Optimizely, Inc. operates a website optimization platform that specializes in A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. This platform allows organizations to conduct experiments that inform data-driven decisions, enhancing customer experience and driving value for digital products, commerce, and campaigns. Available in multiple languages, Optimizely serves a diverse clientele, including agencies, developers, e-commerce businesses, enterprises, publishers, and small businesses across various countries, including the United States, Germany, and the United Kingdom. Founded in 2009 and headquartered in San Francisco, California, Optimizely has gained the trust of numerous prominent companies, including eBay, FOX, and IBM, and operates as a subsidiary of EPiServer AB.