Phunware

Phunware provides a cloud-based platform for mobile devices, enabling businesses to engage with, manage, and monetize their mobile application audiences. Its offerings include enterprise mobile software, vertical solutions, cryptonetworking, and MaaS software frameworks, along with application transactions media and data licensing services.

Troy Reisner

CFO

Past deals in Mobile Advertising

Odyssey Mobile Interaction

Acquisition in 2014
Odyssey Mobile Interaction is a mobile advertising company, which merges media, creative and technology. We deliver high impact, rich media ad units that allow brands to communicate to their consumers on mobile like never before. We deliver these ads to smartphones and tablets via our advertising platform M-Rich™ which uses intelligent data to target the right ads to the right users at the right time, across our premium publishers. Odyssey launched in 2010 with a mission to improve mobile advertising for brand advertisers. The concept was conceived during the Mobile World Congress in Barcelona with the coming together of experts in digital media, technology and creative with the aim to pioneer a new form of display advertising to engage audiences on smartphones. Today, Odyssey’s ‘end-to-end’ solution, is powering mobile advertising campaigns for some of the world's leading advertisers including Nike, Lexus, The European Commission, Zurich Financial Services, Samsung and Warner Brothers to name a few. Odyssey is rapidly expanding its international footprint with the opening of offices across the UK, Europe, Asia and USA. Odyssey's focus is to deliver high impact brand advertising in premium environments across multiple markets, offering advertisers transparency, effectiveness and accountability. Through our leading technology platform, premium publisher partnerships and high standards of creative design, we want to deliver results to our advertisers and become a leader in the mobile advertising space across the globe.

TapIt

Acquisition in 2013
TapIt are a branded mobile advertising platform and Multiscreen as a Service (MaaS) monetization module for iOS and Android mobile applications, and the core of Phunwareʼs cloud-based MaaS Advertising global platform. Through its platform of publishers and developers, TapIt maximizes mobile monetization through a comprehensive advertising product suite including self-service media buying, real-time bidding (RTB), publisher mediation and yield optimization, cross-platform ad creation and dynamic ad serving. TapIt currently supports more than four billion global ad impressions per month in more than 225 countries and territories.
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