Pico Partners

PICO Venture Partners invests in visionary Israeli entrepreneurs building future-defining technologies. These entrepreneurs are relentless in their quest to transform existing markets, industries, business processes, and consumer experiences. Led by former founders and executives with an execution-driven ethos, PICO leverages its domain expertise, advisor network, collaborative workspaces, and go-to-market channels to support its portfolio companies in every aspect of their growth trajectory. Through close partnership and open dialogue, PICO offers founders the unwavering loyalty they need to succeed. PICO-backed companies include Vroom, Spotinst, AutoLeadStar, Gloat, Epistema, ChargeAfter, Sepio Systems, Niio, and others.

Claudia de Antoni

Operating Partner

SH

Seth Hochhauser

Associate

Todd Kesselman

Co-Founder and Advisor

Gina LaVersa

Co-Founder and Advisor

Tal Tochner

Venture Partner

Elie Wurtman

Co-Founder and Managing Partner

Tal Yatsiv

General Partner

54 past transactions

Payzday

Seed Round in 2018
Deploying the latest technologies Payzday is able to create unprecedented visibility into the risk level of merchants selling on marketplaces. Payzday goes much further than analyzing and predicting merchant behavior during the onboarding process analyzing past data. Payzday provides continuous monitoring to predict in near real time any unlawful, risky, or unstable situation of the Merchant.

FUSE Autotech

Seed Round in 2021
Leveraging Technology To Future Proof The Dealership. FUSE delivers an intuitive, transparent, and fast way to buy a car. FUSE eliminates operational inefficiencies and provides a seamless transition from online shopping to the in-store purchase. It’s a one-of-a-kind customer experience only made possible with a system created from the ground up for dealers by dealers. Deals get done faster with a lower cost to sell. Customers get the best, most competitive terms. Everyone wins

Vroom

Series G in 2018
Vroom is an innovative, end-to-end e-commerce platform designed to offer a better way to buy and sell used vehicles. The company's scalable, data-driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are and offers an extensive selection of vehicles, transparent pricing, competitive financing, and at home pick-up and delivery. It was founded in 2013 and is located in New York City.

RAVIN

Series A in 2021
Ravin AI Limited develops software for fleet tracking, insurance claim processing, and used car condition report generation. The product can be used for damage inspection of vehicles, to generate and process insurance claim report, and to generate vehicle condition report. The product can be used by fleet owners, insurance claim processors, and used car sales companies. Ravin AI Limited was founded in 2018 and is based in London, United Kingdom.
Tastewise fuels product, sales, and marketing innovation by helping you predict how consumers cook, order, and eat. No guesswork, no outdated reports - Tastewise AI equips exceptional food and beverage brands with real-time insights. (Customers: Nestle, Coca-Cola, Campbell's, Dole, General Mills, and dozens more!) Product: Design products that delight your customers and meet their specific needs Marketing: Build marketing campaigns that speak to the right audiences Sales: Identify restaurants that need your products and supplies, and build first-mover advantage

Affogata

Seed Round in 2021
Affogata acquires data from sources outside the organization, generates insights based on this data, and uses these insights to drive business processes in the enterprise. The company is based in Bnei Brak, Israel

Arbox

Pre Seed Round in 2019
Arbox is a fitness business management platform and members' application that helps owners in their journey from Fitness to Business. The platform is the partner of the fitness business entrepreneur in their success offering Core, Growth, and Retention tools to deal with any challenges they face.

Cyber Sepio Systems, LTD.

Seed Round in 2019
Cyber Sepio Systems, LTD. develops and delivers Rogue Device Mitigation security suite that protects organizations from hardware-based attacks and threats by leveraging a combination of physical fingerprinting technology together with device behavior analytics. Its SaaS-based security suite can be deployed on any physical or virtual environment in any combination of on-premises, private, and public cloud. The company was founded in 2016 and is based in Rockville, Maryland with operations in Mt. Pleasant, South Carolina; and Tel Aviv, Israel.

Niio

Series A in 2021
Niio - The world’s leading Digital Art Distribution Network: (SAAS Enabled Marketplace) A purpose built collaborative ecosystem/platform connecting all those involved with safeguarding, showcasing and monetising digital art: - The most significant catalog of premium video & media art available on demand - The broadest community of leading international artists, curators and galleries - A premium, art and lifestyle brand, setting the standards for the medium - A comprehensive technology infrastructure, underpinned by a blockchain enabled commerce engine and a stack of professional software tools for supporting the entire lifecycle of a digitally created work - from storage and self-publishing, through rights-managed distribution and finally the playback of multi-format art on any type of display We believe digital art is giving way to a new visual culture which can inspire and connect people in today’s noisy digital world. We created Niio to become the go-to-platform for this medium and to become the standard for reaching people everywhere
Gloat.com is an AI-based anonymous career development platform allowing users to both know their worth and get concrete offers in real-time. With Gloat, employees are personally matched with a spectrum of career opportunities such as full-time positions, part-time projects, mentorships and talent swaps. Gloat’s InnerMobility is the first-ever internal talent marketplace that drives business growth and agility by empowering individuals to find career opportunities within the company and reach their maximum potential. The company aims to democratize career development, unlock skills, and build a future-proof workforce.

ModLi

Seed Round in 2015
ModLi is a modest fashion marketplace featuring over 150 boutiques who sell thousands of unique modest items on ModLi. ModLi mainly caters towards women from different religious backgrounds (Christian, Mormon, Muslim, Jewish etc') who deeply believe in the company's modesty values. The company was founded in 2015.

Zero Networks

Series A in 2022
Zero Networks automates the development and enforcement of network access rules throughout an entire network. Its technology customizes who can access what in a network by learning how users and machines communicate. Zero Networks provides a bypass mechanism through a two-factor authentication wall on users’ mobile phones, ensuring unusual but legitimate connections are not affected. With Zero Networks, there are no agents to deploy, no policies to configure, just airtight security for all users and machines. Zero Networks was founded in 2019 and is headquartered in Tel Aviv, Israel.

FUSE Autotech

Series A in 2021
Leveraging Technology To Future Proof The Dealership. FUSE delivers an intuitive, transparent, and fast way to buy a car. FUSE eliminates operational inefficiencies and provides a seamless transition from online shopping to the in-store purchase. It’s a one-of-a-kind customer experience only made possible with a system created from the ground up for dealers by dealers. Deals get done faster with a lower cost to sell. Customers get the best, most competitive terms. Everyone wins

Zero Networks

Seed Round in 2020
Zero Networks automates the development and enforcement of network access rules throughout an entire network. Its technology customizes who can access what in a network by learning how users and machines communicate. Zero Networks provides a bypass mechanism through a two-factor authentication wall on users’ mobile phones, ensuring unusual but legitimate connections are not affected. With Zero Networks, there are no agents to deploy, no policies to configure, just airtight security for all users and machines. Zero Networks was founded in 2019 and is headquartered in Tel Aviv, Israel.
Vault AI uses artificial intelligence or AI to create a system of prediction of content. Its AI platform analyzes thousands of variables, anticipating and solving complex audience problems in order to gain advanced market optics for precise decision making. Its DeepAudience aims to forecast audience demand and size. Its demographic predictions provide streamlined marketing strategies for pre- and post-release states. The company's Alpha Vault predicts revenues and investment outcomes and optimizes and follows investments to market post-investment. Osiris developed it.
Gloat.com is an AI-based anonymous career development platform allowing users to both know their worth and get concrete offers in real-time. With Gloat, employees are personally matched with a spectrum of career opportunities such as full-time positions, part-time projects, mentorships and talent swaps. Gloat’s InnerMobility is the first-ever internal talent marketplace that drives business growth and agility by empowering individuals to find career opportunities within the company and reach their maximum potential. The company aims to democratize career development, unlock skills, and build a future-proof workforce.

Sweeps

Seed Round in 2020
Sweeps makes any website 40% faster with a single line of code, by optimizing how it loads third-party tools. This results in x2 conversion rates and better SEO rankings. Sweeps' third-party manager enhances web performance metrics across all industries: ecommerce, publishing, gaming, b2b and more. With its innovative web infrastructure companies can easily integrate all types of third-parties, such as data & analytics tools, marketing technologies, CRM, advertisement technologies, widgets, and more, without slowing down their websites.

K Health

Series E in 2021
K Health, Inc. develops and provides a health application that provides personalized and data-driven information about their symptoms and health. The company was formerly known as Kang Health, Inc. and changed its name to K Health, Inc. in November 2018. K Health, Inc. was incorporated in 2016 and is based in New York, New York with an additional office in Israel.

Epistema

Venture Round in 2015
Our mission is to help teams optimize the quality and speed of their decision-making, the fate of your company depends on the sum of your decisions, but decision-making has never been harder. Teams facing thousands of decisions a day are bogged down by endless meetings and fragmented conversations spread across email and Slack. And, after all that back and forth, they’re seldom left feeling confident about their decisions. We believe that combining credible decision-making with speed results in success. After all, you should never have to compromise between the two. This is why we built Ment.io with the singular goal of helping teams make confident decisions in an agile world. By enabling you to make trusted decisions efficiently, Ment.io propels you toward action and success.

ChargeAfter

Series A in 2019
Chargeafter Ltd develops and operates a financing platform. Its platform facilitates and connects lenders with merchants, creates global financing network, and enables merchant offer real time and reachable financing options to consumers. The company was founded in 2017 and is based in Ramat Gan, Israel with additional offices in Sunnyvale, California; and New York, New York.

Payzday

Venture Round in 2018
Deploying the latest technologies Payzday is able to create unprecedented visibility into the risk level of merchants selling on marketplaces. Payzday goes much further than analyzing and predicting merchant behavior during the onboarding process analyzing past data. Payzday provides continuous monitoring to predict in near real time any unlawful, risky, or unstable situation of the Merchant.

K Health

Series D in 2020
K Health, Inc. develops and provides a health application that provides personalized and data-driven information about their symptoms and health. The company was formerly known as Kang Health, Inc. and changed its name to K Health, Inc. in November 2018. K Health, Inc. was incorporated in 2016 and is based in New York, New York with an additional office in Israel.

Cyber Sepio Systems, LTD.

Pre Seed Round in 2016
Cyber Sepio Systems, LTD. develops and delivers Rogue Device Mitigation security suite that protects organizations from hardware-based attacks and threats by leveraging a combination of physical fingerprinting technology together with device behavior analytics. Its SaaS-based security suite can be deployed on any physical or virtual environment in any combination of on-premises, private, and public cloud. The company was founded in 2016 and is based in Rockville, Maryland with operations in Mt. Pleasant, South Carolina; and Tel Aviv, Israel.

40Nuggets

Pre Seed Round in 2016
40Nuggets operates a platform that tracks, analyzes, and provides insight into site visitors to help users make decisions about campaigns, budgets, and content. It empowers marketing managers, CMOs, and savvy sales teams to capture potential leads. The company was founded in 2013 and is based in Pepper Pike, Ohio.

Vroom

Series H in 2019
Vroom is an innovative, end-to-end e-commerce platform designed to offer a better way to buy and sell used vehicles. The company's scalable, data-driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are and offers an extensive selection of vehicles, transparent pricing, competitive financing, and at home pick-up and delivery. It was founded in 2013 and is located in New York City.

Payzday

Seed Round in 2018
Deploying the latest technologies Payzday is able to create unprecedented visibility into the risk level of merchants selling on marketplaces. Payzday goes much further than analyzing and predicting merchant behavior during the onboarding process analyzing past data. Payzday provides continuous monitoring to predict in near real time any unlawful, risky, or unstable situation of the Merchant.

RAVIN

Seed Round in 2019
Ravin AI Limited develops software for fleet tracking, insurance claim processing, and used car condition report generation. The product can be used for damage inspection of vehicles, to generate and process insurance claim report, and to generate vehicle condition report. The product can be used by fleet owners, insurance claim processors, and used car sales companies. Ravin AI Limited was founded in 2018 and is based in London, United Kingdom.

Epistema

Venture Round in 2016
Our mission is to help teams optimize the quality and speed of their decision-making, the fate of your company depends on the sum of your decisions, but decision-making has never been harder. Teams facing thousands of decisions a day are bogged down by endless meetings and fragmented conversations spread across email and Slack. And, after all that back and forth, they’re seldom left feeling confident about their decisions. We believe that combining credible decision-making with speed results in success. After all, you should never have to compromise between the two. This is why we built Ment.io with the singular goal of helping teams make confident decisions in an agile world. By enabling you to make trusted decisions efficiently, Ment.io propels you toward action and success.

Vroom

Series E in 2016
Vroom is an innovative, end-to-end e-commerce platform designed to offer a better way to buy and sell used vehicles. The company's scalable, data-driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are and offers an extensive selection of vehicles, transparent pricing, competitive financing, and at home pick-up and delivery. It was founded in 2013 and is located in New York City.

Spotinst

Seed Round in 2015
Spotinst LTD. develops a cluster software and prediction purchasing algorithm for EC2 and GCE resources. It offers Elastigroup, a cost-oriented cluster that is used in the AWS Spot market and Google Preemptible VMs. The company also provides Elastitude, a resource optimizer and anomaly detector that enables engineers to gain a look on their cloud infrastructure. Spotinst LTD. was founded in 2015 and is based in Tel Aviv, Israel. As of July 9, 2020, Spotinst LTD. operates as a subsidiary of NetApp, Inc.

ReSec Technologies

Series A in 2019
ReSec is an Israeli cyber security company providing organizations with the ultimate protection from file-based malware threats, both known an unknown ("zero days"). We are a gateway solution, used by large and highly sensitive organizations for protection from email, endpoint, file uploads and downloads, and transfer threats. Overcoming the limitations of conventional anti-malware detection solutions by using patented Content Disarm and Reconstruction (CDR) technology. ReSec’s ReSecure Platform is a multi-engine solution that treats every file as a threat, leaves the original file outside of the organization’s network, and delivers the end-user a threat-free and fully functional replica of the file in real-time. ReSec is an established product that is market tested, with dozens of enterprise customers, from large banks, military and defense organizations, government offices, airlines, oil and gas companies and more.

Niio

Seed Round in 2017
Niio - The world’s leading Digital Art Distribution Network: (SAAS Enabled Marketplace) A purpose built collaborative ecosystem/platform connecting all those involved with safeguarding, showcasing and monetising digital art: - The most significant catalog of premium video & media art available on demand - The broadest community of leading international artists, curators and galleries - A premium, art and lifestyle brand, setting the standards for the medium - A comprehensive technology infrastructure, underpinned by a blockchain enabled commerce engine and a stack of professional software tools for supporting the entire lifecycle of a digitally created work - from storage and self-publishing, through rights-managed distribution and finally the playback of multi-format art on any type of display We believe digital art is giving way to a new visual culture which can inspire and connect people in today’s noisy digital world. We created Niio to become the go-to-platform for this medium and to become the standard for reaching people everywhere

Cyber Sepio Systems, LTD.

Series A in 2019
Cyber Sepio Systems, LTD. develops and delivers Rogue Device Mitigation security suite that protects organizations from hardware-based attacks and threats by leveraging a combination of physical fingerprinting technology together with device behavior analytics. Its SaaS-based security suite can be deployed on any physical or virtual environment in any combination of on-premises, private, and public cloud. The company was founded in 2016 and is based in Rockville, Maryland with operations in Mt. Pleasant, South Carolina; and Tel Aviv, Israel.

ReSec Technologies

Series A in 2016
ReSec is an Israeli cyber security company providing organizations with the ultimate protection from file-based malware threats, both known an unknown ("zero days"). We are a gateway solution, used by large and highly sensitive organizations for protection from email, endpoint, file uploads and downloads, and transfer threats. Overcoming the limitations of conventional anti-malware detection solutions by using patented Content Disarm and Reconstruction (CDR) technology. ReSec’s ReSecure Platform is a multi-engine solution that treats every file as a threat, leaves the original file outside of the organization’s network, and delivers the end-user a threat-free and fully functional replica of the file in real-time. ReSec is an established product that is market tested, with dozens of enterprise customers, from large banks, military and defense organizations, government offices, airlines, oil and gas companies and more.

Vroom

Series F in 2017
Vroom is an innovative, end-to-end e-commerce platform designed to offer a better way to buy and sell used vehicles. The company's scalable, data-driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are and offers an extensive selection of vehicles, transparent pricing, competitive financing, and at home pick-up and delivery. It was founded in 2013 and is located in New York City.

Vroom

Series C in 2015
Vroom is an innovative, end-to-end e-commerce platform designed to offer a better way to buy and sell used vehicles. The company's scalable, data-driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are and offers an extensive selection of vehicles, transparent pricing, competitive financing, and at home pick-up and delivery. It was founded in 2013 and is located in New York City.

ModLi

Series A in 2017
ModLi is a modest fashion marketplace featuring over 150 boutiques who sell thousands of unique modest items on ModLi. ModLi mainly caters towards women from different religious backgrounds (Christian, Mormon, Muslim, Jewish etc') who deeply believe in the company's modesty values. The company was founded in 2015.

Backand

Seed Round in 2015
Backand provides an all inclusive platform enabling developers to build and run scalable, complete serverless applications with AWS Lambda, simplifying the implementation of microservices architecture. Backand’s multi-service infrastructure also offers Security (SECaaS), Integration (IaaS) and Database (DBaaS) as a service, adding powerful capabilities to your web and mobile applications including social login, security, user management, hosting, a database API, Ionic support, push notifications and pre-integrated third party services. Backand eliminates the need for developers to setup or maintain infrastructure, allowing for faster app creation without the backend hassles.

Cy oT

Seed Round in 2016
Cy-oT delivers an Enterprise-Grade defense that fills the IoT cybersecurity gap, continuously identifying and monitoring all the smart connected devices in your surrounding airspace, so you have total visibility, active threat detection and real-time attack mitigation to protect your assets and operations, while safely embracing IoT and wireless technologies.

Jolt.io

Seed Round in 2018
Jolt builds a network of innovative learning spaces where professionals learn together from world-class instructors. Jolt members upskill themselves through short and effective learning sessions as part of their weekly routine, and are part of a global tribe of lifelong learners. Jolt's learning spaces provides short and effective learning sessions as part of their weekly routine, held in futuristically designed classrooms on small campuses. Jolt was founded in 2015 and is headquartered in Tel Aviv, Israel.

Vroom

Series B in 2014
Vroom is an innovative, end-to-end e-commerce platform designed to offer a better way to buy and sell used vehicles. The company's scalable, data-driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are and offers an extensive selection of vehicles, transparent pricing, competitive financing, and at home pick-up and delivery. It was founded in 2013 and is located in New York City.
Gloat.com is an AI-based anonymous career development platform allowing users to both know their worth and get concrete offers in real-time. With Gloat, employees are personally matched with a spectrum of career opportunities such as full-time positions, part-time projects, mentorships and talent swaps. Gloat’s InnerMobility is the first-ever internal talent marketplace that drives business growth and agility by empowering individuals to find career opportunities within the company and reach their maximum potential. The company aims to democratize career development, unlock skills, and build a future-proof workforce.

ChargeAfter

Venture Round in 2017
Chargeafter Ltd develops and operates a financing platform. Its platform facilitates and connects lenders with merchants, creates global financing network, and enables merchant offer real time and reachable financing options to consumers. The company was founded in 2017 and is based in Ramat Gan, Israel with additional offices in Sunnyvale, California; and New York, New York.

Namogoo

Venture Round in 2015
Namogoo protects the customer journey and user privacy for online enterprises, powering superior digital experiences and business results. The first company to discover and solve Customer Journey Hijacking, Namogoo’s client-side platform prevents unauthorized ad injections from hijacking online customers to competitors and mitigates against privacy and compliance risks emanating from 3rd and 4th party vendors. Analyzing over 500 million web sessions weekly, Namogoo’s self-learning solutions empower enterprises with a new generation of visibility, efficiency, and governance of their website ecosystem. Leading online brands rely on Namogoo’s solutions to gain control over their online customer experience and consistently improve business results. Namogoo has been recognized as a Gartner Cool Vendor for creating a new space in the digital ecosystem and was ranked by Dun & Bradstreet as the Best Israeli Startup to Work For in 2019.

ReSec Technologies

Series A in 2020
ReSec is an Israeli cyber security company providing organizations with the ultimate protection from file-based malware threats, both known an unknown ("zero days"). We are a gateway solution, used by large and highly sensitive organizations for protection from email, endpoint, file uploads and downloads, and transfer threats. Overcoming the limitations of conventional anti-malware detection solutions by using patented Content Disarm and Reconstruction (CDR) technology. ReSec’s ReSecure Platform is a multi-engine solution that treats every file as a threat, leaves the original file outside of the organization’s network, and delivers the end-user a threat-free and fully functional replica of the file in real-time. ReSec is an established product that is market tested, with dozens of enterprise customers, from large banks, military and defense organizations, government offices, airlines, oil and gas companies and more.

Arbox

Seed Round in 2020
Arbox is a fitness business management platform and members' application that helps owners in their journey from Fitness to Business. The platform is the partner of the fitness business entrepreneur in their success offering Core, Growth, and Retention tools to deal with any challenges they face.

Filelock

Seed Round in 2016
Filelock is cyber defense company that introduces a game changing solution to protect your data from internal and external attacks.

Spotinst

Seed Round in 2016
Spotinst LTD. develops a cluster software and prediction purchasing algorithm for EC2 and GCE resources. It offers Elastigroup, a cost-oriented cluster that is used in the AWS Spot market and Google Preemptible VMs. The company also provides Elastitude, a resource optimizer and anomaly detector that enables engineers to gain a look on their cloud infrastructure. Spotinst LTD. was founded in 2015 and is based in Tel Aviv, Israel. As of July 9, 2020, Spotinst LTD. operates as a subsidiary of NetApp, Inc.

Cyber Sepio Systems, LTD.

Venture Round in 2018
Cyber Sepio Systems, LTD. develops and delivers Rogue Device Mitigation security suite that protects organizations from hardware-based attacks and threats by leveraging a combination of physical fingerprinting technology together with device behavior analytics. Its SaaS-based security suite can be deployed on any physical or virtual environment in any combination of on-premises, private, and public cloud. The company was founded in 2016 and is based in Rockville, Maryland with operations in Mt. Pleasant, South Carolina; and Tel Aviv, Israel.
Tastewise fuels product, sales, and marketing innovation by helping you predict how consumers cook, order, and eat. No guesswork, no outdated reports - Tastewise AI equips exceptional food and beverage brands with real-time insights. (Customers: Nestle, Coca-Cola, Campbell's, Dole, General Mills, and dozens more!) Product: Design products that delight your customers and meet their specific needs Marketing: Build marketing campaigns that speak to the right audiences Sales: Identify restaurants that need your products and supplies, and build first-mover advantage

Vroom

Series D in 2015
Vroom is an innovative, end-to-end e-commerce platform designed to offer a better way to buy and sell used vehicles. The company's scalable, data-driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are and offers an extensive selection of vehicles, transparent pricing, competitive financing, and at home pick-up and delivery. It was founded in 2013 and is located in New York City.

Epistema

Series B in 2018
Our mission is to help teams optimize the quality and speed of their decision-making, the fate of your company depends on the sum of your decisions, but decision-making has never been harder. Teams facing thousands of decisions a day are bogged down by endless meetings and fragmented conversations spread across email and Slack. And, after all that back and forth, they’re seldom left feeling confident about their decisions. We believe that combining credible decision-making with speed results in success. After all, you should never have to compromise between the two. This is why we built Ment.io with the singular goal of helping teams make confident decisions in an agile world. By enabling you to make trusted decisions efficiently, Ment.io propels you toward action and success.