National Basketball Association

The National Basketball Association (NBA) is the leading men's professional basketball league in North America and is recognized globally as the premier league in the sport. It operates not only the NBA but also the Women’s National Basketball Association and the NBA G League, fostering a comprehensive basketball ecosystem. The NBA has a significant international presence, broadcasting games in 215 countries and territories in 49 languages, and offering merchandise in over 125,000 stores across 100 countries. The league features a diverse roster, with numerous international players contributing to its global appeal. Through its digital platforms, including NBA TV, NBA.com, and the NBA App, the NBA engages millions of fans worldwide. Additionally, the NBA Cares initiative addresses social issues by collaborating with organizations focused on education, youth development, and health. This multifaceted approach not only enhances the sport's visibility but also promotes community involvement and support.

Scott Kaufman Ross

Senior Vice President, Head of Gaming and New Business Ventures

Daniel Tovbin

Investment Principal

Past deals in NFC

WristWrist

Grant in 2024
WristWrist is a self service online platform that manages admission at the event and also secure payment collection in a seamless way. It also make cashless payment smooth and faster through the usage of NFC wearable technology.
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