Plus Capital

Sage specializes in operation management systems tailored for senior living communities. Its platform collects and analyzes data to enhance caregiver operations and resident care outcomes. Key features include streamlined communication and task management tools, facilitating collaborative support among care teams and enabling timely interventions when assistance is required.

OneSkin Inc. is a biotechnology company based in San Francisco, California, that focuses on developing innovative solutions to combat skin aging. Founded by a team of four PhDs and longevity scientists, the company specializes in creating advanced human 3D skin models for research, development, and validation of skincare products, including new anti-aging compounds. OneSkin has developed a proprietary peptide, OS-01, which is designed to reduce the biological age of the skin by decreasing the accumulation of aged cells, enhancing cellular repair capacity, and strengthening the epidermal barrier. The company's flagship product, OS-01 Topical Supplement, is formulated to target the root causes of skin aging and is suitable for all skin types. In addition to its product offerings, OneSkin provides in vitro testing services using its animal-free 3D human tissue models, facilitating efficacy and safety assessments for the cosmetic and ingredient supplier industries.

Grüns is a health and wellness company specializing in the production of nutrition supplements in a convenient gummy snack format. Their gummies are crafted with 60 nutrient-dense, whole-food ingredients, making them suitable for various dietary preferences and restrictions, including vegan, gluten-free, dairy-free, and nut-free diets. Grüns' products aim to support and enhance gut health, energy levels, immunity, recovery, beauty, and cognitive function.

Grow Therapy is a mental health technology company focused on enhancing access to quality mental healthcare. It offers therapists and prescribers a comprehensive suite of business tools and services, along with a peer community and a steady stream of matched patient referrals. This support enables practitioners to establish and expand successful in-person and virtual private practices tailored to the needs of their communities. By connecting patients with a diverse range of providers who accept their insurance, Grow Therapy facilitates improved access to mental health services across the United States. The company has built a network of thousands of providers and collaborates with major insurers, ensuring that more individuals receive the care they require.

Homebase is a developer of employee management software focused on simplifying the administrative tasks associated with hourly work. The platform offers tools for scheduling, time tracking, and communication, all designed to minimize the burden on employers and employees alike. Its cloud-based system allows users to manage timesheets and track hours from any location, facilitating efficient payroll preparation. While the basic features are available for free, Homebase also provides tiered pricing options for businesses seeking additional functionalities. By streamlining these processes, Homebase aims to help organizations save time and improve coordination among their teams.

Vivrelle is a membership-based platform that offers access to a curated collection of designer handbags, fine jewelry, and luxury accessories for a monthly fee. Founded in 2018 by Blake Cohen Geffen and Wayne Geffen in New York, the company allows customers to either purchase or rent items from its extensive inventory, which includes exclusive pieces from influencers. By focusing on a subscription model, Vivrelle enables users to enjoy a rotating selection of high-end accessories without the commitment of ownership, catering to those who seek luxury and variety in their fashion choices.

SmartSweets Inc. is a Canadian company based in Vancouver that specializes in manufacturing healthy gummy and chewy candies. Founded in 2016, the company aims to address concerns about sugar consumption by providing products that contain no sugar, sugar alcohols, or artificial sweeteners. Instead, SmartSweets uses stevia and tapioca fiber to create low-sugar alternatives that are high in fiber and made from non-genetically modified organisms. The company's mission is to promote healthier choices while still allowing consumers to enjoy candy. SmartSweets products are available through retail stores as well as the company's website.

AvantStay, Inc. is a hospitality company founded in 2016 and headquartered in Los Angeles, California. It specializes in providing rental homes for vacations, offering a curated experience tailored to guests' preferences. The company operates over 450 premier properties across more than 60 cities, focusing on a drive-to market approach. AvantStay utilizes a proprietary technology platform to enhance the booking process and streamline both in-field and remote management. This innovative approach allows guests to browse and book short-term rentals conveniently and affordably. In 2019, AvantStay became one of the initial partners of Homes & Villas by Marriott International, further expanding its reach and service offerings.

BetterUp Inc. is a leadership development company that offers an innovative online platform aimed at enhancing the personal and professional growth of individuals and organizations. Founded in 2013 and headquartered in San Francisco, BetterUp specializes in virtual coaching, providing users with personalized guidance through one-on-one sessions with a network of over 3,000 coaches available in 46 languages across more than 90 countries. The platform focuses on fostering mental fitness, career and leadership development, and social connection, thereby enabling employees to develop new behaviors and skills that promote high performance in a rapidly changing work environment. With a client base that includes prominent organizations such as NASA, Google, and Hilton, BetterUp has established itself as a leader in the field of mental health and coaching. The company is supported by a distinguished Science Board composed of experts in positive psychology and human performance, further enhancing its credibility and impact in the industry.

HumanCo is a mission-driven holding company dedicated to promoting healthier living and sustainability. It invests in and builds brands that focus on creating impactful and cleaner consumer products aimed at improving health outcomes. Recognizing the concerning trend of declining life expectancy in current generations, HumanCo seeks to reverse this phenomenon by fostering meaningful change through its investments and incubations. The company employs a long-term strategy to advance consumer health and enhance trust in its brands, ultimately benefiting clients through its comprehensive approach to incubation, investment, and growth.

Homebase is a developer of employee management software focused on simplifying the administrative tasks associated with hourly work. The platform offers tools for scheduling, time tracking, and communication, all designed to minimize the burden on employers and employees alike. Its cloud-based system allows users to manage timesheets and track hours from any location, facilitating efficient payroll preparation. While the basic features are available for free, Homebase also provides tiered pricing options for businesses seeking additional functionalities. By streamlining these processes, Homebase aims to help organizations save time and improve coordination among their teams.

Avaline LTD. is an organic wine label based in Burbank, California, founded in 2019. The company specializes in producing and distributing clean wines, offering a variety of options including white and rosé flavors. Avaline focuses on creating wines that are made from organic grapes and free from synthetic additives, ensuring that all products are plant-based and devoid of unwanted extras such as isinglass or eggs. This commitment to quality allows consumers to enjoy unadulterated and sugar-free wines, appealing to those seeking healthier beverage choices.

Wealthsimple Financial Inc. is a Toronto-based company that specializes in providing digital investment advisory services across Canada and operates additional offices in Brooklyn, New York, and London, United Kingdom. Founded in 2014, Wealthsimple offers a range of financial tools designed to help investors grow and manage their money. The company builds diversified portfolios of exchange-traded funds (ETFs) on behalf of its clients, offering accessible and affordable investment management without the high fees and account minimums typical of traditional firms. Wealthsimple also provides on-demand financial planning solutions and a hybrid savings and spending product known as Wealthsimple Cash. As of September 2020, Wealthsimple operates as a subsidiary of Purpose Advisor Solutions Inc.

BetterUp Inc. is a leadership development company that offers an innovative online platform aimed at enhancing the personal and professional growth of individuals and organizations. Founded in 2013 and headquartered in San Francisco, BetterUp specializes in virtual coaching, providing users with personalized guidance through one-on-one sessions with a network of over 3,000 coaches available in 46 languages across more than 90 countries. The platform focuses on fostering mental fitness, career and leadership development, and social connection, thereby enabling employees to develop new behaviors and skills that promote high performance in a rapidly changing work environment. With a client base that includes prominent organizations such as NASA, Google, and Hilton, BetterUp has established itself as a leader in the field of mental health and coaching. The company is supported by a distinguished Science Board composed of experts in positive psychology and human performance, further enhancing its credibility and impact in the industry.

Sunday is a subscription-based lawn care service that specializes in providing nutrient and soil health plans for gardens and lawns. Founded in 2019 by Coulter and Trent Lewis in Boulder, Colorado, the company utilizes customized planning based on climate, soil, and satellite data to deliver tailored gardening and lawn maintenance products. By offering these services, Sunday aims to help customers transform their yards into lush, sustainable ecosystems while simplifying the process of lawn care. The company's approach allows gardening enthusiasts and lawn owners to effectively design and maintain their outdoor spaces with ease.

Lyra Health operates a digital health platform that enhances mental health care for employees by connecting them with a curated network of therapists and coaches. Founded in 2015 and based in Burlingame, California, Lyra uses matching technology to pair individuals with suitable providers based on their needs and preferences. The platform offers live video therapy, coaching, and digital self-care tools, ensuring faster access to care and better outcomes compared to traditional plans. Lyra assesses treatment effectiveness using clinical measures like the PHQ-9 and GAD-7 for conditions such as anxiety and depression. This approach results in significantly more people receiving care and achieving improved mental health outcomes.

Tecovas, Inc. is a direct-to-consumer western footwear brand established in 2015 and based in Austin, Texas. The company specializes in designing and manufacturing high-quality handmade cowboy boots and accessories for both men and women. Tecovas partners with a third-generation boot maker to create its products, utilizing custom-tanned leathers and traditional craftsmanship methods, such as Goodyear welt construction and hand-stitched details. In addition to boots, Tecovas offers a range of accessories, including bags, wallets, jeans, belts, and apparel. The company operates retail locations in major Texas cities, such as Austin, Dallas, Houston, and San Antonio, as well as in Oklahoma City, Oklahoma, while also providing online shopping options for its customers.

Versed is a West Hollywood-based cosmetic company established in 2018. It specializes in manufacturing affordable, clean skincare products, sold through retail and direct-to-consumer channels. The company's mission is to provide personalized skincare items made with safe ingredients at effective levels, free from unnecessary packaging, markups, and toxins. Versed aims to empower women with access to high-quality, non-irritating skincare products.

Connected Cannabis is a vertically integrated cannabis company based in Sacramento, California, specializing in the cultivation of high-end, designer cannabis strains. The company focuses on creating products with immaculate terpene profiles, resulting in intense and distinct flavors, aromas, and colors. Through its dispensaries, Connected Cannabis manufactures and sells both recreational and medicinal cannabis products, appealing to discerning consumers who seek quality. By emphasizing innovation in strain development, the company positions itself as a leader in the cannabis industry, catering to connoisseurs who appreciate superior cannabis experiences.

BetterUp Inc. is a leadership development company that offers an innovative online platform aimed at enhancing the personal and professional growth of individuals and organizations. Founded in 2013 and headquartered in San Francisco, BetterUp specializes in virtual coaching, providing users with personalized guidance through one-on-one sessions with a network of over 3,000 coaches available in 46 languages across more than 90 countries. The platform focuses on fostering mental fitness, career and leadership development, and social connection, thereby enabling employees to develop new behaviors and skills that promote high performance in a rapidly changing work environment. With a client base that includes prominent organizations such as NASA, Google, and Hilton, BetterUp has established itself as a leader in the field of mental health and coaching. The company is supported by a distinguished Science Board composed of experts in positive psychology and human performance, further enhancing its credibility and impact in the industry.

Naadam Inc. is an American clothing company based in New York, founded in 2013, that specializes in affordable luxury cashmere knitwear, including sweaters, jackets, gloves, socks, and various loungewear items like blankets and robes. The company is committed to sustainability and ethical sourcing, ensuring that its cashmere products are made from organic materials without toxic chemicals. Naadam's manufacturing processes are designed to create garments that not only become softer over time but also enhance the comfort of everyday living. Additionally, the company engages in environmental initiatives, including anti-desertification programs and clean energy-powered factories, reflecting its dedication to protecting the planet. Naadam distributes its products through an online platform and retail locations, catering to a diverse customer base seeking durable and stylish cashmere apparel.

Iris Nova is a New York-based company specializing in beverage production and distribution. Founded in 2015, Iris Nova initially gained traction with its DIRTY LEMON brand, which pioneered text-messaging based direct-to-consumer sales. The company's business model revolves around conversational commerce, enabling customers to place orders and interact via SMS. This approach allows for personalized experiences and on-demand deliveries nationwide. Iris Nova also provides a comprehensive infrastructure for customer service, email marketing, fulfillment, and delivery, supporting various consumer packaged goods brands. Following a minority investment from The Coca-Cola Company in 2018, Iris Nova has expanded its platform to offer an end-to-end solution for beverage brands focusing on direct-to-home distribution, including same-day deliveries in major markets.

Stem Disintermedia Inc. is a Los Angeles-based company founded in 2015 that provides a distribution platform and payment solutions specifically designed for independent musicians, artists, and their teams. The company's platform streamlines the management of revenue by aggregating earnings from various digital platforms, creating contracts, and managing payment splits among collaborators. It allows users to visualize their performance data across multiple services, thereby enhancing transparency in revenue management. By enabling artists to track and share their earnings, Stem Disintermedia facilitates a clearer understanding of finances within the music industry. The platform integrates with major music services such as Apple Music, Spotify, and YouTube, fostering connections among users and supporting their growth in a complex digital landscape.

Dosist is a health and wellness company that specializes in developing proprietary vaporizing dose-pens designed to deliver safe and effective cannabis-based therapies. Founded in 2016 in California, Dosist initially operated under the name "hmbldt" before relocating to Los Angeles. The company focuses on providing precise, dose-controlled cannabis solutions for adults aged 21 and older, emphasizing the importance of dosage in their product development. Through its innovative precision wellness technology, Dosist enables users to experience the benefits of cannabinoid-based therapy in a consistent and predictable manner. The company has received recognition for its contributions to the industry, including being named one of TIME Magazine's Top 25 Inventions of 2016 and a finalist for the Fast Company World Changing Ideas Awards.

Sweetgreen, established in 2007, operates as a fast-casual restaurant chain specializing in simple, seasonal, and healthy salads and grain bowls. Headquartered in Washington D.C., the company sources whole produce daily from local farms to create its dishes in-house. Sweetgreen maintains strategic partnerships with organizations like FoodCorps and offers branded merchandise for sale online alongside gift cards. With locations across Virginia, Pennsylvania, New York, Maryland, Massachusetts, and D.C., it aims to provide convenient access to wholesome meals while promoting sustainable agriculture.

Sweetgreen, established in 2007, operates as a fast-casual restaurant chain specializing in simple, seasonal, and healthy salads and grain bowls. Headquartered in Washington D.C., the company sources whole produce daily from local farms to create its dishes in-house. Sweetgreen maintains strategic partnerships with organizations like FoodCorps and offers branded merchandise for sale online alongside gift cards. With locations across Virginia, Pennsylvania, New York, Maryland, Massachusetts, and D.C., it aims to provide convenient access to wholesome meals while promoting sustainable agriculture.

Madefire, Inc. is a company based in Berkeley, California, that specializes in redefining storytelling through its innovative mobile application. Launched in 2011, the application allows users to read, share, and interact with stories that blend words, images, motion, and sound, creating a dynamic narrative experience. Madefire has developed a proprietary Motion Book Tool that enables creators to move beyond traditional comic formats, allowing for a fluid integration of multimedia elements. The platform features a diverse catalog of digital comics and graphic novels, including original titles from renowned storytellers. By leveraging the interactive capabilities of mobile devices, Madefire aims to transform the way stories are created, experienced, and shared, offering a new category of entertainment known as Motion Books.

Happiest Baby, Inc. is a technology company focused on developing science-based products and services aimed at enhancing the health, safety, and emotional well-being of children. Founded in 2010 by Dr. Harvey Karp and Nina Montée-Karp, the company is headquartered in Los Angeles, California. Its flagship product, SNOO, is the world’s first smart sleeper, utilizing advanced robotic technology to implement Dr. Karp's 5 S's method for soothing infants. SNOO has received multiple international awards, including recognition from the National Sleep Foundation, and is part of the Smithsonian Institution's collection as a notable design innovation. Happiest Baby also offers a range of baby-related products, such as swaddles and educational materials, and provides resources for parents to address various childcare challenges. The company's mission is to support parents in raising healthy and happy children, with ongoing studies at leading medical centers exploring the benefits of its products in reducing postpartum depression and promoting safe sleep practices.

Prevoty, Inc. is a cloud-based security company specializing in web application security. Founded in 2013 and based in Los Angeles, California, the company offers a suite of products designed to protect organizations' internal and external web applications from various security threats, including those identified by OWASP. Its flagship product, Integri, serves as a web security-as-a-service toolbox, providing performance optimization, multi-source content protection, and in-application security development. Additionally, Prevoty offers application security monitoring technology to safeguard critical business applications against potential threats. The company emphasizes integrating security into agile software development practices, enabling developers to create applications with enhanced security features while minimizing risks and facilitating collaboration between security and development teams. Prevoty operates as a subsidiary of Imperva, Inc. and has established a strategic partnership with WhiteHat Security.

Imperva, Inc. is a cybersecurity company based in Redwood Shores, California, that specializes in protecting critical business data and applications across cloud and on-premises environments. Founded in 2002, Imperva develops a range of security solutions, including its SecureSphere product line, which offers database, file, and web application security. The company’s services also include Incapsula, which provides cloud-based website security and distributed denial of service protection, as well as ThreatRadar for crowdsourced security intelligence. Additionally, CounterBreach safeguards enterprise data against loss from compromised users, and Imperva Camouflage Data Masking allows for the secure use of sensitive information in development and testing. Imperva serves various sectors, including finance, healthcare, retail, and telecommunications, through a network of distributors and resellers, while also offering ongoing support and professional services.

Reserve Media, Inc. is a hospitality technology company that offers a digital dining concierge service designed to connect restaurants with diners. Founded in 2013 and headquartered in New York City, with additional offices in Los Angeles, San Francisco, and Boston, Reserve provides a platform that allows customers to discover restaurants, make reservations, and receive personalized services, while also enabling restaurants to enhance their customer relationship management and gain valuable insights into their operations. The platform aims to reduce reservation cancellations and improve the overall dining experience by streamlining the booking process. Reserve has established partnerships with numerous renowned chefs and restaurateurs, positioning itself as a leading resource in the industry. The service is accessible through a mobile app available for both iOS and Android devices. As of 2018, Reserve Media operates as a subsidiary of Resy Network, Inc.

DSTLD [‘distilled’] designs and delivers premium denim and luxury essentials without retail markup, offering premium product for about 1/3 the traditional price, thanks to its direct-to-consumer business model. As its name suggests, DSTLD is careful to introduce only the most perfect and fundamental pieces within a highly edited color palate - only black, white, grey, and denim - to reinforce its mission to ‘distill’ the business of luxury essentials. It’s focused on crafting items that coincide with the LA denim culture but with a restrained, modern feel. Accordingly, the label maintains an edgy, clean, and sophisticated aesthetic, and boasts the highest level of premium design. All of DSTLD’s products are produced in the most sought after facilities in North America and Italy utilizing the finest materials from Japan, Italy, and the United States.

MoviePass Inc. is a subscription-based service that allows customers in the United States to attend movies in theaters for a fixed monthly fee. Founded in 2011 and headquartered in New York, the company enables users to check into their chosen theaters using a mobile application, which also facilitates sharing their movie experiences on social networks. Customers can rate their movies and theater visits after watching. MoviePass was designed to provide access to numerous theatrical releases without blackout dates, catering to avid moviegoers. However, the company filed for voluntary liquidation under Chapter 7 in January 2020, marking the end of its operations as it entered joint administration with its parent company.

Workpop, Inc. is an online job posting and hiring platform based in Santa Monica, California, incorporated in 2014. The company specializes in the service industry, providing a comprehensive applicant hiring system that enhances the recruitment experience for both job seekers and employers. Workpop allows candidates to create detailed profiles, helping them target specific job opportunities. For employers, the platform streamlines candidate sourcing, applicant screening, and employee onboarding, while also fostering transparent communication through feedback mechanisms. Its user-friendly design and intuitive software engage candidates from the outset, facilitating a more effective hiring process. Additionally, Workpop’s paperless onboarding system reduces costs and allows new hires to contribute from their first day, ultimately aiming to attract and secure top talent in a competitive market. As of September 2018, Workpop operates as a subsidiary of Cornerstone OnDemand, Inc.

Surf Air Inc. operates a private air travel club that offers an All-You-Can-Fly membership model for frequent regional travelers, including entrepreneurs and leisure clients. Founded in 2011 and based in Hawthorne, California, the company provides private charter services with a fleet of Pilatus PC-12 aircraft configured for executive travel. Surf Air connects members to various destinations in the San Francisco Bay Area, Los Angeles Metro Area, Santa Barbara, and Truckee Lake Tahoe, with plans for additional locations. Membership options include Individual, Friends & Family, Group, and Business memberships, allowing flexibility and convenience for users. The service aims to deliver a sophisticated and hassle-free air travel experience that saves both time and money.

WEVR, Inc. is a technology company specializing in virtual reality (VR) solutions for both aspiring and professional creatives. Founded in 2010 and based in Venice, California, WEVR develops a high-performance VR media player that supports collaboration and showcases projects from emerging VR storytellers. Its open VR technology platform allows creators to design, present, and publish their works across various VR headsets, utilizing immersive computing and real-time simulations to craft engaging entertainment experiences. Through its offerings, WEVR aims to empower digital artists and developers to build interactive virtual worlds and applications, fostering collaboration and innovation in the creation of immersive narratives and shared experiences.

Spring is a retail company that offers a diverse selection of products, including apparel and home and garden items. It operates as a shopping application designed for iOS devices, allowing users to follow their favorite brands and purchase new arrivals, exclusives, and unique products. Originally founded as Jello Labs, the company rebranded to Spring in July 2014. The founders of Spring are David Tisch, Alan Tisch, and Octavian Costache, and the company is based in New York.

DanceOn, Inc. is a digital media company based in Encino, California, established in 2010. It operates as a dance video entertainment network that caters to both dancers and non-dancers, offering a range of programming that includes news, entertainment, and community content related to dance. The company connects music and pop culture through its engaging content, primarily targeting millennials who seek on-demand entertainment. DanceOn produces its own branded video content and provides a platform for users to watch dance shows and share dance-related news, fostering a vibrant online community centered around dance.

Madefire, Inc. is a company based in Berkeley, California, that specializes in redefining storytelling through its innovative mobile application. Launched in 2011, the application allows users to read, share, and interact with stories that blend words, images, motion, and sound, creating a dynamic narrative experience. Madefire has developed a proprietary Motion Book Tool that enables creators to move beyond traditional comic formats, allowing for a fluid integration of multimedia elements. The platform features a diverse catalog of digital comics and graphic novels, including original titles from renowned storytellers. By leveraging the interactive capabilities of mobile devices, Madefire aims to transform the way stories are created, experienced, and shared, offering a new category of entertainment known as Motion Books.

Prevoty, Inc. is a cloud-based security company specializing in web application security. Founded in 2013 and based in Los Angeles, California, the company offers a suite of products designed to protect organizations' internal and external web applications from various security threats, including those identified by OWASP. Its flagship product, Integri, serves as a web security-as-a-service toolbox, providing performance optimization, multi-source content protection, and in-application security development. Additionally, Prevoty offers application security monitoring technology to safeguard critical business applications against potential threats. The company emphasizes integrating security into agile software development practices, enabling developers to create applications with enhanced security features while minimizing risks and facilitating collaboration between security and development teams. Prevoty operates as a subsidiary of Imperva, Inc. and has established a strategic partnership with WhiteHat Security.

Chromatik is a digital music learning platform that facilitates global musical collaboration by offering applications for sheet music, guitar tabs, lyrics, and other resources. It enables millions of musicians worldwide to learn, practice, perform, share, upload, and download music, with features including reference tracks, annotation tools, and recording capabilities. In April 2017, Chromatik was acquired by TakeLessons.

DSTLD [‘distilled’] designs and delivers premium denim and luxury essentials without retail markup, offering premium product for about 1/3 the traditional price, thanks to its direct-to-consumer business model. As its name suggests, DSTLD is careful to introduce only the most perfect and fundamental pieces within a highly edited color palate - only black, white, grey, and denim - to reinforce its mission to ‘distill’ the business of luxury essentials. It’s focused on crafting items that coincide with the LA denim culture but with a restrained, modern feel. Accordingly, the label maintains an edgy, clean, and sophisticated aesthetic, and boasts the highest level of premium design. All of DSTLD’s products are produced in the most sought after facilities in North America and Italy utilizing the finest materials from Japan, Italy, and the United States.

Kettle & Fire, established in 2013 and headquartered in Austin, Texas, specializes in the production and distribution of bone broth. The company creates its products using bones from grass-fed, grass-finished organic cows and pasture-raised chickens, combined with organic vegetables and filtered water. The mixture is slow-simmered for 20-24 hours to extract nutrients, collagen, and amino acids. Kettle & Fire's bone broth is free from artificial flavors and colors, and it's packaged sustainably. The company offers beef and chicken bone broth, as well as bone broth soups, which are sold through stores, wholesalers, and online platforms.