Plug and Play

Plug and Play is a global startup accelerator headquartered in Silicon Valley, specializing in seed and early-stage investments across various industries, including fintech, health, food and beverage, and travel. Founded in 2012, the company operates 12 industry-specific accelerator programs annually, fostering collaboration between emerging startups and established corporations. Each program lasts 12 weeks and selects startups based on rigorous evaluations from a network of venture capital partners and corporate sponsors. With a presence in 22 locations worldwide, including Spain, Japan, and several countries in Europe and Asia, Plug and Play has developed a vast ecosystem designed to facilitate meaningful connections and support startup growth. The firm has played a pivotal role in the success of notable companies such as PayPal and Dropbox, and its community of startups has collectively raised over $9 billion in funding. Through initiatives like Startup Camp, Plug and Play immerses entrepreneurs in the Silicon Valley environment, providing them with mentorship, resources, and opportunities to refine their business models and pitch to investors.

Neda Amidi

President

Amir Amidi

Managing Partner of Travel and Hospitality Center of Innovation

Saeed Amidi

CEO

Wade Bitaraf

Founder, Energy and Sustainability

George Damouny

Partner

Tarek Elessawi

Principal

Gemma Guilera

Senior Partner Success Manager

Karima El Hakim

Country Director - Egypt

Alireza Masrour

General Partner

Javier Megias

Managing Partner, EMEA VC Fund

Omeed Mehrinfar

Managing Partner, Middle-East

Blanca Ribas Pombo

Investor

Noorjit Sidhu

Ventures Associate

Marc Steiner

Senior Vice President of Plug and Play China

Kohei Suzuki

Associate

Erena Estellés Tatay

Ventures Analyst

Kevin Withstandley

Senior Director, Partner Success

Chen Zhao

Managing Partner, China

Past deals in Self-improvement

BetterYou

Convertible Note in 2022
BetterYou is a digital wellness platform that empowers individuals and organizations to make informed health and wellness decisions. By analyzing daily data from users' devices, the platform offers insights into how individuals allocate their time versus what they value most. BetterYou helps users define their personal goals for “time better spent” and supports them in achieving those objectives. Additionally, the platform provides organizations with population-level insights that can lead to improved employee wellness and potential health care savings. By focusing on the interconnected aspects of physical, mental, social, and educational wellness, BetterYou facilitates healthier habits and enhances overall well-being for both individuals and businesses.
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