphasize high-quality early years education. Tiney aims to transform at-home childcare by creating an accessible and supportive community for parents while ensuring that children receive engaging, play-based learning in safe environments. Childcare providers associated with Tiney undergo rigorous verification processes to maintain quality standards and benefit from ongoing support, allowing them to focus on caring for children rather than the administrative burdens of operating a business. This approach not only enhances the childcare experience for families but also fosters job satisfaction among providers.
Winnow
Series C in 2023
Winnow is a company that specializes in developing artificial intelligence tools aimed at reducing food waste in commercial kitchens. Founded in 2013 and headquartered in London, the company has created a platform that automatically measures food waste through smart scales placed on bins. This technology records and analyzes food waste, providing chefs with valuable data to enhance kitchen production processes and minimize waste. By implementing these digital tools, chefs can significantly cut their food waste, leading to more profitable and sustainable kitchen operations. Winnow's mission focuses on connecting chefs and creating a movement dedicated to reducing food waste while inspiring others in the culinary industry to adopt sustainable practices.
Connect Earth
Seed Round in 2023
Connect Earth, founded in 2021 and based in London, is an environmental data company focused on providing accessible sustainability information. The company has developed a carbon tracking API that enables users to understand the environmental impact of their purchases, offering detailed insights into carbon emissions and facilitating the calculation of carbon footprints. By partnering with financial institutions, Connect Earth empowers consumers to make informed, sustainable choices in their daily spending and promotes transparency regarding the climate effects of financial activities. The company's mission is to bridge the gap between environmental intent and actionable knowledge, thereby driving sustainable finance and helping both individuals and businesses reduce their carbon emissions.
WNWN Food Labs
Series A in 2023
WNWN Food Labs is a fermentation food technology company focused on creating sustainable and ethical alternative ingredients. It specializes in developing a cacao-free, eco-friendly substitute for chocolate, offering consumers a guilt-free and harm-free option. By prioritizing sustainability, WNWN aims to provide delicious ingredients that contribute to healthier lifestyles while being better for the planet and its inhabitants.
StudentFinance
Series A in 2023
StudentFinance is an educational financial services provider founded in March 2019 in Madrid, Spain, by Mariano Kostelec. The company focuses on success-based financing, primarily targeting students with technical skills who aspire to become software engineers, data analysts, or cybersecurity experts. Using artificial intelligence, StudentFinance analyzes market demand for specific skills and identifies gaps in the workforce, allowing them to select suitable candidates through a data-driven process. This enables individuals to pursue training and upskilling opportunities while offering flexible repayment options based on their future employment success. By prioritizing career advancement and job placement, StudentFinance aims to empower students to achieve their professional goals while managing their financial obligations effectively.
Loctax
Series A in 2022
Loctax is a pioneering platform designed for collaborative tax compliance, risk management, and governance, specifically tailored for global in-house tax teams. By providing a centralized repository for tax-related data, the platform enhances collaboration on tax projects and simplifies the complexities of international tax regulations. It allows organizations to effectively manage compliance, audits, and transfer pricing while ensuring transparency and improved decision-making. Loctax aims to empower users to maintain control over their tax responsibilities, promoting efficiency and corporate social responsibility in an era increasingly focused on environmental, social, and governance (ESG) criteria.
FINDS
Seed Round in 2022
FINDS is a unique, social video marketplace app for fashion. We are a female-led team that believes that an online fashion marketplace should be just as dynamic and inspiring as a thrift market IRL. We are on a mission to create a fashion resale community that offers a fun, interactive place for people who love to buy, sell & express their unique items and style together. It's simple to start selling. List your products in your shop, set a fixed price and choose to add them to a live stream to show your items from every angle. It's easy to buy, explore and discover items, styles, people and personalities you'll love.
Collectiv Food
Series A in 2021
Collectiv Food is focused on transforming the food supply chain into a sustainable, fair, and transparent ecosystem. The company has developed an online procurement platform that connects chefs, restaurateurs, food producers, and innovators, facilitating direct sourcing of food and drink. This digitized and automated solution addresses inefficiencies in traditional supply chains, allowing restaurants to access high-quality ingredients at competitive prices. By emphasizing sustainability and transparency, Collectiv Food aims to enhance the overall economics of food businesses and promote greener logistics solutions worldwide.
Good Club
Venture Round in 2020
Good Club, based in London, operates an online platform that allows consumers to purchase organic and ethical groceries in groups directly from wholesalers. Founded in 2018, the company offers a range of products across various categories, including food, household items, drinks, and personal care. Good Club aims to transform grocery shopping by minimizing waste and reducing the environmental impact associated with traditional grocery purchases. The company has also introduced reusable packaging and delivery boxes, which are collected from customers, cleaned, and reused, further promoting sustainability in the grocery sector.
ohne
Pre Seed Round in 2020
Ohne is a women's healthcare brand based in London, United Kingdom, that specializes in eco-friendly menstrual products. Founded in 2017 by Nikki Michelsen and Leah Remry-Peploe, the company provides a range of organic period products designed to support women throughout their menstrual cycles. Its offerings include eco-friendly tampons, cannabidiol (CBD) infused cramp oil, and leak-proof, odor-eliminating period pants. Ohne aims to be a comprehensive resource for women's health, addressing various needs associated with menstruation and promoting sustainable options in feminine hygiene.
Skin Analytics
Series A in 2020
Skin Analytics specializes in developing digital solutions for monitoring skin health, with a primary focus on the early detection of skin cancer. Utilizing patent-pending algorithms and artificial intelligence, the company analyzes smartphone images of skin to track changes in moles and lesions. This technology aids in identifying both skin cancers and precancerous conditions, allowing patients and healthcare professionals to evaluate treatment options effectively. By creating a digital history of an individual's skin, Skin Analytics empowers users to take control of their skin health. The company aims to deliver a range of innovative skin health products over the next few years, catering to both consumer and clinical needs.
Edukasyon.ph
Series A in 2020
Edukasyon.ph is an education technology platform based in the Philippines that aims to enhance learning accessibility for over 8 million learners annually. Founded in 2015 and headquartered in Manila, Edukasyon offers three key products: Edge Tutor, Empower, and Explore. Edge Tutor provides a fully online tutoring service, delivering high-quality academic support to K-12 students through personalized sessions in subjects like Math, English, and Filipino. Empower partners with educational institutions and corporations to equip youth with essential information and life skills, helping them navigate their educational and career paths. Explore is a free online resource that connects students to senior high schools, colleges, scholarships, internships, and various learning opportunities. Edukasyon.ph has gained recognition for its contributions to education, including awards for sustainable development and social entrepreneurship. The platform's mission is to democratize education and support students in achieving their academic and career aspirations.
Good Club
Seed Round in 2020
Good Club, based in London, operates an online platform that allows consumers to purchase organic and ethical groceries in groups directly from wholesalers. Founded in 2018, the company offers a range of products across various categories, including food, household items, drinks, and personal care. Good Club aims to transform grocery shopping by minimizing waste and reducing the environmental impact associated with traditional grocery purchases. The company has also introduced reusable packaging and delivery boxes, which are collected from customers, cleaned, and reused, further promoting sustainability in the grocery sector.
SafetyNet Technologies
Seed Round in 2020
SafetyNet Technologies Ltd, established in 2011 and based in London, specializes in developing light-emitting devices aimed at enhancing sustainability in the fishing industry. The company's flagship product, Pisces, is a kit of lights that can be attached to fishing gear. This technology uses artificial light to influence the behavior of marine species, allowing fishermen to selectively catch desired species while reducing the capture of juvenile and endangered fish. By improving the selectivity of commercial fishing practices, SafetyNet Technologies contributes to more sustainable fishing operations and aims to foster better management of marine resources.
HypeLabs
Seed Round in 2019
HypeLabs is the company that created the Hype SDK, an interoperable mesh networking software that improves connectivity on all kinds of devices, from mobile to desktop to IoT, allowing them to connect even when there is no internet. The software works by intelligently connecting devices in local mesh networks using existing connectivity technologies, such as Bluetooth, WiFi, LoRa and others. This network enables content to securely hop between devices, until it reaches a destination or an Internet exit point, improving range and deliverability. Founded in 2016, the company is located in San Francisco (USA), Porto (Portugal), London (UK) and Krakow (Poland). AngelPad #10 (Spring '16) alumni & Deutsche Telekom WARP alumni.
Winnow
Series B in 2019
Winnow is a company that specializes in developing artificial intelligence tools aimed at reducing food waste in commercial kitchens. Founded in 2013 and headquartered in London, the company has created a platform that automatically measures food waste through smart scales placed on bins. This technology records and analyzes food waste, providing chefs with valuable data to enhance kitchen production processes and minimize waste. By implementing these digital tools, chefs can significantly cut their food waste, leading to more profitable and sustainable kitchen operations. Winnow's mission focuses on connecting chefs and creating a movement dedicated to reducing food waste while inspiring others in the culinary industry to adopt sustainable practices.
Stuffstr
Seed Round in 2019
Stuffstr Ltd is a technology company based in London, United Kingdom, founded in 2014. As a public benefit corporation, it focuses on reducing waste through the reuse of unused items. The company has developed a mobile application that facilitates the buyback of used products in partnership with retailers, allowing users to capture value from their items regardless of their condition. Stuffstr's mission is to transform consumer habits and perceptions around purchasing, promoting a more sustainable approach to consumption while enabling communities to profit from the resale of their unused belongings.
Fenton
Seed Round in 2018
Fenton & Co. is a London-based jewellery company specializing in the development of customized engagement and occasion rings. Founded in 2018, the company offers a range of styles, including solitaire, garland, halo, trilogy, and vintage, using high-quality precious gemstones. Fenton & Co. operates an online luxury boutique that provides customers with a detailed ordering platform, allowing them to select various options regarding style, type, cut, and quality of both stones and metals. This approach ensures transparency in pricing, enabling customers to make informed purchasing decisions for fine jewelry.
Mush
Seed Round in 2018
Mush Ltd is a London-based company that develops a mobile application aimed at connecting local mothers with children of similar ages. Incorporated in 2015, the app addresses the challenges of motherhood by providing a platform for mums to meet like-minded individuals, fostering a sense of community. Users can find nearby mothers, engage in conversations, and arrange meet-ups. The application also allows mothers to join local groups, as well as discover and review nearby places, enhancing their parenting experience. Through this social network, Mush aims to alleviate feelings of isolation among mothers and promote shared experiences in motherhood.
Rapido
Venture Round in 2017
Rapido is a Bengaluru-based company established in 2015 that operates a bike taxi booking platform focused on providing affordable intra-city travel and last-mile connectivity. Through its mobile application, users can book two-wheeler rides, promoting a more efficient commuting experience. The platform aims to connect individuals traveling in similar directions, thereby reducing the number of vehicles on the road and contributing to decreased traffic congestion, carbon emissions, and air pollution. By offering a viable alternative to vehicle ownership, Rapido enhances accessibility and encourages the sharing economy, making urban commuting not only more fun but also more sustainable.
Winnow
Series A in 2017
Winnow is a company that specializes in developing artificial intelligence tools aimed at reducing food waste in commercial kitchens. Founded in 2013 and headquartered in London, the company has created a platform that automatically measures food waste through smart scales placed on bins. This technology records and analyzes food waste, providing chefs with valuable data to enhance kitchen production processes and minimize waste. By implementing these digital tools, chefs can significantly cut their food waste, leading to more profitable and sustainable kitchen operations. Winnow's mission focuses on connecting chefs and creating a movement dedicated to reducing food waste while inspiring others in the culinary industry to adopt sustainable practices.
HireHand
Seed Round in 2017
HireHand is a London-based staffing platform designed specifically for food businesses, focusing on providing flexible staffing solutions. The platform utilizes an intelligent algorithm that learns from each shift to improve match quality for clients, ensuring consistent service and reliability for businesses while offering hospitality professionals a range of flexible job opportunities. HireHand collaborates with well-known London food establishments, including Patty&Bun and Bleecker Burger, and draws from a diverse talent pool equipped with various front and back of house skills. The company also emphasizes social responsibility by partnering with organizations such as Jamie Oliver’s Fifteen and The Prince’s Trust to support individuals from disadvantaged backgrounds. Founded in 2015, HireHand aims to enhance the staffing experience for both employers and workers in the hospitality sector.
Good Club
Seed Round in 2017
Good Club, based in London, operates an online platform that allows consumers to purchase organic and ethical groceries in groups directly from wholesalers. Founded in 2018, the company offers a range of products across various categories, including food, household items, drinks, and personal care. Good Club aims to transform grocery shopping by minimizing waste and reducing the environmental impact associated with traditional grocery purchases. The company has also introduced reusable packaging and delivery boxes, which are collected from customers, cleaned, and reused, further promoting sustainability in the grocery sector.
Rubies in the Rubble
Seed Round in 2017
Rubies in the Rubble Ltd. is a London-based sustainable food brand that specializes in producing relishes, ketchups, mayonnaise, chutneys, and jams from surplus fruits and vegetables that would otherwise go to waste due to their appearance. Founded in 2010, the company aims to combat food wastage by transforming these ingredients into high-quality condiments, such as London piccalilli, hot banana chutney, and spicy tomato chutney. By sourcing fresh produce directly from farms, Rubies in the Rubble not only extends the shelf life of these ingredients through preservation methods but also promotes a sustainable food environment. The company markets its products both in retail stores across the United Kingdom and through online platforms, making its offerings accessible to a wider audience.
TAB
Angel Round in 2017
TAB is a developer of a data analytics platform that interprets billions of financial data points from numerous crowdfunding and peer-to-peer lending marketplaces worldwide. By utilizing big data engineering and machine learning, TAB transforms disparate data into clear, actionable insights. The platform aims to enhance market engagement and alleviate the data burden faced by industry participants, thereby fostering innovation within the financial ecosystem. TAB's goal is to simplify access to complex financial information, making it easier for organizations and investors to identify new opportunities and make informed decisions. As the crowdfunding sector continues to significantly influence the financial landscape, TAB contributes to the education of the market and its observers, supporting the growth of a more open financial world.
OLIO
Seed Round in 2017
OLIO is a free mobile application founded in 2015 and based in London, designed to connect neighbors for the sharing of surplus food and other items, thereby reducing waste. The app allows users to list unwanted food items by posting photos, facilitating local sharing instead of disposal. OLIO not only connects individuals but also engages volunteers and local businesses to redistribute unsold or unserved food, addressing the issue of food waste while promoting community engagement. By fostering these connections, OLIO aims to combat climate change and transform societal attitudes towards waste management.
Mush
Equity Crowdfunding in 2016
Mush Ltd is a London-based company that develops a mobile application aimed at connecting local mothers with children of similar ages. Incorporated in 2015, the app addresses the challenges of motherhood by providing a platform for mums to meet like-minded individuals, fostering a sense of community. Users can find nearby mothers, engage in conversations, and arrange meet-ups. The application also allows mothers to join local groups, as well as discover and review nearby places, enhancing their parenting experience. Through this social network, Mush aims to alleviate feelings of isolation among mothers and promote shared experiences in motherhood.
HypeLabs
Seed Round in 2016
HypeLabs is the company that created the Hype SDK, an interoperable mesh networking software that improves connectivity on all kinds of devices, from mobile to desktop to IoT, allowing them to connect even when there is no internet. The software works by intelligently connecting devices in local mesh networks using existing connectivity technologies, such as Bluetooth, WiFi, LoRa and others. This network enables content to securely hop between devices, until it reaches a destination or an Internet exit point, improving range and deliverability. Founded in 2016, the company is located in San Francisco (USA), Porto (Portugal), London (UK) and Krakow (Poland). AngelPad #10 (Spring '16) alumni & Deutsche Telekom WARP alumni.
Knokcare
Seed Round in 2016
Knokcare is an app-based healthcare platform designed to streamline the connection between patients and medical professionals. It offers a comprehensive solution that includes AI chatbots for self-assessment, video consultations, and in-home doctor visits, all integrated within a single application. This approach enhances patient convenience and improves the efficiency of healthcare systems. The platform also ensures the security of patient records, allowing medical institutions and healthcare providers to deliver effective care. If a patient's condition is deemed serious, Knokcare facilitates a referral to a hospital for further treatment.
Switchee
Seed Round in 2016
Switchee Limited, founded in 2014 and based in London, specializes in developing connected devices and analytics aimed at landlords and their residents. The company is recognized as a leader in the Internet of Things (IoT) for social housing in the UK, offering an innovative smart thermostat that optimizes the management of heating and hot water in homes. This device not only reduces energy bills but also acts as a two-way communication platform with residents, enabling landlords to address maintenance issues and improve communication effectively. By leveraging real-time data, Switchee helps landlords manage their property portfolios more efficiently, ensuring better living conditions while also contributing to cost savings for both landlords and residents. The company’s solutions play a crucial role in combating fuel poverty and addressing issues related to damp and mould, enhancing the overall quality of housing management.
What3words
Series B in 2016
What3words is a technology company that has developed a unique geocoding system aimed at enhancing location accuracy for various applications, particularly in logistics. The company has divided the globe into a grid of 3m x 3m squares, each assigned a distinct address composed of three simple words. This innovative approach allows users to identify specific locations—such as delivery points or recreational areas—without ambiguity. What3words can be accessed via a free mobile app or an online map, and its functionality can be seamlessly integrated into other applications, platforms, or websites with minimal coding. The service not only improves operational efficiency for businesses worldwide but also supports social and economic development, particularly in emerging markets.
Edukasyon.ph
Seed Round in 2016
Edukasyon.ph is an education technology platform based in the Philippines that aims to enhance learning accessibility for over 8 million learners annually. Founded in 2015 and headquartered in Manila, Edukasyon offers three key products: Edge Tutor, Empower, and Explore. Edge Tutor provides a fully online tutoring service, delivering high-quality academic support to K-12 students through personalized sessions in subjects like Math, English, and Filipino. Empower partners with educational institutions and corporations to equip youth with essential information and life skills, helping them navigate their educational and career paths. Explore is a free online resource that connects students to senior high schools, colleges, scholarships, internships, and various learning opportunities. Edukasyon.ph has gained recognition for its contributions to education, including awards for sustainable development and social entrepreneurship. The platform's mission is to democratize education and support students in achieving their academic and career aspirations.
Beulah London
Seed Round in 2016
Beulah London Ltd. is a luxury fashion brand founded in 2010, based in London, United Kingdom. The company designs and manufactures a range of women's clothing, including occasion wear, day-to-evening attire, and various accessories such as shirts, bags, and scarves. Beulah London is distinguished by its commitment to social responsibility, aiming to empower women by providing dignified employment opportunities for those affected by human trafficking, particularly in India. The brand has gained international recognition for its elegant designs and ethical mission, which resonates with a diverse clientele. Through partnerships with fair trade organizations, Beulah London not only creates beautiful clothing but also seeks to change lives by supporting vulnerable women and raising awareness about social issues. The brand's offerings are available online and in its London stores, making its impact felt both locally and globally.
Winnow
Seed Round in 2016
Winnow is a company that specializes in developing artificial intelligence tools aimed at reducing food waste in commercial kitchens. Founded in 2013 and headquartered in London, the company has created a platform that automatically measures food waste through smart scales placed on bins. This technology records and analyzes food waste, providing chefs with valuable data to enhance kitchen production processes and minimize waste. By implementing these digital tools, chefs can significantly cut their food waste, leading to more profitable and sustainable kitchen operations. Winnow's mission focuses on connecting chefs and creating a movement dedicated to reducing food waste while inspiring others in the culinary industry to adopt sustainable practices.
HireHand
Seed Round in 2016
HireHand is a London-based staffing platform designed specifically for food businesses, focusing on providing flexible staffing solutions. The platform utilizes an intelligent algorithm that learns from each shift to improve match quality for clients, ensuring consistent service and reliability for businesses while offering hospitality professionals a range of flexible job opportunities. HireHand collaborates with well-known London food establishments, including Patty&Bun and Bleecker Burger, and draws from a diverse talent pool equipped with various front and back of house skills. The company also emphasizes social responsibility by partnering with organizations such as Jamie Oliver’s Fifteen and The Prince’s Trust to support individuals from disadvantaged backgrounds. Founded in 2015, HireHand aims to enhance the staffing experience for both employers and workers in the hospitality sector.
Skin Analytics
Equity Crowdfunding in 2015
Skin Analytics specializes in developing digital solutions for monitoring skin health, with a primary focus on the early detection of skin cancer. Utilizing patent-pending algorithms and artificial intelligence, the company analyzes smartphone images of skin to track changes in moles and lesions. This technology aids in identifying both skin cancers and precancerous conditions, allowing patients and healthcare professionals to evaluate treatment options effectively. By creating a digital history of an individual's skin, Skin Analytics empowers users to take control of their skin health. The company aims to deliver a range of innovative skin health products over the next few years, catering to both consumer and clinical needs.
AtoCap
Seed Round in 2015
AtoCap specializes in microencapsulation technology aimed at enhancing the delivery of generic antibiotics for urinary tract infections. The company employs advanced electrohydrodynamic processing techniques to create innovative multi-layered capsules that encapsulate both antibiotics and chemotherapeutics. This method allows for effective medication administration, improving patient outcomes and minimizing recurrence rates of infections. AtoCap's team, which originated from University College London’s Encapsulation Research Group, possesses strong expertise in academia, clinical applications, and commercialization, enabling them to translate cutting-edge technologies into viable business opportunities that benefit stakeholders and investors.
TAB
Angel Round in 2014
TAB is a developer of a data analytics platform that interprets billions of financial data points from numerous crowdfunding and peer-to-peer lending marketplaces worldwide. By utilizing big data engineering and machine learning, TAB transforms disparate data into clear, actionable insights. The platform aims to enhance market engagement and alleviate the data burden faced by industry participants, thereby fostering innovation within the financial ecosystem. TAB's goal is to simplify access to complex financial information, making it easier for organizations and investors to identify new opportunities and make informed decisions. As the crowdfunding sector continues to significantly influence the financial landscape, TAB contributes to the education of the market and its observers, supporting the growth of a more open financial world.
Lifecake
Seed Round in 2013
Lifecake Ltd. is a London-based company that specializes in software designed for the digital storage and organization of photos and videos. Founded in 2006, Lifecake offers an application that allows parents to capture, store, and share their children's milestones privately. Users can organize and back up their digital memories, including photos, videos, and text updates, across various devices such as phones, tablets, and computers. The platform enables families to create a personal narrative of their children's lives, making it easier to revisit and share cherished moments. Lifecake operates as a subsidiary of Canon Europe Ltd. since 2015.
What3words
Seed Round in 2013
What3words is a technology company that has developed a unique geocoding system aimed at enhancing location accuracy for various applications, particularly in logistics. The company has divided the globe into a grid of 3m x 3m squares, each assigned a distinct address composed of three simple words. This innovative approach allows users to identify specific locations—such as delivery points or recreational areas—without ambiguity. What3words can be accessed via a free mobile app or an online map, and its functionality can be seamlessly integrated into other applications, platforms, or websites with minimal coding. The service not only improves operational efficiency for businesses worldwide but also supports social and economic development, particularly in emerging markets.
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