Optimizely

NetSpring specializes in product and customer journey analytics, providing a platform that enables businesses to gain insights into product usage and user behavior across multiple channels. Their tools facilitate the analysis of customer experiences without the need for data duplication, allowing for warehouse-native analytics that cater to modern data environments. By empowering product, growth, and data teams, NetSpring helps organizations prioritize feature development, enhance customer acquisition strategies, and minimize churn through a deeper understanding of user interaction trends.

Zaius, Inc. is a customer data platform that specializes in enhancing consumer engagement for e-commerce and direct-to-consumer businesses. Founded in 2012 and headquartered in Boston, Massachusetts, the company provides a comprehensive solution that integrates customer data management and marketing execution. Its platform offers a single customer view, allowing marketers to process and interpret interactions across various channels and devices, while also resolving identities for targeted marketing efforts. Zaius features intelligent marketing automation that enables real-time, behaviorally-triggered messaging and lifecycle segmentation. Additionally, it includes cross-channel attribution and analytics to unify data from all marketing channels, helping businesses optimize customer experiences and drive repeat purchases. The company also offers strategic consulting, creative services, and tactical execution to support its clients' marketing initiatives.

Experiment Engine based in Austin, Texas was founded in early 2014 with the mission of building and delivering a conversion optimization platform powered by human expertise. The founders were selected for the the prestigious TechStars Austin program.

Synference is a technology startup that specializes in predictive analytics, enabling businesses to forecast customer behavior and assess the effects of business decisions on an individual customer level. The company's platform integrates optimization technology and machine learning to streamline the identification of patterns and insights, thereby enhancing the efficiency of A/B testing processes. Additionally, Synference's tools facilitate automated decision-making that targets key business metrics, providing modules for improved customer retention, segmentation, cross-selling, and customer relationship management. The founding team brings significant expertise in data analysis, contributing to the company's innovative approach to predictive analytics.