New Enterprise Associates
New Enterprise Associates is a venture capital firm founded in 1977 and based in Menlo Park, California, with offices in the United States, India and China. It makes investments across technology and healthcare startups at multiple stages, from seed to growth, including software, cloud, data, internet services, fintech, AI, e-commerce, and enterprise technology, as well as healthcare information technology, life sciences, medical devices, and biopharma. It also considers energy technology and infrastructure opportunities, such as solar, batteries and smart grids. The firm pursues a global approach, with activity in the United States, Asia and other regions, and supports companies through rounds of financing ranging from small to sizable investments as they scale. NEA focuses on building portfolios in software, IT services, consumer technology, and healthcare technology, backing ambitious entrepreneurs across sectors and geographies.
Past deals in Personal Accessories
Tamara Mellon
Series C in 2019
Tamara Mellon is a women’s fashion brand that designs and markets shoes, handbags, and ready-to-wear apparel. Its product range includes sandals, boots, pumps, flats, and legging boots, along with dresses, jumpsuits, tops, knitwear, pants, skirts, jackets and outerwear, and related accessories. The company sells through its own retail stores and online channels in the United States and internationally. Founded in 2011 by Tamara Mellon and Jill Layfield, it is headquartered in New York City.
Mejuri
Series B in 2019
Founded in Toronto, Canada in 2015, Mejuri is a fine jewelry company that offers high-quality, ethically sourced products at affordable prices. It works directly with top jewelers to create exclusive designs and delivers new collections weekly through its direct-to-consumer e-commerce platform.
Tamara Mellon
Series B in 2018
Tamara Mellon is a women’s fashion brand that designs and markets shoes, handbags, and ready-to-wear apparel. Its product range includes sandals, boots, pumps, flats, and legging boots, along with dresses, jumpsuits, tops, knitwear, pants, skirts, jackets and outerwear, and related accessories. The company sells through its own retail stores and online channels in the United States and internationally. Founded in 2011 by Tamara Mellon and Jill Layfield, it is headquartered in New York City.
Finery
Seed Round in 2018
Finery is a fashion and technology startup focused on developing a wardrobe management platform designed to transform the way individuals interact with their clothing collections. The platform allows users to scan online shopping receipts to create a virtual wardrobe, utilizing predictive analytics to provide insights on styling and spending. It enables consumers to compile wishlists of desired items, receive alerts for sales on saved products, and obtain reminders for returns on recently purchased goods. Through these features, Finery aims to enhance the shopping experience and promote smarter wardrobe management for women.
Tamara Mellon
Series A in 2016
Tamara Mellon is a women’s fashion brand that designs and markets shoes, handbags, and ready-to-wear apparel. Its product range includes sandals, boots, pumps, flats, and legging boots, along with dresses, jumpsuits, tops, knitwear, pants, skirts, jackets and outerwear, and related accessories. The company sells through its own retail stores and online channels in the United States and internationally. Founded in 2011 by Tamara Mellon and Jill Layfield, it is headquartered in New York City.
Cuff
Series A in 2015
Cuff, Inc. was a company specializing in fashion wearable products that incorporated smart connectivity technology. It offered a range of jewelry and accessories featuring the CuffLinc, a device designed to send alerts to designated contacts when the wearer needed assistance. Through the accompanying mobile application, users could share their location and vital information such as live audio, enhancing personal safety. The CuffLinc was compatible with various iOS and Android devices, allowing seamless integration for users. The company operated primarily through online sales and was based in Burlingame, California. However, Cuff ceased operations and announced that it would no longer fulfill orders or provide customer support, leaving many customers without recourse. Legal challenges arose from vendors who alleged non-payment for services rendered, leading to significant financial disputes.
Zady
Convertible Note in 2013
Zady Inc. is an e-commerce retailer based in New York, specializing in a curated collection of apparel, accessories, home decor, office stationery, and pet care products for men and women. Founded in 2012, the company promotes conscious consumerism by providing transparency regarding the origins of its items. Zady emphasizes craftsmanship and sustainability, ensuring that each product is sourced from designers who prioritize quality and ethical manufacturing practices. The founders personally vet products based on criteria such as local sourcing, handmade qualities, and environmental consciousness. Zady aims to redefine shopping by offering high-quality, timeless goods that are built to last, contrasting sharply with the fleeting trends of fast fashion. By fostering a community of informed consumers, Zady positions itself as a leader in the movement toward a more ethical and sustainable shopping experience.
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