NSA Ventures

NSA Ventures is an evergreen venture capital firm based in Reykjavík, Iceland, focused on direct and fund of fund investments. The firm primarily targets equity investments in seed, startup, and early-stage companies, with a strong emphasis on the technology and life sciences sectors. NSA Ventures favors investing in Icelandic companies and is open to co-investing with other investors across various stages, from angel to growth. Additionally, it engages in balance sheet investments to support promising growth companies with innovative ideas and capable management teams. Founded in 1998, NSA Ventures plays a vital role in enhancing the Icelandic venture capital landscape and promoting economic growth through its investments.

Huld Magnúsdóttir

CEO

35 past transactions

PayAnalytics

Series A in 2021
PayAnalytics ehf is a company based in Reykjavik, Iceland, founded in 2017, that specializes in cloud-based software solutions for human resources managers. The company's primary focus is on compensation analytics, providing tools that help organizations monitor and address gender pay gaps. Through its software, PayAnalytics enables clients to conduct salary reviews and analyses, allowing them to measure and close demographic pay disparities effectively. The platform also facilitates ongoing monitoring of salary data, ensuring that pay gaps remain addressed over time.

Evolytes

Seed Round in 2021
Evolytes is an educational platform focused on improving learning outcomes for children by integrating gaming, literature, and performance monitoring. The platform employs research and psychological theories to keep children engaged in their studies. It features a mobile game paired with a written textbook, allowing children to scan QR codes at the end of each chapter to take assessments and earn rewards. Additionally, Evolytes offers a web application that provides real-time insights into a child's progress, strengths, and weaknesses, enabling parents and instructors to effectively monitor and support the child's educational journey.

Hefring Marine

Venture Round in 2021
Hefring Marine, based in Reykjavík, Iceland, specializes in developing a cloud-based telematics and sensory guidance system for vessels. This system enhances safety for crew and passengers by monitoring vessel movements and providing guidance on optimal speeds to navigate challenging conditions, thereby reducing the risk of accidents and damage to equipment. Launched in March 2020, the service operates on a subscription basis and is primarily utilized by tactical and rescue operators, with plans to expand into commercial vessels, yachting, and unmanned surface vessels. Hefring Marine's technology offers real-time monitoring and automated trip reports, fostering improved fleet management and operational efficiency. The company is also focused on advancing its systems to achieve higher levels of autonomy and is developing features that will enhance fuel efficiency, weather routing, stability guidance, maintenance planning, and operator training.

3Z

Seed Round in 2020
3Z Pharmaceuticals is a drug discovery company focused on developing treatments for central nervous system disorders, particularly sleep disorders and epilepsy. Founded in 2008 by Karl Karlsson and Haraldur Thorsteinsson, the company emerged from research conducted at Reykjavik University Neurolab on zebrafish sleeping patterns. 3Z Pharmaceuticals utilizes disease modeling and behavioral genetics techniques to create small molecule drugs, emphasizing in-house development and drug repurposing. The company offers drug screening services that provide valuable efficacy and toxicity assays, enabling advancements in the treatment of neurological conditions and improving patient outcomes.

Tyme Wear

Venture Round in 2020
Tyme Wear specializes in smart sportswear designed to enhance athletic performance by monitoring key metrics. Their innovative shirts incorporate soft sensors that assess breathing patterns and metabolic profiles, providing athletes with valuable insights into their physiological limits. By leveraging advanced algorithms, the technology analyzes data related to stamina and performance, which is then accessible via a user-friendly interface on smartphones or computers. Tyme Wear aims to democratize access to accurate performance data, empowering athletes to refine their training methods and optimize their results.

PayAnalytics

Seed Round in 2020
PayAnalytics ehf is a company based in Reykjavik, Iceland, founded in 2017, that specializes in cloud-based software solutions for human resources managers. The company's primary focus is on compensation analytics, providing tools that help organizations monitor and address gender pay gaps. Through its software, PayAnalytics enables clients to conduct salary reviews and analyses, allowing them to measure and close demographic pay disparities effectively. The platform also facilitates ongoing monitoring of salary data, ensuring that pay gaps remain addressed over time.

Florealis

Equity Crowdfunding in 2020
Florealis is a pharmaceutical company focused on providing high-quality herbal medicinal products for health maintenance. The company develops a range of registered herbal medicines designed to address common ailments, including anxiety, sleep disorders, urinary tract infections, and gastrointestinal issues. These products utilize standardized active natural ingredients that have been approved by European health authorities, ensuring their safety and effectiveness. Florealis aims to bridge the gap between unregulated herbal remedies and conventional medicines, offering reliable solutions that meet stringent pharmaceutical industry standards. Their products are accessible without a prescription and are intended for distribution through pharmacies, making it easier for patients to treat mild symptoms and conditions safely.

Kara Connect

Seed Round in 2019
Kara Connect ehf. is a Reykjavík-based company founded in 2014 that specializes in a tele practice platform designed to connect service providers in healthcare and education with patients and organizations seeking professional assistance. The platform facilitates remote access to a range of services, allowing clients to receive support from therapists, healthcare specialists, and educators through a web-based solution, thus promoting more flexible treatment options. In addition to individual access, Kara Connect offers customized wellness hubs for companies, catering to the diverse needs of their employees. By providing access to various professionals across multiple countries, the company aims to enhance the availability of therapy, education, and other services, ultimately empowering human potential across health and welfare sectors.

Hefring Marine

Venture Round in 2019
Hefring Marine, based in Reykjavík, Iceland, specializes in developing a cloud-based telematics and sensory guidance system for vessels. This system enhances safety for crew and passengers by monitoring vessel movements and providing guidance on optimal speeds to navigate challenging conditions, thereby reducing the risk of accidents and damage to equipment. Launched in March 2020, the service operates on a subscription basis and is primarily utilized by tactical and rescue operators, with plans to expand into commercial vessels, yachting, and unmanned surface vessels. Hefring Marine's technology offers real-time monitoring and automated trip reports, fostering improved fleet management and operational efficiency. The company is also focused on advancing its systems to achieve higher levels of autonomy and is developing features that will enhance fuel efficiency, weather routing, stability guidance, maintenance planning, and operator training.

Lauf Forks

Venture Round in 2019
Lauf Forks Ltd. is a company specializing in the design, manufacture, and sale of ultra-lightweight suspension bicycle forks tailored for various types of bicycles, including XC hardtails, fat bikes, gravel bikes, and cyclocross bikes. Founded in 2011 and headquartered in Reykjavík, Iceland, Lauf Forks distributes its products both online and through a network of dealers and distributors, reaching customers in Iceland and internationally. The company is recognized for its innovative approach to bicycle suspension technology, aiming to enhance performance and riding experience for cyclists.

Ankeri

Seed Round in 2018
Ankeri is a company that specializes in cloud-based software solutions aimed at enhancing ship performance, particularly in relation to charter parties, or contracts. Founded on December 1, 2016, Ankeri's team possesses over 25 years of combined experience in marketing, designing, and developing software tailored for the shipping industry. The company's software effectively manages ship performance profiles and monitors time-charter party performance through an online dashboard. This enables ship owners and charterers to easily access and share validated information, facilitating improved data-driven decision-making and contributing to the circular economy within the maritime sector.

Florealis

Venture Round in 2018
Florealis is a pharmaceutical company focused on providing high-quality herbal medicinal products for health maintenance. The company develops a range of registered herbal medicines designed to address common ailments, including anxiety, sleep disorders, urinary tract infections, and gastrointestinal issues. These products utilize standardized active natural ingredients that have been approved by European health authorities, ensuring their safety and effectiveness. Florealis aims to bridge the gap between unregulated herbal remedies and conventional medicines, offering reliable solutions that meet stringent pharmaceutical industry standards. Their products are accessible without a prescription and are intended for distribution through pharmacies, making it easier for patients to treat mild symptoms and conditions safely.

Valka

Venture Round in 2017
Valka ehf is a company based in Kópavogur, Iceland, specializing in the development and marketing of advanced weighing and grading equipment for the fish processing industry. Founded in 2003, Valka offers a variety of innovative solutions including the RapidFeed infeed control machine, the RapidWeigher automatic multi-head weigher, and the RapidAligner, which grades and packs salmon fillets. Additionally, Valka provides an online fish trading platform called RapidTrade, and several other products designed to enhance productivity and efficiency in fish processing operations. The company also offers consultancy and advisory services related to equipment selection, technical layouts, and software installation. Valka has established a strong international presence, selling its products through resellers in various countries, and directly to customers as needed. With a commitment to innovation, Valka holds multiple patents and continually seeks to improve its offerings to meet the evolving needs of its clients in the seafood industry.

Dohop

Seed Round in 2016
Dohop Ltd. is a travel technology company based in Reykjavik, Iceland, founded in 2004. It operates a travel search engine that helps users find affordable flights, hotels, and car rentals. The company specializes in creating seamless travel connectivity through its innovative solutions in virtual interline technology, enabling the booking of connecting itineraries across different airlines. Key offerings include Dohop Connection Search, tailored for specific airlines or airports, and GatwickConnects, which allows travelers to book connections between separate airlines at Gatwick Airport in a single transaction. Dohop partners with various airlines, alliances, and airports globally, including easyJet and SkyTeam, to enhance the travel experience and facilitate advertising for online travel agents and airlines on its platforms.

Mint Solutions

Series B in 2016
Mint Solutions develops MedEye, a solution for medication and patient safety in hospitals and other healthcare institutions. MedEye helps nurses verify and document all medication administrations to patients. The solution uses computer vision technology to enable the nurse to work faster and more efficiently than other comparable solutions. MedEye integrates with hospital information systems to retrieve information about which medications patients should be getting. MedEye then works with the nurse to make sure that all medication dosages are safely delivered to the patient. Without requiring the nurse to type information or use a computer, MedEye then safely documents all actions and completes the medical history of the patient. MedEye addresses the problem of medication errors in hospitals and healthcare institutions. It is estimated that 1 in 5 medications are given incorrectly in hospitals, causing one medication error per patient per day.

3Z

Seed Round in 2016
3Z Pharmaceuticals is a drug discovery company focused on developing treatments for central nervous system disorders, particularly sleep disorders and epilepsy. Founded in 2008 by Karl Karlsson and Haraldur Thorsteinsson, the company emerged from research conducted at Reykjavik University Neurolab on zebrafish sleeping patterns. 3Z Pharmaceuticals utilizes disease modeling and behavioral genetics techniques to create small molecule drugs, emphasizing in-house development and drug repurposing. The company offers drug screening services that provide valuable efficacy and toxicity assays, enabling advancements in the treatment of neurological conditions and improving patient outcomes.

Kaptio

Seed Round in 2016
Kaptio ehf. is a provider of enterprise Software-as-a-Service solutions tailored for the travel industry, operating primarily in Iceland and the United Kingdom. Founded in 2012, the company offers Kaptio Travel, a comprehensive system designed for travel service providers, including tour operators, hotels, and travel agencies. This platform facilitates the management of the Proposal-to-Operation lifecycle and enhances relationships with customers, suppliers, and agents. Kaptio's solutions are built on the Salesforce Platform, allowing travel companies to move away from outdated systems and improve customer experience while achieving operational efficiencies. Additionally, Kaptio offers various services such as implementation, integration strategy, cloud integration management, and custom application development. The company is headquartered in Kopavogi, Iceland, with additional offices in Heidelberg, Germany, and the United Kingdom.

getsling

Seed Round in 2015
getsling is an easy to use and free shift scheduling and planning software that helps your business manage shifts and communicate with employees.

Sólfar

Seed Round in 2015
Sólfar Studios is founded by three industry veterans that have been working on the cutting edge of online worlds, games and virtual reality for over 20 years. Highly selective on talent and collaborators while keeping a nimble profile, we pride ourselves on an uncompromising commitment to the quality and impact of our productions.​

Kerecis

Series A in 2014
Kerecis is developing the Kerecis Omega3 fish skin graft technology for use in products to treat chronic wounds, for hernia repair, breast reconstruction and abdominal wall reconstruction. their patented acellular fish skin material improves upon current human and porcine technologies through improved economics and clinical performance, reduced disease transfer risk and absence of cultural constraints on usage.

3Z

Seed Round in 2012
3Z Pharmaceuticals is a drug discovery company focused on developing treatments for central nervous system disorders, particularly sleep disorders and epilepsy. Founded in 2008 by Karl Karlsson and Haraldur Thorsteinsson, the company emerged from research conducted at Reykjavik University Neurolab on zebrafish sleeping patterns. 3Z Pharmaceuticals utilizes disease modeling and behavioral genetics techniques to create small molecule drugs, emphasizing in-house development and drug repurposing. The company offers drug screening services that provide valuable efficacy and toxicity assays, enabling advancements in the treatment of neurological conditions and improving patient outcomes.

Cooori

Venture Round in 2011
Cooori ehf is an ed-tech company based in Reykjavík, Iceland, that specializes in developing web-based software for language learning. Utilizing artificial intelligence, Cooori's platform offers personalized learning experiences by analyzing users' proficiency levels and learning habits. The company's innovative neural network determines the most effective exercises for each user, optimizing their learning schedule based on scientific research related to human memory and deep learning technology. Although the primary focus is on the B2B English TOEIC market in Japan, the adaptable nature of the platform allows for its application across various languages and learning products. Cooori aims to facilitate language acquisition by enabling users to learn at their own pace, regardless of location or time.

Brand Regard

Series A in 2010
Brand Regard Ltd is a London-based company that provides a cloud-based brand asset management solution tailored for brands and agencies. Its platform, Brand Regard, serves as a centralized repository for digital marketing materials, enabling brand managers to ensure employees utilize the most current assets. The software facilitates creative directors in organizing and locating source files efficiently, supports brand agencies in sharing designs with clients, and assists marketing directors in maintaining consistent branding across campaigns. By offering online access to branding and marketing data, Brand Regard eliminates the inefficiencies of searching for files across various storage methods. The service operates on a subscription model, with clients paying a monthly fee based on user access. Brand Regard Ltd is a subsidiary of Transmit ehf.

AZAZO

Seed Round in 2010
Azazo provides information management, handling, and conservation services. It develops CoreData ECM, a suite of software service that helps customers manage their electronic information, documents, and records; and provides professional storage for paper, artwork, and other physical items; and scanning services and secure document destruction. Azazo specializes in the management information, records, projects, meetings, and quality issues; and document management, consulting, software development, data custody, and software implementation. It offers consultancy, custody and recall data, data destruction, etc. Azazo serves a range of customers such as insurance companies, airlines, banks, pension funds, and ministries. Founded by Brynja Gudmundsdottir, Gagnavarslan became Azazo in January 2012, with its headquarters in Reykjanesbær in Iceland with an operation in Ukraine.

ATMO Select

Seed Round in 2010
ATMO Select ehf. specializes in creating tailored music atmospheres for the retail and hospitality sectors, providing services across Denmark, Norway, Sweden, Iceland, Holland, and Germany. The company develops audio branding strategies based on a detailed analysis of customer demographics and brand objectives, delivering customized music profiles that enhance the in-store experience and drive customer engagement. In addition to consultancy services, ATMO Select offers a technological platform for streaming music and a proprietary hardware solution, designed to deliver a closed music streaming service to businesses. Founded in 2007 and headquartered in Reykjavík, Iceland, with offices in Amsterdam, Berlin, and Miami, the company has evolved from its previous identity as Gogoyoko ehf. into a comprehensive provider of audio solutions, including high-quality speakers and sound systems tailored for various environments.

Mint Solutions

Seed Round in 2010
Mint Solutions develops MedEye, a solution for medication and patient safety in hospitals and other healthcare institutions. MedEye helps nurses verify and document all medication administrations to patients. The solution uses computer vision technology to enable the nurse to work faster and more efficiently than other comparable solutions. MedEye integrates with hospital information systems to retrieve information about which medications patients should be getting. MedEye then works with the nurse to make sure that all medication dosages are safely delivered to the patient. Without requiring the nurse to type information or use a computer, MedEye then safely documents all actions and completes the medical history of the patient. MedEye addresses the problem of medication errors in hospitals and healthcare institutions. It is estimated that 1 in 5 medications are given incorrectly in hospitals, causing one medication error per patient per day.

Kerecis

Seed Round in 2010
Kerecis is developing the Kerecis Omega3 fish skin graft technology for use in products to treat chronic wounds, for hernia repair, breast reconstruction and abdominal wall reconstruction. their patented acellular fish skin material improves upon current human and porcine technologies through improved economics and clinical performance, reduced disease transfer risk and absence of cultural constraints on usage.

AGR Dynamics

Funding Round in 2009
AGR Dynamics ehf. provides supply chain management software. It offers AGR, a web based solution that features automatic sales forecasts based on proven statistical methods, automatic order schedules, inventory optimization, creating exception reports to identify items, sales planning, creating purchase plans for future periods to increase vendor collaboration and information sharing, and container optimization. The company also offers Retail Crest, a retail management tool for mobiles or tablets that analyses retail POS data, such as average basket size, hourly sales, number of visitors converted into customers, and more. In addition, it specializes in consulting, implementation, and the maintenance of supply chain management solutions and support in logistics. The company was founded in 1997 and is based in Reykjavik, Iceland with location in the United Kingdom and Denmark.

Gogoyoko

Seed Round in 2009
gogoyoko.com is a music service that allows artists to sell their music directly to fans and allows everyone to listen to all music on the site for free. The service uses a combination of subscriptions and advertising sales to support payments to the artists for streaming. The site is unique in the way it splits revenue with artists and charity, with 40% of advertising and subscription revenue shared directly with artists who stream the most music on the site and 10% going to partner charities. Unlike other music stores online, the site takes a very small cut (10%) of music sales, which means that artists make more money from each sale, which makes the service attractive for local music scenes to support their musicians directly. Also, the site's focus is on the independent music sector and the largest labels on the site are large independents like Matador and XL.

YaoLan

Venture Round in 2008
Yaolan New Media Ltd. operates the dominant Chinese language online parenting web portal, community, and education platform www.yaolan.com. Founded in 1999, the company has built the most highly recognized and trusted online parenting brand by offering quality information and education services to pregnant women and parents of 0-6 year-old in China. Currently we have around 2.4 million registered members. Yaolan attracts 400,000 unique visitors daily that account for 3.2 million daily page views.

Mentis Cura

Seed Round in 2004
Mentis Cura ehf is an Icelandic medical research company that specializes in developing neuro-diagnostic algorithms utilizing electroencephalography (EEG) for the diagnosis of central nervous system (CNS) diseases. The company focuses on conditions such as Alzheimer's disease and various forms of dementia, providing physiological evidence for early diagnosis and differential diagnosis. Additionally, Mentis Cura addresses developmental disorders, including Attention Deficit Hyperactivity Disorder (ADHD) across all age groups. The company is committed to creating tools that not only assist in diagnosing these conditions but also track the progression of Alzheimer's disease and monitor treatment responses. Its diagnostic solutions are employed in hospitals, clinics, and doctors’ offices, contributing to improved patient care since its founding in 2000, with headquarters in Reykjavik, Iceland.

BioCule

Seed Round in 2004
BioCule provides one and two dimensional nucleic acid microelectrophoresis systems. It offers its systems for the size distribution and relative amount detection of double-stranded DNA, single-stranded DNA, RNA DNA hybrids, crosslinked DNA, and damaged DNA and DNA repair. BioCule's systems also offers information on nucleic acid samples through complex PCR, cDNA synthesis, CHIP-sequencing DNA, NGS sample preparation, and detection of DNA damage either in vivo or in biobank samples. Jon Jonsson founded it in 2000, with its headquarters in Reykjavik in Iceland.

NordicPhotos

Seed Round in 2002
NordicPhotos, established in 2000 in Iceland, has evolved into a prominent provider of contemporary Scandinavian photography. The company expanded rapidly through acquisitions of renowned Swedish picture agencies, including Mira and Tiofoto. Its extensive digital picture archive features a unique selection of vintage photography from both famous and lesser-known Swedish photographers, alongside a diverse array of foreign image collections. With offices in Reykjavik and Stockholm, NordicPhotos is well-positioned globally, supported by a network of international agencies. The company's offerings enable users to access high-quality images from professional photographers, catering to various creative and commercial needs.

InfoMentor

Seed Round in 2000
InfoMentor is a prominent provider of cloud-based teaching and learning solutions aimed at fostering the full potential of students. By integrating curriculum planning, pupil assessment, progress analysis, and parental engagement into a single platform, InfoMentor creates an efficient learning environment that connects teachers, students, and parents. This approach enables educators to tailor their teaching to meet the specific needs of their schools while maximizing their time for direct student engagement. The company's mission is to facilitate optimal conditions for learning, ensuring that all pupils can thrive in their educational journeys.
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