Optimizely
Optimizely, Inc. is a company that operates a website optimization platform designed for A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. Founded in 2009 and headquartered in San Francisco, California, it also has offices in Amsterdam, Sydney, and Austin. The platform allows organizations to conduct experiments that facilitate data-driven decision-making and is available in multiple languages, making it accessible to a global audience. Optimizely's offerings include web content management, digital experience software, and integrated capabilities for content, commerce, multi-channel marketing, and predictive analytics. The company serves a diverse clientele, including agencies, developers, e-commerce businesses, enterprises, publishers, and small businesses primarily in the United States, Germany, the United Kingdom, and Spain. Optimizely, formerly known as Spreadly, operates as a subsidiary of EPiServer AB.
NetSpring
Acquisition in 2024
NetSpring specializes in product and customer journey analytics, providing a platform that enables businesses to gain insights into product usage and user behavior across multiple channels. Their tools facilitate the analysis of customer experiences without the need for data duplication, allowing for warehouse-native analytics that cater to modern data environments. By empowering product, growth, and data teams, NetSpring helps organizations prioritize feature development, enhance customer acquisition strategies, and minimize churn through a deeper understanding of user interaction trends.
Welcome
Acquisition in 2021
Welcome is a marketing orchestration platform, designed to streamline and optimize marketing operations for large, ambitious brands. It aligns marketing teams, simplifies campaign execution, and provides measurable results. Welcome integrates with other marketing technology tools, enabling better collaboration and performance tracking. It serves as a central hub for marketing teams, supporting their growth and enhancing overall marketing performance.
Zaius, Inc. is a customer data platform that specializes in enhancing consumer engagement for e-commerce and direct-to-consumer businesses. Founded in 2012 and headquartered in Boston, Massachusetts, the company provides a comprehensive solution that integrates customer data management and marketing execution. Its platform offers a single customer view, allowing marketers to process and interpret interactions across various channels and devices, while also resolving identities for targeted marketing efforts. Zaius features intelligent marketing automation that enables real-time, behaviorally-triggered messaging and lifecycle segmentation. Additionally, it includes cross-channel attribution and analytics to unify data from all marketing channels, helping businesses optimize customer experiences and drive repeat purchases. The company also offers strategic consulting, creative services, and tactical execution to support its clients' marketing initiatives.
Experiment Engine
Acquisition in 2017
Experiment Engine, Inc. is a conversion optimization platform headquartered in Austin, Texas, that specializes in managing testing programs and scaling experimentation for brands and agencies. Founded in 2014, the company provides tools that enable teams to plan, execute, and analyze testing projects effectively. Its platform facilitates collaboration on testing programs, offering access to design, development, copywriting, and quality assurance resources. By allowing users to conduct tests on various web page versions, Experiment Engine helps clients understand performance metrics and prioritize experiments based on data insights. The company serves diverse sectors, including e-commerce, publishing, lead generation, and agencies, and operates as a subsidiary of Optimizely, Inc. since 2017.
Synference
Acquisition in 2014
Synference is a technology startup that specializes in predictive analytics, enabling businesses to forecast customer behavior and assess the effects of business decisions on an individual customer level. The company's platform integrates optimization technology and machine learning to streamline the identification of patterns and insights, thereby enhancing the efficiency of A/B testing processes. Additionally, Synference's tools facilitate automated decision-making that targets key business metrics, providing modules for improved customer retention, segmentation, cross-selling, and customer relationship management. The founding team brings significant expertise in data analysis, contributing to the company's innovative approach to predictive analytics.
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