Outlier Ventures

Outlier Ventures, founded in 2014 and based in London, is a venture capital firm focused on early-stage investments in the emerging crypto ecosystem and Web3 technologies. The firm supports exceptionally driven entrepreneurs building transformative companies by providing funding, resources, and a robust acceleration program known as Base Camp. Launched in 2019, Base Camp has attracted over 5,000 applications and has facilitated the growth of more than 220 high-profile projects, helping to raise over $350 million in seed funding. Outlier Ventures has played a pivotal role in the development of billion-dollar crypto economies, emphasizing sectors such as decentralized finance (DeFi), non-fungible tokens (NFTs), and blockchain infrastructure. The firm partners with leading protocols to host dedicated accelerator programs, further solidifying its position as a top-tier investor and accelerator in the Web3 and crypto space. Through its commitment to fostering an open and user-centric web paradigm, Outlier Ventures aims to redefine the digital landscape and advance the concept of the Metaverse.

Past deals in Digital Marketing

IDENTI

Pre Seed Round in 2024
Identi Digital specializes in offering advanced digital identity solutions designed to enhance security and streamline user authentication processes. The company focuses on providing businesses with tools that protect sensitive information while ensuring a seamless user experience. Through its innovative technology, Identi Digital enables organizations to implement robust identity verification methods, including biometric authentication and multi-factor authentication. These solutions help mitigate risks associated with identity theft and unauthorized access, safeguarding both businesses and their customers.

Elevate Pay

Seed Round in 2024
Elevate Pay is a financial technology company that specializes in providing digital banking services and products. The company has developed a digital banking application that allows users to open bank accounts online and access fee-free accounts in both local currency and US dollars. Additionally, Elevate Pay offers free remittance services, enabling users to receive international transfers from various countries without incurring fees. The company also issues a free USD Mastercard, facilitating seamless transactions. Through these offerings, Elevate Pay aims to deliver regulated banking services that are innovative, fair, and accessible, ultimately enhancing the financial well-being of its consumers.

Elevate Pay

Pre Seed Round in 2024
Elevate Pay is a financial technology company that specializes in providing digital banking services and products. The company has developed a digital banking application that allows users to open bank accounts online and access fee-free accounts in both local currency and US dollars. Additionally, Elevate Pay offers free remittance services, enabling users to receive international transfers from various countries without incurring fees. The company also issues a free USD Mastercard, facilitating seamless transactions. Through these offerings, Elevate Pay aims to deliver regulated banking services that are innovative, fair, and accessible, ultimately enhancing the financial well-being of its consumers.

HypeLab

Seed Round in 2023
HypeLab is a company specializing in web3 advertising, utilizing on-chain data for personalized and targeted ads. The business helps web3 companies generate revenue through advertisements on their platforms. Additionally, HypeLab offers advertisers a scalable channel for user acquisition by enabling them to create digital marketing campaigns that can be tracked in real-time for reach and performance.

Contented

Seed Round in 2023
Contented is a technology company that specializes in connecting brands with content creators from diverse cultural backgrounds. Its platform facilitates brand marketing by providing access to local perspectives and fresh ideas, enabling brands to promote diversity and create more representative content.

OkTY

Seed Round in 2023
OkTY is a technology company that enables users to monetize their personal data. It operates a platform that securely collects and analyzes first-party data from users, allowing brands to engage with customers more effectively and make informed marketing decisions. The platform employs cryptographic techniques and blockchain technology to ensure user data privacy and prevent third-party sharing.

Decommerce

Venture Round in 2023
Decommerce is a technology company that specializes in community software. It enables brands to establish and manage communities directly on their own websites or landing pages, fostering engagement and interaction among their customers. The platform provides brands with valuable insights into community performance and member behavior, empowering them to create immersive, brand-centric experiences.

My AI

Pre Seed Round in 2023
My AI is a technology company that develops a blockchain-based loyalty rewards protocol platform, known as the Me Protocol. This platform enables businesses of any size to create rewards that can be instantly redeemed across various global loyalty programs. It combines the benefits of both closed and open loyalty programs, offering brands full control and enhanced customer retention and acquisition, all through a simple API integration.

PONS.ai

Seed Round in 2023
PONS.ai is a leading generative AI startup specializing in personalized products aimed at enhancing customer engagement at events. The company offers innovative solutions such as AI Photo Booths, which enable brands to create memorable experiences that foster social sharing and drive sales. With a mission to promote meaningful connections, PONS.ai focuses on the mass personalization of gifts, souvenirs, and merchandise through its proprietary AI technology. The company has partnered with numerous prominent brands, including Starbucks APAC and HSBC, to deliver engaging experiences at events across major cities worldwide. PONS.ai is recognized for its cost-effective approach to personalized customer interactions and has established itself as a key player in the AI user-generated content marketing space. Its London-based engineering team, comprised of experts from renowned institutions, has developed advanced AI pipelines that optimize brand aesthetics and operational efficiency. Additionally, PONS.ai supports creators by offering tools for co-creating eco-friendly NFTs and other digital products, catering to the evolving needs of the Web3 economy.

REBL

Pre Seed Round in 2022
REBL is a decentralized social networking platform that utilizes artificial intelligence and blockchain technology to empower creators and users alike. The platform enables users to reward each other's content through collectible gems, fostering a community-driven environment where content creators are fairly compensated for their work. By incorporating a gamified engine, REBL allows users to engage in various challenges and compete for prizes through multimedia content such as photos and videos. This innovative approach aims to bring more individuals into the Web3 ecosystem by prioritizing user data, content ownership, and community protocols while enhancing the overall user experience in the social networking space.

REBL

Pre Seed Round in 2022
REBL is a decentralized social networking platform that utilizes artificial intelligence and blockchain technology to empower creators and users alike. The platform enables users to reward each other's content through collectible gems, fostering a community-driven environment where content creators are fairly compensated for their work. By incorporating a gamified engine, REBL allows users to engage in various challenges and compete for prizes through multimedia content such as photos and videos. This innovative approach aims to bring more individuals into the Web3 ecosystem by prioritizing user data, content ownership, and community protocols while enhancing the overall user experience in the social networking space.

Vaultik

Pre Seed Round in 2022
Vaultik is a pioneering luxury fintech company that integrates EU regulation-compliant digital identity with blockchain technology to enhance the ownership experience of luxury goods. By offering a digital vault, Vaultik safeguards luxury products and facilitates a connection between brands and customers. Its web3 platform enables secure storage, verification, and the addition of benefits to a digitally-linked certification of ownership. This innovative solution addresses critical challenges in the luxury market, such as theft, loss, damage, and product authentication, thereby improving the post-sale experience and ensuring the integrity of luxury items throughout their lifecycle.

Linkdrop

Pre Seed Round in 2020
Linkdrop is a customer acquisition platform that specializes in helping companies, particularly in the crypto sector, to create, distribute, and track onboarding links paired with digital rewards. The platform encodes digital assets into shareable links and QR codes, allowing users to easily claim tokens and NFTs without the need for a pre-existing wallet. By leveraging familiar communication channels such as SMS, email, and social media campaigns, Linkdrop enables businesses to connect with millions of potential users, facilitating rapid growth and promoting mass adoption of digital assets.
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