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PubNation’s technology equips publishers.

Mezzobit's audience optimization platform enables first-party publishers and marketers to regain control of their audience data, while improving the efficiency of web/mobile data collection and sharing. The Mezzobit platform addresses data leakage control, privacy management, spider/bot protection, and ultimately mobile data collection, built on the foundation of an advanced tag management system that is offered for free for websites of all sizes. An independent non-profit affiliate, DataNeutrality.org, sets the data management rules for Mezzobit and provides continuous compliance and reporting back to customers. This "closed loop" data and privacy management solution creates a level of transparency and accountability that should be required of any partner handling key enterprise data.

JumpTime offers a comprehensive business optimization platform for media companies and marketers. JumpTime tools, such as Traffic Valuator put actionable data directly into the hands of product owners, audience development teams and editors. At the core of JumpTime;s products are sophisticated proprietary algorithms that calculate the exact value of a website’s content in real time. Using this data, JumpTime has built a suite of applications designed to help business's better understand the actual dollar value of their content. With this information, ROI -driven decisions can be effectivly made including: * What is the ROI of my traffic-acquisition campaign? * What design choices help me reach my business goals? * What content delivers the most value for the company? * How should I allocate my company’s resources? Founded as a professional services firm, JumpTime began by offering strategic engagement and traffic optimization consulting to some of the largest and most influential media companies. The idea to develop a platform emerged as their founders (who have real-world experience managing and growing online audience engagement for companies like MTV, Nickelodeon, Virgin Interactive, Unilever and Yahoo!) realized they could best use their insights by turning their tools over to their clients. Their clients could then apply these insights to their daily operations. Jumptime's technology draws from the fields of econometrics, data mining, machine learning and financial engineering. Their team includes leading academics, engineers and media experts.

LiftDNA is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every impression is the key to maximizing revenue yield for publishers. We also believe that the publisher's ad server is where the data and value should remain. With direct ad server integration, LiftDNA derives unparalleled insight for data-driven optimization, audience segmentation and performance-driven campaign management.