Paddle

Paddle is a platform designed to simplify the sale of apps, games, and other digital products, enabling creators to focus on product development rather than administrative tasks. By managing essential functions such as payments, analytics, customer support, and VAT compliance, Paddle allows developers to streamline their operations. The platform provides software development kits that facilitate the setup of trial versions, licensing mechanisms, and in-app purchases, along with in-app analytics to monitor performance and usage—all accessible through a unified dashboard. Acting as a Merchant of Record, Paddle reduces the complexities associated with payments infrastructure, offering a faster, safer, and more cost-effective solution for SaaS companies. The company employs over 230 professionals and supports more than 3,000 software sellers across 245 territories worldwide, positioning itself as a leader in the B2B SaaS market.