Mustard Seed

Mustard Seed is an impact-focused investment and incubator platform based in London, established in 2013. It funds and develops socially and environmentally oriented ventures, aiming to address gaps left by government and industry in areas such as economic inclusion, education, environmental sustainability, health, and family and community, while pursuing sustainable commercial returns. The organization incubates startups and supports growth-stage companies, leveraging a global network of members and entrepreneurs. It provides bespoke impact measurement frameworks and strategic guidance to help align profit with social outcomes, and it pursues growth equity, venture, and impact investments across education, healthcare, and environmental sustainability sectors.

Lukas McGowan

Venture Partner – US

António Miguel

Managing Partner

Nick O'Donohoe

Advisor

Sofia Queiroz

Investment Principal - Venture

Irma Gross von Trockau

Operations Analyst

Henry Wigan

Co-Founder and Managing Partner

40 past transactions

Tiney

Series A in 2024
Tiney Limited is a childcare startup based in London, United Kingdom, that specializes in providing home nursery services with a focus on high-quality early years education. Established in 2018, Tiney aims to transform at-home childcare by ensuring that childcare providers are thoroughly verified and receive ongoing support. The company offers a comprehensive platform that includes a childcare management system, facilitating easy access for parents to a community of exceptional and affordable childcare options tailored to modern lifestyles. Tiney emphasizes play-based learning in safe environments that exceed national early education standards, allowing providers to concentrate on the care of children while alleviating the challenges associated with running a small business.

Winnow

Series C in 2023
Winnow helps commercial kitchens run more profitable and sustainable operations by measuring and reducing food waste. Based in London and founded in 2013, the company develops AI-powered tools that automatically quantify waste from cooking, prep, and plates using smart scales and waste bins. The system records daily waste, analyzes it, and provides actionable insights to chefs and managers to adjust production processes, reduce waste, and preserve food for future use. By converting waste data into improvements, Winnow aims to lower environmental impact while boosting efficiency and margins for restaurants, hotels, and other food service operators.

Connect Earth

Seed Round in 2023
Founded in 2021, Connect Earth is a London-based environmental data company that democratizes access to sustainability data. It offers a carbon tracking API technology to empower individuals and institutions to make sustainable choices by providing transparent insights into the climate impact of daily spending.

WNWN Food Labs

Series A in 2023
WNWN is a food technology company specializing in fermentation to create delicious, plant-based alternatives. Their mission is to provide harm-free, guilt-free ingredients that are better for both people and the planet.

StudentFinance

Series A in 2023
Founded in Madrid in 2019, StudentFinance is a company that provides educational financing services. It uses AI-driven data forecasting to select students with technical skills who can become software engineers, data analysts, or cybersecurity experts. The company invests in these students' education and helps them secure jobs, with repayment tied to future earnings.

Loctax

Series A in 2022
Loctax is a collaborative platform designed for global in-house tax teams. It centralizes tax compliance, risk management, governance, projects, audits, transfer pricing, and other tax responsibilities. The platform aims to enhance efficiency, transparency, and decision-making while preparing organizations for the evolving landscape of environmental, social, and governance (ESG) factors.

FINDS

Seed Round in 2022
FINDS is a unique, social video marketplace app for fashion. We are a female-led team that believes that an online fashion marketplace should be just as dynamic and inspiring as a thrift market IRL. We are on a mission to create a fashion resale community that offers a fun, interactive place for people who love to buy, sell & express their unique items and style together. It's simple to start selling. List your products in your shop, set a fixed price and choose to add them to a live stream to show your items from every angle. It's easy to buy, explore and discover items, styles, people and personalities you'll love.

Collectiv Food

Series A in 2021
Collectiv Food is a company focused on transforming the food supply chain to promote sustainability, fairness, and transparency. It has developed a digitized and automated online procurement platform that connects chefs, restaurateurs, and food producers, facilitating direct sourcing of high-quality food and drink. By addressing inefficiencies and opacity in traditional supply chains, Collectiv Food enables businesses to access superior ingredients at competitive prices. The company aims to enhance the overall food ecosystem through its innovative solutions, which emphasize greener logistics and improved economic performance for food businesses worldwide.

Good Club

Venture Round in 2020
Good Club Ltd., trading as Good Club, is a UK-based online retailer established in 2018. It operates an e-commerce platform that facilitates group purchases of organic and ethically sourced groceries directly from wholesalers, reducing waste and environmental impact. The company offers a wide range of products across categories such as food, household items, drinks, and personal care. Notably, Good Club has introduced reusable packaging and delivery boxes to further minimize its ecological footprint.

ohne

Pre Seed Round in 2020
Ohne is a women's healthcare brand founded in 2017 by Nikki Michelsen and Leah Remry-Peploe, headquartered in London, United Kingdom. The company specializes in eco-friendly menstrual products, including organic tampons and innovative solutions such as cannabidiol-infused cramp oil and leak-proof, odor-eliminating period pants. Ohne aims to provide a comprehensive range of products that support women throughout their menstrual cycle, positioning itself as a one-stop shop for feminine hygiene needs. The brand emphasizes sustainability and wellness, catering to modern consumers who seek environmentally responsible options in their healthcare choices.

Skin Analytics

Series A in 2020
Skin Analytics is a London-based company that uses smartphone imagery and artificial intelligence to create a digital history of a patient’s skin, enabling clinicians to measure changes over time, assess treatment options, and support early detection of skin cancers such as melanoma. Its platform analyzes images of moles and skin lesions to monitor progression, standardize patient management, and potentially reduce diagnostic wait times, with applications spanning consumer skin health and clinical settings, including use within the NHS.

Edukasyon.ph

Series A in 2020
Edukasyon is an Edtech platform that democratizes access to online tutoring, skills training, and college guidance for over 8 million learners in the Philippines and beyond. It offers personalized academic support through Edge Tutor, life skill development via Empower, and free access to educational resources including scholarships and internships through Explore.

Good Club

Seed Round in 2020
Good Club Ltd., trading as Good Club, is a UK-based online retailer established in 2018. It operates an e-commerce platform that facilitates group purchases of organic and ethically sourced groceries directly from wholesalers, reducing waste and environmental impact. The company offers a wide range of products across categories such as food, household items, drinks, and personal care. Notably, Good Club has introduced reusable packaging and delivery boxes to further minimize its ecological footprint.

SafetyNet Technologies

Seed Round in 2020
SafetyNet Technologies designs and manufactures light-emitting devices to increase the selectivity of commercial fishing. Its Pisces kit attaches to fishing gear and uses artificial light to influence the behavior of fish and other marine species, with the aim of reducing bycatch and improving sustainability. Founded in 2011 and based in London, United Kingdom.

HypeLabs

Seed Round in 2019
HypeLabs is the company that created the Hype SDK, an interoperable mesh networking software that improves connectivity on all kinds of devices, from mobile to desktop to IoT, allowing them to connect even when there is no internet. The software works by intelligently connecting devices in local mesh networks using existing connectivity technologies, such as Bluetooth, WiFi, LoRa and others. This network enables content to securely hop between devices, until it reaches a destination or an Internet exit point, improving range and deliverability. Founded in 2016, the company is located in San Francisco (USA), Porto (Portugal), London (UK) and Krakow (Poland). AngelPad #10 (Spring '16) alumni & Deutsche Telekom WARP alumni.

Winnow

Series B in 2019
Winnow helps commercial kitchens run more profitable and sustainable operations by measuring and reducing food waste. Based in London and founded in 2013, the company develops AI-powered tools that automatically quantify waste from cooking, prep, and plates using smart scales and waste bins. The system records daily waste, analyzes it, and provides actionable insights to chefs and managers to adjust production processes, reduce waste, and preserve food for future use. By converting waste data into improvements, Winnow aims to lower environmental impact while boosting efficiency and margins for restaurants, hotels, and other food service operators.

Stuffstr

Seed Round in 2019
Stuffstr Ltd is a technology company based in London, United Kingdom, founded in 2014. As a public benefit corporation, it is dedicated to reducing waste by promoting the reuse of unused items. Stuffstr develops a mobile application that facilitates this mission by allowing users to buy back and resell their used belongings, thereby increasing their value and extending their life cycle. The company partners with retailers to enhance this process, enabling community members to earn money while contributing to environmental sustainability. Through its innovative approach, Stuffstr aims to transform consumer behavior and attitudes toward purchasing, fostering a more sustainable world.

Fenton

Seed Round in 2018
Fenton & Co. is a London-based jewellery company specializing in the development of customized engagement and occasion rings. Founded in 2018, the company offers a range of styles, including solitaire, garland, halo, trilogy, and vintage, using high-quality precious gemstones. Fenton & Co. operates an online luxury boutique that provides customers with a detailed ordering platform, allowing them to select various options regarding style, type, cut, and quality of both stones and metals. This approach ensures transparency in pricing, enabling customers to make informed purchasing decisions for fine jewelry.

Mush

Seed Round in 2018
Mush is a London-based social platform founded in 2016 by Sarah Hesz and Katie Massie-Taylor. It operates as an online community, connecting mothers with children of similar ages, fostering social interaction and combating loneliness among parents.

Rapido

Venture Round in 2017
Rapido is an Indian mobility platform that facilitates bike taxi bookings via its mobile app. Launched in 2015, the company aims to reduce traffic congestion and carbon emissions by connecting individuals traveling in similar directions. It offers economical intra-city travel options, including two-, three-, and four-wheeler rides.

Winnow

Series A in 2017
Winnow helps commercial kitchens run more profitable and sustainable operations by measuring and reducing food waste. Based in London and founded in 2013, the company develops AI-powered tools that automatically quantify waste from cooking, prep, and plates using smart scales and waste bins. The system records daily waste, analyzes it, and provides actionable insights to chefs and managers to adjust production processes, reduce waste, and preserve food for future use. By converting waste data into improvements, Winnow aims to lower environmental impact while boosting efficiency and margins for restaurants, hotels, and other food service operators.

HireHand

Seed Round in 2017
HireHand is a London-based staffing platform designed specifically for food businesses, offering an intelligent and efficient solution for flexible staffing needs. Founded in 2015, the company uses an algorithm that learns from each shift to provide reliable matches between clients and hospitality professionals. This ensures continuity and reliability for businesses while offering flexibility and variety for workers. HireHand collaborates with established London food businesses such as Patty&Bun, Bleecker Burger, London Cocktail Club, and Breddos Tacos. The platform also has a social mission, drawing some of its talent from disadvantaged backgrounds and partnering with organizations like Jamie Oliver’s Fifteen, The Prince’s Trust, Fight for Peace, and Thames Reach.

Good Club

Seed Round in 2017
Good Club Ltd., trading as Good Club, is a UK-based online retailer established in 2018. It operates an e-commerce platform that facilitates group purchases of organic and ethically sourced groceries directly from wholesalers, reducing waste and environmental impact. The company offers a wide range of products across categories such as food, household items, drinks, and personal care. Notably, Good Club has introduced reusable packaging and delivery boxes to further minimize its ecological footprint.

Rubies in the Rubble

Seed Round in 2017
Rubies in the Rubble Ltd. is a sustainable food brand based in London, United Kingdom, dedicated to reducing food wastage by transforming surplus fruits and vegetables into high-quality relishes, ketchups, mayonnaises, chutneys, and jams. Founded in 2010, the company focuses on using produce that is often discarded due to aesthetic imperfections, such as being the wrong shape, size, or color. Its product offerings include a variety of chutneys, such as London piccalilli, hot banana, and spicy tomato. Rubies in the Rubble sells its products through retail stores across the United Kingdom as well as through online channels, promoting a sustainable food environment by extending the shelf life of ingredients through preservation methods.

TAB

Angel Round in 2017
TAB is a developer of a data analytics platform that interprets billions of financial data points from numerous crowdfunding and peer-to-peer lending marketplaces worldwide. By utilizing big data engineering and machine learning, TAB transforms disparate data into clear, actionable insights. The platform aims to enhance market engagement and alleviate the data burden faced by industry participants, thereby fostering innovation within the financial ecosystem. TAB's goal is to simplify access to complex financial information, making it easier for organizations and investors to identify new opportunities and make informed decisions. As the crowdfunding sector continues to significantly influence the financial landscape, TAB contributes to the education of the market and its observers, supporting the growth of a more open financial world.

OLIO

Seed Round in 2017
OLIO is a London-based mobile application founded in 2015 that facilitates the sharing of surplus food and other items within local communities to combat waste and promote sustainability. By allowing users to list and share unwanted food items through a location-based platform, OLIO connects neighbors, volunteers, and local businesses, effectively reducing food waste and fostering a sense of community. The app not only encourages individuals to share excess food but also collaborates with local retailers to redistribute unsold or unserved food, addressing the broader issue of waste management. Through its innovative approach, OLIO aims to transform societal attitudes towards waste and contribute to environmental preservation.

Mush

Equity Crowdfunding in 2016
Mush is a London-based social platform founded in 2016 by Sarah Hesz and Katie Massie-Taylor. It operates as an online community, connecting mothers with children of similar ages, fostering social interaction and combating loneliness among parents.

HypeLabs

Seed Round in 2016
HypeLabs is the company that created the Hype SDK, an interoperable mesh networking software that improves connectivity on all kinds of devices, from mobile to desktop to IoT, allowing them to connect even when there is no internet. The software works by intelligently connecting devices in local mesh networks using existing connectivity technologies, such as Bluetooth, WiFi, LoRa and others. This network enables content to securely hop between devices, until it reaches a destination or an Internet exit point, improving range and deliverability. Founded in 2016, the company is located in San Francisco (USA), Porto (Portugal), London (UK) and Krakow (Poland). AngelPad #10 (Spring '16) alumni & Deutsche Telekom WARP alumni.

Knokcare

Seed Round in 2016
Knokcare is an app-based healthcare platform that connects patients with doctors and independent medical professionals through on-demand video consultations, house visits, and in-person appointments. The platform integrates remote and in-person care within a single application, using an AI chatbot to help patients self-assess, guide them to appropriate video or in-home visits, and coordinate with hospitals when necessary. It aims to streamline care for patients while improving efficiency for health systems by routing urgent cases to hospital services and securely managing patient records to protect privacy. The service supports medical institutions and providers by facilitating real-time communication, remote assessments, and convenient access to care.

Switchee

Seed Round in 2016
Switchee Limited is a technology company based in London, United Kingdom, specializing in connected devices and analytics for landlords and residents in the social housing sector. Founded in 2014, Switchee has established itself as a market leader by providing an Internet-connected smart thermostat that enables effective management of heating and hot water in homes. The company's solution empowers large residential landlords to optimize their property portfolios by identifying maintenance issues, reducing fuel costs, and enhancing communication with residents. Switchee's thermostat not only helps landlords save money—yielding a return of £2 for every £1 invested—but also fosters improved living conditions by addressing issues like fuel poverty and dampness. The device serves as a two-way communication platform with residents while collecting environmental data that informs a comprehensive insights engine and landlord dashboard. Through its innovative approach, Switchee has transformed the interaction between landlords and residents, making property management more efficient and responsive to the needs of tenants.

What3words

Series B in 2016
What3Words Limited, established in 2013 and headquartered in Baldock, UK, specializes in a unique global addressing system. It has divided the world into a 3m x 3m grid, assigning each square a unique address consisting of three words. This innovative solution enables precise location finding and sharing, benefiting various industries such as delivery, emergency response, navigation, and property search. The company offers its service through an API, allowing businesses and individuals to integrate it into their products and services. Additionally, What3Words provides a free mobile app and online map for general use.

Edukasyon.ph

Seed Round in 2016
Edukasyon is an Edtech platform that democratizes access to online tutoring, skills training, and college guidance for over 8 million learners in the Philippines and beyond. It offers personalized academic support through Edge Tutor, life skill development via Empower, and free access to educational resources including scholarships and internships through Explore.

Beulah London

Seed Round in 2016
Beulah London is a British luxury fashion brand that designs and manufactures occasion and day-to-evening wear for women, including shirts, dresses, skirts, trousers, tops, jackets, scarves and bags, with made-to-order options and sales online and in its London stores. Founded in 2010 and based in London, the company emphasizes elegant, cosmopolitan apparel rooted in British design and heritage. Beulah pursues a social mission to empower women, including those who are trafficked or vulnerable, by supporting employment initiatives such as fair-trade partnerships with Freeset in India, and by offering dignified work through its supply chain. The brand combines a luxury aesthetic with ethical sourcing and impact, aiming to enable customers to contribute to positive change with each purchase.

Winnow

Seed Round in 2016
Winnow helps commercial kitchens run more profitable and sustainable operations by measuring and reducing food waste. Based in London and founded in 2013, the company develops AI-powered tools that automatically quantify waste from cooking, prep, and plates using smart scales and waste bins. The system records daily waste, analyzes it, and provides actionable insights to chefs and managers to adjust production processes, reduce waste, and preserve food for future use. By converting waste data into improvements, Winnow aims to lower environmental impact while boosting efficiency and margins for restaurants, hotels, and other food service operators.

HireHand

Seed Round in 2016
HireHand is a London-based staffing platform designed specifically for food businesses, offering an intelligent and efficient solution for flexible staffing needs. Founded in 2015, the company uses an algorithm that learns from each shift to provide reliable matches between clients and hospitality professionals. This ensures continuity and reliability for businesses while offering flexibility and variety for workers. HireHand collaborates with established London food businesses such as Patty&Bun, Bleecker Burger, London Cocktail Club, and Breddos Tacos. The platform also has a social mission, drawing some of its talent from disadvantaged backgrounds and partnering with organizations like Jamie Oliver’s Fifteen, The Prince’s Trust, Fight for Peace, and Thames Reach.

Skin Analytics

Equity Crowdfunding in 2015
Skin Analytics is a London-based company that uses smartphone imagery and artificial intelligence to create a digital history of a patient’s skin, enabling clinicians to measure changes over time, assess treatment options, and support early detection of skin cancers such as melanoma. Its platform analyzes images of moles and skin lesions to monitor progression, standardize patient management, and potentially reduce diagnostic wait times, with applications spanning consumer skin health and clinical settings, including use within the NHS.

AtoCap

Seed Round in 2015
AtoCap is a company specializing in microencapsulation technology, initially developed from University College London’s Encapsulation Research Group. The company utilizes advanced electro-hydrodynamic processing methods to create microbubbles and capsules, which are designed to deliver generic antibiotics for urinary tract infections and chemotherapeutics into multi-layered capsules. AtoCap's team combines expertise in academia, clinical research, and commercialization, with a proven track record of translating innovative technologies into commercially viable opportunities that generate significant income and impact for stakeholders and investors.

TAB

Angel Round in 2014
TAB is a developer of a data analytics platform that interprets billions of financial data points from numerous crowdfunding and peer-to-peer lending marketplaces worldwide. By utilizing big data engineering and machine learning, TAB transforms disparate data into clear, actionable insights. The platform aims to enhance market engagement and alleviate the data burden faced by industry participants, thereby fostering innovation within the financial ecosystem. TAB's goal is to simplify access to complex financial information, making it easier for organizations and investors to identify new opportunities and make informed decisions. As the crowdfunding sector continues to significantly influence the financial landscape, TAB contributes to the education of the market and its observers, supporting the growth of a more open financial world.

Lifecake

Seed Round in 2013
Lifecake Ltd. is a London-based company that specializes in software designed for parents to digitally store and organize their children's memories. Founded in 2006, Lifecake enables users to capture, store, and share photos, videos, and text updates in a private environment, accessible via phones, tablets, computers, and printed books. The company's platform allows families to document and rewind the lives of their children, ensuring that precious moments are preserved and easily shared among family members. In 2015, Lifecake became a subsidiary of Canon Europe Ltd.

What3words

Seed Round in 2013
What3Words Limited, established in 2013 and headquartered in Baldock, UK, specializes in a unique global addressing system. It has divided the world into a 3m x 3m grid, assigning each square a unique address consisting of three words. This innovative solution enables precise location finding and sharing, benefiting various industries such as delivery, emergency response, navigation, and property search. The company offers its service through an API, allowing businesses and individuals to integrate it into their products and services. Additionally, What3Words provides a free mobile app and online map for general use.
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