Newion

Newion Investments B.V. is a venture capital firm based in Amsterdam, Netherlands, established in December 2000. It specializes in early-stage investments primarily in business-to-business software companies across North and West Europe, with a focus on the Benelux region. Newion avoids sectors such as retail, life sciences, and real estate, and does not invest in business-to-consumer companies. Its investment strategy includes direct equity stakes ranging from €0.25 million to €2.5 million, with a preference for minority stakes, although it may consider majority positions as well. The firm also invests in niche areas such as information and communication technology, cloud computing, and business intelligence. Newion supports its portfolio companies by providing non-Executive Board Members and interim Chief Financial Officers, and typically seeks to exit investments within five to seven years.

Erik Averink

Venture Partner

Fatin El Azear

CFO

Jaap van Barneveld

Co-Founder & Partner

Frank Claassen

Managing Partner

Leopold Lindner

Investor

Dorus Olgers

Principal

Patrick Polak

Co-Founder & Managing Partner

Lisa-Maria Rübsam

Principal

John Sjölander

Managing Partner

Past deals in Netherlands

Prepr CMS

Series A in 2022
Hi there, nice to meet you. We are Prepr, and we are the world’s first data-driven headless content management system. With just one solution, we offer you all the tools you need to publish impactful content.

ValueBlue

Series B in 2022
ValueBlue is a Dutch business process mapping Startup

Foleon

Series C in 2021
Foleon is a Content Experience Platform that enables businesses to create engaging and personalized content experiences efficiently. Organizations utilize Foleon to develop tailored content for various stages of the customer journey, allowing users to self-educate and consume information at their convenience. The platform features an intuitive drag-and-drop editor and a robust templating system, which simplifies the design process and enhances content production speed. Foleon's interactive content is designed to be visually appealing and optimized for any device, meeting the needs of modern B2B buyers. Additionally, its capabilities include providing audience insights that help streamline customer experiences and integrating with marketing technology to ensure timely and relevant follow-up communications.

SwipeGuide

Venture Round in 2021
SwipeGuide B.V., founded in 2015 and headquartered in Amsterdam, Netherlands, offers a cloud-based platform designed for creating, editing, publishing, and sharing visual step-by-step instructions. The platform enables manufacturing companies to empower their teams with scalable digital work instructions, ensuring that frontline workers can easily access and create standard operating procedures through intuitive mobile applications and websites. By facilitating the capture and continuous improvement of critical operational knowledge, SwipeGuide enhances human-machine collaboration and enables organizations to optimize their processes. The software supports compliance with specific legal requirements while allowing for seamless sharing of knowledge across different shop floors, ultimately contributing to improved efficiency and effectiveness in operational tasks.

Objective Platform

Venture Round in 2020
Objective Partners B.V. is a company based in Amsterdam, Netherlands, founded in 2014. It specializes in marketing analytics and media optimization software, offering a product known as Objective Platform. This software is designed to help data-driven marketers track and optimize their multi-channel media investments across various industries, including telecom, travel, energy, apparel, publishing, and retail. By providing insights into marketing measurement and prediction, Objective Platform enables businesses to enhance the effectiveness of their omnichannel media activities.

ValueBlue

Seed Round in 2019
ValueBlue is a Dutch business process mapping Startup

TaxModel

Series A in 2019
TaxModel In-House B.V. is a tax software provider based in 's-Hertogenbosch, the Netherlands, founded in 2005. The company specializes in developing software that enhances tax position and risk management for its clients. Its offerings include tools for transfer pricing, tax reporting, and support for mergers and acquisitions, aimed at making tax processes transparent and manageable. By providing solutions that improve efficiency and effectiveness, TaxModel enables tax professionals to navigate complex tax workflows seamlessly.

REXai

Seed Round in 2018
RexAI B.V. develops artificial intelligence software for ecommerce companies. Its products include Web 360, Smart Search, and aiMail. The company was founded in 2016 and is based in Amsterdam, the Netherlands. RexAI B.V. has additional office in Valencia, Spain.

Foleon

Series B in 2018
Foleon is a Content Experience Platform that enables businesses to create engaging and personalized content experiences efficiently. Organizations utilize Foleon to develop tailored content for various stages of the customer journey, allowing users to self-educate and consume information at their convenience. The platform features an intuitive drag-and-drop editor and a robust templating system, which simplifies the design process and enhances content production speed. Foleon's interactive content is designed to be visually appealing and optimized for any device, meeting the needs of modern B2B buyers. Additionally, its capabilities include providing audience insights that help streamline customer experiences and integrating with marketing technology to ensure timely and relevant follow-up communications.

Roadmap

Series A in 2018
Roadmap BV is a company that develops and operates a comprehensive mobile travel platform designed specifically for enterprises. Founded in 2015 and based in Delft, the Netherlands, the platform connects global travel agencies and industry suppliers, providing employees with essential guidance during their trips. By integrating real-time travel information with corporate content, context, and peer reviews, Roadmap aims to enhance the business travel experience for frequent travelers.

SwipeGuide

Seed Round in 2018
SwipeGuide B.V., founded in 2015 and headquartered in Amsterdam, Netherlands, offers a cloud-based platform designed for creating, editing, publishing, and sharing visual step-by-step instructions. The platform enables manufacturing companies to empower their teams with scalable digital work instructions, ensuring that frontline workers can easily access and create standard operating procedures through intuitive mobile applications and websites. By facilitating the capture and continuous improvement of critical operational knowledge, SwipeGuide enhances human-machine collaboration and enables organizations to optimize their processes. The software supports compliance with specific legal requirements while allowing for seamless sharing of knowledge across different shop floors, ultimately contributing to improved efficiency and effectiveness in operational tasks.

Synple

Venture Round in 2017
Synple EU B.V., founded in 2015 and based in Breda, the Netherlands, specializes in developing a collaboration platform tailored for transportation companies involved in heavy and special goods as well as fast-moving consumer goods. The company offers user-friendly web software that integrates into daily operations, enabling firms to leverage their networks and strengthen their market positions. By facilitating the allocation and management of collaborative opportunities, Synple's solutions help clients optimize logistics, reducing empty miles and operational costs while minimizing environmental impact. The company has established a significant presence in the Dutch transportation market, particularly within the fast-moving consumer goods and heavy road cargo sectors, thereby enhancing profitability and promoting sustainability across the industry.

Foleon

Seed Round in 2016
Foleon is a Content Experience Platform that enables businesses to create engaging and personalized content experiences efficiently. Organizations utilize Foleon to develop tailored content for various stages of the customer journey, allowing users to self-educate and consume information at their convenience. The platform features an intuitive drag-and-drop editor and a robust templating system, which simplifies the design process and enhances content production speed. Foleon's interactive content is designed to be visually appealing and optimized for any device, meeting the needs of modern B2B buyers. Additionally, its capabilities include providing audience insights that help streamline customer experiences and integrating with marketing technology to ensure timely and relevant follow-up communications.

The Next Ad

Venture Round in 2016
The Next Ad BV operates a social media sites advertising platform that enables users to publish and optimize their advertising campaigns. It provides automatic hyper optimization; conditional publishing to publish campaigns conditionally based on weather or any other data feed; dynamic product feed to build advertisings automatically and optimize to clients’ best resonating products; auto test advertisings and advertising sets to test audiences and creatives automatically, and to find out what works for clients’ businesses; dashboards and reports to get real-time results in clients’ dashboards; and customer support solutions. The company was founded in 2015 and is based in Amsterdam, the Netherlands with additional offices in London, United Kingdom; and Paris, France.

L1NDA

Venture Round in 2016
L1NDA B.V. is a company based in Amsterdam, Netherlands, specializing in cloud-based workforce management solutions. Founded in 2007, L1NDA offers both mobile and desktop platforms designed to enhance organizational efficiency and employee satisfaction. The company's software enables businesses to effectively plan, manage, and pay their staff, providing tools to find suitable employees, maintain visibility of availability, and streamline the scheduling process. This comprehensive approach facilitates better workforce management, allowing organizations to quickly access the support they need.

iWelcome

Series B in 2016
iWelcome provides Identity as-a-Service for frictionless privacy-protected consumer services and security-enabled workforce processes. iWelcome is the only European born Identity Platform – headquartered in Europe, backed by European investors and specifically serving customers doing business in Europe. Millions of consumers and hundreds of thousands of employees - across industries like banking, insurance, utility, media & publishing, travel & services, retail/e-tail and Governments & Non-Profit – rely on iWelcome on a daily basis. Analysts like Gartner and KuppingerCole have recognised iWelcome as a worldwide Product and Innovation Leader with “Excellence” ratings. Building truly winning partnerships with its customers, iWelcome offers lowest Total Cost of Ownership and a time-to-service in weeks. Applying Best-of-Breed Private Cloud Technology, customers benefit from both ends: using a SaaS service while not having to share critical resources.

Mall-Connect

Series A in 2016
At Mall-Connect, we believe in the attractiveness of shopping centers as a leisure destination while we enrich the pre-shopping, shopping and post-shopping experience with digital engagement. Our ultimate goal is to increase footfall and store revenues by converting anonymous visitors into loyal members of your shopping center. Mall-Connect delivers the solutions and expertise to make this happen. MyDeck, our platform for digital shopping center marketing, provides shopping center managers, tenants and portfolio managers with a single platform to manage all digital marketing activities. With MyDeck and our state-of-the-art digital channels, shopping centers can manage continuous and personalised engagement with shoppers, no matter if shoppers use the mall website, mobile app, touch screens or social media. MyDeck is optimized to run at multiple shopping centres, giving shopping center management companies an overview of the digital performance of their entire shopping centre portfolio. Mall-Connectis based in Laren (NH), the Netherlands. We are represented by solution partners in the United Kingdom, United Arab Emirates and Portugal.

CustomerGauge

Venture Round in 2015
CustomerGauge is a Customer Success SaaS platform that uses Net Promoter® to measure and report on customer feedback in real time. It sends over one million emails a month on behalf of its customers, across 140 countries and 32 languages, and because it already has all the pieces in place – end-to-end and fully integrated – a program can be up and running much faster than comparable in-house programs.

Foleon

Seed Round in 2015
Foleon is a Content Experience Platform that enables businesses to create engaging and personalized content experiences efficiently. Organizations utilize Foleon to develop tailored content for various stages of the customer journey, allowing users to self-educate and consume information at their convenience. The platform features an intuitive drag-and-drop editor and a robust templating system, which simplifies the design process and enhances content production speed. Foleon's interactive content is designed to be visually appealing and optimized for any device, meeting the needs of modern B2B buyers. Additionally, its capabilities include providing audience insights that help streamline customer experiences and integrating with marketing technology to ensure timely and relevant follow-up communications.

Vector Fabrics

Series C in 2015
Vector Fabrics licenses programming tools to unlock the performance potential of the multicore platforms. The world is going multicore with two, four, and up to hundreds of processors on a chip. Performance and power consumption are critical to the success of software vendors in mobile, automotive, networking and industrial markets. Yet software is not written to take advantage of more than one single core. Often, the anticipated speedup of parallel execution is not reached. The code modifications actually slow down the program. In addition, manual optimization leads to field recalls due to data races and related multicore programming errors. Vector Fabrics technology thoroughly analyzes the dynamic behavior of the software. Their products detect critical bugs in the dynamic behavior such as data races and potential deadlocks. The predictive profiling technology gives the programmer the insight how to change the software to fully use the parallel hardware.

Reasult

Venture Round in 2013
Reasult is a software company specializing in optimizing the financial performance of real estate organizations, including property developers, asset managers, housing corporations, and municipalities. Founded in 2000, the company focuses exclusively on the real estate sector, leveraging deep industry knowledge to design and develop advanced software solutions. Reasult's offerings encompass forecasting, asset and portfolio management, valuation management, and financial planning, which aid clients in making informed financial decisions and analyzing their real estate portfolios. Over 60 professional real estate companies across the Netherlands, Belgium, and Germany utilize Reasult's software, with around 1,500 users relying on these tools daily. Regular audits by major audit firms ensure the quality and reliability of their solutions, providing clients with confidence in their decision-making processes.

iWelcome

Series A in 2012
iWelcome provides Identity as-a-Service for frictionless privacy-protected consumer services and security-enabled workforce processes. iWelcome is the only European born Identity Platform – headquartered in Europe, backed by European investors and specifically serving customers doing business in Europe. Millions of consumers and hundreds of thousands of employees - across industries like banking, insurance, utility, media & publishing, travel & services, retail/e-tail and Governments & Non-Profit – rely on iWelcome on a daily basis. Analysts like Gartner and KuppingerCole have recognised iWelcome as a worldwide Product and Innovation Leader with “Excellence” ratings. Building truly winning partnerships with its customers, iWelcome offers lowest Total Cost of Ownership and a time-to-service in weeks. Applying Best-of-Breed Private Cloud Technology, customers benefit from both ends: using a SaaS service while not having to share critical resources.

Flinqer

Series A in 2012
Flinqer is a collaborative cash management network that connects buyers and suppliers to exchange billing information and make use of accelerated payments and supply chain financing. On the platform vendors gain insight into the expected payment dates of the bills approved by the customers. Afterwards, through an early-payment scheme, customers can pay their invoices to suppliers directly, at certain discounted rates.

Vector Fabrics

Series B in 2011
Vector Fabrics licenses programming tools to unlock the performance potential of the multicore platforms. The world is going multicore with two, four, and up to hundreds of processors on a chip. Performance and power consumption are critical to the success of software vendors in mobile, automotive, networking and industrial markets. Yet software is not written to take advantage of more than one single core. Often, the anticipated speedup of parallel execution is not reached. The code modifications actually slow down the program. In addition, manual optimization leads to field recalls due to data races and related multicore programming errors. Vector Fabrics technology thoroughly analyzes the dynamic behavior of the software. Their products detect critical bugs in the dynamic behavior such as data races and potential deadlocks. The predictive profiling technology gives the programmer the insight how to change the software to fully use the parallel hardware.

Service2Media

Series B in 2011
Service2Media BV designs, develops, and builds mobile solutions. The company builds mission critical mobile solutions for enterprises; and mobile consumer applications. It offers AppHaus that provides storage, organization, and distribution facilities for application build; Mobile News Outlook, a bi-monthly news services; and AppControl that enables users to control mobile consumer applications. The company also provides consulting services. It serves news, e-commerce, banking, government, entertainment, leisure, and retail sectors. The company was founded in 2005 and is based in Amersfoort, the Netherlands. As of February 19, 2016, Service2Media BV operates as a subsidiary of One Sixty B.V.

Mirror42

Series A in 2007
Mirror42 enables businesses to implement performance management. At Mirror42 we believe that every company, big or small, should be able to measure themselves without having heavy investments in Enterprise Business Intelligence and without ending up in spreadsheet management. Performance management is about communicating and sharing information. The Internet and Software as a Service provide new opportunities for performance management professionals.

Servoy

Series A in 2006
Servoy BV is a provider of cross-platform application development and deployment solutions, enabling the creation of rich business applications for both desktop and web environments using a single code base. Founded in 1998 and headquartered in Amersfoort, the Netherlands, the company offers a range of products, including Servoy Developer, an integrated development environment with a graphical user interface, and Servoy Server, which manages database connections and client-server communication. Additional offerings include the Servoy Smart Client for desktop applications, the Servoy Web Client for HTML applications, and features like Servoy Offline for disconnected operation. Servoy’s solutions are designed to facilitate the transition from on-premises to cloud-based applications while minimizing risk, allowing developers to efficiently build applications without extensive SQL coding. The company serves a diverse clientele, including independent software vendors, corporations, and government entities across multiple countries.

Q-go

Series B in 2004
Q-go is a global leader in next generation online customer service, and offers online and mobile customer service solutions for the financial services, airlines and telecommunications industries. Q-go's SaaS-based solution is available in many languages, and is powered by comprehensive, industry-specific domain dictionaries, millions of customer interactions, and the most advanced semantic technology available. The software is available for websites, call centers, intranets, mobile, ATM and virtual assistants, and Q-go offers a guaranteed return on investment (ROI) within six months. Unlike typical search and knowledge-base technology, Q-go's application understands what customers are asking on your website, mobile and other channels, and allows your online customers to ask questions in their own words. It understands what your customers are asking, rapidly deciphers their question grammatically and semantically, and delivers the right answer, the first time. The result is the highest quality customer experience and service, an immediate and guaranteed reduction in costs, a significant increase in self-service penetration, online conversion and real-time customer insight. Q-go customers include leading financial institutions and other globally recognized brands including Air France-KLM, ING, ABN AMRO, BBVA, VISA, Deutsche Telekom, T-Systems, and Movistar. Founded in 1999, Q-go is headquartered in Amsterdam and has additional offices in Barcelona, Madrid, Bonn, Munich, Zürich, New York and San Francisco. Learn more at http://www.q-go.com.

E-Semble

Series A in 2003
E-Semble designs and develops simulation tools for training and education of safety and security professionals. With the "serious gaming" simulation software, rescue professionals and security teams from public and private safety and security services can be educated. Virtual incident exercises are incidents realistically simulated by computer. Using a joystick, one or more course participants walk around in the simulated world of a virtual incident. Course participants experience a virtual incident scenario as extremely realistic. The stress felt during exercises is considerable, because the problem situations that arise fully match reality. In this virtual world, the course participant can open doors, enter buildings, walk up and down stairs and look into and under vehicles. The vital signs of victims can also be retrieved, for triage purposes.

Asysco

Venture Round in 2002
Asysco is a leading technology provider for the Unisys mainframe environment. Asysco helps their customers to protect and enhance their investments in mission-critical enterprise applications. The technology and solutions provide the customers with all the tools they need to migrate their legacy applications to an open systems environment, thereby lowering the costs of maintaining existing enterprise applications and speeding-up the development and the time to market of new applications. At the same time, the customers are able to continue to enjoy the unparalleled robustness, security and availability of the traditional mainframe environment. Asysco has over a hundred customers in more than twenty countries around the world. Among them are leading companies in the financial services sector, insurance, retail, manufacturing, wholesale, education and government.

LeanApps

Series A in 2002
Keylane is the market leader in the Benelux for flexible SaaS based solutions that underpin the core processes of life.
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