New Value Capital

New Value Capital is a private equity firm based in Park City, Utah. Specializing in growth equity and middle market investments, the firm focuses on enthusiast consumer products businesses such as outdoor, survival, military gear, high-end cycling products, automotive accessories, emergency preparedness, direct-to-consumer food, and technical apparel. With a minimum revenue requirement of $5 million, New Value Capital provides growth capital and liquidity solutions to companies in these sectors, seeking to add value through strategic investments and board representation.