New Enterprise Associates

Branch is a platform that serves as a linking and measurement partner for growth-focused teams, helping brands acquire users, retain customers, and drive conversions across digital channels. The company offers a cloud-based marketing optimization platform that supports cross-platform interactions and builds user-to-user referral programs. Its features include rewarded referrals, content sharing, deep views, download banners, and personalized onboarding, all designed to improve the customer experience and enable measurement and optimization of campaigns. Branch is trusted by brands such as Instacart, Western Union, NBCUniversal, Zocdoc and Sephora to acquire users, retain customers and drive more conversions. By linking attribution with referral-driven engagement, Branch helps brands evaluate program performance and optimize messaging and incentives to maximize conversions and lifetime value.

Founded in 2014, Vizbee is a technology company based in New York. It specializes in unifying mobile and streaming devices into one seamless app, transforming existing mobile marketing channels into direct response paths for TV viewers.

Branch is a platform that serves as a linking and measurement partner for growth-focused teams, helping brands acquire users, retain customers, and drive conversions across digital channels. The company offers a cloud-based marketing optimization platform that supports cross-platform interactions and builds user-to-user referral programs. Its features include rewarded referrals, content sharing, deep views, download banners, and personalized onboarding, all designed to improve the customer experience and enable measurement and optimization of campaigns. Branch is trusted by brands such as Instacart, Western Union, NBCUniversal, Zocdoc and Sephora to acquire users, retain customers and drive more conversions. By linking attribution with referral-driven engagement, Branch helps brands evaluate program performance and optimize messaging and incentives to maximize conversions and lifetime value.

Branch is a platform that serves as a linking and measurement partner for growth-focused teams, helping brands acquire users, retain customers, and drive conversions across digital channels. The company offers a cloud-based marketing optimization platform that supports cross-platform interactions and builds user-to-user referral programs. Its features include rewarded referrals, content sharing, deep views, download banners, and personalized onboarding, all designed to improve the customer experience and enable measurement and optimization of campaigns. Branch is trusted by brands such as Instacart, Western Union, NBCUniversal, Zocdoc and Sephora to acquire users, retain customers and drive more conversions. By linking attribution with referral-driven engagement, Branch helps brands evaluate program performance and optimize messaging and incentives to maximize conversions and lifetime value.

Branch is a platform that serves as a linking and measurement partner for growth-focused teams, helping brands acquire users, retain customers, and drive conversions across digital channels. The company offers a cloud-based marketing optimization platform that supports cross-platform interactions and builds user-to-user referral programs. Its features include rewarded referrals, content sharing, deep views, download banners, and personalized onboarding, all designed to improve the customer experience and enable measurement and optimization of campaigns. Branch is trusted by brands such as Instacart, Western Union, NBCUniversal, Zocdoc and Sephora to acquire users, retain customers and drive more conversions. By linking attribution with referral-driven engagement, Branch helps brands evaluate program performance and optimize messaging and incentives to maximize conversions and lifetime value.

Branch is a platform that serves as a linking and measurement partner for growth-focused teams, helping brands acquire users, retain customers, and drive conversions across digital channels. The company offers a cloud-based marketing optimization platform that supports cross-platform interactions and builds user-to-user referral programs. Its features include rewarded referrals, content sharing, deep views, download banners, and personalized onboarding, all designed to improve the customer experience and enable measurement and optimization of campaigns. Branch is trusted by brands such as Instacart, Western Union, NBCUniversal, Zocdoc and Sephora to acquire users, retain customers and drive more conversions. By linking attribution with referral-driven engagement, Branch helps brands evaluate program performance and optimize messaging and incentives to maximize conversions and lifetime value.

mNectar, Inc. is a San Francisco-based company that specializes in mobile advertising and application streaming. Founded in 2012, mNectar has developed a platform that allows advertisers to effectively reach and convert mobile users into customers. The platform features a range of tools, including screenshots, sliders, user reviews, and store ratings, which enhance the advertising experience for iOS and Android apps. As a pioneer in mobile application streaming, mNectar has introduced a solution that enables consumers to instantly play and interact with mobile applications without the need for downloads. This innovative approach simplifies user engagement and enhances discovery, ultimately benefiting both advertisers and mobile content publishers.

Millennial Media Inc. is a prominent provider of mobile advertising solutions, catering to advertisers and developers in the United States and internationally. Founded in 2006 and headquartered in Baltimore, Maryland, the company offers a range of services that enable advertisers to effectively reach and engage their target audiences across various mobile devices. Its offerings include a demand-side platform for direct inventory access, a premium mobile advertising exchange, and tools for designing advertisements. Millennial Media also supports developers with software development kits for various ad formats, ad serving capabilities, and mediation tools that optimize ad requests from multiple sources. Additionally, the company operates MYDAS, a mobile advertising technology that identifies unique users and tailors ad delivery based on interests and behaviors. Millennial Media serves a significant portion of leading advertisers and is recognized for providing an attractive monetization platform for app developers and publishers.

Millennial Media Inc. is a prominent provider of mobile advertising solutions, catering to advertisers and developers in the United States and internationally. Founded in 2006 and headquartered in Baltimore, Maryland, the company offers a range of services that enable advertisers to effectively reach and engage their target audiences across various mobile devices. Its offerings include a demand-side platform for direct inventory access, a premium mobile advertising exchange, and tools for designing advertisements. Millennial Media also supports developers with software development kits for various ad formats, ad serving capabilities, and mediation tools that optimize ad requests from multiple sources. Additionally, the company operates MYDAS, a mobile advertising technology that identifies unique users and tailors ad delivery based on interests and behaviors. Millennial Media serves a significant portion of leading advertisers and is recognized for providing an attractive monetization platform for app developers and publishers.

Rapid Mobile Media specializes in mobile application and service delivery software, focusing on optimizing and automating the delivery and installation of various services and content on mobile devices. The company offers a mobile version of products to effectively engage customers and enhance user experience. Additionally, its Ad360 platform manages mobile advertising campaigns, facilitating the delivery of graphical and textual advertisements across multiple channels, such as WAP, SMS, MMS, and applications. By combining innovative technology with a commitment to mobile accessibility, Rapid Mobile Media aims to streamline the interaction between businesses and their mobile clientele.

SnapTell is a provider of mobile marketing solutions that focuses on enhancing consumer engagement through innovative technology. The company offers a highly customizable platform that enables marketers to deploy mobile marketing campaigns efficiently. Its flagship Snap.Send.Get solution allows consumers to access marketing content and product information seamlessly while on the go, thereby increasing brand awareness and driving conversions. Additionally, SnapTell provides visual product search technology through a mobile application that enables users to take pictures of in-store products and compare prices across different locations. This image recognition-based service caters to a wide range of clients, including brands, agencies, content owners, publishers, retailers, and operators, positioning SnapTell as a key player in the mobile marketing landscape.

Brands and their agencies are challenged more than ever to reach consumers where they are (e.g. on the Internet, TV‚ in stores, wireless phones‚ sporting events‚ etc.) and to run programs that produce measurable results. Integrated promotions provide the answer because they reach consumers where they interact with their brands‚ they have a specific call to action (e.g. go to the store‚ buy my product‚ provide some information‚ tell your friends)‚ and they are measurable. Cariocas delivers an Intelligent Promotion Platform helping consumer brands and their agencies engage and retain consumers through smart‚ integrated promotions that gather behavioral information across campaigns and help improve sales over time. Cariocas’ technology is based on common components that can be quickly assembled to create unique promotion "engines" such as games‚ auctions‚ multi-round tournaments‚ currency systems and other innovative activities. Cariocas’ expertise is supported by a broad patent portfolio stemming from the company’s experience in the promotions arena.

ADTECH, now a part of ONE by AOL, offers an integrated ad serving platform, enabling advertisers to measure, manage and serve campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.