Neodata Sistemas de Saude
Neodata Group specializes in optimizing the delivery of digital content through a range of advanced solutions for online dealers and publishers. Founded in 2004 and headquartered in Milan, Italy, with additional offices in Catania and Los Angeles, the company offers ad-serving technologies that include advanced display ads, video ad-server capabilities, mobile applications, and real-time reporting tools. Its News Publishers Solutions feature a homepage layout support system and personalized news delivery. Additionally, Neodata provides innovative recommendation tools, such as the Articles Recommendation System, which utilizes proprietary algorithms for real-time article suggestions based on semantic similarity, and Neo-TM, a text-mining engine that assesses content similarity across large text documents. The company is committed to helping clients engage their audiences effectively by leveraging audience knowledge and delivering actionable insights.
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1 past transactions
NewsCurve
Acquisition in 2012
NewsCurve is a web analytics company that provides a decision support platform designed for online publishers to enhance their content performance. The platform enables publishers to benchmark their content in real time, allowing them to identify underperforming materials and make informed decisions about promoting or demoting specific editorial content. By analyzing user engagement and content effectiveness, NewsCurve helps publishers maximize the value of their content inventory and advertising revenue. The insights generated by its analytics facilitate a better understanding of which topics and authors resonate with audiences, ultimately driving new revenue opportunities and improving overall publication performance.
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