Optimizer Invest

Optimizer Invest Limited is a venture capital firm established in 2012 and based in St. Julian’s, Malta, with an additional office in Sliema. The firm focuses on investing in startups and companies at various stages of development, particularly within the fintech and online gambling sectors, as well as consumer-oriented and online businesses. With a team comprised of founders with extensive backgrounds in iGaming, eCommerce, and digital lead generation, Optimizer Invest actively seeks opportunities to invest globally, having backed over twenty companies, predominantly in Sweden. Notable investments include Catena Media, which achieved a successful stock listing. The firm emphasizes not only financial support but also the provision of expertise through dedicated investment managers who collaborate with entrepreneurs to enhance their business potential. To strengthen its presence in the thriving tech scene, Optimizer Invest has opened a new office in Stockholm.

Mikael Riese Harstad

Co-Founder and Partner

18 past transactions

Playtomic

Series C in 2021
Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digital age. Playtomic was founded in 2017 and is headquartered in Madrid, Spain.

Playtomic

Venture Round in 2020
Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digital age. Playtomic was founded in 2017 and is headquartered in Madrid, Spain.

Playtomic

Venture Round in 2019
Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digital age. Playtomic was founded in 2017 and is headquartered in Madrid, Spain.

Consector

Venture Round in 2018
Consector AB, located in Stockholm, Sweden, is an online loan broker that specializes in credit and loan intermediary services. The company provides personal counseling to individuals, assisting them in comparing various financial products such as mortgages, personal loans, and credit cards. Through its services, Consector aims to help clients reduce their interest expenses by finding more favorable loan terms and conditions.

Investoo Group

Convertible Note in 2017
Investoo Group is a prominent online educational platform focused on the financial trading industry. Established in 2016 and based in London, the company offers a range of courses in forex, binary options, and CFDs through its website, Investoo.com. In addition to educational content, Investoo Group provides trading services, including signals, indicators, and various tools designed to enhance the trading experience. The platform also serves as a resource for users seeking to connect with brokers, utilizing a network of comparison sites and user reviews. Furthermore, Investoo Group is recognized as a significant player in financial lead generation, delivering effective marketing services for leading Fintech websites and fostering growth through innovative educational products and marketing solutions.

Investoo.com

Seed Round in 2016
Investoo.com is the world’s biggest online trading school with 350+ video lessons and 20,000+ active members. Our free trading courses teach a range of subjects including forex trading, binary options, technical analysis, price action trading and elliot wave theory. Investoo offers popular platform tutorials and strategies of Ninja Trader, CTrader and Think or Swim.

Pensionera

Venture Round in 2016
Pensionera is a marketplace focused on pension management, offering users increased transparency and independent advice regarding their retirement plans. Its platform allows individuals to review their existing pension insurance, compare different pension plans, and switch to more advantageous options when necessary. This service is also beneficial for organizations seeking appropriate pension solutions for their employees, facilitating a more informed decision-making process concerning retirement savings.

Tinitell

Seed Round in 2016
Tinitell AB, founded in 2013 and based in Stockholm, Sweden, specializes in wearable mobile wrist phones and GPS trackers designed specifically for children. The company offers a simple, durable, and fun one-button mobile phone that allows kids to communicate easily while playing outside. Tinitell addresses common parental concerns about traditional mobile phones, such as their cost, fragility, and potential for excessive screen time. The accompanying application enables parents to track their children's activities, enhancing safety and peace of mind. Tinitell aims to redefine communication for kids, positioning itself as a leading brand in the wristphone segment of wearable technology.

Frontmen

Venture Round in 2016
Frontmen is an online shop for men's fashion that sells various brands of clothing and accessories for the modern man. Frontmen was founded in 2008 by Oscar Arrsjö and Erik Paulsson. As of 2017, Frontmen was acquired by RNB Retail and Brands.

SeQura

Venture Round in 2016
SeQura Worldwide, S.L. is a Barcelona-based company that specializes in providing financing solutions for e-commerce. Established in 2013, SeQura enables consumers to split their purchases into installments, allowing them to buy products and defer payment for up to seven days after receiving their orders. The company develops software that integrates seamlessly into e-retailers' systems, helping to enhance conversion rates and average basket sizes while minimizing credit risk and financial administration for sellers. By offering a straightforward API, SeQura facilitates secure and flexible payment options for online shoppers, aiming to make the online purchasing experience as straightforward as shopping in physical stores.

Readly

Venture Round in 2016
Readly is the new way of reading magazines on tablets and smartphones Readly's mission is simple: To be on the cutting edge of the digital magazine revolution. Our expert management team has more than 25 years of experience in the publishing, digital gaming, and broadcasting industries. Readly has headquarters in Sweden.

Animail

Private Equity Round in 2015
Founded in 2007, Animail revolutionized the Nordic e-commerce development of the pet industry. Back in 2007: a challenger and a start up. Today: driving the digital development of the industry as nordic market leader online. Our customers choose between 8000 different products - ranging from pet food to accessories such as toys, treats, supplements, clothing, healthcare, hygiene and more. Our product range covers dogs, cats, small animals, birds, reptiles and fishes. Purchases are made online and goods we ship the good to our consumers - all the way the door step. Since 2011 backed by Verdane Capital

iGamingCloud

Venture Round in 2015
iGamingCloud offers cloud based services to enable and power the gaming operations for casino operators. It began operation in 2015, with its headquarters in Ta Xbiex in Malta as a subsidiary of Gaming Innovation Group.

Tinitell

Seed Round in 2015
Tinitell AB, founded in 2013 and based in Stockholm, Sweden, specializes in wearable mobile wrist phones and GPS trackers designed specifically for children. The company offers a simple, durable, and fun one-button mobile phone that allows kids to communicate easily while playing outside. Tinitell addresses common parental concerns about traditional mobile phones, such as their cost, fragility, and potential for excessive screen time. The accompanying application enables parents to track their children's activities, enhancing safety and peace of mind. Tinitell aims to redefine communication for kids, positioning itself as a leading brand in the wristphone segment of wearable technology.

Consector

Funding Round in 2014
Consector AB, located in Stockholm, Sweden, is an online loan broker that specializes in credit and loan intermediary services. The company provides personal counseling to individuals, assisting them in comparing various financial products such as mortgages, personal loans, and credit cards. Through its services, Consector aims to help clients reduce their interest expenses by finding more favorable loan terms and conditions.

Reve

Seed Round in 2014
Reve is a lifestyle marketplace that enhances the shopping experience by integrating content, community, and commerce through its mobile application. Launched in 2014 and based in Stockholm, the platform allows users to easily recognize, connect, and interact with products from their favorite retailers across various retail outlets worldwide. Reve facilitates a direct-to-consumer marketplace where brands can onboard effortlessly and sell directly to consumers. This approach eliminates integration barriers, enabling a seamless interaction between customers and brands. By making it simple for users to discover, share, and purchase products, Reve aims to improve shopping experiences anytime and anywhere.

Easy Payment Gateway

Seed Round in 2014
Easy Payment Gateway Ltd. is a company that specializes in providing a comprehensive online payment gateway for merchants seeking to process transactions securely and efficiently. Founded in 2016 and based in Manchester, United Kingdom, the company offers a suite of payment management solutions that includes real-time reporting, customer management, live monitoring, and geo-location tracking. The platform supports a wide array of payment methods and credit card acquirers, allowing merchants to operate in multiple currencies globally. Additionally, Easy Payment Gateway focuses on enhancing data security and fraud prevention, while also enabling businesses to customize their checkout processes. The user-friendly interface allows non-IT staff to design and implement workflows, thereby improving operational efficiency and conversion rates for online transactions.

ZooZoo.com

Seed Round in 2014
ZooZoo.com is an emerging e-commerce platform focused on the pet industry, specializing in pet food, accessories, veterinary services, and insurance. The company aims to transform pet owners' shopping habits from traditional offline methods to a more convenient online experience. ZooZoo.com offers a wide range of products from various brands, complemented by home delivery services to enhance customer convenience. Additionally, the platform features an online community for pet owners, fostering engagement and connection among users. With its commitment to convenience and community, ZooZoo.com seeks to establish itself as a leader in the pet e-commerce market.
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