PetWise

PetWise, operating under Worldwise, Inc., is a manufacturer of pet accessories based in Novato, California, established in 1990. The company offers a diverse range of products aimed at meeting the physical, emotional, and instinctual needs of cats and dogs. Its portfolio includes brands such as SmartyKat, TrustyPup, and SHERPA, which feature items like toys, bedding, travel accessories, and eco-friendly products made from natural and recycled materials. PetWise emphasizes affordability and accessibility, ensuring that its offerings are safe and environmentally responsible. The company is dedicated to fostering the bond between pets and their owners while adhering to safety standards and maintaining a focus on sustainability.

4 past transactions

Kitty Sift

Acquisition in 2022
Kitty Sift is a North American company that specializes in eco-sustainable cat litter and accessories. It focuses on providing innovative solutions for e-commerce businesses and omnichannel brick-and-mortar retailers. The company offers healthy alternatives to traditional plastic litter boxes, including products made from recycled materials such as post-consumer waste cardboard. Their product line features disposable sifting litter boxes and sifting litter liners, which are designed to ensure both the well-being of cats and environmental sustainability.

PetEgo

Acquisition in 2018
PetEgo is a global manufacturer and retailer of travel and lifestyle products for pets, focusing on both functionality and style. The company offers a range of exclusive items designed to simplify the lives of pet owners while incorporating elements of sophistication and fashion. Their product line includes crash-tested carriers, innovative accessories that protect vehicle interiors, and thoughtfully designed items for outdoor activities. All products are crafted with a modern Italian aesthetic, ensuring that they are not only safe and functional but also stylish for pet owners and their companions.

SHERPA

Acquisition in 2016
Sherpa is the industry leader in long-lasting soft pet carriers for safe and fashionable travel by aircraft, vehicle, or walking about town.

Quaker Pet Group

Acquisition in 2015
Quaker Pet Group specializes in providing high-quality products for pets, focusing on innovative dog toys and pet carriers. The company caters to the pet industry by offering a range of brands, including Silver Tails, Hear Doggy, Rain Products, New York Dog, Cloak and Dawggie, Lunabrite, Fox and Hounds, GoDog, Sherpa, and Woof Wear Organics. Through its diverse product lineup, Quaker Pet Group aims to meet the needs of pet retailers and enhance the experience of pet owners.
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