National Basketball Association

The National Basketball Association (NBA) is the premier men's professional basketball league in North America. It offers a global platform for players, featuring a record number of international athletes. The NBA operates three leagues: the NBA, WNBA, and NBA G League, with games and programming available in over 215 countries. Through NBA Cares, it addresses social issues by partnering with youth-serving organizations.

Scott Kaufman Ross

Senior Vice President, Head of Gaming and New Business Ventures

Daniel Tovbin

Investment Principal

Past deals in Sports

Springbok Analytics

Series A in 2025
Springbok Analytics offers an AI-powered software platform that transforms MRIs into three-dimensional analyses of muscle to enable true precision. Springbok Analytics' advanced imaging technology identifies and measures each individual muscle, providing data to scientists, physical therapists, athletic trainers, and physicians to evaluate muscle function in relation to performance and injury management. The technology has numerous applications, including injury management, performance enhancement, and the treatment of musculoskeletal conditions.

Buzza

Grant in 2024
Buzza is a sports management platform designed for organizations, communities, and enthusiasts. Buzza is dedicated to making sports management more accessible and hassle-free for sports organizations, communities, and enthusiasts. The company allows users to have an access to innovative tools for team management and fan engagement across 40+ sports.

Afriskaut

Grant in 2024
Afriskaut, a product of NaemoSports, operates a sports data analytics platform focused on football. It processes match videos to extract crucial data, providing stakeholders such as leagues, clubs, and agencies with a robust scouting tool to inform player recruitment decisions in Africa.

Hyperice

Series A in 2020
Hyperice Inc. is a recovery and movement enhancement technology company based in Irvine, California, founded in 2010. It specializes in manufacturing portable devices that utilize vibration, percussion, and thermal technology to aid in injury recovery and improve physical performance. The product lineup includes various innovative tools such as the Vyper, a vibrating fitness roller; Venom, a portable heat and vibration device; and the Hypersphere, a vibrating massage ball. Hyperice also offers specialized kits like the Stealth Kit and Hyper Fit Kit, as well as topical solutions like Hypersoothe, which features essential oils for muscle relief. The company’s offerings extend to ice compression devices, such as the Hyperice Knee and Hyperice Back, alongside accessories like Hyperice Fuel, a reusable synthetic ice product. Hyperice's technology is utilized by athletes in professional and collegiate settings worldwide, reflecting its commitment to enhancing recovery time and promoting efficient movement. The company operates additional locations across various countries, including Australia, Canada, and several European nations.
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