Optimizer Invest

Optimizer Invest Limited is a venture capital firm established in 2012 and based in St. Julian’s, Malta, with an additional office in Sliema. The firm focuses on investing in startups and companies at various stages of development, particularly within the fintech and online gambling sectors, as well as consumer-oriented and online businesses. With a team comprised of founders with extensive backgrounds in iGaming, eCommerce, and digital lead generation, Optimizer Invest actively seeks opportunities to invest globally, having backed over twenty companies, predominantly in Sweden. Notable investments include Catena Media, which achieved a successful stock listing. The firm emphasizes not only financial support but also the provision of expertise through dedicated investment managers who collaborate with entrepreneurs to enhance their business potential. To strengthen its presence in the thriving tech scene, Optimizer Invest has opened a new office in Stockholm.

Mikael Harstad

Co-Founder and Partner

18 past transactions

Playtomic

Series C in 2021
Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digital age. Playtomic was founded in 2017 and is headquartered in Madrid, Spain.

Playtomic

Venture Round in 2020
Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digital age. Playtomic was founded in 2017 and is headquartered in Madrid, Spain.

Playtomic

Venture Round in 2019
Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digital age. Playtomic was founded in 2017 and is headquartered in Madrid, Spain.

Consector

Venture Round in 2018
Consector is a loan broker that offers personal counseling for individuals. Consector helps to competition the individuals' mortgages, personal loans and credit cards with the goal of improving and lowering their interest expenses.

Investoo Group

Convertible Note in 2017
Investoo Group is one of the largest financial lead generation companies in the world, delivering high-impact marketing services for leading Fintech websites. Investoo Group develop forward-thinking products that educate users and businesses to drive growth.

Investoo.com

Seed Round in 2016
Investoo.com is the world’s biggest online trading school with 350+ video lessons and 20,000+ active members. Our free trading courses teach a range of subjects including forex trading, binary options, technical analysis, price action trading and elliot wave theory. Investoo offers popular platform tutorials and strategies of Ninja Trader, CTrader and Think or Swim.

Pensionera

Venture Round in 2016
Pensionera.se är en effektiv marknadsplats för pensionen. En marknadsplats där kunden får ökad transparens, oberoende rådgivning och har möjlighet att flytta sitt kapital till bättre lösningar.

Tinitell

Seed Round in 2016
Tinitell is a one-button mobile phone for kids that like to play outside! It’s super simple, fun, and durable. Parents don’t want to buy mobile phones for their kids because they - are expensive - break easily - get lost - and they don’t want to their kids to spend a lot of time online. But parents buy phones for their kids anyway. Parents want to know where their kids are, and they want to be able to talk them. Tinitell is the reinvention of the walkie-talkie for the cellular network, and kids is just the beginning. A variety of future users are screaming for a simple communication solution. Tinitell is going to become the world’s strongest brand in the wristphone segment of wearable tech.

Frontmen

Venture Round in 2016
Frontmen is an online shop for men's fashion that sells various brands of clothing and accessories for the modern man. Frontmen was founded in 2008 by Oscar Arrsjö and Erik Paulsson. As of 2017, Frontmen was acquired by RNB Retail and Brands.

SeQura

Venture Round in 2016
SeQura provides an eCommerce payment solution for retailers that improves conversion rates and secures certainty of payment. The company offers all payment methods including “Pay Now”, “Buy Now Pay Later” or “Pay in 3”. SeQura was founded in 2013 and is headquartered in Barcelona, Spain.

Readly

Venture Round in 2016
Readly is the new way of reading magazines on tablets and smartphones Readly's mission is simple: To be on the cutting edge of the digital magazine revolution. Our expert management team has more than 25 years of experience in the publishing, digital gaming, and broadcasting industries. Readly has headquarters in Sweden.

Animail

Private Equity Round in 2015
Founded in 2007, Animail revolutionized the Nordic e-commerce development of the pet industry. Back in 2007: a challenger and a start up. Today: driving the digital development of the industry as nordic market leader online. Our customers choose between 8000 different products - ranging from pet food to accessories such as toys, treats, supplements, clothing, healthcare, hygiene and more. Our product range covers dogs, cats, small animals, birds, reptiles and fishes. Purchases are made online and goods we ship the good to our consumers - all the way the door step. Since 2011 backed by Verdane Capital

iGamingCloud

Venture Round in 2015
iGamingCloud offers cloud based services to enable and power the gaming operations for casino operators. It began operation in 2015, with its headquarters in Ta Xbiex in Malta as a subsidiary of Gaming Innovation Group.

Tinitell

Seed Round in 2015
Tinitell is a one-button mobile phone for kids that like to play outside! It’s super simple, fun, and durable. Parents don’t want to buy mobile phones for their kids because they - are expensive - break easily - get lost - and they don’t want to their kids to spend a lot of time online. But parents buy phones for their kids anyway. Parents want to know where their kids are, and they want to be able to talk them. Tinitell is the reinvention of the walkie-talkie for the cellular network, and kids is just the beginning. A variety of future users are screaming for a simple communication solution. Tinitell is going to become the world’s strongest brand in the wristphone segment of wearable tech.

Consector

Funding Round in 2014
Consector is a loan broker that offers personal counseling for individuals. Consector helps to competition the individuals' mortgages, personal loans and credit cards with the goal of improving and lowering their interest expenses.

Reve

Seed Round in 2014
Reve was the largest lifestyle marketplace in the Nordics, offering a unified and simpler shopping experience across millions of products from a unique portfolio of leading fashion brands (H&M, Nelly, Asos, Gina Tricot, NA-KD, Vero Moda, Whyred, etc.). Reve was a direct-to-consumer marketplace in where brands got on-boarded to sell directly to consumers with no integration, totally frictionless. Reve represented a paradigm shift for consumers ease and convenience, and redefined the commerce value chain by effortlessly putting brands directly with consumers. Reve was launched in 2014 by Andreas Wålm and Josep M. Nolla. It is based in Stockholm. In January 2018, Reve pivoted to a B2B model and launched distributed commerce platform, called "Reach", that enabled brands and retailers to sell beyond their own properties without any technical integration. Through Reach's purchase automation technology, brands could sell directly-to-consumers in surfaces such as: -Marketplaces -Display ads -Social media -Product listings -Price comparison sites -Content and blogs -Live video streams -Chat-bots -Voice devices -In-store PoS Reve was acquired by Tipser in January 2020. Tipser is a leading European distributed commerce startup operating with a $50M+ valuation.

Easy Payment Gateway

Seed Round in 2014
Easy Payment Gateway is a powerful one stop solution as a payment management suite that focuses on data enrichment, fraud prevention and successful conversion rates as well as an online payment gateway with hundreds of different alternative payment solutions, worldwide acquirers and over many KYC providers credit card processing with a fully customizable checkout and cashier. Easy Payment Gateway can process for merchants anywhere in the world in any currency.

ZooZoo.com

Seed Round in 2014
ZooZoo.com will be the largest and most convenient e-commerce operator in pet food, accessories, vetenarian and insurance services and also the leader in changing the pet owners’ shopping behavior from offline to online, on a platform with state of the art embedded social and viral features.
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