Omnicom Group Inc. is a prominent global advertising and marketing communications company headquartered in New York, New York. It offers a comprehensive array of services through its various branded networks and specialty firms, including advertising, public relations, customer relationship management, and digital marketing. The company's capabilities encompass creative design, strategic media planning and buying, market research, data analytics, crisis communications, and experiential marketing. Omnicom serves over 5,000 clients across more than 100 countries, with a significant portion of its revenue generated in North America and Europe. Its extensive service offerings also include healthcare marketing, corporate social responsibility consulting, promotional marketing, and social media strategies, making it a versatile leader in the advertising industry.
The Interpublic Group of Companies, Inc. is a global leader in advertising and marketing services, operating through two main segments: Integrated Agency Networks and Constituency Management Group. The company offers a wide range of services, including consumer advertising, digital marketing, communications planning, media buying, public relations, and data management. Additionally, it provides specialized services such as meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. Founded in 1902 and headquartered in New York, Interpublic Group employs approximately 43,000 professionals across major markets worldwide, delivering innovative solutions to meet the diverse needs of its clients. The company was previously known as McCann-Erickson Incorporated before adopting its current name in January 1961.
Coffee & TV
Acquisition in 2024
Coffee & TV, established in 2012 and headquartered in London, is a creative studio offering a range of services including visual effects, design, and color grading. They specialize in high-end brand commercials, broadcast projects, and music videos, working with clients to create world-class, effective content.
Grabarz & Partners
Acquisition in 2023
Grabarz & Partner is an advertising agency that specializes in providing advertising services to various sectors, including commercial vehicles, food retail, and e-commerce. The agency focuses on brand promotion and related marketing services, aiming to enhance the visibility and market presence of its clients. Through tailored advertising solutions, Grabarz & Partner seeks to effectively address the unique needs of businesses within these industries.
Antoni Holding
Acquisition in 2021
Antoni is a Berlin-based creative communication and advertising agency that specializes in developing marketing campaigns and promotional content, primarily for Mercedes-Benz. The agency focuses on crafting innovative advertising ideas that enhance brand image and engage target audiences. With a commitment to creativity, Antoni plays a vital role in shaping the promotional strategies of its clients, helping them effectively communicate their brand values and connect with consumers.
Rabin Martin
Acquisition in 2016
Rabin Martin is a global health strategy firm based in New York, specializing in consulting services aimed at improving health outcomes for underserved populations. The company works with corporations, foundations, governments, and multi-lateral organizations, offering a range of services that include strategy development for treatment and prevention, health systems, and market access. It mobilizes multisectoral partnerships and facilitates high-profile program announcements while providing program evaluation and monitoring. In addition, Rabin Martin conducts stakeholder consultations, develops multi-sector solutions, and creates platforms for reputation management and thought leadership. The firm also focuses on program development by conducting needs analyses, designing programs, and implementing projects in collaboration with private sector and philanthropic partners. Founded in 2002, Rabin Martin operates as a subsidiary of Omnicom Public Relations Group.
DDB Mudra Group
Acquisition in 2011
DDB Mudra Group is an integrated marketing communications group that specializes in providing advertising services to both private and public clients. The company offers a range of services including advertising, media planning, marketing, retail design, and visual merchandising. By employing a customized and collaborative approach, DDB Mudra Group aims to help clients build strong and profitable brands. The organization leverages its extensive knowledge of consumers, brands, and media to deliver innovative brand solutions through its various agency networks.
Signature Graphics
Acquisition in 2007
Signature Graphics is a prominent provider of graphics and brand services in the United States, recognized for its expertise in fleet media. The company offers a comprehensive range of solutions, including award-winning design, custom manufacturing, and large format printing. Its services extend to retail graphics, car wraps, out of home media, event marketing, and environmental graphics. Additionally, Signature Graphics excels in graphic program management, ensuring effective execution of branding initiatives. The company also provides warehousing and nationwide installation and removal services, supported by a knowledgeable customer service team to meet diverse client needs.
180 Amsterdam
Acquisition in 2006
180 Amsterdam is an independent marketing agency known for its award-winning approach in the industry. The agency specializes in providing strategic marketing services to various sectors, including luxury goods, fast-moving consumer goods, gaming, sports, and technology. It leverages its expertise in content creation, digital marketing, retail marketing, design, and advertising to deliver integrated branding solutions that cater to the unique needs of its clients. Through a combination of innovative strategies and creative execution, 180 Amsterdam helps businesses effectively connect with their target audiences and enhance their brand presence.
Rodgers Townsend
Acquisition in 2006
Rodgers Townsend provides advertising, direct marketing, strategic and media planning, interactive marketing, and design services to a wide range of clients both locally and nationally. Rodgers Townsend currently serves clients such as AT&T, Energizer, The Hartford, Maritz, Monsanto, Ameren, Pleats, the St. Louis Convention & Visitors Commission, St. Louis Children's Hospital and the St. Louis Rams.
Evb
Acquisition in 2006
EVB is a full-service advertising agency specializing in high-end interactive marketing. EVB continued to build on its reputation as a creator of strategic brand experiences that combine entertainment and interactivity.
Agency.com
Acquisition in 2003
Agency.com is a full-service interactive marketing agency that provides a range of services including marketing strategy, interactive advertising, media planning and buying, search engine marketing, email marketing, viral campaigns, and analytics. In addition to its marketing services, the agency offers web development solutions such as strategic planning, customer research, information architecture, web design and development, content management, and quality assurance. Agency.com caters to various sectors, including automotive, consumer-packaged goods, retail, energy, financial services, healthcare, manufacturing, non-profit, professional services, publishing, technology, telecommunications, travel, and entertainment. The agency operates multiple offices worldwide, including locations in San Francisco, Chicago, Dublin, London, Amsterdam, Shanghai, Rome, Milan, and Brussels.
Serino Coyne
Acquisition in 2003
Serino Coyne is a New York-based theatrical advertising agency that specializes in promoting Broadway shows and theatrical productions. The agency has a diverse client portfolio, including prominent names such as Walt Disney Theatrical Productions, The Shubert Organization, and Cameron Mackintosh. It has worked on notable productions like Aida, Hairspray, Mamma Mia!, and Les Miserables, among others. Serino Coyne offers a range of services including brand development, media planning, ticketing insights, and fan engagement strategies, effectively connecting creators with their audiences. The agency is currently a subsidiary of Diversified Agency Services, which operates under Omnicom Group Inc.
Organic
Acquisition in 2002
Organic is a pioneering digital marketing agency recognized for creating the internet's first banner advertisements and hosting the Apache server mailing list. Established in the early days of the web, Organic has played a significant role in the evolution of online marketing strategies. In 1996, the company expanded its operations by spinning off a web analytics startup. While Organic went public in 2000, it was later re-privatized in 2001 and became a subsidiary of Omnicom. Through its innovative approaches, Organic has contributed to shaping the digital landscape, emphasizing the importance of effective online advertising and analytics.
Aaron Walton Entertainment
Acquisition in 2002
Aaron Walton Entertainment (AWE), a Los Angeles-based entertainment marketing agency. Founded in 1988, AWE has established a leadership position in its field. Over the last decade, it has created strategic alliances between the corporate world and the entertainment industry for many of the larger consumer marketing initiatives in this area.
Arnell Group
Acquisition in 2001
Arnell Group LLC provides communications, design, and brand creation services. The company was founded in 1979 and is based in New York, New York. Arnell Group LLC operates as a subsidiary of Omnicom Group Inc.
IPnetwork
Series B in 2000
IPnetwork specializes in foreign advertising solutions through various media channels, including television, radio, and internet platforms. Additionally, the company offers an online platform that enables licensing and event sponsorship opportunities. This platform combines software management with information and transaction capabilities, facilitating a range of licensing options for licensors and event sponsors. Through its diverse services, IPnetwork aims to enhance advertising effectiveness and streamline the licensing process for its clients.
Tudhope Associates
Acquisition in 2000
Tudhope Associates is a company that was acquired by Omnicom Group in 2000.
Abbott Mead Vickers Group
Acquisition in 1999
Abbott Mead Vickers is the provider of marketing, advertising, and corporate communications services.
TBWA Group
Acquisition in 1993
TBWA Worldwide Inc. offers advertising and brand marketing strategy services internationally. The company offers brand strategy development, account management and brand stewardship, advertising creative development, and connections planning that include holistic communications planning and integration; new product development, and regional and promotional advertising that include micro-marketing; and business to business communications, broadcast studio, and pre-press studio services. It also offers direct and relationship marketing strategy, interactive and digital strategy, and interactive and digital creative production services through its direct marketing and interactive agency. In addition, the company offers retail and shopper marketing, promotional marketing, field marketing, interactive marketing, and Web development, as well as emerging channels, which include digital indoor and outdoor displays, kiosks, iTV, and mobile phones; and planning and buying of interactive media, fame, a retail brand agency, consumer focused branding, retail strategy, in store merchandising and environmental, design, and promotion. Further, it offers building retail brands. The company is headquartered in New York, New York. TBWA Worldwide Inc. operates as a subsidiary of Omnicom Group Inc.
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