Passion Capital

Passion Capital, established in 2011, is a London-based venture capital firm focused on early-stage investments in the technology sector, particularly in the United Kingdom and Europe. The firm, led by entrepreneurs and operators, supports founders and early-stage teams building digital media and technology companies. They invest between GBP 0.15 million to GBP 0.25 million per company, fostering an ecosystem of collaboration and executional excellence. Notable portfolio companies include GoCardless, Tray.io, Mendeley, and Monzo Bank.

Eileen Burbidge

Founding Partner

Théophile Cordiez

Investment Analyst

Robert Dighero

Founding Partner

Malin Posern

Partner

Past deals in United Kingdom

CultureAI

Series A in 2024
CultureAI Ltd is a cybersecurity software company based in Manchester, United Kingdom, founded in 2015. The company specializes in a cloud-based, data-driven human risk management platform designed to enhance organizational security. Its software offers features such as measuring human risks and behavior, understanding security culture, and empowering end-users through personalized coaching and interventions. CultureAI helps organizations transition from traditional security awareness training to a more proactive approach, enabling employees to take responsibility for preventing security incidents. The platform automates simulated phishing and training programs, integrates seamlessly with existing workplace applications, and provides actionable insights into employee security behavior. Formerly known as JSEC PROPERTIES LTD, the company rebranded to CultureAI Ltd in September 2018 to better reflect its focus on cybersecurity and human risk management.

PolyAI

Series C in 2024
PolyAI Ltd is a company that specializes in developing a conversational artificial intelligence platform aimed at enhancing human-machine voice interactions. Established in 2017 and headquartered in London, United Kingdom, with an additional office in New York, the company focuses on building enterprise voice assistants that engage in natural conversations with customers to address their needs. The platform utilizes advanced machine learning and natural language processing technologies, enabling it to understand and respond to customers effectively, regardless of the variations in their speech. Key features of PolyAI’s platform include multilingual support, dynamic flow design, and task-agnostic capabilities, allowing developers to create seamless and human-like interactions within various digital environments.

Monzo

Venture Round in 2024
Monzo is a digital bank that operates primarily through its mobile application, offering a range of banking services including current, savings, and business accounts, as well as overdrafts and loans. It provides real-time spending updates, categorized transactions, budgeting tools, and instant transaction notifications. Monzo's unique features include 'Pots', sub-accounts for saving towards specific goals, and Monzo Plus, a premium subscription service offering additional benefits. The company, founded in 2015 and based in London, aims to serve customers who prefer managing their finances digitally, without the need for physical branches.

Fertifa

Seed Round in 2023
Fertifa Limited is a London-based company that develops and operates a digital platform focused on fertility-related workplace benefits. Founded in 2019, Fertifa provides U.K. employers with tailored reproductive health and fertility packages designed to support their employees' needs. The platform offers a comprehensive range of services, including fertility treatments, diagnostics, consultations, pregnancy support, and wellbeing services. By collaborating with employers, Fertifa aims to make fertility care more accessible and affordable, addressing the sensitive and private nature of reproductive issues faced by employees. The company also offers guidance on next-generation fertility treatments and access to holistic services, ensuring that employees receive the best possible support on their fertility journeys.

Atoa

Seed Round in 2023
Atoa is a financial technology company that provides a payment platform enabling UK merchants to accept transactions through instant bank transfers. Its service allows merchants to receive payments immediately, bypassing the typical delay associated with card machines and debit cards. Atoa's offerings include various payment methods, such as in-store QR codes, phone QR codes, and payments via SMS, all designed to ensure secure transactions with Strong Customer Authentication. The company operates on a pay-as-you-go model with no contracts or hidden fees, making it a cost-effective alternative to traditional payment systems. By eliminating hardware costs and chargeback fraud risk, Atoa simplifies the payment process for merchants, facilitating both online and offline transactions efficiently. Merchants can quickly sign up for the service through the Atoa Merchant app.

CultureAI

Seed Round in 2023
CultureAI Ltd is a cybersecurity software company based in Manchester, United Kingdom, founded in 2015. The company specializes in a cloud-based, data-driven human risk management platform designed to enhance organizational security. Its software offers features such as measuring human risks and behavior, understanding security culture, and empowering end-users through personalized coaching and interventions. CultureAI helps organizations transition from traditional security awareness training to a more proactive approach, enabling employees to take responsibility for preventing security incidents. The platform automates simulated phishing and training programs, integrates seamlessly with existing workplace applications, and provides actionable insights into employee security behavior. Formerly known as JSEC PROPERTIES LTD, the company rebranded to CultureAI Ltd in September 2018 to better reflect its focus on cybersecurity and human risk management.

Atoa

Pre Seed Round in 2022
Atoa is a financial technology company that provides a payment platform enabling UK merchants to accept transactions through instant bank transfers. Its service allows merchants to receive payments immediately, bypassing the typical delay associated with card machines and debit cards. Atoa's offerings include various payment methods, such as in-store QR codes, phone QR codes, and payments via SMS, all designed to ensure secure transactions with Strong Customer Authentication. The company operates on a pay-as-you-go model with no contracts or hidden fees, making it a cost-effective alternative to traditional payment systems. By eliminating hardware costs and chargeback fraud risk, Atoa simplifies the payment process for merchants, facilitating both online and offline transactions efficiently. Merchants can quickly sign up for the service through the Atoa Merchant app.

Quix

Series A in 2022
Quix is the in-memory data stream processing platform for data engineers, developers, and data scientists who build real-time data-driven applications. The company's end-to-end platform focuses on streaming time-series data and utilizing the power of machine learning and AI without expending time and money on complex infrastructure, allowing clients to construct robust pipelines, train AI models on real-time data, and create custom frontends to showcase their work. Quix was established on March 2, 2022 by Michael Rosam, Tomáš Neubauer, Peter Nagy, and Patrick Pedrol in London, England.

ChAI

Seed Round in 2022
ChAI Limited is a London-based company that specializes in artificial intelligence products and services for the commodities sector. It combines expertise from academics, commodity specialists, and AI technologists to develop advanced systems capable of analyzing vast amounts of information in real-time. By leveraging these systems, ChAI delivers unbiased and accurate insights and price predictions for various commodities, serving both corporate clients and financial institutions. The company's innovative approach positions it as a significant player in the intersection of technology and commodities trading.

Xelix

Series A in 2022
Xelix Limited is an enterprise software as a service (SaaS) company based in London, United Kingdom, that specializes in providing an AI-powered control center for accounts payable teams. Founded in 2002, Xelix offers a range of tools designed to automate and improve financial control processes for large organizations across various sectors. Its platform includes features for overpayment and fraud prevention, automated vendor statement reconciliation, master data management, and predictive analytics. Xelix emphasizes customer support and collaborates with clients to co-develop functionalities tailored to their needs. Although the company has garnered funding from notable venture capital investors, it is currently in liquidation.

Hullabalook

Series A in 2022
Hullabalook Ltd is a London-based company founded in 2016 that specializes in developing a product discovery application tailored for e-commerce businesses. The company provides a plugin that enhances the online shopping experience by enabling customers to search, filter, and discover products quickly. Hullabalook's visual discovery engine employs analytical techniques to present product information and similar items through engaging visualizations, banners, and on-page carousels. This innovative approach not only improves the user experience but also aims to boost sales for e-commerce retailers. Hullabalook partners with industry players to further enhance its offerings and support retailers in optimizing their online platforms.

CultureAI

Seed Round in 2021
CultureAI Ltd is a cybersecurity software company based in Manchester, United Kingdom, founded in 2015. The company specializes in a cloud-based, data-driven human risk management platform designed to enhance organizational security. Its software offers features such as measuring human risks and behavior, understanding security culture, and empowering end-users through personalized coaching and interventions. CultureAI helps organizations transition from traditional security awareness training to a more proactive approach, enabling employees to take responsibility for preventing security incidents. The platform automates simulated phishing and training programs, integrates seamlessly with existing workplace applications, and provides actionable insights into employee security behavior. Formerly known as JSEC PROPERTIES LTD, the company rebranded to CultureAI Ltd in September 2018 to better reflect its focus on cybersecurity and human risk management.

Spotahome

Venture Round in 2021
Spotahome is a platform specializing in mid- to long-term residential rentals, transforming the property market by enabling online bookings for stays exceeding 30 days. The company provides comprehensive property listings that include high-quality photographs, HD video tours, detailed floor plans, and thorough descriptions of both the properties and their neighborhoods. This approach allows tenants to secure accommodations from anywhere in the world without requiring in-person viewings, thereby saving time and costs for both tenants and landlords. Spotahome creates these listings at no expense to property owners, employing professional photographers, known as "Homecheckers," to capture the necessary audiovisual materials. Additionally, the platform offers guarantees against default payments and damages, enhancing security for both parties involved. Founded in March 2014 by Alejandro Artacho, Bryan McEire, Hugo Monteiro, and Bruno Bianchi, Spotahome operates in 11 cities across eight European countries, with offices in Madrid, Spain, and London, UK.

PolyAI

Series A in 2021
PolyAI Ltd is a company that specializes in developing a conversational artificial intelligence platform aimed at enhancing human-machine voice interactions. Established in 2017 and headquartered in London, United Kingdom, with an additional office in New York, the company focuses on building enterprise voice assistants that engage in natural conversations with customers to address their needs. The platform utilizes advanced machine learning and natural language processing technologies, enabling it to understand and respond to customers effectively, regardless of the variations in their speech. Key features of PolyAI’s platform include multilingual support, dynamic flow design, and task-agnostic capabilities, allowing developers to create seamless and human-like interactions within various digital environments.

Marshmallow

Series B in 2021
Marshmallow Financial Services Limited, known as Marshmallow, is an insurtech company based in London, United Kingdom, founded in 2017. It specializes in motor vehicle insurance, specifically catering to residents who are moving to the UK. Marshmallow offers a comprehensive insurance platform that emphasizes affordability and inclusivity, providing features such as instant policy management, personal support, and streamlined detail verification without administrative fees. By controlling the entire value chain—from sign-up and pricing to claims—Marshmallow aims to enhance the customer experience in an industry traditionally known for its inefficiencies. The company plans to expand its offerings beyond car insurance to include multiple insurance products across various geographies, all driven by technology.

Butternut Box

Venture Round in 2021
Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.

Quix

Seed Round in 2021
Quix is the in-memory data stream processing platform for data engineers, developers, and data scientists who build real-time data-driven applications. The company's end-to-end platform focuses on streaming time-series data and utilizing the power of machine learning and AI without expending time and money on complex infrastructure, allowing clients to construct robust pipelines, train AI models on real-time data, and create custom frontends to showcase their work. Quix was established on March 2, 2022 by Michael Rosam, Tomáš Neubauer, Peter Nagy, and Patrick Pedrol in London, England.

Monzo

Series G in 2021
Monzo is a digital bank that operates primarily through its mobile application, offering a range of banking services including current, savings, and business accounts, as well as overdrafts and loans. It provides real-time spending updates, categorized transactions, budgeting tools, and instant transaction notifications. Monzo's unique features include 'Pots', sub-accounts for saving towards specific goals, and Monzo Plus, a premium subscription service offering additional benefits. The company, founded in 2015 and based in London, aims to serve customers who prefer managing their finances digitally, without the need for physical branches.

Fertifa

Seed Round in 2020
Fertifa Limited is a London-based company that develops and operates a digital platform focused on fertility-related workplace benefits. Founded in 2019, Fertifa provides U.K. employers with tailored reproductive health and fertility packages designed to support their employees' needs. The platform offers a comprehensive range of services, including fertility treatments, diagnostics, consultations, pregnancy support, and wellbeing services. By collaborating with employers, Fertifa aims to make fertility care more accessible and affordable, addressing the sensitive and private nature of reproductive issues faced by employees. The company also offers guidance on next-generation fertility treatments and access to holistic services, ensuring that employees receive the best possible support on their fertility journeys.

Fronted

Seed Round in 2020
Fronted, established in 2019 and headquartered in London, operates an online platform that facilitates rental services. It specializes in covering upfront rental deposits, allowing tenants to repay these amounts in smaller, more manageable installments. This service aims to provide a convenient and accessible alternative to traditional, large upfront deposits, thereby making the rental process more affordable and flexible for tenants.

CultureAI

Pre Seed Round in 2020
CultureAI Ltd is a cybersecurity software company based in Manchester, United Kingdom, founded in 2015. The company specializes in a cloud-based, data-driven human risk management platform designed to enhance organizational security. Its software offers features such as measuring human risks and behavior, understanding security culture, and empowering end-users through personalized coaching and interventions. CultureAI helps organizations transition from traditional security awareness training to a more proactive approach, enabling employees to take responsibility for preventing security incidents. The platform automates simulated phishing and training programs, integrates seamlessly with existing workplace applications, and provides actionable insights into employee security behavior. Formerly known as JSEC PROPERTIES LTD, the company rebranded to CultureAI Ltd in September 2018 to better reflect its focus on cybersecurity and human risk management.

Monzo

Series G in 2020
Monzo is a digital bank that operates primarily through its mobile application, offering a range of banking services including current, savings, and business accounts, as well as overdrafts and loans. It provides real-time spending updates, categorized transactions, budgeting tools, and instant transaction notifications. Monzo's unique features include 'Pots', sub-accounts for saving towards specific goals, and Monzo Plus, a premium subscription service offering additional benefits. The company, founded in 2015 and based in London, aims to serve customers who prefer managing their finances digitally, without the need for physical branches.

CultureAI

Pre Seed Round in 2020
CultureAI Ltd is a cybersecurity software company based in Manchester, United Kingdom, founded in 2015. The company specializes in a cloud-based, data-driven human risk management platform designed to enhance organizational security. Its software offers features such as measuring human risks and behavior, understanding security culture, and empowering end-users through personalized coaching and interventions. CultureAI helps organizations transition from traditional security awareness training to a more proactive approach, enabling employees to take responsibility for preventing security incidents. The platform automates simulated phishing and training programs, integrates seamlessly with existing workplace applications, and provides actionable insights into employee security behavior. Formerly known as JSEC PROPERTIES LTD, the company rebranded to CultureAI Ltd in September 2018 to better reflect its focus on cybersecurity and human risk management.

ChAI

Seed Round in 2019
ChAI Limited is a London-based company that specializes in artificial intelligence products and services for the commodities sector. It combines expertise from academics, commodity specialists, and AI technologists to develop advanced systems capable of analyzing vast amounts of information in real-time. By leveraging these systems, ChAI delivers unbiased and accurate insights and price predictions for various commodities, serving both corporate clients and financial institutions. The company's innovative approach positions it as a significant player in the intersection of technology and commodities trading.

Digital Shadows

Series C in 2019
Digital Shadows Ltd. is a cyber threat intelligence company focused on protecting organizations from data loss and targeted cyber attacks. Founded in 2011 and headquartered in London, with an additional office in Dallas, the company offers a range of services through its Digital Shadows SearchLight platform. This platform helps clients identify and mitigate digital risks by detecting data loss, monitoring hostile groups, and securing online brands. Key features include Data SearchLight for discovering leaked material, Threat SearchLight for tracking potential threats, and Brand Protect for monitoring mentions of organizations to flag damaging information. Additionally, the company provides VIP Protect, which focuses on personal threat monitoring and protecting sensitive information. Digital Shadows serves various sectors, including financial services, healthcare, defense, and government, and has established a strategic partnership with Lockpath, Inc. The company's services enable organizations to enhance their cyber situational awareness and effectively manage their digital risks.

Monzo

Series F in 2019
Monzo is a digital bank that operates primarily through its mobile application, offering a range of banking services including current, savings, and business accounts, as well as overdrafts and loans. It provides real-time spending updates, categorized transactions, budgeting tools, and instant transaction notifications. Monzo's unique features include 'Pots', sub-accounts for saving towards specific goals, and Monzo Plus, a premium subscription service offering additional benefits. The company, founded in 2015 and based in London, aims to serve customers who prefer managing their finances digitally, without the need for physical branches.

Xelix

Seed Round in 2019
Xelix Limited is an enterprise software as a service (SaaS) company based in London, United Kingdom, that specializes in providing an AI-powered control center for accounts payable teams. Founded in 2002, Xelix offers a range of tools designed to automate and improve financial control processes for large organizations across various sectors. Its platform includes features for overpayment and fraud prevention, automated vendor statement reconciliation, master data management, and predictive analytics. Xelix emphasizes customer support and collaborates with clients to co-develop functionalities tailored to their needs. Although the company has garnered funding from notable venture capital investors, it is currently in liquidation.

Secondmind

Series B in 2019
Secondmind Ltd. is a software development company based in Cambridge, United Kingdom, founded in 2016. The company specializes in machine learning technology to assist automotive innovators in designing cleaner, more sustainable vehicles. Its core product, the Secondmind Decision Engine, is a cloud-based platform that empowers users to predict, plan, and manage complex decisions while navigating the intricacies of engineering design, particularly during the transition to electrification. By leveraging advanced machine learning algorithms, Secondmind aims to enhance the design, development, and driving experience of vehicles, ultimately contributing to the goal of carbon-neutral mobility. Formerly known as Prowler.io Limited, the company rebranded in October 2020 and has established itself as a leader in applying practical machine learning research to the automotive sector.

Urban

Series B in 2019
Urban is a wellness service platform that facilitates the booking of at-home treatments through an online portal. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for a variety of services, including massage, beauty treatments, personal training, and osteopathy. Urban aims to democratize wellness by making these services accessible in urban areas, thereby integrating wellness into the busy lives of city dwellers. Users can select from a range of trusted, pre-vetted practitioners, viewing detailed profiles that include personal bios, ratings, and reviews, while practitioners retain a significant portion of the booking fees.

Butternut Box

Series B in 2019
Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.

PolyAI

Series A in 2019
PolyAI Ltd is a company that specializes in developing a conversational artificial intelligence platform aimed at enhancing human-machine voice interactions. Established in 2017 and headquartered in London, United Kingdom, with an additional office in New York, the company focuses on building enterprise voice assistants that engage in natural conversations with customers to address their needs. The platform utilizes advanced machine learning and natural language processing technologies, enabling it to understand and respond to customers effectively, regardless of the variations in their speech. Key features of PolyAI’s platform include multilingual support, dynamic flow design, and task-agnostic capabilities, allowing developers to create seamless and human-like interactions within various digital environments.

Spill App

Seed Round in 2019
Spill App Limited, founded in 2017 and based in London, United Kingdom, specializes in the design and development of mobile application software focused on mental health support. The company's application enables employees to connect with counselors for consultations regarding their mental health concerns. By providing a message-based therapy platform, Spill aims to enhance workplace well-being and ensure that the benefits of talking therapy are accessible to all individuals on a daily basis.

GoCardless

Series E in 2019
GoCardless Limited, established in 2011 and headquartered in London, specializes in online payment processing services for businesses. It facilitates bank-to-bank transfers through web-based gateways and APIs, enabling merchants to collect one-off and recurring payments. The company's key products include GoCardless for simple online payments, GoCardless Pro for building recurring payment ecosystems, and Success+ for predicting and managing payment failures. GoCardless offers international payment collection, with connections to over 2,300 banks across Europe, and securely provides bank account data to enhance products and manage risk. With strategic alliances like Zuora, Inc., GoCardless serves over 75,000 businesses worldwide, operating from offices in London, Paris, Munich, Melbourne, and New York.

Tide

Convertible Note in 2018
Tide is a UK-based fintech company specializing in business banking services for small and medium-sized enterprises (SMEs). Its platform offers streamlined business accounts and administrative solutions, such as seamless integration with accounting systems, to help SMEs save time and money. Tide's advanced technology is tailored to the needs of SMEs, making it a leading challenger in the UK's SME banking sector. The company is committed to serving SMEs exclusively, focusing on their unique requirements.

Monzo

Series E in 2018
Monzo is a digital bank that operates primarily through its mobile application, offering a range of banking services including current, savings, and business accounts, as well as overdrafts and loans. It provides real-time spending updates, categorized transactions, budgeting tools, and instant transaction notifications. Monzo's unique features include 'Pots', sub-accounts for saving towards specific goals, and Monzo Plus, a premium subscription service offering additional benefits. The company, founded in 2015 and based in London, aims to serve customers who prefer managing their finances digitally, without the need for physical branches.

Tide

Convertible Note in 2018
Tide is a UK-based fintech company specializing in business banking services for small and medium-sized enterprises (SMEs). Its platform offers streamlined business accounts and administrative solutions, such as seamless integration with accounting systems, to help SMEs save time and money. Tide's advanced technology is tailored to the needs of SMEs, making it a leading challenger in the UK's SME banking sector. The company is committed to serving SMEs exclusively, focusing on their unique requirements.

Marshmallow

Seed Round in 2018
Marshmallow Financial Services Limited, known as Marshmallow, is an insurtech company based in London, United Kingdom, founded in 2017. It specializes in motor vehicle insurance, specifically catering to residents who are moving to the UK. Marshmallow offers a comprehensive insurance platform that emphasizes affordability and inclusivity, providing features such as instant policy management, personal support, and streamlined detail verification without administrative fees. By controlling the entire value chain—from sign-up and pricing to claims—Marshmallow aims to enhance the customer experience in an industry traditionally known for its inefficiencies. The company plans to expand its offerings beyond car insurance to include multiple insurance products across various geographies, all driven by technology.

Spotahome

Series B in 2018
Spotahome is a platform specializing in mid- to long-term residential rentals, transforming the property market by enabling online bookings for stays exceeding 30 days. The company provides comprehensive property listings that include high-quality photographs, HD video tours, detailed floor plans, and thorough descriptions of both the properties and their neighborhoods. This approach allows tenants to secure accommodations from anywhere in the world without requiring in-person viewings, thereby saving time and costs for both tenants and landlords. Spotahome creates these listings at no expense to property owners, employing professional photographers, known as "Homecheckers," to capture the necessary audiovisual materials. Additionally, the platform offers guarantees against default payments and damages, enhancing security for both parties involved. Founded in March 2014 by Alejandro Artacho, Bryan McEire, Hugo Monteiro, and Bruno Bianchi, Spotahome operates in 11 cities across eight European countries, with offices in Madrid, Spain, and London, UK.

Adzuna

Series C in 2018
Adzuna is an online job search engine that aims to aggregate and analyze millions of job advertisements from various sources, providing a comprehensive platform for job seekers. With over 10 million monthly visitors, Adzuna simplifies the job search process by bringing together listings from thousands of websites into one accessible location. The platform features advanced search options and tools like ValueMyCV, which equip users with valuable insights into the job market, helping them make informed career decisions. Launched in the UK in July 2011, Adzuna has expanded its operations to 11 countries and has earned recognition for its rapid growth, being listed among the fastest-growing tech companies in Britain. Additionally, Adzuna's data contributes to the Number 10 Dashboard, assisting government officials in monitoring economic trends. The company's mission is to enhance the job search experience and connect individuals with fulfilling employment opportunities.

Butternut Box

Series A in 2018
Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.

Hullabalook

Venture Round in 2017
Hullabalook Ltd is a London-based company founded in 2016 that specializes in developing a product discovery application tailored for e-commerce businesses. The company provides a plugin that enhances the online shopping experience by enabling customers to search, filter, and discover products quickly. Hullabalook's visual discovery engine employs analytical techniques to present product information and similar items through engaging visualizations, banners, and on-page carousels. This innovative approach not only improves the user experience but also aims to boost sales for e-commerce retailers. Hullabalook partners with industry players to further enhance its offerings and support retailers in optimizing their online platforms.

Monzo

Series D in 2017
Monzo is a digital bank that operates primarily through its mobile application, offering a range of banking services including current, savings, and business accounts, as well as overdrafts and loans. It provides real-time spending updates, categorized transactions, budgeting tools, and instant transaction notifications. Monzo's unique features include 'Pots', sub-accounts for saving towards specific goals, and Monzo Plus, a premium subscription service offering additional benefits. The company, founded in 2015 and based in London, aims to serve customers who prefer managing their finances digitally, without the need for physical branches.

Spotahome

Series A in 2017
Spotahome is a platform specializing in mid- to long-term residential rentals, transforming the property market by enabling online bookings for stays exceeding 30 days. The company provides comprehensive property listings that include high-quality photographs, HD video tours, detailed floor plans, and thorough descriptions of both the properties and their neighborhoods. This approach allows tenants to secure accommodations from anywhere in the world without requiring in-person viewings, thereby saving time and costs for both tenants and landlords. Spotahome creates these listings at no expense to property owners, employing professional photographers, known as "Homecheckers," to capture the necessary audiovisual materials. Additionally, the platform offers guarantees against default payments and damages, enhancing security for both parties involved. Founded in March 2014 by Alejandro Artacho, Bryan McEire, Hugo Monteiro, and Bruno Bianchi, Spotahome operates in 11 cities across eight European countries, with offices in Madrid, Spain, and London, UK.

Burrow

Seed Round in 2017
Burrow is an online mortgage platform that aims to simplify and digitize the mortgage process, which is traditionally cumbersome and paper-based. By utilizing technology, the company provides borrowers with a personalized breakdown of available mortgage options and an eligibility checker tool that automates assessments of their cases. This innovative approach not only streamlines the mortgage application process but also enhances transparency and reduces costs. Burrow combines digital solutions with expert human advice to ensure that the experience remains friendly and personable. With the UK mortgage market valued at over £250 billion annually, Burrow is positioned to transform how individuals navigate one of the most significant financial decisions of their lives.

GoCardless

Series D in 2017
GoCardless Limited, established in 2011 and headquartered in London, specializes in online payment processing services for businesses. It facilitates bank-to-bank transfers through web-based gateways and APIs, enabling merchants to collect one-off and recurring payments. The company's key products include GoCardless for simple online payments, GoCardless Pro for building recurring payment ecosystems, and Success+ for predicting and managing payment failures. GoCardless offers international payment collection, with connections to over 2,300 banks across Europe, and securely provides bank account data to enhance products and manage risk. With strategic alliances like Zuora, Inc., GoCardless serves over 75,000 businesses worldwide, operating from offices in London, Paris, Munich, Melbourne, and New York.

Secondmind

Series A in 2017
Secondmind Ltd. is a software development company based in Cambridge, United Kingdom, founded in 2016. The company specializes in machine learning technology to assist automotive innovators in designing cleaner, more sustainable vehicles. Its core product, the Secondmind Decision Engine, is a cloud-based platform that empowers users to predict, plan, and manage complex decisions while navigating the intricacies of engineering design, particularly during the transition to electrification. By leveraging advanced machine learning algorithms, Secondmind aims to enhance the design, development, and driving experience of vehicles, ultimately contributing to the goal of carbon-neutral mobility. Formerly known as Prowler.io Limited, the company rebranded in October 2020 and has established itself as a leader in applying practical machine learning research to the automotive sector.

Limejump

Series A in 2017
Limejump, established in 2012 and headquartered in London, specializes in operating a Virtual Power Plant (VPP) platform that optimizes energy market participation for customers with electricity-generating or consuming assets in the UK. The company's platform integrates cloud-based software, smart devices, and analytical tools to connect assets, send signals, and analyze performance. Limejump offers services such as access to the Balancing Mechanism, Power Purchase Agreements, and frequency response products. By leveraging big data analytics and insights, the company empowers businesses and generators to create new revenue streams and contribute to a greener energy future. Limejump connects customers to National Grid's demand response programs, compensating them for shifting or reducing energy usage to maintain grid balance. As of 2019, Limejump operates as a subsidiary of Shell Petroleum.

Butternut Box

Seed Round in 2017
Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.

Reach Robotics UK (closed)

Series A in 2017
Reach Robotics Limited, founded in 2013 and based in Bristol, United Kingdom, specialized in the development of gaming robots, with its flagship product being the MekaMon battlebot. The company aimed to merge robotics, gaming, and augmented reality, creating engaging entertainment platforms that brought video game characters to life. MekaMon was designed to be controlled via Bluetooth, Android, and iOS devices, allowing users to interact with the robot in various game modes. While its innovative approach positioned Reach Robotics at the forefront of consumer robotics, the company ultimately ceased operations.

Tide

Series A in 2017
Tide is a UK-based fintech company specializing in business banking services for small and medium-sized enterprises (SMEs). Its platform offers streamlined business accounts and administrative solutions, such as seamless integration with accounting systems, to help SMEs save time and money. Tide's advanced technology is tailored to the needs of SMEs, making it a leading challenger in the UK's SME banking sector. The company is committed to serving SMEs exclusively, focusing on their unique requirements.

Hometouch

Seed Round in 2017
Hometouch is a UK-based company that operates an online marketplace for home care services, primarily focused on supporting individuals with dementia and other neurodegenerative conditions. Founded in 2015 by Dr. Jamie Wilson, a former NHS dementia specialist, the platform connects families seeking care with professional carers in their vicinity. Users can search for and select carers based on their video profiles, customer reviews, and specific skills and experiences. Hometouch offers two main services: hometouch Connect, which allows users to choose and manage their own carer, and hometouch Assist, a fully managed live-in care service. The company aims to revolutionize the home care industry by leveraging technology to improve transparency, trust, and efficiency in care provision.

Monzo

Series C in 2017
Monzo is a digital bank that operates primarily through its mobile application, offering a range of banking services including current, savings, and business accounts, as well as overdrafts and loans. It provides real-time spending updates, categorized transactions, budgeting tools, and instant transaction notifications. Monzo's unique features include 'Pots', sub-accounts for saving towards specific goals, and Monzo Plus, a premium subscription service offering additional benefits. The company, founded in 2015 and based in London, aims to serve customers who prefer managing their finances digitally, without the need for physical branches.

PolyAI

Seed Round in 2017
PolyAI Ltd is a company that specializes in developing a conversational artificial intelligence platform aimed at enhancing human-machine voice interactions. Established in 2017 and headquartered in London, United Kingdom, with an additional office in New York, the company focuses on building enterprise voice assistants that engage in natural conversations with customers to address their needs. The platform utilizes advanced machine learning and natural language processing technologies, enabling it to understand and respond to customers effectively, regardless of the variations in their speech. Key features of PolyAI’s platform include multilingual support, dynamic flow design, and task-agnostic capabilities, allowing developers to create seamless and human-like interactions within various digital environments.

Hullabalook

Seed Round in 2016
Hullabalook Ltd is a London-based company founded in 2016 that specializes in developing a product discovery application tailored for e-commerce businesses. The company provides a plugin that enhances the online shopping experience by enabling customers to search, filter, and discover products quickly. Hullabalook's visual discovery engine employs analytical techniques to present product information and similar items through engaging visualizations, banners, and on-page carousels. This innovative approach not only improves the user experience but also aims to boost sales for e-commerce retailers. Hullabalook partners with industry players to further enhance its offerings and support retailers in optimizing their online platforms.

Monzo

Series B in 2016
Monzo is a digital bank that operates primarily through its mobile application, offering a range of banking services including current, savings, and business accounts, as well as overdrafts and loans. It provides real-time spending updates, categorized transactions, budgeting tools, and instant transaction notifications. Monzo's unique features include 'Pots', sub-accounts for saving towards specific goals, and Monzo Plus, a premium subscription service offering additional benefits. The company, founded in 2015 and based in London, aims to serve customers who prefer managing their finances digitally, without the need for physical branches.

Secondmind

Seed Round in 2016
Secondmind Ltd. is a software development company based in Cambridge, United Kingdom, founded in 2016. The company specializes in machine learning technology to assist automotive innovators in designing cleaner, more sustainable vehicles. Its core product, the Secondmind Decision Engine, is a cloud-based platform that empowers users to predict, plan, and manage complex decisions while navigating the intricacies of engineering design, particularly during the transition to electrification. By leveraging advanced machine learning algorithms, Secondmind aims to enhance the design, development, and driving experience of vehicles, ultimately contributing to the goal of carbon-neutral mobility. Formerly known as Prowler.io Limited, the company rebranded in October 2020 and has established itself as a leader in applying practical machine learning research to the automotive sector.

Adludio

Series A in 2016
Adludio, established in 2012 and headquartered in London, specializes in interactive mobile advertising. The company creates, delivers, and optimizes advertising campaigns at scale, using AI-powered technology, data, and algorithms to design and optimize ad creatives. Adludio partners with international publishers and brands, including global giants like Nike, Microsoft, and Chanel, as well as direct-to-consumer challengers. With offices across North America, Europe, and Asia, and a remote workforce spanning 17 countries, Adludio fosters a start-up culture and has been recognized for its growth and innovation, such as winning 'Best Mobile Campaign' at The Drum APAC Awards in 2018 and being listed in The Sunday Times Tech Track 100 'Ones to Watch'.

Urban

Series A in 2016
Urban is a wellness service platform that facilitates the booking of at-home treatments through an online portal. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for a variety of services, including massage, beauty treatments, personal training, and osteopathy. Urban aims to democratize wellness by making these services accessible in urban areas, thereby integrating wellness into the busy lives of city dwellers. Users can select from a range of trusted, pre-vetted practitioners, viewing detailed profiles that include personal bios, ratings, and reviews, while practitioners retain a significant portion of the booking fees.

Tide

Seed Round in 2016
Tide is a UK-based fintech company specializing in business banking services for small and medium-sized enterprises (SMEs). Its platform offers streamlined business accounts and administrative solutions, such as seamless integration with accounting systems, to help SMEs save time and money. Tide's advanced technology is tailored to the needs of SMEs, making it a leading challenger in the UK's SME banking sector. The company is committed to serving SMEs exclusively, focusing on their unique requirements.

Hometouch

Seed Round in 2016
Hometouch is a UK-based company that operates an online marketplace for home care services, primarily focused on supporting individuals with dementia and other neurodegenerative conditions. Founded in 2015 by Dr. Jamie Wilson, a former NHS dementia specialist, the platform connects families seeking care with professional carers in their vicinity. Users can search for and select carers based on their video profiles, customer reviews, and specific skills and experiences. Hometouch offers two main services: hometouch Connect, which allows users to choose and manage their own carer, and hometouch Assist, a fully managed live-in care service. The company aims to revolutionize the home care industry by leveraging technology to improve transparency, trust, and efficiency in care provision.

Pronto Technology

Series A in 2016
Pronto Technology Limited, established in 2014 and headquartered in Chesham, United Kingdom, specializes in catering services through its proprietary application. The company is committed to delivering high-quality, healthy meals that are freshly cooked from scratch, emphasizing a positive impact on both the community and the environment. Pronto's platform enables users to order breakfast, lunch, or dinner from chefs by selecting their desired menu items via the app and tracking their orders in real-time.

Open Risk Exchange

Venture Round in 2016
Open Risk Exchange (ORX), founded in November 2015 and based in London, United Kingdom, offers an online platform that provides free credit scores for registered businesses in the UK. The company, formerly known as TypeScore Ltd, utilizes advanced technology to gather, analyze, and extract publicly available data, generating risk scores for each registered entity. By employing statistical modeling and machine learning algorithms, ORX has developed a highly accurate business risk assessment model that outperforms several leading commercial credit score systems. The platform caters to a diverse clientele, including high-street banks, online lenders, and insurers, who have tested the accuracy of ORX's scorecard against traditional credit bureaus. Additionally, ORX offers an API for users requiring high-volume access to its credit scoring data, positioning itself as a key player in the financial technology sector. The company's innovative approach enhances the ability to assess credit risk, especially for small and medium-sized enterprises with limited financial histories.

Spotahome

Series A in 2016
Spotahome is a platform specializing in mid- to long-term residential rentals, transforming the property market by enabling online bookings for stays exceeding 30 days. The company provides comprehensive property listings that include high-quality photographs, HD video tours, detailed floor plans, and thorough descriptions of both the properties and their neighborhoods. This approach allows tenants to secure accommodations from anywhere in the world without requiring in-person viewings, thereby saving time and costs for both tenants and landlords. Spotahome creates these listings at no expense to property owners, employing professional photographers, known as "Homecheckers," to capture the necessary audiovisual materials. Additionally, the platform offers guarantees against default payments and damages, enhancing security for both parties involved. Founded in March 2014 by Alejandro Artacho, Bryan McEire, Hugo Monteiro, and Bruno Bianchi, Spotahome operates in 11 cities across eight European countries, with offices in Madrid, Spain, and London, UK.

GoCardless

Series C in 2016
GoCardless Limited, established in 2011 and headquartered in London, specializes in online payment processing services for businesses. It facilitates bank-to-bank transfers through web-based gateways and APIs, enabling merchants to collect one-off and recurring payments. The company's key products include GoCardless for simple online payments, GoCardless Pro for building recurring payment ecosystems, and Success+ for predicting and managing payment failures. GoCardless offers international payment collection, with connections to over 2,300 banks across Europe, and securely provides bank account data to enhance products and manage risk. With strategic alliances like Zuora, Inc., GoCardless serves over 75,000 businesses worldwide, operating from offices in London, Paris, Munich, Melbourne, and New York.

Reach Robotics UK (closed)

Seed Round in 2016
Reach Robotics Limited, founded in 2013 and based in Bristol, United Kingdom, specialized in the development of gaming robots, with its flagship product being the MekaMon battlebot. The company aimed to merge robotics, gaming, and augmented reality, creating engaging entertainment platforms that brought video game characters to life. MekaMon was designed to be controlled via Bluetooth, Android, and iOS devices, allowing users to interact with the robot in various game modes. While its innovative approach positioned Reach Robotics at the forefront of consumer robotics, the company ultimately ceased operations.

Monzo

Series A in 2016
Monzo is a digital bank that operates primarily through its mobile application, offering a range of banking services including current, savings, and business accounts, as well as overdrafts and loans. It provides real-time spending updates, categorized transactions, budgeting tools, and instant transaction notifications. Monzo's unique features include 'Pots', sub-accounts for saving towards specific goals, and Monzo Plus, a premium subscription service offering additional benefits. The company, founded in 2015 and based in London, aims to serve customers who prefer managing their finances digitally, without the need for physical branches.

Digital Shadows

Series B in 2016
Digital Shadows Ltd. is a cyber threat intelligence company focused on protecting organizations from data loss and targeted cyber attacks. Founded in 2011 and headquartered in London, with an additional office in Dallas, the company offers a range of services through its Digital Shadows SearchLight platform. This platform helps clients identify and mitigate digital risks by detecting data loss, monitoring hostile groups, and securing online brands. Key features include Data SearchLight for discovering leaked material, Threat SearchLight for tracking potential threats, and Brand Protect for monitoring mentions of organizations to flag damaging information. Additionally, the company provides VIP Protect, which focuses on personal threat monitoring and protecting sensitive information. Digital Shadows serves various sectors, including financial services, healthcare, defense, and government, and has established a strategic partnership with Lockpath, Inc. The company's services enable organizations to enhance their cyber situational awareness and effectively manage their digital risks.

Hometouch

Seed Round in 2015
Hometouch is a UK-based company that operates an online marketplace for home care services, primarily focused on supporting individuals with dementia and other neurodegenerative conditions. Founded in 2015 by Dr. Jamie Wilson, a former NHS dementia specialist, the platform connects families seeking care with professional carers in their vicinity. Users can search for and select carers based on their video profiles, customer reviews, and specific skills and experiences. Hometouch offers two main services: hometouch Connect, which allows users to choose and manage their own carer, and hometouch Assist, a fully managed live-in care service. The company aims to revolutionize the home care industry by leveraging technology to improve transparency, trust, and efficiency in care provision.

Pinipa

Seed Round in 2015
Pinipa Ltd. is a London-based company that offers a cloud-based engagement platform for project management. Established in 2013, Pinipa's solution combines elements of innovation, social networking, and productivity tools to facilitate collaborative project execution. The platform enables targeted updates for stakeholders, enhances communication, and provides real-time progress insights. It also allows users to manage visibility, privacy, and access, while integrating seamlessly with existing project portfolio management applications. By capturing information from stakeholders, Pinipa helps organizations navigate complex situations and achieve outstanding results through effective collaboration and engagement analytics.

Limejump

Seed Round in 2015
Limejump, established in 2012 and headquartered in London, specializes in operating a Virtual Power Plant (VPP) platform that optimizes energy market participation for customers with electricity-generating or consuming assets in the UK. The company's platform integrates cloud-based software, smart devices, and analytical tools to connect assets, send signals, and analyze performance. Limejump offers services such as access to the Balancing Mechanism, Power Purchase Agreements, and frequency response products. By leveraging big data analytics and insights, the company empowers businesses and generators to create new revenue streams and contribute to a greener energy future. Limejump connects customers to National Grid's demand response programs, compensating them for shifting or reducing energy usage to maintain grid balance. As of 2019, Limejump operates as a subsidiary of Shell Petroleum.

Thread

Series A in 2015
Thread Online Limited is an online retail company based in London, United Kingdom, specializing in clothing for men and women. Founded in 2012, Thread provides a unique personal styling platform that combines the expertise of human stylists with machine learning algorithms. This innovative approach allows customers to receive tailored apparel, shoes, and accessories recommendations based on their individual preferences. By leveraging both human insight and technology, Thread aims to simplify the shopping experience, enabling men to dress well without the need for traditional shopping.

Spotahome

Seed Round in 2015
Spotahome is a platform specializing in mid- to long-term residential rentals, transforming the property market by enabling online bookings for stays exceeding 30 days. The company provides comprehensive property listings that include high-quality photographs, HD video tours, detailed floor plans, and thorough descriptions of both the properties and their neighborhoods. This approach allows tenants to secure accommodations from anywhere in the world without requiring in-person viewings, thereby saving time and costs for both tenants and landlords. Spotahome creates these listings at no expense to property owners, employing professional photographers, known as "Homecheckers," to capture the necessary audiovisual materials. Additionally, the platform offers guarantees against default payments and damages, enhancing security for both parties involved. Founded in March 2014 by Alejandro Artacho, Bryan McEire, Hugo Monteiro, and Bruno Bianchi, Spotahome operates in 11 cities across eight European countries, with offices in Madrid, Spain, and London, UK.

Monzo

Seed Round in 2015
Monzo is a digital bank that operates primarily through its mobile application, offering a range of banking services including current, savings, and business accounts, as well as overdrafts and loans. It provides real-time spending updates, categorized transactions, budgeting tools, and instant transaction notifications. Monzo's unique features include 'Pots', sub-accounts for saving towards specific goals, and Monzo Plus, a premium subscription service offering additional benefits. The company, founded in 2015 and based in London, aims to serve customers who prefer managing their finances digitally, without the need for physical branches.

Urban

Seed Round in 2015
Urban is a wellness service platform that facilitates the booking of at-home treatments through an online portal. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for a variety of services, including massage, beauty treatments, personal training, and osteopathy. Urban aims to democratize wellness by making these services accessible in urban areas, thereby integrating wellness into the busy lives of city dwellers. Users can select from a range of trusted, pre-vetted practitioners, viewing detailed profiles that include personal bios, ratings, and reviews, while practitioners retain a significant portion of the booking fees.

Digital Shadows

Series A in 2015
Digital Shadows Ltd. is a cyber threat intelligence company focused on protecting organizations from data loss and targeted cyber attacks. Founded in 2011 and headquartered in London, with an additional office in Dallas, the company offers a range of services through its Digital Shadows SearchLight platform. This platform helps clients identify and mitigate digital risks by detecting data loss, monitoring hostile groups, and securing online brands. Key features include Data SearchLight for discovering leaked material, Threat SearchLight for tracking potential threats, and Brand Protect for monitoring mentions of organizations to flag damaging information. Additionally, the company provides VIP Protect, which focuses on personal threat monitoring and protecting sensitive information. Digital Shadows serves various sectors, including financial services, healthcare, defense, and government, and has established a strategic partnership with Lockpath, Inc. The company's services enable organizations to enhance their cyber situational awareness and effectively manage their digital risks.

Spotahome

Angel Round in 2015
Spotahome is a platform specializing in mid- to long-term residential rentals, transforming the property market by enabling online bookings for stays exceeding 30 days. The company provides comprehensive property listings that include high-quality photographs, HD video tours, detailed floor plans, and thorough descriptions of both the properties and their neighborhoods. This approach allows tenants to secure accommodations from anywhere in the world without requiring in-person viewings, thereby saving time and costs for both tenants and landlords. Spotahome creates these listings at no expense to property owners, employing professional photographers, known as "Homecheckers," to capture the necessary audiovisual materials. Additionally, the platform offers guarantees against default payments and damages, enhancing security for both parties involved. Founded in March 2014 by Alejandro Artacho, Bryan McEire, Hugo Monteiro, and Bruno Bianchi, Spotahome operates in 11 cities across eight European countries, with offices in Madrid, Spain, and London, UK.

Urban

Seed Round in 2014
Urban is a wellness service platform that facilitates the booking of at-home treatments through an online portal. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for a variety of services, including massage, beauty treatments, personal training, and osteopathy. Urban aims to democratize wellness by making these services accessible in urban areas, thereby integrating wellness into the busy lives of city dwellers. Users can select from a range of trusted, pre-vetted practitioners, viewing detailed profiles that include personal bios, ratings, and reviews, while practitioners retain a significant portion of the booking fees.

Adludio

Series A in 2014
Adludio, established in 2012 and headquartered in London, specializes in interactive mobile advertising. The company creates, delivers, and optimizes advertising campaigns at scale, using AI-powered technology, data, and algorithms to design and optimize ad creatives. Adludio partners with international publishers and brands, including global giants like Nike, Microsoft, and Chanel, as well as direct-to-consumer challengers. With offices across North America, Europe, and Asia, and a remote workforce spanning 17 countries, Adludio fosters a start-up culture and has been recognized for its growth and innovation, such as winning 'Best Mobile Campaign' at The Drum APAC Awards in 2018 and being listed in The Sunday Times Tech Track 100 'Ones to Watch'.

Coinfloor

Venture Round in 2014
Coinfloor Ltd., established in 2013 and headquartered in London, operates an online trading platform for buying and selling bitcoins. Its mission is to bridge the gap between traditional finance and cryptocurrency markets, promoting stability and sustainability in cryptocurrencies. Coinfloor serves institutional investors and professional traders, offering secure and transparent exchanges through its platforms: Coinfloor Exchange UK (launched in 2014) and Coinfloor Exchange Gibraltar (added in 2018). It pioneered industry best practices, such as publishing monthly provable solvency reports, to instill client confidence. Coinfloor is backed by prominent venture capital firms and strategic investors, including Passion Capital and Taavet Hinrikus.

GoCardless

Series B in 2014
GoCardless Limited, established in 2011 and headquartered in London, specializes in online payment processing services for businesses. It facilitates bank-to-bank transfers through web-based gateways and APIs, enabling merchants to collect one-off and recurring payments. The company's key products include GoCardless for simple online payments, GoCardless Pro for building recurring payment ecosystems, and Success+ for predicting and managing payment failures. GoCardless offers international payment collection, with connections to over 2,300 banks across Europe, and securely provides bank account data to enhance products and manage risk. With strategic alliances like Zuora, Inc., GoCardless serves over 75,000 businesses worldwide, operating from offices in London, Paris, Munich, Melbourne, and New York.

Wedo Shopping

Venture Round in 2013
Wedo is a selection of curated stores operating in specific niches which aim to be the first destination for online shoppers. Wedo is a fast growing London based startup company which owns a number niche stores offering a huge selection of bedroom furniture and accessories to those across the UK. With the aim of being the number one destination for home furniture and possibly other sectors, Wedo is made up of a combination of experienced and young "intrapreneurs" from online sectors and internet retailers. The Wedo Values: 1. Love what you do 2. Be interesting, not perfect 3. Be the go-to people 4. Make yourself at home 5. Focus on simplicity

Thread

Seed Round in 2013
Thread Online Limited is an online retail company based in London, United Kingdom, specializing in clothing for men and women. Founded in 2012, Thread provides a unique personal styling platform that combines the expertise of human stylists with machine learning algorithms. This innovative approach allows customers to receive tailored apparel, shoes, and accessories recommendations based on their individual preferences. By leveraging both human insight and technology, Thread aims to simplify the shopping experience, enabling men to dress well without the need for traditional shopping.

Digital Shadows

Seed Round in 2013
Digital Shadows Ltd. is a cyber threat intelligence company focused on protecting organizations from data loss and targeted cyber attacks. Founded in 2011 and headquartered in London, with an additional office in Dallas, the company offers a range of services through its Digital Shadows SearchLight platform. This platform helps clients identify and mitigate digital risks by detecting data loss, monitoring hostile groups, and securing online brands. Key features include Data SearchLight for discovering leaked material, Threat SearchLight for tracking potential threats, and Brand Protect for monitoring mentions of organizations to flag damaging information. Additionally, the company provides VIP Protect, which focuses on personal threat monitoring and protecting sensitive information. Digital Shadows serves various sectors, including financial services, healthcare, defense, and government, and has established a strategic partnership with Lockpath, Inc. The company's services enable organizations to enhance their cyber situational awareness and effectively manage their digital risks.

Coinfloor

Seed Round in 2013
Coinfloor Ltd., established in 2013 and headquartered in London, operates an online trading platform for buying and selling bitcoins. Its mission is to bridge the gap between traditional finance and cryptocurrency markets, promoting stability and sustainability in cryptocurrencies. Coinfloor serves institutional investors and professional traders, offering secure and transparent exchanges through its platforms: Coinfloor Exchange UK (launched in 2014) and Coinfloor Exchange Gibraltar (added in 2018). It pioneered industry best practices, such as publishing monthly provable solvency reports, to instill client confidence. Coinfloor is backed by prominent venture capital firms and strategic investors, including Passion Capital and Taavet Hinrikus.

GoCardless

Series A in 2013
GoCardless Limited, established in 2011 and headquartered in London, specializes in online payment processing services for businesses. It facilitates bank-to-bank transfers through web-based gateways and APIs, enabling merchants to collect one-off and recurring payments. The company's key products include GoCardless for simple online payments, GoCardless Pro for building recurring payment ecosystems, and Success+ for predicting and managing payment failures. GoCardless offers international payment collection, with connections to over 2,300 banks across Europe, and securely provides bank account data to enhance products and manage risk. With strategic alliances like Zuora, Inc., GoCardless serves over 75,000 businesses worldwide, operating from offices in London, Paris, Munich, Melbourne, and New York.

Adzuna

Series A in 2013
Adzuna is an online job search engine that aims to aggregate and analyze millions of job advertisements from various sources, providing a comprehensive platform for job seekers. With over 10 million monthly visitors, Adzuna simplifies the job search process by bringing together listings from thousands of websites into one accessible location. The platform features advanced search options and tools like ValueMyCV, which equip users with valuable insights into the job market, helping them make informed career decisions. Launched in the UK in July 2011, Adzuna has expanded its operations to 11 countries and has earned recognition for its rapid growth, being listed among the fastest-growing tech companies in Britain. Additionally, Adzuna's data contributes to the Number 10 Dashboard, assisting government officials in monitoring economic trends. The company's mission is to enhance the job search experience and connect individuals with fulfilling employment opportunities.

Smarkets

Series A in 2013
Smarkets Limited operates a web-based peer-to-peer betting exchange platform based in London, United Kingdom, which enables users to bet directly against one another on various events, including sports, political elections, and celebrity marriages. Founded in 2008, Smarkets aims to disrupt traditional betting models by offering significantly lower margins, with total commissions on trades ranging from 1-2%, compared to the inflated margins of up to 15% seen in conventional sports betting. The platform features a secure and transparent environment where users can set their own odds and engage in live trading throughout events. With a focus on technology, Smarkets utilizes Python and Erlang to enhance its services and has grown to become one of the largest betting exchanges globally, facilitating billions of pounds in trades annually for over 200,000 customers. The company prides itself on a culture of self-management, which supports its innovative approach and contributes to its profitability.

Show My Homework

Seed Round in 2013
Show My Homework is a global technology startup that develops sophisticated homework software to answer questions that existing technology could not answer. It was created to make students feel independent and empowered to manage time. For teachers, the company wants to give a tool that requires no effort to learn one that would be more valuable as time goes by. Show My Homework was founded in 2011 and is headquartered in London.

Tray.io

Seed Round in 2012
Tray.io, Inc. is a technology company that specializes in providing a cloud-based API integration platform designed for enterprises. Founded in 2012 and headquartered in San Francisco, California, with an additional office in London, the company offers the Tray Platform, which empowers citizen automators within organizations to streamline complex processes and integrate their entire cloud stack. This platform connects to any software with an API, including both REST and SOAP-based APIs, and can process CSV files for applications with limited API support. Tray.io features a visual workflow builder that allows users to create automations without the need for coding, making it accessible for a broader range of users. In addition to its software offerings, the company provides guidance, training, support, and consulting services to help organizations maximize their automation efforts.

laZook

Seed Round in 2012
laZook is a London-based company founded in 2011 that operates a distributed commerce platform designed to enhance online strategies for brands. The platform integrates existing marketplaces, e-commerce stores, and blogs, allowing brands to access a vast distribution network of online retailers while maintaining control over their pricing and brand image. It offers real-time sales data, enabling brands to make informed decisions. Additionally, laZook manages a network of fulfillment centers that streamline the picking, packing, and global dispatch of orders. The platform supports a diverse range of products, including children's toys, beauty items, and technology-related goods, ultimately evolving the traditional consumer product supply chain into a more efficient and automated system.

GoCardless

Seed Round in 2012
GoCardless Limited, established in 2011 and headquartered in London, specializes in online payment processing services for businesses. It facilitates bank-to-bank transfers through web-based gateways and APIs, enabling merchants to collect one-off and recurring payments. The company's key products include GoCardless for simple online payments, GoCardless Pro for building recurring payment ecosystems, and Success+ for predicting and managing payment failures. GoCardless offers international payment collection, with connections to over 2,300 banks across Europe, and securely provides bank account data to enhance products and manage risk. With strategic alliances like Zuora, Inc., GoCardless serves over 75,000 businesses worldwide, operating from offices in London, Paris, Munich, Melbourne, and New York.

Adzuna

Venture Round in 2012
Adzuna is an online job search engine that aims to aggregate and analyze millions of job advertisements from various sources, providing a comprehensive platform for job seekers. With over 10 million monthly visitors, Adzuna simplifies the job search process by bringing together listings from thousands of websites into one accessible location. The platform features advanced search options and tools like ValueMyCV, which equip users with valuable insights into the job market, helping them make informed career decisions. Launched in the UK in July 2011, Adzuna has expanded its operations to 11 countries and has earned recognition for its rapid growth, being listed among the fastest-growing tech companies in Britain. Additionally, Adzuna's data contributes to the Number 10 Dashboard, assisting government officials in monitoring economic trends. The company's mission is to enhance the job search experience and connect individuals with fulfilling employment opportunities.

Mixlr

Seed Round in 2011
Mixlr Ltd. is a London-based company that specializes in live audio broadcasting services. Founded in 2010, the platform allows a diverse range of content creators, including musicians, bands, DJs, sports teams, online radio stations, and podcasters, to stream live audio performances to audiences worldwide. Users can engage with their listeners in real-time, creating an interactive experience that fosters community and connection. Mixlr's application is accessible across various devices, including web browsers and mobile platforms such as iPhone, iPad, and Android, making it a versatile tool for sharing live audio content.

Wirewax

Venture Round in 2011
WireWAX Ltd. is a London-based company that specializes in interactive video technology. Founded in 2009, it offers a user-tagging tool that allows users to embed tags on people and objects within videos, facilitating viewer interaction. The platform enables the addition of information, images, and external links to videos, as well as features like video-in-video and geo-specific data integration. WireWAX's technology leverages computer vision and artificial intelligence to enhance video assets, making it possible for brands, creative agencies, and broadcasters to craft engaging and immersive video experiences. Additionally, the platform provides behavioral analytics and can be utilized to organize and streamline large media archives, making it a valuable resource for clients looking to maximize the impact of their video content.

Adzuna

Seed Round in 2011
Adzuna is an online job search engine that aims to aggregate and analyze millions of job advertisements from various sources, providing a comprehensive platform for job seekers. With over 10 million monthly visitors, Adzuna simplifies the job search process by bringing together listings from thousands of websites into one accessible location. The platform features advanced search options and tools like ValueMyCV, which equip users with valuable insights into the job market, helping them make informed career decisions. Launched in the UK in July 2011, Adzuna has expanded its operations to 11 countries and has earned recognition for its rapid growth, being listed among the fastest-growing tech companies in Britain. Additionally, Adzuna's data contributes to the Number 10 Dashboard, assisting government officials in monitoring economic trends. The company's mission is to enhance the job search experience and connect individuals with fulfilling employment opportunities.

Pusher

Seed Round in 2011
Pusher Ltd. is a company that offers a hosted API service designed to integrate real-time bi-directional functionality into web and mobile applications, as well as other Internet-connected devices. Founded in 2011 and based in London, United Kingdom, Pusher provides a suite of libraries, including a JavaScript client library suitable for web and HTML5 applications. Its platform facilitates developers in creating features such as in-app notifications, activity streams, real-time dashboards, and live trackers. Additionally, Pusher includes tools for debugging applications and offers authentication mechanisms for private channels, along with presence functionality to monitor online users. As of December 2020, Pusher operates as a subsidiary of MessageBird B.V.

Smarkets

Venture Round in 2011
Smarkets Limited operates a web-based peer-to-peer betting exchange platform based in London, United Kingdom, which enables users to bet directly against one another on various events, including sports, political elections, and celebrity marriages. Founded in 2008, Smarkets aims to disrupt traditional betting models by offering significantly lower margins, with total commissions on trades ranging from 1-2%, compared to the inflated margins of up to 15% seen in conventional sports betting. The platform features a secure and transparent environment where users can set their own odds and engage in live trading throughout events. With a focus on technology, Smarkets utilizes Python and Erlang to enhance its services and has grown to become one of the largest betting exchanges globally, facilitating billions of pounds in trades annually for over 200,000 customers. The company prides itself on a culture of self-management, which supports its innovative approach and contributes to its profitability.

GoSquared

Angel Round in 2011
GoSquared Ltd. is a company that specializes in real-time web applications aimed at helping businesses analyze traffic statistics and enhance customer communication. Founded in 2006 and based in Edenbridge, United Kingdom, with an additional location in Kent, GoSquared offers a comprehensive platform that integrates analytics, customer relationship management (CRM), live chat, and marketing automation. Through its various products, including API documentation, businesses can build customized applications on GoSquared's analytics platform. The company's tools facilitate features like referrer analysis and provide insights into website traffic, ultimately assisting businesses in converting visitors into customers and improving their overall profitability.

On Device Research

Seed Round in 2010
On Device Research Limited is a mobile Internet company based in London, United Kingdom, specializing in mobile surveys and research panels for research agencies and the mobile industry. Founded in 2010, the company utilizes advanced technology to gather customer responses through surveys conducted on mobile phones and tablets. This approach allows businesses to measure marketing effectiveness and consumer interactions, providing brands with actionable insights that enhance brand effectiveness studies. By focusing on mobile platforms, On Device Research enables companies to gain a deeper understanding of campaign performance and consumer behavior in the digital advertising landscape.
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