New Enterprise Associates

Lily AI is a developer of an e-commerce product discovery platform that enhances the sales capabilities of brands and retailers. The platform integrates customer-centric product attributes into various components of the e-commerce ecosystem, including site search engines, recommendation systems, and SEO/SEM functionalities. By improving on-site search and personalized product discovery, Lily AI supports retailers in the fashion, home, and beauty sectors, leading to significant increases in traffic, conversion rates, revenue, and brand loyalty. Headquartered in Mountain View, California, the company is backed by venture capital.

ViaVia is a video-driven shopping platform that specializes in fashion and streetwear, offering a curated selection of brands and exclusive made-in-Italy labels. The platform enhances the fashion e-commerce experience by integrating creator-driven live and short-form video content with AI-powered technology. This approach not only provides customers with styling advice but also facilitates a streamlined supply chain, increasing order flow to local manufacturers while reducing brand costs and production lead times. ViaVia aims to empower young customers to make confident fashion choices by showcasing apparel and accessories that align with their personal style.

Lily AI is a developer of an e-commerce product discovery platform that enhances the sales capabilities of brands and retailers. The platform integrates customer-centric product attributes into various components of the e-commerce ecosystem, including site search engines, recommendation systems, and SEO/SEM functionalities. By improving on-site search and personalized product discovery, Lily AI supports retailers in the fashion, home, and beauty sectors, leading to significant increases in traffic, conversion rates, revenue, and brand loyalty. Headquartered in Mountain View, California, the company is backed by venture capital.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Maisonette Inc. is an online marketplace that specializes in baby and children's products, offering a curated selection of fashion, accessories, toys, furniture, and home decor for children aged 0-12. Established in 2016 and based in Brooklyn, New York, Maisonette aggregates a diverse range of quality items from a global network of brands and boutiques. This platform serves as a one-stop shopping destination for parents, providing them with a unified portal to access style-driven products at various price points, thereby simplifying the shopping experience for children's lifestyle needs.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Lily AI is a developer of an e-commerce product discovery platform that enhances the sales capabilities of brands and retailers. The platform integrates customer-centric product attributes into various components of the e-commerce ecosystem, including site search engines, recommendation systems, and SEO/SEM functionalities. By improving on-site search and personalized product discovery, Lily AI supports retailers in the fashion, home, and beauty sectors, leading to significant increases in traffic, conversion rates, revenue, and brand loyalty. Headquartered in Mountain View, California, the company is backed by venture capital.

Tamara Mellon, established in 2011, is a luxury women's fashion brand headquartered in New York City. It designs, manufactures, and retails a range of products including shoes, bags, and ready-to-wear apparel. The company's shoe collection comprises sandals, boots, pumps, flats, and legging boots, while its apparel line features dresses, jumpsuits, tops, pants, skirts, jackets, and outerwear. Tamara Mellon sells these products through both retail and online stores in the United States and internationally, accompanied by a complimentary cobbler service for footwear purchases.

Mejuri Inc. is a Canadian company that specializes in the manufacture and sale of fine jewelry, including rings, necklaces, earrings, bracelets, and engagement pieces. Founded in 2015 and headquartered in Toronto, Mejuri operates showrooms in New York, Toronto, and Chicago, while also offering its products through a direct-to-consumer e-commerce platform. This model allows Mejuri to provide quality handcrafted jewelry at accessible prices by eliminating middlemen and maintaining a fast supply chain that introduces new designs weekly. Committed to exceptional craftsmanship and ethical practices, Mejuri aims to empower women to incorporate luxury into their everyday lives. The company serves customers not only in Canada and the United States but also internationally.

FabFitFun, Inc. is a subscription-based lifestyle company that specializes in providing curated boxes of health and beauty products to its customers. Founded in 2010 and headquartered in Los Angeles, the company delivers seasonal gift boxes every three months, which include full-size items from both premium and emerging brands across categories such as beauty, fashion, wellness, and fitness. In addition to its subscription service, FabFitFun offers an online platform featuring lifestyle content on various topics, including health, fitness, entertainment, and shopping, aimed particularly at women. The company also engages its audience through a daily email service that provides tips on beauty, wellness, and fashion. FabFitFun operates as a subsidiary of Unilever N.V., fostering a community focused on enabling women to lead healthier and more fulfilling lives.

Naaptol is an e-commerce platform focused on providing a diverse selection of products for everyday lifestyle needs. The platform features a wide range of items, including mobile phones, digital cameras, bedsheets, watches, and various accessories. It aims to simplify the shopping experience by enabling consumers to browse and purchase the latest products online, which are then delivered directly to their doorstep. By offering competitive deals and a comprehensive inventory, Naaptol caters to the convenience and preferences of modern consumers.

Masse is a mobile application designed to facilitate product discovery through recommendations from trusted friends. The platform enables users to ask for and share product suggestions, focusing on categories such as fashion and electronics. By leveraging the insights of a user's social network, Masse aims to enhance the online shopping experience, providing users with reliable recommendations that help assure their purchasing decisions.

Maisonette Inc. is an online marketplace that specializes in baby and children's products, offering a curated selection of fashion, accessories, toys, furniture, and home decor for children aged 0-12. Established in 2016 and based in Brooklyn, New York, Maisonette aggregates a diverse range of quality items from a global network of brands and boutiques. This platform serves as a one-stop shopping destination for parents, providing them with a unified portal to access style-driven products at various price points, thereby simplifying the shopping experience for children's lifestyle needs.

Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations. Through social tagging and a team of Style Scouts, Choosy identifies and manufactures trend-driven fashion delivered to shoppers in as little as two weeks. It’s the modern-day equivalent of the ultimate window-shopping experience, creating a new generation of social commerce. All looks are designed and produced in-house, so women sizes 0-20 can get today’s most covetable looks without the ticket price of labels. You see it, you like it, we make it - it’s time to #GetChoosy with your wardrobe.

Tamara Mellon, established in 2011, is a luxury women's fashion brand headquartered in New York City. It designs, manufactures, and retails a range of products including shoes, bags, and ready-to-wear apparel. The company's shoe collection comprises sandals, boots, pumps, flats, and legging boots, while its apparel line features dresses, jumpsuits, tops, pants, skirts, jackets, and outerwear. Tamara Mellon sells these products through both retail and online stores in the United States and internationally, accompanied by a complimentary cobbler service for footwear purchases.

Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

CoEdition, Inc. is an online retailer focused on providing a diverse range of women's clothing, shoes, and jewelry, specifically catering to sizes 10 to 26. The company offers a wide selection of products, including dresses, swimwear, footwear, lingerie, and accessories, sourced from over 100 brands. Established in 2017 and headquartered in New York, CoEdition aims to create an inclusive fashion marketplace that allows women to discover and purchase contemporary apparel at affordable prices. Through its e-commerce platform, CoEdition seeks to empower women by enabling them to express their personal style while accessing a community dedicated to plus-size fashion.

Finery is a fashion and technology startup focused on transforming wardrobe management through an innovative platform. This platform scans online shopping receipts to create a virtual wardrobe for users, allowing them to gain insights into their clothing choices and spending habits. By utilizing predictive analytics, Finery provides women with personalized styling recommendations and alerts for sales on items in their wishlists. Additionally, the platform offers reminders for returning recently purchased items, helping consumers make informed decisions about their fashion investments.

Lily AI is a developer of an e-commerce product discovery platform that enhances the sales capabilities of brands and retailers. The platform integrates customer-centric product attributes into various components of the e-commerce ecosystem, including site search engines, recommendation systems, and SEO/SEM functionalities. By improving on-site search and personalized product discovery, Lily AI supports retailers in the fashion, home, and beauty sectors, leading to significant increases in traffic, conversion rates, revenue, and brand loyalty. Headquartered in Mountain View, California, the company is backed by venture capital.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Maisonette Inc. is an online marketplace that specializes in baby and children's products, offering a curated selection of fashion, accessories, toys, furniture, and home decor for children aged 0-12. Established in 2016 and based in Brooklyn, New York, Maisonette aggregates a diverse range of quality items from a global network of brands and boutiques. This platform serves as a one-stop shopping destination for parents, providing them with a unified portal to access style-driven products at various price points, thereby simplifying the shopping experience for children's lifestyle needs.

Tamara Mellon, established in 2011, is a luxury women's fashion brand headquartered in New York City. It designs, manufactures, and retails a range of products including shoes, bags, and ready-to-wear apparel. The company's shoe collection comprises sandals, boots, pumps, flats, and legging boots, while its apparel line features dresses, jumpsuits, tops, pants, skirts, jackets, and outerwear. Tamara Mellon sells these products through both retail and online stores in the United States and internationally, accompanied by a complimentary cobbler service for footwear purchases.

Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

ThirdLove, Inc. is a women's lifestyle brand specializing in the design, manufacture, and sale of undergarments and nightwear. Founded in 2012 and based in San Francisco, California, the company offers a wide range of products, including various styles of bras such as T-shirt, strapless, wireless, plunge, racerback, nursing, and maternity bras. ThirdLove distinguishes itself by utilizing technology and real women's measurements to create proprietary ½-cup sizes, ensuring a better fit for women of all shapes. The company operates through an online platform as well as physical retail locations, aiming to provide every woman with the perfect fit and a comfortable wearing experience.

Sundar, Inc. operates a curated digital platform that facilitates material discovery and supplier sourcing for the apparel and design industries. Founded in 2013 and based in Boston, Massachusetts, the company connects creative professionals with quality materials and qualified vendors globally. By offering centralized digital catalogs, advanced search features, and data-driven recommendations, Sundar enhances the sourcing process for both emerging and established designers. The platform promotes collaboration between material research, design, and production teams, streamlining the discovery and sampling of textiles and raw materials. Recognized with awards from prestigious organizations and featured in notable publications, Sundar has established itself as a key player in modernizing the apparel supply chain, which has traditionally been antiquated and opaque. The company has received backing from top venture capital firms and has roots in respected incubators such as MIT and Techstars.

Naaptol is an e-commerce platform focused on providing a diverse selection of products for everyday lifestyle needs. The platform features a wide range of items, including mobile phones, digital cameras, bedsheets, watches, and various accessories. It aims to simplify the shopping experience by enabling consumers to browse and purchase the latest products online, which are then delivered directly to their doorstep. By offering competitive deals and a comprehensive inventory, Naaptol caters to the convenience and preferences of modern consumers.

FabFitFun, Inc. is a subscription-based lifestyle company that specializes in providing curated boxes of health and beauty products to its customers. Founded in 2010 and headquartered in Los Angeles, the company delivers seasonal gift boxes every three months, which include full-size items from both premium and emerging brands across categories such as beauty, fashion, wellness, and fitness. In addition to its subscription service, FabFitFun offers an online platform featuring lifestyle content on various topics, including health, fitness, entertainment, and shopping, aimed particularly at women. The company also engages its audience through a daily email service that provides tips on beauty, wellness, and fashion. FabFitFun operates as a subsidiary of Unilever N.V., fostering a community focused on enabling women to lead healthier and more fulfilling lives.

Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

HaoMaiYi is a fashion company that offers branded clothing styles for individuals of all ages. The company has developed an artificial intelligence-based virtual dressing room that enhances the online shopping experience by simulating the in-store environment. This innovative dressing room utilizes machine learning technologies to analyze facial features and body attributes, allowing users to create a virtual representation of themselves. Customers can either auto-scan their bodies or manually input their height, weight, and select body features. The virtual dressing room then provides personalized shopping recommendations based on 3D modeling, facilitating a more tailored and interactive shopping experience.

ThirdLove, Inc. is a women's lifestyle brand specializing in the design, manufacture, and sale of undergarments and nightwear. Founded in 2012 and based in San Francisco, California, the company offers a wide range of products, including various styles of bras such as T-shirt, strapless, wireless, plunge, racerback, nursing, and maternity bras. ThirdLove distinguishes itself by utilizing technology and real women's measurements to create proprietary ½-cup sizes, ensuring a better fit for women of all shapes. The company operates through an online platform as well as physical retail locations, aiming to provide every woman with the perfect fit and a comfortable wearing experience.

Naaptol is an e-commerce platform focused on providing a diverse selection of products for everyday lifestyle needs. The platform features a wide range of items, including mobile phones, digital cameras, bedsheets, watches, and various accessories. It aims to simplify the shopping experience by enabling consumers to browse and purchase the latest products online, which are then delivered directly to their doorstep. By offering competitive deals and a comprehensive inventory, Naaptol caters to the convenience and preferences of modern consumers.

Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Cuff, Inc. was a company that specialized in fashion wearables incorporating smart connectivity technology. Its flagship product, the CuffLinc, was designed to function as an alert system for users to signal designated contacts in case of emergencies by sending SOS notifications along with location and audio information through a mobile application compatible with both iOS and Android devices. The company offered a range of jewelry and accessories that allowed users to discreetly carry the CuffLinc within various designs. Despite initial interest and partnerships with retailers, Cuff faced significant financial challenges, culminating in a lawsuit from multiple vendors due to unpaid debts exceeding $1.2 million. These developments led to the company ceasing operations, leaving customers without support or fulfillment of outstanding orders. Consequently, while the devices may still function, they are no longer recommended for purchase or use due to the lack of customer service and potential safety concerns.

Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

ThirdLove, Inc. is a women's lifestyle brand specializing in the design, manufacture, and sale of undergarments and nightwear. Founded in 2012 and based in San Francisco, California, the company offers a wide range of products, including various styles of bras such as T-shirt, strapless, wireless, plunge, racerback, nursing, and maternity bras. ThirdLove distinguishes itself by utilizing technology and real women's measurements to create proprietary ½-cup sizes, ensuring a better fit for women of all shapes. The company operates through an online platform as well as physical retail locations, aiming to provide every woman with the perfect fit and a comfortable wearing experience.

Zady Inc. is an e-commerce platform based in New York, specializing in the retail of apparel, accessories, home decor, office stationery, and pet care products for both men and women. Founded in 2012 by Soraya Darabi and Maxine Bédat, Zady promotes conscious consumerism by providing customers with detailed information about the origins and craftsmanship of the items they purchase. The company emphasizes manufacturing transparency, ensuring each product is sourced from designers committed to sustainability and quality. Zady's curated selection features high-end, timeless products that prioritize durability over fleeting fashion trends, thereby appealing to consumers who value both aesthetics and ethical sourcing. Through its platform, Zady seeks to redefine shopping by encouraging consumers to consider the impact of their purchases while enjoying beautifully constructed goods.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Fantasy Shopper is a social shopping platform which integrates online and offline fashion retail in a unique and entertaining environment.

BeachMint is a social commerce company that specializes in designer-curated direct-to-consumer sites. Founded by entrepreneurs Josh Berman and Diego Berdakin, BeachMint launched its first brand, JewelMint, in October 2010, followed by several others, including StyleMint, BeautyMint, ShoeMint, HomeMint, and intiMINT, each collaborating with celebrities and experts. These brands operate on a subscription shopping model, providing personalized product recommendations and exclusive items based on the insights of their celebrity partners. The company has secured over $80 million in funding, with notable investors including Accel Partners, Goldman Sachs, and NEA. BeachMint's offerings aim to deliver significant value through a curated selection of products and original content, changing monthly to maintain member engagement.

Naaptol is an e-commerce platform focused on providing a diverse selection of products for everyday lifestyle needs. The platform features a wide range of items, including mobile phones, digital cameras, bedsheets, watches, and various accessories. It aims to simplify the shopping experience by enabling consumers to browse and purchase the latest products online, which are then delivered directly to their doorstep. By offering competitive deals and a comprehensive inventory, Naaptol caters to the convenience and preferences of modern consumers.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

BeachMint is a social commerce company that specializes in designer-curated direct-to-consumer sites. Founded by entrepreneurs Josh Berman and Diego Berdakin, BeachMint launched its first brand, JewelMint, in October 2010, followed by several others, including StyleMint, BeautyMint, ShoeMint, HomeMint, and intiMINT, each collaborating with celebrities and experts. These brands operate on a subscription shopping model, providing personalized product recommendations and exclusive items based on the insights of their celebrity partners. The company has secured over $80 million in funding, with notable investors including Accel Partners, Goldman Sachs, and NEA. BeachMint's offerings aim to deliver significant value through a curated selection of products and original content, changing monthly to maintain member engagement.

Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.

GOAT Group, established in 2015, operates a global marketplace for authentic sneakers, apparel, and accessories. It offers products from over 350 brands through its GOAT and Flight Club platforms, available in physical stores and online. GOAT Group has 13 retail locations worldwide, serving customers in 170 international markets. The company's innovative technology ensures product authenticity, providing trust to its 20 million members across 164 countries. GOAT Group is backed by strategic investors and venture capital firms, including Foot Locker, Inc.

BeachMint is a social commerce company that specializes in designer-curated direct-to-consumer sites. Founded by entrepreneurs Josh Berman and Diego Berdakin, BeachMint launched its first brand, JewelMint, in October 2010, followed by several others, including StyleMint, BeautyMint, ShoeMint, HomeMint, and intiMINT, each collaborating with celebrities and experts. These brands operate on a subscription shopping model, providing personalized product recommendations and exclusive items based on the insights of their celebrity partners. The company has secured over $80 million in funding, with notable investors including Accel Partners, Goldman Sachs, and NEA. BeachMint's offerings aim to deliver significant value through a curated selection of products and original content, changing monthly to maintain member engagement.

BeachMint is a social commerce company that specializes in designer-curated direct-to-consumer sites. Founded by entrepreneurs Josh Berman and Diego Berdakin, BeachMint launched its first brand, JewelMint, in October 2010, followed by several others, including StyleMint, BeautyMint, ShoeMint, HomeMint, and intiMINT, each collaborating with celebrities and experts. These brands operate on a subscription shopping model, providing personalized product recommendations and exclusive items based on the insights of their celebrity partners. The company has secured over $80 million in funding, with notable investors including Accel Partners, Goldman Sachs, and NEA. BeachMint's offerings aim to deliver significant value through a curated selection of products and original content, changing monthly to maintain member engagement.

Myntra is an e-commerce company specializing in fashion and lifestyle products, aiming to make these accessible to a broad audience. It operates an online marketplace that features a comprehensive catalog of current season products, including private fashion labels and a range of apparel and accessories. The platform is designed for ease of use, allowing consumers to navigate through a diverse selection of authentic merchandise. Myntra emphasizes customer convenience by offering various payment options, including cash on delivery. Through its innovative approach, the company seeks to disrupt conventional retail and enhance the shopping experience for its users.