Octopus Ventures

Octopus Ventures is a London-based venture capital firm that backs technology-enabled startups across Europe, with a bias toward the UK. It invests across stages, from idea/concept through seed, Series A/B to growth, typically taking lead rounds and board seats. The firm targets sectors including health, fintech, deep tech, consumer, and B2B software, as well as climate and digital health, and provides hands-on support to help portfolio companies scale, not only capital. Annual activity amounts to several hundred million pounds, with equity investments ranging from relatively small rounds to tens of millions. It seeks to partner with founders for multi-year growth, and has backed notable companies such as ManyPets, Cazoo, Depop, Elvie, and WaveOptics. Operations span London and New York, aided by a network of partners in the US and Asia.

Kamran Adle

Investor

Tosin Agbabiaka

Investor

Chloe Allan

Associate

Richard Anson

Venture Partner

Georgiana Diana Barbanta

Investor

Past deals in CRM

bsport solution

Series B in 2024
Bsport solution is a software platform for boutique fitness studios. From marketing, live classes, group class and appointment management, invoicing and teacher management, they help studios and boutique fitness manage their activities while creating new revenue streams. Everyone can access every tool and feature without the need for multiple add-ons or integrations by using its custom all-inclusive software. Whatever its priorities and preferences are, its platform is tailored to fit all business types and industries.

Workflow

Pre Seed Round in 2024
Workflow is a technology company that develops a management platform for streamlining creative work review and approval processes. Its platform offers customizable customer relationship management tools, automation, and seamless integrations, helping organizations optimize workflows, enhance team collaboration, and achieve digital transformation across diverse industries.

Go Autonomous

Series A in 2024
Go Autonomous offers an AI-powered platform that identifies quotes and orders, captures essential data, and validates information across ERP, CRM, and PIM systems, executing transactions with precision. It digitizes and automates core sales processes, processing all incoming customer and supplier communications and reducing manual, repetitive work. By converting offline or fragmented interactions into integrated digital workflows, the platform shortens quote-to-cash cycles, frees customer-service resource capacity, and enables enterprises to advance autonomous commerce while improving accuracy and customer experience.

Harbiz

Venture Round in 2024
Harbiz is a software company that provides an all-in-one productivity and fitness management platform for wellness and fitness professionals. The solution digitizes and professionalizes fitness businesses by offering features for training delivery, client management, automated notifications, personalized nutrition plans, and payment automation, along with progress tracking and customization to tailor services. It enables professionals in the fitness sector to connect with clients, monitor performance, and streamline administrative tasks.

Pendula

Venture Round in 2023
Pendula is a customer engagement and workflow automation platform that enables businesses to conduct seamless two-way conversations across SMS, email, in-app messaging, RCS, WhatsApp, and other channels. The platform automates workflows and streamlines communications to reduce manual effort, nurture leads, manage renewals, and personalize interactions at scale, driving stronger ROI. It integrates with existing CRM or billing systems to connect customer data and automate everyday conversations across multiple channels, allowing organizations to send, receive, and track interactions in one place while maintaining cost efficiency.

Seatfrog

Venture Round in 2023
Seatfrog is a mobile-first travel technology company that specializes in seat upgrades for airlines and rail travelers. Its platform enables real-time upgrade offers within 48 hours of departure, with in-app payments and boarding passes reissued direct to mobile in a single transaction, reducing friction and helping airlines boost ancillary revenue while improving the passenger experience. The company also provides rail ticket upgrade services, using data science to determine the optimal moment to offer an upgrade and to streamline the process for travelers upgrading existing tickets without hassle.

Velaris

Seed Round in 2022
Velaris is a developer of a customer success platform aimed at enhancing the operations of businesses. The platform offers real-time reports on various aspects of customer engagement, including customer health, renewals, growth trends, product usage, feature requests, and customer data segmentation. By prioritizing tasks and automating processes, Velaris helps companies streamline their operations and gain valuable insights into their customer base. This enables businesses to understand their customers more effectively, ultimately leading to improved profitability.

Mention Me

Series B in 2022
Mention Me is a London-based software-as-a-service platform, founded in 2013, that helps online businesses run refer-a-friend programs. The platform enables customers to refer brands to friends via email or social media, rewarding both the referrer and the referred customer, and supports social sharing and name sharing to capture real-world conversations. It provides offers tailored to different customers, cohort-based A/B testing for campaign optimization, and integrates with e-commerce platforms and tag containers to synchronize referral data with core systems. Real-time results are shown through a referral dashboard, with ongoing performance reviews and best-practice guidance for merchants seeking new customer acquisition and growth through word-of-mouth marketing.

Ometria

Series C in 2021
Ometria is a London-based SaaS company that provides an ecommerce intelligence platform for retailers to optimize customer segmentation, product merchandising, marketing, and on-site experiences. The platform uses customer data and analytics to build detailed profiles and deliver personalized, cross-channel campaigns, enabling retailers to send relevant messages, improve engagement, and drive revenue. Founded in 2013, Ometria serves retailers across the UK, Europe, and beyond with scalable big data capabilities that power data-driven decision making in commerce.

Glofox

Series A in 2020
Glofox is a management software company that specializes in providing solutions for fitness studios and gyms, aimed at enhancing operational efficiency and member engagement. The platform is designed to address the unique challenges of class-based fitness management, offering tools for member management, class scheduling, payments, and reporting. By streamlining these processes, Glofox enables fitness entrepreneurs to effectively manage their businesses while fostering authentic relationships with their members. The software empowers boutique fitness studio owners to create unique member experiences and cultivate a lasting community, ultimately contributing to improved customer satisfaction and business growth.

Ometria

Series B in 2019
Ometria is a London-based SaaS company that provides an ecommerce intelligence platform for retailers to optimize customer segmentation, product merchandising, marketing, and on-site experiences. The platform uses customer data and analytics to build detailed profiles and deliver personalized, cross-channel campaigns, enabling retailers to send relevant messages, improve engagement, and drive revenue. Founded in 2013, Ometria serves retailers across the UK, Europe, and beyond with scalable big data capabilities that power data-driven decision making in commerce.

Systum

Series B in 2019
Systum Inc. is a software company that specializes in providing a comprehensive cloud-based platform designed for small to medium-sized businesses, particularly in the wholesale and distribution sectors. Founded in 2015 and headquartered in Plano, Texas, Systum offers a digital operating platform that consolidates multiple business functions, including inventory management, order fulfillment, customer relationship management (CRM), and marketing. This unified approach streamlines various internal processes, from sales and order management to inventory tracking and omni-channel e-commerce, thereby reducing application overload and minimizing human error. Systum's solution delivers real-time information and analytics, enabling businesses to enhance customer service while effectively managing costs. With a strong development background, the company aims to provide SMBs with technology that is both agile and affordable, offering features typically enjoyed by larger enterprises.

Glofox

Series A in 2019
Glofox is a management software company that specializes in providing solutions for fitness studios and gyms, aimed at enhancing operational efficiency and member engagement. The platform is designed to address the unique challenges of class-based fitness management, offering tools for member management, class scheduling, payments, and reporting. By streamlining these processes, Glofox enables fitness entrepreneurs to effectively manage their businesses while fostering authentic relationships with their members. The software empowers boutique fitness studio owners to create unique member experiences and cultivate a lasting community, ultimately contributing to improved customer satisfaction and business growth.

Seatfrog

Series A in 2018
Seatfrog is a mobile-first travel technology company that specializes in seat upgrades for airlines and rail travelers. Its platform enables real-time upgrade offers within 48 hours of departure, with in-app payments and boarding passes reissued direct to mobile in a single transaction, reducing friction and helping airlines boost ancillary revenue while improving the passenger experience. The company also provides rail ticket upgrade services, using data science to determine the optimal moment to offer an upgrade and to streamline the process for travelers upgrading existing tickets without hassle.

Artesian Solutions

Venture Round in 2016
Artesian Solutions Limited is a technology company that specializes in web-based market intelligence and sales surveillance software for businesses. Founded in 2006 and headquartered in Winnersh, United Kingdom, with an additional office in Boston, Massachusetts, Artesian provides tools that gather and analyze information about customers, prospects, and competitors from a multitude of online sources. By transforming this data into actionable insights, the company enables clients to engage in meaningful B2B relationships and drive revenue growth. Artesian's software combines real-time analysis of news, social media, and verified corporate data to enhance sales strategies, create quality lead lists, and facilitate connections through various communication channels. The company also offers a Risk and Compliance Hub, which helps organizations in regulated industries monitor credit risk and compliance data in real-time, ensuring adherence to internal policies. Artesian's innovative solutions are designed to support sales teams, account managers, and marketing professionals in building and maintaining strong customer relationships.

Adbrain

Series B in 2016
Adbrain Ltd., established in 2012 and headquartered in London with operations in New York, specializes in a real-time, self-service demand-side advertising platform. This platform maps customer relationships across various internet-connected devices, channels, and platforms, creating an actionable single customer view for targeted marketing campaigns. It also offers transparent media buying tools, empowering advertisers to run campaigns independently while retaining generated insights. As of October 2017, Adbrain operates as a subsidiary of The Trade Desk, Inc.

Artesian Solutions

Series B in 2015
Artesian Solutions Limited is a technology company that specializes in web-based market intelligence and sales surveillance software for businesses. Founded in 2006 and headquartered in Winnersh, United Kingdom, with an additional office in Boston, Massachusetts, Artesian provides tools that gather and analyze information about customers, prospects, and competitors from a multitude of online sources. By transforming this data into actionable insights, the company enables clients to engage in meaningful B2B relationships and drive revenue growth. Artesian's software combines real-time analysis of news, social media, and verified corporate data to enhance sales strategies, create quality lead lists, and facilitate connections through various communication channels. The company also offers a Risk and Compliance Hub, which helps organizations in regulated industries monitor credit risk and compliance data in real-time, ensuring adherence to internal policies. Artesian's innovative solutions are designed to support sales teams, account managers, and marketing professionals in building and maintaining strong customer relationships.

Adbrain

Series A in 2014
Adbrain Ltd., established in 2012 and headquartered in London with operations in New York, specializes in a real-time, self-service demand-side advertising platform. This platform maps customer relationships across various internet-connected devices, channels, and platforms, creating an actionable single customer view for targeted marketing campaigns. It also offers transparent media buying tools, empowering advertisers to run campaigns independently while retaining generated insights. As of October 2017, Adbrain operates as a subsidiary of The Trade Desk, Inc.

Artesian Solutions

Series A in 2012
Artesian Solutions Limited is a technology company that specializes in web-based market intelligence and sales surveillance software for businesses. Founded in 2006 and headquartered in Winnersh, United Kingdom, with an additional office in Boston, Massachusetts, Artesian provides tools that gather and analyze information about customers, prospects, and competitors from a multitude of online sources. By transforming this data into actionable insights, the company enables clients to engage in meaningful B2B relationships and drive revenue growth. Artesian's software combines real-time analysis of news, social media, and verified corporate data to enhance sales strategies, create quality lead lists, and facilitate connections through various communication channels. The company also offers a Risk and Compliance Hub, which helps organizations in regulated industries monitor credit risk and compliance data in real-time, ensuring adherence to internal policies. Artesian's innovative solutions are designed to support sales teams, account managers, and marketing professionals in building and maintaining strong customer relationships.
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