NewCo

Metamarkets offers an interactive analytics platform for buyers and sellers of programmatic advertising. It gives its users the ability to see what’s happening in the media marketplaces where they operate and provides the high-speed processing power needed to gain a competitive edge. Customers such as Twitter, AOL, and Rubicon Project use the Metamarkets platform to drive their business performance through intuitive access to real-time information. Metamarkets puts the power of ad hoc data navigation and visualization into the hands of marketers. It was founded in 2010 and headquartered in San Francisco, California.

clypd is the advertising technology platform built exclusively for the television industry, empowering media owners with programmatic ad solutions. Founded in 2012, the company’s TV sales platform delivers workflow automation, data-enhanced decisioning, and provides media partners with tools to manage their sales efforts. Its innovations around programmatic television are opening doors for incremental digital budgets currently not available to the TV media owners. The clypd team is comprised of both TV and digital advertising experts, which uniquely positions the company to understand and meet the needs of the television industry while leveraging the best programmatic strategies from the digital world.