Omnicom Group

Omnicom Group Inc. is a prominent global advertising and marketing communications company headquartered in New York, New York. It offers a comprehensive array of services through its various branded networks and specialty firms, including advertising, public relations, customer relationship management, and digital marketing. The company's capabilities encompass creative design, strategic media planning and buying, market research, data analytics, crisis communications, and experiential marketing. Omnicom serves over 5,000 clients across more than 100 countries, with a significant portion of its revenue generated in North America and Europe. Its extensive service offerings also include healthcare marketing, corporate social responsibility consulting, promotional marketing, and social media strategies, making it a versatile leader in the advertising industry.

Jonathon Nelson

CEO, Omnicom Digital

Mazen Abd Rabbo

Senior Vice President

Rita Rodriguez

Executive Vice President

Peter Swiecicki

Controller, Finance and Senior Vice President

John Wren

Chairman, President and CEO

41 past transactions

Interpublic Group

Acquisition in 2024
The Interpublic Group of Companies, Inc. is a global leader in advertising and marketing services, operating through two main segments: Integrated Agency Networks and Constituency Management Group. The company offers a wide range of services, including consumer advertising, digital marketing, communications planning, media buying, public relations, and data management. Additionally, it provides specialized services such as meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. Founded in 1902 and headquartered in New York, Interpublic Group employs approximately 43,000 professionals across major markets worldwide, delivering innovative solutions to meet the diverse needs of its clients. The company was previously known as McCann-Erickson Incorporated before adopting its current name in January 1961.

Coffee & TV

Acquisition in 2024
Coffee & TV is an independent creative studio that focuses on advertising, film, and television projects. The studio offers a range of services including conception, direction, production, visual effects, design, and color grading. By merging creativity with structured processes, Coffee & TV aims to produce high-quality and impactful work. Their expertise extends to title sequences, commercials, music videos, and social campaigns, assisting companies in promoting their brands on a global scale.

Flywheel Digital

Acquisition in 2023
Flywheel Digital LLC, founded in 2014 and located in Seattle, Washington, specializes in providing managed services and digital marketing solutions to consumer product companies aiming to enhance their presence on Amazon. The company offers a range of Amazon-specific software and tools designed to optimize various aspects of eCommerce, including search strategies, supply chain management, planogram execution, and promotional activities. By leveraging its expertise, Flywheel Digital assists clients in driving sales and improving brand performance within the competitive landscape of digital retail. As of November 1, 2018, Flywheel Digital operates as a subsidiary of Ascential plc.

Grabarz & Partners

Acquisition in 2023
Grabarz & Partner is an advertising agency that specializes in providing advertising services to various sectors, including commercial vehicles, food retail, and e-commerce. The agency focuses on brand promotion and related marketing services, aiming to enhance the visibility and market presence of its clients. Through tailored advertising solutions, Grabarz & Partner seeks to effectively address the unique needs of businesses within these industries.

TA Digital

Acquisition in 2022
TA Digital is a prominent digital transformation agency that provides comprehensive enterprise digital experience, commerce, and marketing solutions to clients worldwide. With a focus on enhancing consumer engagement, the company offers a range of services including strategy development, customer research, digital commerce, analytics, data management, artificial intelligence, and cloud services. TA Digital's expertise in the digital landscape has garnered a 97% customer satisfaction rating, serving a diverse clientele that includes organizations from the Global Fortune 1000, mid-market enterprises, educational institutions, and non-profit organizations. Through its innovative approach, TA Digital helps clients navigate the complexities of the digital world and optimize their operations across various channels.

Antoni Holding

Acquisition in 2021
Antoni is a Berlin-based creative communication and advertising agency that specializes in developing marketing campaigns and promotional content, primarily for Mercedes-Benz. The agency focuses on crafting innovative advertising ideas that enhance brand image and engage target audiences. With a commitment to creativity, Antoni plays a vital role in shaping the promotional strategies of its clients, helping them effectively communicate their brand values and connect with consumers.

Oliver Schrott Kommunikation

Acquisition in 2021
Oliver Schrott Kommunikation is one of Germany’s leading PR and communications agencies. Founded in 1993 by former journalist Oliver Schrott, the consultancy offers advice and support at the interface between communication and sales, brand and product. OSK specializes in international PR campaigns, platforms and formats for the four future-oriented fields of Automotive, New Mobility, Technology and Digital Life.

Credera

Acquisition in 2018
Credera Enterprises Company is a business and technology consulting firm based in Addison, Texas, founded in 1999. The firm specializes in management consulting, technology solutions, and business intelligence services, serving a diverse clientele that includes Fortune 1,000 companies, medium-sized businesses, and government organizations across various industries. Credera focuses on developing business-driven IT strategies, enhancing IT performance, designing efficient business processes, and providing advisory services for software selection and e-commerce. Its technology solutions encompass complete project delivery, from requirements analysis to post-production support. Additionally, Credera offers business intelligence services that transform raw data into actionable insights, helping clients achieve measurable results and improve overall business performance.

Rabin Martin

Acquisition in 2016
Rabin Martin is a global health strategy firm based in New York, specializing in consulting services aimed at improving health outcomes for underserved populations. The company works with corporations, foundations, governments, and multi-lateral organizations, offering a range of services that include strategy development for treatment and prevention, health systems, and market access. It mobilizes multisectoral partnerships and facilitates high-profile program announcements while providing program evaluation and monitoring. In addition, Rabin Martin conducts stakeholder consultations, develops multi-sector solutions, and creates platforms for reputation management and thought leadership. The firm also focuses on program development by conducting needs analyses, designing programs, and implementing projects in collaboration with private sector and philanthropic partners. Founded in 2002, Rabin Martin operates as a subsidiary of Omnicom Public Relations Group.

Marina Maher Communications

Acquisition in 2011
Marina Maher Communications (MMC) is the preeminent expert in marketing to women. The agency uses proprietary, data-driven methodology to develop fresh insights about women and leverages our deep relationships with influencers to motivate women to act. Based in New York, MMC creates award-winning communications programs for consumer, health and well-being and food and beverage companies.

DDB Mudra Group

Acquisition in 2011
DDB Mudra Group is an integrated marketing communications group that specializes in providing advertising services to both private and public clients. The company offers a range of services including advertising, media planning, marketing, retail design, and visual merchandising. By employing a customized and collaborative approach, DDB Mudra Group aims to help clients build strong and profitable brands. The organization leverages its extensive knowledge of consumers, brands, and media to deliver innovative brand solutions through its various agency networks.

Sales Power

Acquisition in 2010
Sales Power is the service Unilever China's in-store promotional needs in South China.

Unisono Fieldmarketing

Acquisition in 2010
Unisono Fieldmarketing provides outsourced sales and merchandising services, including shopper marketing, channel management and event marketing, to a wide range of multinational and Chinese clients in the consumer, pharmaceutical and IT sectors.

Shift

Acquisition in 2008
Shift preeminent design studio specializing in web-based communications and multimedia, Shift has a record of developing international award-winning websites. With an array of leading clients and offices in Wellington and Auckland, Shift has a stellar lineup of talent.

Signature Graphics

Acquisition in 2007
Signature Graphics is a prominent provider of graphics and brand services in the United States, recognized for its expertise in fleet media. The company offers a comprehensive range of solutions, including award-winning design, custom manufacturing, and large format printing. Its services extend to retail graphics, car wraps, out of home media, event marketing, and environmental graphics. Additionally, Signature Graphics excels in graphic program management, ensuring effective execution of branding initiatives. The company also provides warehousing and nationwide installation and removal services, supported by a knowledgeable customer service team to meet diverse client needs.

ASA Holdings

Acquisition in 2007
ASA Holdings operated as the holding company for Atlantic Southeast Airlines, Inc. (ASA) and ASA Investments, Inc., (ASA Investments). ASA operated as a certificated air carrier providing airline service between Hartsfield Atlanta International Airport in Atlanta, Georgia and 40 other airports in Alabama, Arkansas, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Michigan, Mississippi, New York, North Carolina, Ohio, South Carolina, Tennessee, Virginia, and West Virginia. ASA also operated airline services between Dallas/Fort Worth International Airport in Dallas, Texas and 21 other airports in Arkansas, Kansas, Louisiana, Mississippi, Oklahoma, and Texas. ASA Investments managed cash assets contributed to it by ASA Holdings and its other subsidiary. As of May 11, 1999, ASA Holdings, Inc. operates as a subsidiary of Delta Air Lines Inc.

180 Amsterdam

Acquisition in 2006
180 Amsterdam is an independent marketing agency known for its award-winning approach in the industry. The agency specializes in providing strategic marketing services to various sectors, including luxury goods, fast-moving consumer goods, gaming, sports, and technology. It leverages its expertise in content creation, digital marketing, retail marketing, design, and advertising to deliver integrated branding solutions that cater to the unique needs of its clients. Through a combination of innovative strategies and creative execution, 180 Amsterdam helps businesses effectively connect with their target audiences and enhance their brand presence.

Rodgers Townsend

Acquisition in 2006
Rodgers Townsend provides advertising, direct marketing, strategic and media planning, interactive marketing, and design services to a wide range of clients both locally and nationally. Rodgers Townsend currently serves clients such as AT&T, Energizer, The Hartford, Maritz, Monsanto, Ameren, Pleats, the St. Louis Convention & Visitors Commission, St. Louis Children's Hospital and the St. Louis Rams.

Evb

Acquisition in 2006
EVB is a full-service advertising agency specializing in high-end interactive marketing. EVB continued to build on its reputation as a creator of strategic brand experiences that combine entertainment and interactivity.

Agency.com

Acquisition in 2003
Agency.com is a full-service interactive marketing agency that provides a range of services including marketing strategy, interactive advertising, media planning and buying, search engine marketing, email marketing, viral campaigns, and analytics. In addition to its marketing services, the agency offers web development solutions such as strategic planning, customer research, information architecture, web design and development, content management, and quality assurance. Agency.com caters to various sectors, including automotive, consumer-packaged goods, retail, energy, financial services, healthcare, manufacturing, non-profit, professional services, publishing, technology, telecommunications, travel, and entertainment. The agency operates multiple offices worldwide, including locations in San Francisco, Chicago, Dublin, London, Amsterdam, Shanghai, Rome, Milan, and Brussels.

Serino Coyne

Acquisition in 2003
Serino Coyne is a New York-based theatrical advertising agency that specializes in promoting Broadway shows and theatrical productions. The agency has a diverse client portfolio, including prominent names such as Walt Disney Theatrical Productions, The Shubert Organization, and Cameron Mackintosh. It has worked on notable productions like Aida, Hairspray, Mamma Mia!, and Les Miserables, among others. Serino Coyne offers a range of services including brand development, media planning, ticketing insights, and fan engagement strategies, effectively connecting creators with their audiences. The agency is currently a subsidiary of Diversified Agency Services, which operates under Omnicom Group Inc.

Organic

Acquisition in 2002
Organic is a pioneering digital marketing agency recognized for creating the internet's first banner advertisements and hosting the Apache server mailing list. Established in the early days of the web, Organic has played a significant role in the evolution of online marketing strategies. In 1996, the company expanded its operations by spinning off a web analytics startup. While Organic went public in 2000, it was later re-privatized in 2001 and became a subsidiary of Omnicom. Through its innovative approaches, Organic has contributed to shaping the digital landscape, emphasizing the importance of effective online advertising and analytics.

Changing Our World

Acquisition in 2002
Changing Our World is the trusted philanthropy and fundraising consulting firm to the world's leading nonprofit organizations, corporations, private foundations, and philanthropists. We provide expertise and individualized solutions, helping nonprofits create strong relationships with donors and enabling grant makers and corporations to invest their resources wisely.

Aaron Walton Entertainment

Acquisition in 2002
Aaron Walton Entertainment (AWE), a Los Angeles-based entertainment marketing agency. Founded in 1988, AWE has established a leadership position in its field. Over the last decade, it has created strategic alliances between the corporate world and the entertainment industry for many of the larger consumer marketing initiatives in this area.

Integrated Merchandising Systems

Acquisition in 2001
IMS is a leading merchandising service agency with a proprietary, fully-integrated retail management system proven to deliver strategic process management to world class clients.

Grizzard Communications

Acquisition in 2001
Grizzard Communications Group, Inc. specializes in direct response marketing and fundraising services for nonprofit organizations across North America. Founded in 1919 and headquartered in Atlanta, Georgia, the company provides a comprehensive range of services including brand strategy development, multi-channel creative, integrated media programs, digital strategies, and planned giving. Grizzard also focuses on research and analysis, marketing technologies, database management, direct mail production, and results analysis. Additionally, the firm offers call-center services, strategic-list management, media buying, and fulfillment services. Its clientele includes rescue missions, food banks, and various animal welfare and humane societies, demonstrating a commitment to supporting charitable causes. Grizzard operates multiple offices in major cities such as Houston, New York, Los Angeles, Chicago, Stamford, and Lincoln.

Arnell Group

Acquisition in 2001
Arnell Group LLC provides communications, design, and brand creation services. The company was founded in 1979 and is based in New York, New York. Arnell Group LLC operates as a subsidiary of Omnicom Group Inc.

Stratcom Communique

Acquisition in 2001
Stratcom Communique is a company that was acquired by Omnicom Group in 2001.

IPnetwork

Series B in 2000
IPnetwork specializes in foreign advertising solutions through various media channels, including television, radio, and internet platforms. Additionally, the company offers an online platform that enables licensing and event sponsorship opportunities. This platform combines software management with information and transaction capabilities, facilitating a range of licensing options for licensors and event sponsors. Through its diverse services, IPnetwork aims to enhance advertising effectiveness and streamline the licensing process for its clients.

ZERO.NET

Venture Round in 2000
ZERO.NET is a technology-focused enterprise established in 1999 and based in San Francisco, California. The company operates a corporate portal known as the cortal, which serves as a platform for Business-to-Business Internet companies globally. With investments in over 25 such companies, ZERO.NET aims to support the emerging Internet economy by providing a comprehensive suite of operational and management services. The cortal is designed to enhance the value of its investments by offering access to a team of professionals specializing in various fields, including operations, business development, recruitment, finance, and legal affairs. By fostering long-term partnerships and building trust, ZERO.NET facilitates the success and growth of its associated eBusinesses.

Jenzabar

Private Equity Round in 2000
Jenzabar is a Boston-based company founded in 1998 that specializes in providing software, strategies, and services for the administration of higher education institutions. It offers a range of solutions including enterprise resource planning (ERP), student information systems (SIS), learning management systems (LMS), and customer relationship management (CRM) systems. Additionally, Jenzabar provides analytics, strategic consulting, managed and cloud services, professional implementation, and client training and support. The company serves diverse educational entities such as four-year public and private schools, two-year institutions, specialized schools, and online education providers, as well as various administrative roles within these institutions. Through its comprehensive offerings, Jenzabar aims to enhance the student experience and support institutional success.

Tudhope Associates

Acquisition in 2000
Tudhope Associates is a company that was acquired by Omnicom Group in 2000.

Post Communications

Venture Round in 2000
Post Communications provides customized email marketing services. It is a marketing company that engages in the design, development, implementation, and operations of internet marketing solutions. It offers its users with a wide range of promotional campaigns. Post Communications was founded in 1996 and it was acquired by Yesmail on December 5, 2001.

Nuforia

Venture Round in 2000
Nuforia is an Internet professional services company resulting from the 1999 merger of communications.

Abbott Mead Vickers Group

Acquisition in 1999
Abbott Mead Vickers is the provider of marketing, advertising, and corporate communications services.

Beaupre Public Relations

Acquisition in 1999
We were founded in 1983 by Karen & Andy Beaupre who are both still active in the business, every day of the week. Our first 15 years were phenomenally exciting. We were focused on delivering strategic endgame results for a wide variety of technology companies. This included dozens of startups as well as bigger tech brands like Sun Microsystems, Cognos, Ingram Micro, Legent, Oracle, PictureTel and Lucent. From 1992 through 1998, Beaupre was spotlighted annually as one of the top high tech PR agencies in America. In 1999, Beaupre was acquired by Brodeur and Omnicom Group (NYSE: OMC), the most successful communications holding company in the world. This $10.5 billion corporation embraces a very selective M&A model and consistently leads the marketing business in every financial and operational measure. Brodeur and Omnicom have made Beaupre a better company by broadening our relationships, services, knowledge and capabilities around the globe. Here's the amazing part. Since being acquired, we've retained our entire management team, our brand, culture and our founding business model. We're proud of the fact that Beaupre people average nine years employment with our company; many have been with us much longer. We're equally proud of the success our clients have achieved, including more than 30 Beaupre clients acquired in major M&A deals exceeding $12 billion. We exist to get our clients where they need to go. That's our story.

Fleishman-Hillard

Acquisition in 1997
Fleishman-Hillard is global agency that operates as a public relations, public affairs, and marketing communications company. Fleishman-Hillard was founded in 1946 and is based in St. Louis, Missouri with additional offices in North America, Europe, the Asia Pacific, the Middle East, South Africa, and Latin America. It is a subsidiary of Omnicom Group Inc.

Ketchum Communications Holdings

Acquisition in 1996
Ketchum Communications Holdings is a company that was acquired by Omnicom Group in 1996.

TBWA Group

Acquisition in 1993
TBWA Worldwide Inc. offers advertising and brand marketing strategy services internationally. The company offers brand strategy development, account management and brand stewardship, advertising creative development, and connections planning that include holistic communications planning and integration; new product development, and regional and promotional advertising that include micro-marketing; and business to business communications, broadcast studio, and pre-press studio services. It also offers direct and relationship marketing strategy, interactive and digital strategy, and interactive and digital creative production services through its direct marketing and interactive agency. In addition, the company offers retail and shopper marketing, promotional marketing, field marketing, interactive marketing, and Web development, as well as emerging channels, which include digital indoor and outdoor displays, kiosks, iTV, and mobile phones; and planning and buying of interactive media, fame, a retail brand agency, consumer focused branding, retail strategy, in store merchandising and environmental, design, and promotion. Further, it offers building retail brands. The company is headquartered in New York, New York. TBWA Worldwide Inc. operates as a subsidiary of Omnicom Group Inc.

Schechter Group

Acquisition in 1988
Schechter Group, a New York design consultant. Schechter, which has done package design and corporate and brand identity work for companies like the Noxell Corporation and RJR Nabisco Inc., fills a void at Diversified. ''We don't have a design firm of this stripe,'' said Stuart Q. Hyatt, an Omnicom spokesman.
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