NewCo

Metamarkets Group operates an interactive analytics platform designed for buyers and sellers of programmatic advertising. Founded in 2010 and headquartered in San Francisco, California, the company provides users with the capability to analyze real-time data within media marketplaces, enhancing their competitive edge. Its platform is utilized by notable clients such as Twitter, AOL, and Rubicon Project, enabling them to improve business performance through intuitive access to critical information. Metamarkets emphasizes self-service permissions for data and secure data transfers, empowering marketers with ad hoc data navigation and visualization tools to make informed decisions in the digital advertising landscape.

Clypd, Inc. is an advertising technology company specializing in television advertising solutions. Founded in 2012 and headquartered in Somerville, Massachusetts, Clypd provides an audience-based sales platform that empowers media owners through programmatic advertising solutions. The company's offerings include clypd Connect, which facilitates the planning and management of inventory purchases; clypd Direct, a tool for enhancing direct sales strategies; Clypd Analyze, which provides analytics and research tools for audience targeting; and Clypd Optimize, a media planner and yield optimizer for campaign management. By integrating workflow automation and data-driven decision-making, Clypd aims to enhance sales channels and create new revenue opportunities for its clients in the television industry. The team comprises experts in both television and digital advertising, allowing Clypd to effectively address the evolving needs of media owners while leveraging insights from the digital landscape.