Lou Orfanos

Managing Partner

Stephen Wietrecki

Managing Partner

20 past transactions

Lately

Seed Round in 2023
Lately, Inc. is a New York-based company that specializes in developing an AI-powered marketing resource management platform. Founded in 2014, Lately's software offers a unique solution for professional marketers and businesses of all sizes, enabling them to transform long-form content such as blogs, videos, and podcasts into engaging social media posts. The platform automates the content creation process by atomizing extensive content into multiple tested posts, ensuring relevance and engagement with target audiences. By providing tools for organization, collaboration, and analytics, Lately allows users to generate high-quality leads without the need for advanced copywriting skills, thereby facilitating efficient audience connection across various sectors, including nonprofits, educational institutions, and government agencies.

AskFora

Pre Seed Round in 2023
AskFora is an AI-powered platform facilitating personalized professional upskilling. It delivers expert-backed learning paths tailored to users' career goals, focusing on efficient and effective learning through curated tutorials designed by professionals in one's network.

Heuristic Commerce

Venture Round in 2023
Heuristic Commerce enhances online shopping experiences by optimizing and personalizing product content. Its platform uses customer intelligence to adapt content, boosting product page performance for direct-to-customer brands.

Speakeasy Company

Seed Round in 2023
Speakeasy Company is a technology-driven e-commerce platform focused on the wine and spirits industry. It empowers brands to sell directly to consumers while adhering to the three-tier distribution system, allowing them to maintain control over the user experience and access valuable customer data and analytics. The platform enhances market reach and scalability for alcohol brands by providing services such as website redesign and development, digital advertising, merchandise fulfillment, and warehousing. Additionally, it offers real-time insights into customer behavior, enabling brands to improve engagement and optimize their marketing strategies. Through these comprehensive solutions, Speakeasy Company supports alcohol brands in navigating the complexities of direct-to-consumer sales.

WiseLayer

Seed Round in 2023
WiseLayer is a company that creates AI-powered digital workers specifically designed for finance and accounting teams. The company offers a suite of specialized AI agents, including Angela, who focuses on accruals and revenue recognition, and Dennis, who addresses discrepancies and financial anomalies. In total, WiseLayer provides six AI agents that assist with various financial tasks such as bank reconciliations, fixed asset depreciation and amortization, lease accounting, and prepaid expenses. Additionally, WiseLayer develops an early warning system that employs artificial intelligence and analytics to help companies identify and address potential financial issues. This system includes pre-built tools that notify clients of known and emerging problems, enabling them to resolve issues swiftly through automation and reduce operational stress.

DataJoy

Venture Round in 2023
DataJoy is a developer of a revenue intelligence platform that integrates data across various organizational functions, including marketing, sales, product, and finance. The platform utilizes machine learning algorithms to analyze this unified data, providing insights that help companies understand and enhance their revenue performance. By tracking key performance indicators and detecting anomalies, DataJoy enables organizations to make informed projections and optimize their strategies for growth. Ultimately, the company aims to assist businesses in building a repeatable, profitable, and predictable revenue model.

Awtomic

Venture Round in 2023
Awtomic provides subscription management software for e-commerce businesses. It helps enhance customer relationships, build brand loyalty, and increase lifetime value through trustworthy subscriptions.

Swapt

Pre Seed Round in 2022
Swapt is a marketing software automation platform focused on enhancing offline interactions between consumers and businesses. The company enables brands to incentivize first-time visits and repeat engagements by offering rewards, while ensuring customers maintain ownership of their data. Swapt's technology facilitates the creation of personalized landing pages and enhanced QR codes, which are instrumental in capturing first-party data. By leveraging this data, businesses can foster customer recognition, nurture relationships, and drive revenue growth. Ultimately, Swapt aims to help businesses reduce customer acquisition costs and cultivate lasting customer loyalty through tailored experiences.

Useful

Venture Round in 2022
Useful is a company that specializes in developing an artificial intelligence-driven tool aimed at enhancing customer relationship management. Its platform is designed to automatically qualify deals and update CRM records, thereby streamlining the interaction process between teams and customers. The tool allows product managers to maintain a centralized database that organizes all communications and insights derived from customer conversations. By making customer insights searchable and accessible, Useful promotes visibility and collaboration across various departments, including design, engineering, sales, customer success, and marketing. This centralized approach helps organizations improve their customer engagement strategies and optimize their operations.

Okendo

Series A in 2022
Okendo is a customer content marketing platform that helps brands leverage customer-generated content to build trust, showcase experiences, and drive conversions. It offers tools to capture, manage, analyze and deploy product ratings and reviews, photos and videos, and questions and answers, enabling brands to display social proof and tailor marketing communications. By turning customer data into personalized experiences across channels, Okendo aims to boost shopper engagement and optimize customer lifetime value.

Salesroom

Seed Round in 2022
Salesroom is an AI-powered video conferencing platform tailored for revenue teams, specifically targeting mid-market and enterprise B2B account executives. The platform integrates workflow tools and real-time guidance with an enhanced video experience, facilitating authentic interactions between buyers and sellers. By offering buyer engagement insights and advanced performance analysis, Salesroom enables sales professionals to improve their effectiveness and efficiency in closing deals. The company aims to establish itself as the leading remote selling solution within its market, fostering genuine relationships in the sales process.

Recurate

Series A in 2022
Recurate is a full-service recommerce partner that facilitates a peer-to-peer marketplace for used products directly on e-commerce platforms. The company provides a solution that enables customers to resell items they have previously purchased from an online store. Through its marketplace, Recurate allows users to promote these used products via social media, driving additional traffic to the store. The platform also offers features such as brand protection, various customization options, and dedicated customer support, making it easier for retailers to integrate resale capabilities into their existing operations.

Decodable

Series A in 2022
Decodable is a serverless data integration and engineering platform focused on streaming data, founded in 2021 by Eric Sammer and headquartered in San Francisco, California. The company offers a software solution that enables applications and data engineers to construct complex data pipelines efficiently. Its platform facilitates seamless connections to various existing messaging, storage, and database systems, allowing users to rapidly collect, process, and deliver data to both offline and online systems. Through its innovative approach, Decodable aims to simplify the management of streaming data, enhancing the capabilities of organizations in handling real-time data flows.

StageConnect

Debt Financing in 2022
StageConnect is a company that specializes in production-grade remote audience interaction software for hybrid and virtual events. Established in 2020 and headquartered in Nashua, NH, StageConnect offers a platform that allows stage presenters to engage with remote audiences in real time. The software facilitates direct interaction by enabling speakers to view and interact with individual audience members through a display, enhancing the overall experience for both presenters and participants. By integrating feeds from both remote and in-venue attendees, StageConnect fosters meaningful exchanges during live discussions, making it a valuable tool for modern event formats.

Cupixel

Seed Round in 2022
Cupixel is an innovative platform that harnesses augmented reality technology to democratize art creation. It offers 'Smart Trace', enabling users to project licensed artworks or personal photos onto any surface, trace them, and customize their size and position before painting. Users can also design original artwork and share their creations within a vibrant community.

Kettle

Venture Round in 2022
Kettle is a New York City-based workspace technology company that has been a pioneer in hybrid work for several years. Its platform, KettleOS, provides tools for employers and employees to plan and manage returns to the office or transition to hybrid work arrangements; it coordinates individuals and teams, handles schedules, and offers access to a range of desk-based workspace options. The platform supports in-office and remote policies and enables workers to self-organize and book desks to achieve their optimal work lifestyle.

Rocana

Venture Round in 2022
Rocana is a company specializing in IT Operations Analytics, focusing on intelligent analysis of event-oriented machine data to enhance the speed of issue resolution through guided root cause analysis. Founded by experienced professionals from Cloudera, Vertica, and Experian, Rocana aims to tackle the challenges associated with shared services infrastructure by utilizing modern technology and the Apache Hadoop ecosystem for superior scalability and openness. Its root cause analysis software captures and analyzes data from diverse sources, ensuring long-term availability and facilitating the identification of emerging IT problems. This capability empowers technology leaders to enhance performance, drive innovation, and act as catalysts for digital transformation within their organizations.

Trynow

Venture Round in 2022
TryNow is a try-before-you-buy software solution designed for shoppers and Shopify brands, transforming the customer's home into an effective fitting room. The platform allows customers to receive apparel, try it on, and only pay for the items they choose to keep. By authorizing credit cards and tracking products, TryNow streamlines the purchasing process for consumers while helping businesses enhance their sales and productivity. This innovative approach aims to facilitate natural commerce experiences, thereby fostering growth for e-commerce brands.

Nacelle

Venture Round in 2022
Founded in 2019, Nacelle develops headless e-commerce software that connects with an online store's product catalog. Its platform enables merchants to connect with their platform, developers to create storefronts without coding, and agencies to add apps. It also offers headless progressive web app implementation for existing Shopify stores.

Returnly

Venture Round in 2022
Returnly Technologies, Inc., established in 2011 and headquartered in San Francisco with offices in Chicago and Madrid, specializes in providing subscription-based, digital return experiences for direct-to-consumer brands. Its core product, Returnly, streamlines the return process for both shoppers and retailers by automating reverse logistics and offering solutions like International Returns for global shoppers. Returnly's platform integrates with users' stores, carriers, and logistics, and CRM systems, enhancing the overall shopping experience with an average consumer satisfaction score of 91%.
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