Plug and Play

Plug and Play, founded in 2006 and based in Sunnyvale, California, operates as a business accelerator and venture capital firm that focuses on early-stage and seed investments in technology startups. The firm runs 12 industry-specific accelerator programs annually, connecting startups with corporate partners and investors to foster collaboration and growth. Plug and Play's investment strategy encompasses a wide range of sectors, including fintech, health and wellness, travel, cybersecurity, and sustainability, allowing it to support diverse startups from any country. The firm provides various resources, including funding, mentorship, office space, and networking opportunities, and has a global presence with offices in North America, Europe, and Asia. Plug and Play has a strong track record, having helped numerous startups secure over $9 billion in funding since its inception. Its programs aim to refine business models and facilitate introductions to potential investors, ultimately contributing to the growth of the startup ecosystem.

Saeed Amidi

Co-Founder & Co-Chief Executive Officer

Kiswana Browne

Associate

Nick Daley

Associate

Gabriela Dow

Co-Founder and Partner

Matt Helmers

Director of Strategy and Innovation

Alex Roudi

Managing Partner, San Diego

Marc Steiner

General Counsel

Jupe Tan

Managing Partner, Asia Pacific & Senior Vice President, Global Operations

Andy Toth

Investment Director

Phillip Vincent

Managing Partner, East Asia

Fan Wen

Associate

Chen Zhao

Managing Partner, China

Past deals in Amsterdam

SwipeGuide

Venture Round in 2021
Where the top manufacturing companies empower their teams to continuously improve first-time-right at the lines with scalable digital work instructions. SwipeGuide makes sure frontline workers can easily capture & create digital standard work through apps, share them from shopfloor to shopfloor so that every worker always has instant access to the actionable knowledge needed to perform their task with impact. SwipeGuide makes sure companies can easily capture their critical operational knowledge in smart algorithms, continuously improve them, and use them to optimize the human-machine collaboration.

SwipeGuide

Series B in 2021
Where the top manufacturing companies empower their teams to continuously improve first-time-right at the lines with scalable digital work instructions. SwipeGuide makes sure frontline workers can easily capture & create digital standard work through apps, share them from shopfloor to shopfloor so that every worker always has instant access to the actionable knowledge needed to perform their task with impact. SwipeGuide makes sure companies can easily capture their critical operational knowledge in smart algorithms, continuously improve them, and use them to optimize the human-machine collaboration.

Iristrace

Convertible Note in 2016
Iristrace BV offers Iristrace, a cloud based solution that mobilizes staff around quality, service excellence, and compliance with standards. Its Iristrace enables managers and business owners to set up control forms, checklists, and audits to manage their workflows, processes, tasks, client management, and more, as well as mobilize their resources. The company serves retail and fast moving consumer goods, hospitality and leisure, food and beverage, healthcare, industrial maintenance, and public administration sectors. Iristrace BV was founded in 2010 and is headquartered in Amsterdam, the Netherlands.