Partnership Capital Growth Investors

PCGI invests in consumer products, services, and technology companies that promote healthier living, with a 20-year history of successful investing in some of the best-known brands in the industry. PCGI's mission is to deliver economic and social returns for its portfolio companies and investors through its partnership-capital-growth or value built on values approach.

Brent Knudsen

Founder and Managing Partner

42 past transactions

RPM Training

Series A in 2021
RPM Training Co. is an active lifestyle brand established in 2012 and based in Campbell, California. The company specializes in designing and manufacturing apparel and gear tailored for athletes and outdoor enthusiasts. Its product range includes premium functional fitness gear, lifestyle apparel, activewear, and functional swimwear, all crafted by hand at its Northern California headquarters. In addition to its retail offerings, RPM Training Co. streams fitness videos to support its community. With a commitment to providing purposeful and functional training gear, the company aims to inspire individuals to lead adventurous and fulfilling lives.

Sercante

Seed Round in 2021
Provider of the salesforce services intended for the marketing and sales team. The company's platform offers Pardot implementations, managed services, complex process integration with the sales cloud, and developing custom third-party integrations using the Pardot API, enabling businesses to transform their revenue processes by leveraging marketing automation and salesforce services.

Designer Whey

Private Equity Round in 2020
In 1988, David Jenkins, a three-time Olympic silver medalist, who was simply passionate about the benefits of whey boldly decided to start a company that offered uniquely formulated protein products to fitness-minded consumers. It was the first of its kind. NEXT Proteins grew into the leading developer of delicious, whey-based nutritional products, led by a group of passionate health and fitness enthusiasts. Their mission has been and always will be to help customers achieve their fitness goals and live healthier lives. Their values are equally resolute. They only work with quality, scientifically proven ingredients, ensuring each Designer Whey product delivers the optimal blend of proteins, vitamins, minerals and amino acids. It’s this unique formula that helps to reduce appetite, build lean muscle, improve body composition, enhance the benefits of exercise, aid in recovery, and much more.

Califia Farms

Private Equity Round in 2019
Califia Farms, LLC is a manufacturer of plant-based food and beverages, specializing in a diverse range of products that includes cold brew coffee, plant milks, creamers, yogurts, juices, and protein oats. Founded in 2010 and headquartered in Los Angeles, California, the company is dedicated to providing delicious and mindful nourishment sourced from California-grown fruits and nuts. Its products are available through various retail stores and online grocery platforms. Califia Farms emphasizes health and wellness by offering items that are free from artificial ingredients and carrageenan, aiming to innovate better forms of nourishment for consumers. The company's name is inspired by the Spanish legend of the warrior queen Califia, symbolizing the bountiful resources of the region.

The Alaska Club

Private Equity Round in 2014
The Alaska Club is a full-service health and fitness center that offers gym facilities and related services such as personal training, child care, swim lessons, tennis, racquetball, basketball, high-tech exercise machines, and fitness classes like yoga, cycling, step, pilates, strength training, and more. The Alaska Club was founded in 1986 and is based in Anchorage, Alaska.

Rudy's Barbershop

Private Equity Round in 2014
Rudy's Barbershop Holding, LLC operates a chain of barbershops across Washington, Oregon, California, and New York, focusing on providing haircuts and grooming services for both men and women. Established in 1993, Rudy's has evolved from a traditional barbershop into a lifestyle brand that fosters a sense of community through a curated experience enriched by art and music. The company offers an array of services, including haircuts, beard trimming, and shaving, and features a retail selection of personal care products such as shampoos, conditioners, and body washes. Additionally, Rudy's sells various lifestyle items online, including clothing and accessories. With a commitment to community engagement, Rudy's collaborates with brands like Bumble and Bumble and Davines, and supports philanthropic initiatives through partnerships with organizations such as the Real Medicine Foundation. The company maintains a loyal customer base by reflecting the unique values of each neighborhood it serves, making it not just a barbershop, but a vibrant community hub.

Drybar

Private Equity Round in 2013
Drybar Holdings LLC operates salons that provide hair blowout services in the United States. The company also provides its services on private parties to girls and teenagers. In addition, it sells hair products, styling tools, travel kits, and accessories through its online portal. Drybar Holdings LLC was incorporated in 2010 and is based in Irvine, California. It has locations in Arizona, California, Colorado, Georgia, Illinois, Kentucky, Louisiana, Massachusetts, New Jersey, New York, Texas, Virginia, and Washington, D.C.; and Vancouver, Canada.

Ragnar Relay

Private Equity Round in 2013
Ragnar Events, LLC provides overnight relay racing services in the United States. The company also offers relay race training programs. Ragnar Events, LLC was founded in 2003 and is based in Kaysville, Utah. It has locations in Arizona, Florida, California, Ontario, Illinois, Washington, Minnesota, New York, Tennessee, District of Columbia, and Colorado.

GoPicnic

Private Equity Round in 2012
Founded in 2006, Chicago-based GoPicnic® is the pioneer and leader in delicious, nutritionally balanced and portable ready-to-eat breakfast, lunch and snacks. Innovating the concept of refueling on-the-go with its tasty offerings, GoPicnic® is on a mission to prevent Hangry* one meal at a time.

Drybar

Private Equity Round in 2012
Drybar Holdings LLC operates salons that provide hair blowout services in the United States. The company also provides its services on private parties to girls and teenagers. In addition, it sells hair products, styling tools, travel kits, and accessories through its online portal. Drybar Holdings LLC was incorporated in 2010 and is based in Irvine, California. It has locations in Arizona, California, Colorado, Georgia, Illinois, Kentucky, Louisiana, Massachusetts, New Jersey, New York, Texas, Virginia, and Washington, D.C.; and Vancouver, Canada.

Anytime Fitness

Private Equity Round in 2012
Anytime Fitness is a fitness franchise founded in 2002 and headquartered in Hastings, Minnesota. The company operates and franchises fitness clubs across various countries, including the United States, Canada, Mexico, and several European and Asian nations. Its clubs provide a wide array of services aimed at promoting health and wellness, such as personal training, group classes, Zumba, cardio workouts, body conditioning, yoga, and wellness programs. Anytime Fitness aims to create accessible fitness environments for its members, catering to diverse workout needs and preferences.

Rudy's Barbershop

Private Equity Round in 2012
Rudy's Barbershop Holding, LLC operates a chain of barbershops across Washington, Oregon, California, and New York, focusing on providing haircuts and grooming services for both men and women. Established in 1993, Rudy's has evolved from a traditional barbershop into a lifestyle brand that fosters a sense of community through a curated experience enriched by art and music. The company offers an array of services, including haircuts, beard trimming, and shaving, and features a retail selection of personal care products such as shampoos, conditioners, and body washes. Additionally, Rudy's sells various lifestyle items online, including clothing and accessories. With a commitment to community engagement, Rudy's collaborates with brands like Bumble and Bumble and Davines, and supports philanthropic initiatives through partnerships with organizations such as the Real Medicine Foundation. The company maintains a loyal customer base by reflecting the unique values of each neighborhood it serves, making it not just a barbershop, but a vibrant community hub.

Sambazon

Private Equity Round in 2012
Sambazon, Inc. specializes in producing and selling organic acai products, which include juices, frozen desserts, snacks, smoothies, and energy drinks. Established in 1999 and based in San Clemente, California, the company sources its ingredients from wild-harvested Brazilian fruits and botanicals, emphasizing organic and fair trade practices. This commitment not only benefits health-conscious consumers and athletes but also supports over 10,000 family farmers and contributes to the conservation of the Amazon rainforest. Sambazon's products are available through various retail stores across the United States, and the company also operates cafes in Cardiff and Newport, California, further promoting its superfood offerings.

The Alaska Club

Private Equity Round in 2012
The Alaska Club is a full-service health and fitness center that offers gym facilities and related services such as personal training, child care, swim lessons, tennis, racquetball, basketball, high-tech exercise machines, and fitness classes like yoga, cycling, step, pilates, strength training, and more. The Alaska Club was founded in 1986 and is based in Anchorage, Alaska.

Ragnar Relay

Private Equity Round in 2012
Ragnar Events, LLC provides overnight relay racing services in the United States. The company also offers relay race training programs. Ragnar Events, LLC was founded in 2003 and is based in Kaysville, Utah. It has locations in Arizona, Florida, California, Ontario, Illinois, Washington, Minnesota, New York, Tennessee, District of Columbia, and Colorado.

Healthy Living Network

Private Equity Round in 2012
The Healthy Living Network consists of independently owned and operated home health, hospice and home care agencies that provide in-home medical, rehabilitative and support services by experienced professionals with extensive clinical, healthcare, and hospitality backgrounds.

Designer Whey

Private Equity Round in 2011
In 1988, David Jenkins, a three-time Olympic silver medalist, who was simply passionate about the benefits of whey boldly decided to start a company that offered uniquely formulated protein products to fitness-minded consumers. It was the first of its kind. NEXT Proteins grew into the leading developer of delicious, whey-based nutritional products, led by a group of passionate health and fitness enthusiasts. Their mission has been and always will be to help customers achieve their fitness goals and live healthier lives. Their values are equally resolute. They only work with quality, scientifically proven ingredients, ensuring each Designer Whey product delivers the optimal blend of proteins, vitamins, minerals and amino acids. It’s this unique formula that helps to reduce appetite, build lean muscle, improve body composition, enhance the benefits of exercise, aid in recovery, and much more.

Gaia Herbs

Venture Round in 2011
Gaia Herbs, LLC is a manufacturer and seller of medicinal herbal products, operating in the United States and internationally. Founded in 1986 and headquartered in Brevard, North Carolina, the company offers a diverse product line that includes liquid herbal extracts, single herbs, herbal teas, organic products, and elixirs. Additionally, it provides herbal products specifically designed for children, as well as kits for cleansing and weight management. Gaia Herbs sells its products through both retail outlets and its own online store, making its offerings accessible to a wide range of consumers seeking natural health solutions.

Anytime Fitness

Private Equity Round in 2009
Anytime Fitness is a fitness franchise founded in 2002 and headquartered in Hastings, Minnesota. The company operates and franchises fitness clubs across various countries, including the United States, Canada, Mexico, and several European and Asian nations. Its clubs provide a wide array of services aimed at promoting health and wellness, such as personal training, group classes, Zumba, cardio workouts, body conditioning, yoga, and wellness programs. Anytime Fitness aims to create accessible fitness environments for its members, catering to diverse workout needs and preferences.

FrontStream

Private Equity Round in 2009
FrontStream is revolutionizing philanthropy through the use of integrated data that connects causes and organizations with their donors and supporters. The FrontStream Philanthropy Platform is an integrated ecosystem of software and services that unifies fundraising, data analysis, event management, employee giving, volunteering and corporate social responsibility (CSR) initiatives. They provide an unparalleled set of tools and data that enables nonprofits and corporations to better understand and enhance the impact of their collective philanthropic efforts.

International Fitness Holdings

Private Equity Round in 2008
International Fitness Holdings Inc. has been promoting healthy lifestyles in Alberta for over 30 years. The company operates multiple fitness club brands, including World Health, SPALADY, and Bankers Hall Club, with a total of 14 locations in Calgary and Edmonton. These fitness centers provide a variety of services, including gym facilities, group exercise classes, and personal training, catering to a diverse clientele with flexible membership options. Through its commitment to fitness and wellness, International Fitness Holdings has established itself as a prominent player in the region's health and fitness landscape.

Mission Research

Private Equity Round in 2008
InnesFarm, Inc., doing business as Mission Research, Inc., builds and supports fundraising and donor management solutions to the SOHO market and nonprofit sector. It offers GiftWorks, a fundraising software that segments donors, tracks donations, builds lists, runs reports, sends mailings, manages volunteers and events, and accepts online donations. The company was incorporated in 2000 and is headquartered in Lancaster, Pennsylvania.

MonaVie

Private Equity Round in 2008
MonaVie blends antioxidant nutritional power with an unparalleled opportunity for you to capitalize on the vibrant health and wellness industry. They launched in 2005, offering premium quality nutritional products that are dedicated to improving the health of millions and changing the lives of their MonaVie family. MonaVie is one of the fastest growing companies in the world (you can even find us on the 2009 Inc 500 List of Fastest Growing Companies) with blueprints for continued expansion in the United States and worldwide markets. And they have big plans. They’re helping people in every kind of situation to reach their own victory. MonaVie’s goal isn’t just to sell product, they want to relieve hopelessness and be the strong hand up for people to support themselves.

Sangster's Health Centres

Private Equity Round in 2008
Health Food Store in St. Albert, AB

Trophic Canada

Private Equity Round in 2008
Trophic Canada is a privately held company that manufactures and sells nutritional supplements.

Healthy's Nutrition

Private Equity Round in 2008
Healthy's Nutrition is a health and nutrition shop in Morgantown.

Planet Organic

Private Equity Round in 2008
Planet Organic Limited operates supermarkets and an online grocery store, specializing in organic and natural products. Founded in 1995 by Renée Elliott and based in London, the company offers a diverse range of groceries, including breakfast cereals, dairy-free milks, snacks, and cooking ingredients. It also provides health and beauty products, household goods, and items for babies and children. The product selection includes raw foods, such as snacks and cereals, as well as health supplements, vitamins, and fitness products. Planet Organic focuses on providing gluten-free, dairy-free, and minimally processed items, ensuring that its offerings do not contain artificial additives or hydrogenated fats. Additionally, the company features subscription options for regular deliveries of favorite products at discounted prices, making it easier for customers to access healthy options.

Mrs. Green's Natural Market

Private Equity Round in 2008
Mrs. Green's Natural Market is the natural and organic food retailers in the Northeastern U.S.

Numi Tea

Private Equity Round in 2007
Numi Tea is a company that specializes in processing and selling a wide range of premium organic teas and herbal products. Founded in 1999 and based in Oakland, California, Numi offers an assortment of products, including tea bags, loose leaf tea, flowering tea, iced tea, and various tea gifts. The company's offerings encompass a diverse selection of flavors, including turmeric, green, black, white, and herbal teas, all made with 100 percent real ingredients to maintain authenticity. Numi also provides teaware such as teapots and filters, as well as foodservice items. The company distributes its products through retail outlets across the United States, Canada, the United Kingdom, Denmark, and the Netherlands, as well as through online channels, ensuring that consumers have access to non-GMO and fair trade certified options.

SurfTech

Private Equity Round in 2007
Surfboard and sailboard shaper Randy French founded Surftech in 1989. French developed a revolutionary way of building surfboards and offered his new technology to the best shapers on earth. Initially French and a few friends drove up and down the California coast with a truckload of boards selling them out of the back of a truck. Back then their early headquarters were known as the “chicken coop” and were located in the back of a Santa Cruz lumber yard. Surftech officially began when French built a prototype with a shape from Rusty Preisendorfer at French’s Oregon factory. These original boards remain the most sought after of all Surftech shaper’s sample boards. They soon began a partnership with a world class international factory that matched their commitment to excellence, providing unparalleled capabilities, strong environmental awareness and unmatched craftsmanship.

Planet Organic

Private Equity Round in 2007
Planet Organic Limited operates supermarkets and an online grocery store, specializing in organic and natural products. Founded in 1995 by Renée Elliott and based in London, the company offers a diverse range of groceries, including breakfast cereals, dairy-free milks, snacks, and cooking ingredients. It also provides health and beauty products, household goods, and items for babies and children. The product selection includes raw foods, such as snacks and cereals, as well as health supplements, vitamins, and fitness products. Planet Organic focuses on providing gluten-free, dairy-free, and minimally processed items, ensuring that its offerings do not contain artificial additives or hydrogenated fats. Additionally, the company features subscription options for regular deliveries of favorite products at discounted prices, making it easier for customers to access healthy options.

Sambazon

Series A in 2006
Sambazon, Inc. specializes in producing and selling organic acai products, which include juices, frozen desserts, snacks, smoothies, and energy drinks. Established in 1999 and based in San Clemente, California, the company sources its ingredients from wild-harvested Brazilian fruits and botanicals, emphasizing organic and fair trade practices. This commitment not only benefits health-conscious consumers and athletes but also supports over 10,000 family farmers and contributes to the conservation of the Amazon rainforest. Sambazon's products are available through various retail stores across the United States, and the company also operates cafes in Cardiff and Newport, California, further promoting its superfood offerings.

Muscle Milk

Private Equity Round in 2006
Muscle Milk has a range of protein products that feature the nutrients your active lifestyle demands.

Promax Nutrition

Private Equity Round in 2006
Promax Nutrition specializes in producing healthy protein bars designed to serve as nutritious snack alternatives for consumers. The company emphasizes the importance of quality ingredients, ensuring that their bars are rich in protein, vitamins, and minerals while avoiding artificial sweeteners, preservatives, and high fructose corn syrup. Promax bars are also gluten-free, kosher, and suitable for vegetarians, reflecting a commitment to health-conscious choices. By focusing on great-tasting flavors and fortified nutrition, Promax Nutrition aims to support individuals who prioritize fitness and well-being in their daily lives.

Designer Whey

Private Equity Round in 2006
In 1988, David Jenkins, a three-time Olympic silver medalist, who was simply passionate about the benefits of whey boldly decided to start a company that offered uniquely formulated protein products to fitness-minded consumers. It was the first of its kind. NEXT Proteins grew into the leading developer of delicious, whey-based nutritional products, led by a group of passionate health and fitness enthusiasts. Their mission has been and always will be to help customers achieve their fitness goals and live healthier lives. Their values are equally resolute. They only work with quality, scientifically proven ingredients, ensuring each Designer Whey product delivers the optimal blend of proteins, vitamins, minerals and amino acids. It’s this unique formula that helps to reduce appetite, build lean muscle, improve body composition, enhance the benefits of exercise, aid in recovery, and much more.

Gaia Herbs

Private Equity Round in 2006
Gaia Herbs, LLC is a manufacturer and seller of medicinal herbal products, operating in the United States and internationally. Founded in 1986 and headquartered in Brevard, North Carolina, the company offers a diverse product line that includes liquid herbal extracts, single herbs, herbal teas, organic products, and elixirs. Additionally, it provides herbal products specifically designed for children, as well as kits for cleansing and weight management. Gaia Herbs sells its products through both retail outlets and its own online store, making its offerings accessible to a wide range of consumers seeking natural health solutions.

Planet Organic

Private Equity Round in 2006
Planet Organic Market has deep roots in the Canadian natural food business. Starting out with a single store in northern Alberta, The company has expanded into a forward-thinking national chain with locations in five provinces. The main growth of Planet Organic Markets began in 1993 with the purchase of High Level Natural Foods--at the time, one of the most successful natural food retailers in Canada. In 2001, Planet Organic Health Corp was formed to bring the natural food experience to customers across Canada. Over the next three years, Planet Organic added Planet Organic Markets in Victoria, Port Coquitlam, Calgary, Halifax and Port Credit.

Jeunesse

Private Equity Round in 2006
Established by Randy Ray and Wendy Lewis, Jeunesse Global is a direct selling platform focused on encouraging healthy living and youth enhancement. Jeunesse Global manufactures skincare products and supplements in the United States to distribute them worldwide. Together, Jeunesse’s collection of products is called the Youth Enhancement System or Y.E.S. Supplements Jeunesse’s line of supplements help the body in a variety of ways. AM & PM Essentials™ provide cells with vitamins that help increase energy in the morning and give the body a relaxing sleep at night. Reserve™ blends fruit to provide the body with antioxidants. Finiti™ contains a blend of vegetables and fruit to help maintain healthy stem cells. Zen Bodi™ helps build muscle and curbs appetite. And Nevo™ supplies a boost of energy in the form of an energy drink. Skin Care Products Jeunesse’s skin care products focus on giving the skin a youthful appearance. The luminesce™ anti-aging line fights fine lines and wrinkles. Instantly Ageless™ micro cream reduces the presence of under-eye bags in under two minutes. And the NV™ foundation, primer, and bronzer make the skin appear to have an airbrush finish. With a multilingual customer service, back office support team, global enrollment system, and in-house programming already in place, the company is fully operational in 32 offices around the world.

Anytime Fitness

Private Equity Round in 2006
Anytime Fitness is a fitness franchise founded in 2002 and headquartered in Hastings, Minnesota. The company operates and franchises fitness clubs across various countries, including the United States, Canada, Mexico, and several European and Asian nations. Its clubs provide a wide array of services aimed at promoting health and wellness, such as personal training, group classes, Zumba, cardio workouts, body conditioning, yoga, and wellness programs. Anytime Fitness aims to create accessible fitness environments for its members, catering to diverse workout needs and preferences.

GYMVMT

Private Equity Round in 2006
GYMVMT is not only a place, it’s a state of motion. It’s the space where you make your move—reaching higher, harder and stronger. GYMVMT means active, healthy, inspiring and powerful. It means engaging your body, and challenging yourself, whichever way you do it. We are in the business of transformation. Encouraging and supporting movement, growth and change every day at individual levels also allows us to continue to build out a better version of our organization as well. One that evaluates, optimizes, pivots and evolves what we do… how, where and when we need to do it.

SurfTech

Private Equity Round in 2006
Surfboard and sailboard shaper Randy French founded Surftech in 1989. French developed a revolutionary way of building surfboards and offered his new technology to the best shapers on earth. Initially French and a few friends drove up and down the California coast with a truckload of boards selling them out of the back of a truck. Back then their early headquarters were known as the “chicken coop” and were located in the back of a Santa Cruz lumber yard. Surftech officially began when French built a prototype with a shape from Rusty Preisendorfer at French’s Oregon factory. These original boards remain the most sought after of all Surftech shaper’s sample boards. They soon began a partnership with a world class international factory that matched their commitment to excellence, providing unparalleled capabilities, strong environmental awareness and unmatched craftsmanship.

Numi Tea

Private Equity Round in 2006
Numi Tea is a company that specializes in processing and selling a wide range of premium organic teas and herbal products. Founded in 1999 and based in Oakland, California, Numi offers an assortment of products, including tea bags, loose leaf tea, flowering tea, iced tea, and various tea gifts. The company's offerings encompass a diverse selection of flavors, including turmeric, green, black, white, and herbal teas, all made with 100 percent real ingredients to maintain authenticity. Numi also provides teaware such as teapots and filters, as well as foodservice items. The company distributes its products through retail outlets across the United States, Canada, the United Kingdom, Denmark, and the Netherlands, as well as through online channels, ensuring that consumers have access to non-GMO and fair trade certified options.
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