One Better Ventures

One Better Ventures is a venture capital firm established in 2013 and located in Raleigh, North Carolina. The company focuses on nurturing and developing consumer brands that positively impact society. It provides advisory services, investment, and incubation for mission-driven ventures that feature sustainable business models. One Better Ventures has a notable history of building successful businesses, including Burt’s Bees and Seventh Generation. Currently, the firm collaborates with innovative ventures such as Leesa Sleep and Filter Easy, positioning itself as a principled and patient investor and operating partner. Committed to corporate citizenship, One Better Ventures allocates 10% of its profits to charitable donations and another 10% to an employee bonus pool, reflecting its dedication to service and community engagement.

Pete Alberse

Partner

Joe Bowman

Director

Jim Geikie

Partner

Peter Graham

Partner

Doug Haensel

Partner

7 past transactions

Sakara

Series B in 2021
Sakara Life, Inc. is a New York-based company that specializes in organic meal delivery services across the United States. Founded in 2011, it provides nutritionally designed meals that emphasize whole, plant-rich foods and incorporate fresh, superfood ingredients. In addition to meal delivery, Sakara Life offers a range of wellness products, including beauty items, snacks, supplements, and salad dressings, available through its online store. The company also conducts wellness programs in workplaces and provides specialized meal programs, such as detoxification and bridal diets. Sakara Life serves customers in several states, including New York, New Jersey, Massachusetts, and Florida, among others.

Second Nature

Series C in 2020
Second Nature Brands, Inc. is a consumer goods company based in Raleigh, North Carolina, that specializes in subscription-based delivery services for home air filters. Founded in 2012, the company offers a web-based platform for customers to easily order air filters tailored to the specific needs of their heating, ventilation, and air conditioning (HVAC) systems. By providing automatic, recurring shipments of the correct size air filters directly to customers' doorsteps, Second Nature helps improve indoor air quality while also protecting HVAC systems. Additionally, the company offers health, vision, and dental insurance solutions. Formerly known as FilterEasy Inc., it rebranded to Second Nature Brands, Inc. in August 2019.

Disruptive Enterprises

Series A in 2019
Disruptive Enterprises, LLC, founded in 2016 and based in Durham, North Carolina, specializes in producing food, beverages, dietary supplements, and medical food. The company is dedicated to advancing health and wellness by providing high-fat alternatives to processed carbohydrates, alongside pioneering ketone therapies. Through its subsidiaries, including Disruptive Nutrition, KetoLogic, and Love You Foods, which is known for its FBOMB® macadamia nut butters and premium oils, Disruptive Enterprises conducts research, develops intellectual property, and formulates, markets, and distributes a range of consumer packaged goods. The focus of the company is on helping individuals adopt healthier lifestyles through convenient and appealing dietary options.

Sunsoil

Venture Round in 2018
Green Mountain CBD is a full spectrum CBD oil is extracted from the hemp they grow using organic coconut oil. This process is known as lipid extraction. They send this oil to a third party lab to be tested. Once the concentration and quality have been confirmed products are filled to an exact volume using our pharmaceutical grade equipment.

Second Nature

Series B in 2018
Second Nature Brands, Inc. is a consumer goods company based in Raleigh, North Carolina, that specializes in subscription-based delivery services for home air filters. Founded in 2012, the company offers a web-based platform for customers to easily order air filters tailored to the specific needs of their heating, ventilation, and air conditioning (HVAC) systems. By providing automatic, recurring shipments of the correct size air filters directly to customers' doorsteps, Second Nature helps improve indoor air quality while also protecting HVAC systems. Additionally, the company offers health, vision, and dental insurance solutions. Formerly known as FilterEasy Inc., it rebranded to Second Nature Brands, Inc. in August 2019.

Disruptive Enterprises

Venture Round in 2018
Disruptive Enterprises, LLC, founded in 2016 and based in Durham, North Carolina, specializes in producing food, beverages, dietary supplements, and medical food. The company is dedicated to advancing health and wellness by providing high-fat alternatives to processed carbohydrates, alongside pioneering ketone therapies. Through its subsidiaries, including Disruptive Nutrition, KetoLogic, and Love You Foods, which is known for its FBOMB® macadamia nut butters and premium oils, Disruptive Enterprises conducts research, develops intellectual property, and formulates, markets, and distributes a range of consumer packaged goods. The focus of the company is on helping individuals adopt healthier lifestyles through convenient and appealing dietary options.

Leesa

Series B in 2017
Leesa is a manufacturer of luxury mattresses that focus on comfort, stability, and support. The mattresses are crafted from high-quality materials and feature a three-layer foam design, which includes a perforated comfort top layer for improved airflow, a memory foam middle layer for body contouring and pressure relief, and a supportive base foam. Leesa mattresses are exclusively available for purchase online, allowing for direct delivery to customers' homes. To enhance customer satisfaction, the company offers a 100-night risk-free trial, free shipping, and easy returns, ensuring a seamless buying experience.
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