Newion

Newion Investments B.V. is a venture capital firm based in Amsterdam, Netherlands, established in December 2000. It specializes in early-stage investments primarily in business-to-business software companies across North and West Europe, with a focus on the Benelux region. Newion avoids sectors such as retail, life sciences, and real estate, and does not invest in business-to-consumer companies. Its investment strategy includes direct equity stakes ranging from €0.25 million to €2.5 million, with a preference for minority stakes, although it may consider majority positions as well. The firm also invests in niche areas such as information and communication technology, cloud computing, and business intelligence. Newion supports its portfolio companies by providing non-Executive Board Members and interim Chief Financial Officers, and typically seeks to exit investments within five to seven years.

Jaap van Barneveld

Co-Founder & Partner

Frank Claassen

Managing Partner

Tea Elezi

Investment Associate

Dorus Olgers

Principal

Patrick Polak

Co-Founder & Managing Partner

John Ritchi

Member of the Board of Directors

John Sjölander

Managing Partner

Jingyi Wang

Investment Associate

Mathijs de Wit

Managing Partner

Geert Zanting

CFO

Past deals in Amsterdam

Foleon

Series C in 2021
Foleon is a Content Experience Platform that enables businesses to create engaging and personalized content experiences efficiently. Organizations utilize Foleon to develop tailored content for various stages of the customer journey, allowing users to self-educate and consume information at their convenience. The platform features an intuitive drag-and-drop editor and a robust templating system, which simplifies the design process and enhances content production speed. Foleon's interactive content is designed to be visually appealing and optimized for any device, meeting the needs of modern B2B buyers. Additionally, its capabilities include providing audience insights that help streamline customer experiences and integrating with marketing technology to ensure timely and relevant follow-up communications.

SwipeGuide

Venture Round in 2021
Where the top manufacturing companies empower their teams to continuously improve first-time-right at the lines with scalable digital work instructions. SwipeGuide makes sure frontline workers can easily capture & create digital standard work through apps, share them from shopfloor to shopfloor so that every worker always has instant access to the actionable knowledge needed to perform their task with impact. SwipeGuide makes sure companies can easily capture their critical operational knowledge in smart algorithms, continuously improve them, and use them to optimize the human-machine collaboration.

Objective Platform

Venture Round in 2020
Objective Partners B.V. is a company based in Amsterdam, Netherlands, founded in 2014. It specializes in marketing analytics and media optimization software, offering a product known as Objective Platform. This software is designed to help data-driven marketers track and optimize their multi-channel media investments across various industries, including telecom, travel, energy, apparel, publishing, and retail. By providing insights into marketing measurement and prediction, Objective Platform enables businesses to enhance the effectiveness of their omnichannel media activities.

REXai

Seed Round in 2018
RexAI B.V. develops artificial intelligence software for ecommerce companies. Its products include Web 360, Smart Search, and aiMail. The company was founded in 2016 and is based in Amsterdam, the Netherlands. RexAI B.V. has additional office in Valencia, Spain.

Foleon

Series B in 2018
Foleon is a Content Experience Platform that enables businesses to create engaging and personalized content experiences efficiently. Organizations utilize Foleon to develop tailored content for various stages of the customer journey, allowing users to self-educate and consume information at their convenience. The platform features an intuitive drag-and-drop editor and a robust templating system, which simplifies the design process and enhances content production speed. Foleon's interactive content is designed to be visually appealing and optimized for any device, meeting the needs of modern B2B buyers. Additionally, its capabilities include providing audience insights that help streamline customer experiences and integrating with marketing technology to ensure timely and relevant follow-up communications.

SwipeGuide

Seed Round in 2018
Where the top manufacturing companies empower their teams to continuously improve first-time-right at the lines with scalable digital work instructions. SwipeGuide makes sure frontline workers can easily capture & create digital standard work through apps, share them from shopfloor to shopfloor so that every worker always has instant access to the actionable knowledge needed to perform their task with impact. SwipeGuide makes sure companies can easily capture their critical operational knowledge in smart algorithms, continuously improve them, and use them to optimize the human-machine collaboration.

Foleon

Seed Round in 2016
Foleon is a Content Experience Platform that enables businesses to create engaging and personalized content experiences efficiently. Organizations utilize Foleon to develop tailored content for various stages of the customer journey, allowing users to self-educate and consume information at their convenience. The platform features an intuitive drag-and-drop editor and a robust templating system, which simplifies the design process and enhances content production speed. Foleon's interactive content is designed to be visually appealing and optimized for any device, meeting the needs of modern B2B buyers. Additionally, its capabilities include providing audience insights that help streamline customer experiences and integrating with marketing technology to ensure timely and relevant follow-up communications.

The Next Ad

Venture Round in 2016
The Next Ad BV operates a social media sites advertising platform that enables users to publish and optimize their advertising campaigns. It provides automatic hyper optimization; conditional publishing to publish campaigns conditionally based on weather or any other data feed; dynamic product feed to build advertisings automatically and optimize to clients’ best resonating products; auto test advertisings and advertising sets to test audiences and creatives automatically, and to find out what works for clients’ businesses; dashboards and reports to get real-time results in clients’ dashboards; and customer support solutions. The company was founded in 2015 and is based in Amsterdam, the Netherlands with additional offices in London, United Kingdom; and Paris, France.

L1NDA

Venture Round in 2016
L1NDA B.V. is a company based in Amsterdam, Netherlands, specializing in cloud-based workforce management solutions. Founded in 2007, L1NDA offers both mobile and desktop platforms designed to enhance organizational efficiency and employee satisfaction. The company's software enables businesses to effectively plan, manage, and pay their staff, providing tools to find suitable employees, maintain visibility of availability, and streamline the scheduling process. This comprehensive approach facilitates better workforce management, allowing organizations to quickly access the support they need.

CustomerGauge

Venture Round in 2015
CustomerGauge is a Customer Success SaaS platform that uses Net Promoter® to measure and report on customer feedback in real time. It sends over one million emails a month on behalf of its customers, across 140 countries and 32 languages, and because it already has all the pieces in place – end-to-end and fully integrated – a program can be up and running much faster than comparable in-house programs.

Foleon

Seed Round in 2015
Foleon is a Content Experience Platform that enables businesses to create engaging and personalized content experiences efficiently. Organizations utilize Foleon to develop tailored content for various stages of the customer journey, allowing users to self-educate and consume information at their convenience. The platform features an intuitive drag-and-drop editor and a robust templating system, which simplifies the design process and enhances content production speed. Foleon's interactive content is designed to be visually appealing and optimized for any device, meeting the needs of modern B2B buyers. Additionally, its capabilities include providing audience insights that help streamline customer experiences and integrating with marketing technology to ensure timely and relevant follow-up communications.

24i

Venture Round in 2015
24i is an industry-leading global TV app developer with award-winning technology that helps customers develop and deploy apps faster and more efficiently on all devices, screens and platforms. 24i empower broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost. 24i's technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom, Sinclair Broadcasting Group, Globo, RTÉ, NPO, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms, turning viewers into fans. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid, Copenhagen, New York and Brno.

Flinqer

Series A in 2012
Flinqer is a collaborative cash management network that connects buyers and suppliers to exchange billing information and make use of accelerated payments and supply chain financing. On the platform vendors gain insight into the expected payment dates of the bills approved by the customers. Afterwards, through an early-payment scheme, customers can pay their invoices to suppliers directly, at certain discounted rates.

Mirror42

Series A in 2007
Mirror42 enables businesses to implement performance management. At Mirror42 we believe that every company, big or small, should be able to measure themselves without having heavy investments in Enterprise Business Intelligence and without ending up in spreadsheet management. Performance management is about communicating and sharing information. The Internet and Software as a Service provide new opportunities for performance management professionals.

Q-go

Series B in 2004
Q-go is a global leader in next generation online customer service, and offers online and mobile customer service solutions for the financial services, airlines and telecommunications industries. Q-go's SaaS-based solution is available in many languages, and is powered by comprehensive, industry-specific domain dictionaries, millions of customer interactions, and the most advanced semantic technology available. The software is available for websites, call centers, intranets, mobile, ATM and virtual assistants, and Q-go offers a guaranteed return on investment (ROI) within six months. Unlike typical search and knowledge-base technology, Q-go's application understands what customers are asking on your website, mobile and other channels, and allows your online customers to ask questions in their own words. It understands what your customers are asking, rapidly deciphers their question grammatically and semantically, and delivers the right answer, the first time. The result is the highest quality customer experience and service, an immediate and guaranteed reduction in costs, a significant increase in self-service penetration, online conversion and real-time customer insight. Q-go customers include leading financial institutions and other globally recognized brands including Air France-KLM, ING, ABN AMRO, BBVA, VISA, Deutsche Telekom, T-Systems, and Movistar. Founded in 1999, Q-go is headquartered in Amsterdam and has additional offices in Barcelona, Madrid, Bonn, Munich, Zürich, New York and San Francisco. Learn more at http://www.q-go.com.