Plug and Play Tech Center

Plug and Play Tech Center is a global startup accelerator and ecosystem founded in 2006 and based in Sunnyvale, California. It operates industry-specific accelerator programs that connect startups with major corporations, investors and mentors, and it coordinates funding and advisory resources to help early-stage companies scale. The organization focuses on a wide range of sectors, including brand and retail, fintech, health, mobility, Internet of Things, supply chain and logistics, energy and sustainability, and other technology areas. It maintains a broad network with partners and programs across multiple locations worldwide, enabling startups from around the world to access demonstrations, pilots and potential collaborations.

Anas Abdelrahim

Associate

Neda Amidi

President

Amir Amidi

Managing Partner of Travel and Hospitality Center of Innovation

Saeed Amidi

Co-Founder and Co-CEO

Agata Baryzewska

Investor

Past deals in Amsterdam

SwipeGuide

Venture Round in 2021
Founded in 2015, SwipeGuide develops a cloud-based platform that enables users to create, edit, publish, and share visual step-by-step instructions for mobile apps and websites. The company specializes in mobile-first frontline training and visual job tools, serving primarily the manufacturing sector.

SwipeGuide

Series B in 2021
Founded in 2015, SwipeGuide develops a cloud-based platform that enables users to create, edit, publish, and share visual step-by-step instructions for mobile apps and websites. The company specializes in mobile-first frontline training and visual job tools, serving primarily the manufacturing sector.

Iristrace

Convertible Note in 2016
Iristrace BV, founded in 2010 and headquartered in Amsterdam, offers a cloud-based solution designed to enhance quality, service excellence, and compliance across various industries. Its platform enables managers and business owners to create control forms, checklists, and audits, streamlining workflows and improving task management. Iristrace caters to sectors such as retail, hospitality, healthcare, and public administration, allowing staff to collaborate effectively on quality standards and compliance programs. The platform facilitates real-time data collection and analysis, enabling organizations to respond promptly to incidents and exceptions. With a user-friendly mobile app, employees can easily engage with the system, while management receives instant updates on operations. By replacing traditional tools like spreadsheets and emails, Iristrace simplifies tedious processes, ultimately saving time and reducing costs. The solution empowers businesses to convert risks into opportunities, leading to improved compliance, enhanced customer experiences, and superior operational efficiency.

Mithra-Ai

Mithra-Ai is an Amsterdam-based AI-native SaaS platform that provides spend intelligence for procurement. The service automates procurement data cleansing, classification and analytics to give category managers actionable insights for designing and executing strategic category strategies. It supports strategic procurement teams by reducing manual work and enabling data-driven decision making, with continuous visibility into spending data and insights that help focus on high-impact decisions and value realization.
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