Plus Capital

Sage is an advanced operational management system tailored for senior living communities. It offers a comprehensive platform that enhances data collection and analysis, ultimately improving caregiver operations and resident care outcomes. By streamlining communication and task management, Sage enables care teams to provide informed and collaborative support. The system alerts caregivers when assistance is required, facilitating quick coordination and increasing overall productivity in healthcare agencies. Its primary focus is to enhance the quality of life for older adults and support the caregivers dedicated to their care.

OneSkin Inc. is a biotechnology company focused on developing innovative solutions to enhance skin health and combat aging. Founded by a team of PhDs and longevity scientists, the company has created a proprietary peptide, OS-01, which has been validated to reduce the biological age of skin by minimizing the accumulation of aged cells, enhancing cellular repair, and fortifying the epidermal barrier. OneSkin offers a flagship product, the OS-01 Topical Supplement, which is designed to be suitable for all skin types and is made from high-quality vegan ingredients. In addition to its product line, OneSkin specializes in creating advanced 3D human skin models for research and testing purposes, providing in vitro services to assess the efficacy and safety of cosmetic ingredients without the use of animals. Incorporated in 2016 and based in San Francisco, OneSkin is dedicated to advancing the understanding of skin biology and developing effective anti-aging solutions.

Grüns is a health and wellness company that offers nutrition supplements in the form of gummy snacks.

Grow Therapy is a mental health technology company focused on enhancing access to quality mental healthcare. It offers therapists and prescribers a comprehensive suite of business tools and services, alongside a supportive peer community and a pipeline of well-matched patient referrals. This enables providers to establish and expand successful in-person and virtual practices within their communities. By connecting patients with a diverse range of mental health professionals who accept their insurance, Grow Therapy significantly increases access to care. The company has built a network of thousands of providers and collaborates with major insurers, including Humana, Aetna, Cigna, and UnitedHealthcare. Its mission is to empower private practices and ensure that patients receive affordable, insurance-covered therapy to address their mental health needs effectively.

Homebase is a software application that provides tools for employee scheduling, time tracking, communication, and task management. The app facilitates communication between managers and employees through messaging features, allowing for easy coordination and updates regarding shifts, tasks, and announcements. Employees can clock in and out using the app, allowing managers to track hours worked and monitor labor costs in real-time accurately.

Vivrelle is a membership-based service that offers access to a curated closet of luxury accessories, including designer handbags, fine jewelry, and diamonds, for a monthly fee. Founded in 2018 by Blake Cohen Geffen and Wayne Geffen in New York, the company allows members to either rent or purchase items from its selection, which includes exclusive pieces from influencers. Through its online platform, Vivrelle provides customers with a convenient way to enjoy high-end fashion accessories without the commitment of ownership.

At SmartSweets, they're tackling one of the largest and most concerning problems hidden in their every day foods sugar. It's about kicking sugar but keeping candy and creating a movement based on smaller, smarter choices.

AvantStay, Inc. is a hospitality company founded in 2016 and based in Los Angeles, California, specializing in vacation rental homes. The company operates a next-generation platform that redefines travel and investment experiences by offering a highly curated selection of short-term rental properties tailored to guests' needs. With a portfolio exceeding 450 premier properties across more than 60 cities, AvantStay utilizes proprietary technology to facilitate seamless bookings and efficient property management. The company has established partnerships with various online travel agencies, enabling direct bookings and enhancing accessibility for travelers. AvantStay aims to provide an elevated and authentic experience for its customers while maintaining an asset under management exceeding $800 million.

BetterUp Inc. is a leadership development company that offers an innovative online platform aimed at enhancing the personal and professional growth of individuals and organizations. Founded in 2013 and headquartered in San Francisco, BetterUp specializes in virtual coaching, providing users with personalized guidance through one-on-one sessions with a network of over 3,000 coaches available in 46 languages across more than 90 countries. The platform focuses on fostering mental fitness, career and leadership development, and social connection, thereby enabling employees to develop new behaviors and skills that promote high performance in a rapidly changing work environment. With a client base that includes prominent organizations such as NASA, Google, and Hilton, BetterUp has established itself as a leader in the field of mental health and coaching. The company is supported by a distinguished Science Board composed of experts in positive psychology and human performance, further enhancing its credibility and impact in the industry.

HumanCo is a disruptive mission-driven holding company that focuses on investing in Healthier Living. Despite all the advances in science and modern medicine, this is the first generation in recorded human history that is predicted to live a shorter lifespan than the previous generation. At HumanCo, it hopes to reverse this trend and effect meaningful change through the companies in which we invest and incubate.

Homebase is a software application that provides tools for employee scheduling, time tracking, communication, and task management. The app facilitates communication between managers and employees through messaging features, allowing for easy coordination and updates regarding shifts, tasks, and announcements. Employees can clock in and out using the app, allowing managers to track hours worked and monitor labor costs in real-time accurately.

Avaline is an organic wine label based in Burbank, California, founded in 2019. The company specializes in producing and distributing clean wines, including white and rosé varieties, that are crafted from organic grapes and free from synthetic additives. Avaline's wines are made using plant-based ingredients and do not contain any unwanted extras, such as isinglass or eggs, catering to consumers seeking unadulterated and sugar-free options. Through its commitment to quality and transparency, Avaline offers a selection of wines that emphasize natural goodness.

Wealthsimple Financial Inc. is a Toronto-based company that specializes in providing digital investment advisory services across Canada and operates additional offices in Brooklyn, New York, and London, United Kingdom. Founded in 2014, Wealthsimple offers a range of financial tools designed to help investors grow and manage their money. The company builds diversified portfolios of exchange-traded funds (ETFs) on behalf of its clients, offering accessible and affordable investment management without the high fees and account minimums typical of traditional firms. Wealthsimple also provides on-demand financial planning solutions and a hybrid savings and spending product known as Wealthsimple Cash. As of September 2020, Wealthsimple operates as a subsidiary of Purpose Advisor Solutions Inc.

BetterUp Inc. is a leadership development company that offers an innovative online platform aimed at enhancing the personal and professional growth of individuals and organizations. Founded in 2013 and headquartered in San Francisco, BetterUp specializes in virtual coaching, providing users with personalized guidance through one-on-one sessions with a network of over 3,000 coaches available in 46 languages across more than 90 countries. The platform focuses on fostering mental fitness, career and leadership development, and social connection, thereby enabling employees to develop new behaviors and skills that promote high performance in a rapidly changing work environment. With a client base that includes prominent organizations such as NASA, Google, and Hilton, BetterUp has established itself as a leader in the field of mental health and coaching. The company is supported by a distinguished Science Board composed of experts in positive psychology and human performance, further enhancing its credibility and impact in the industry.

Sunday is a subscription-based lawn care service that specializes in providing nutrient and soil health plans for gardens and lawns. Founded in 2019 by Coulter and Trent Lewis in Boulder, Colorado, the company utilizes customized planning that incorporates climate, soil, and satellite data to offer tailored gardening and lawn maintenance products and services. This approach allows gardening enthusiasts and lawn owners to design and maintain their outdoor spaces efficiently and conveniently, transforming yards into thriving and sustainable ecosystems.

Lyra Health, Inc. is a digital health company based in Burlingame, California, founded in 2015. It operates a platform that connects employers with a curated network of mental health care providers, including therapists and coaches. Lyra's innovative technology matches employees to the appropriate mental health resources based on their individual needs and preferences, enhancing access to high-quality care. The platform employs clinical measures to assess symptom improvement for common mental health issues, leading to significantly better outcomes compared to traditional plans. By offering live video therapy, coaching, and digital self-care tools, Lyra facilitates a comprehensive treatment journey for its members, resulting in increased engagement and support throughout the mental health process.

Tecovas is a direct-to-consumer western footwear brand that designs and sells handmade men's and women's western boots directly to their customers. They partner with a third-generation, world-class boot maker and custom-developed their leather shoes. It was founded in 2015 by Paul Hedrick. Tecovas is based in Austin, Texas.

Versed is a skincare company founded in 2018 and based in West Hollywood, California. The brand focuses on delivering clean, affordable skincare products through both retail and direct-to-consumer channels. Versed emphasizes the use of safe ingredients in effective formulations, offering a range of products such as serums, toners, and facial cleansers without harmful additives or excessive packaging. By combining community-driven development with retail expertise, Versed aims to create and promote the next generation of beauty brands, ensuring accessibility to personalized skincare solutions without the conventional markups typically associated with the industry.

Connected Cannabis is a vertically integrated cannabis company based in Sacramento, California, focusing on the cultivation and sale of high-end, designer cannabis strains. The company is committed to producing unique strains characterized by exceptional terpene profiles, which contribute to their distinctive flavors, aromas, and visual appeal. By operating dispensaries that manufacture and sell these premium cannabis products, Connected Cannabis caters to both recreational and medicinal users seeking quality experiences that stand out in the market.

BetterUp Inc. is a leadership development company that offers an innovative online platform aimed at enhancing the personal and professional growth of individuals and organizations. Founded in 2013 and headquartered in San Francisco, BetterUp specializes in virtual coaching, providing users with personalized guidance through one-on-one sessions with a network of over 3,000 coaches available in 46 languages across more than 90 countries. The platform focuses on fostering mental fitness, career and leadership development, and social connection, thereby enabling employees to develop new behaviors and skills that promote high performance in a rapidly changing work environment. With a client base that includes prominent organizations such as NASA, Google, and Hilton, BetterUp has established itself as a leader in the field of mental health and coaching. The company is supported by a distinguished Science Board composed of experts in positive psychology and human performance, further enhancing its credibility and impact in the industry.

Naadam Inc. is an American clothing company based in New York, founded in 2013, that specializes in affordable luxury cashmere knitwear, including sweaters, jackets, gloves, socks, and various loungewear items like blankets and robes. The company is committed to sustainability and ethical sourcing, ensuring that its cashmere products are made from organic materials without toxic chemicals. Naadam's manufacturing processes are designed to create garments that not only become softer over time but also enhance the comfort of everyday living. Additionally, the company engages in environmental initiatives, including anti-desertification programs and clean energy-powered factories, reflecting its dedication to protecting the planet. Naadam distributes its products through an online platform and retail locations, catering to a diverse customer base seeking durable and stylish cashmere apparel.

Iris Nova Ltd. is a beverage company based in New York that produces drinks under the DIRTY LEMON brand. Founded in 2015, it pioneered a direct-to-consumer sales model through conversational commerce, allowing customers to place orders via text messaging. This innovative approach has attracted over 200,000 customers and enabled Iris Nova to offer personalized experiences and on-demand deliveries across the United States. The company has developed a tech-enabled infrastructure that supports beverage brands in facilitating direct sales at scale, emphasizing home delivery as a key distribution strategy. Iris Nova's platform ensures efficient order fulfillment, including same-day deliveries in major markets and faster national shipping than competitors. Following a minority investment from The Coca-Cola Company in 2018, Iris Nova has evolved to provide comprehensive solutions for consumer packaged goods brands looking to adapt to the changing landscape of retail and distribution.

Stem Disintermedia Inc. is a Los Angeles-based company founded in 2015 that provides a distribution platform and payment solutions specifically designed for independent musicians, artists, and their teams. The company's platform streamlines the management of revenue by aggregating earnings from various digital platforms, creating contracts, and managing payment splits among collaborators. It allows users to visualize their performance data across multiple services, thereby enhancing transparency in revenue management. By enabling artists to track and share their earnings, Stem Disintermedia facilitates a clearer understanding of finances within the music industry. The platform integrates with major music services such as Apple Music, Spotify, and YouTube, fostering connections among users and supporting their growth in a complex digital landscape.

Dosist is a developer of proprietary vaporizing dose-pens created to provide safe, targeted, and effective cannabis-based therapies. It's a health and wellness company that provides cannabis solutions—one precise dose at a time. This is used by adults 21 years of age and older only. Dosist was founded in 2016, in California. It is first named "hmbldt". As they grew, they moved from the Lost Coast of Humboldt to the cultural center of Los Angeles, where they learned one immutable, immovable principle. Dosage is the justification for everything they do and every product they create. They are awarded by TIME Magazine as one of the Top 25 Inventions of 2016 Fast Company World Changing Ideas Awards Finalist

Sweetgreen is an American fast-casual restaurant chain that serves simple, seasonal, healthy salads, and grain bowls made in-house from scratch, using whole produce delivered that morning. Founded in 2007, the company is based in Washington, District of Columbia.

Sweetgreen is an American fast-casual restaurant chain that serves simple, seasonal, healthy salads, and grain bowls made in-house from scratch, using whole produce delivered that morning. Founded in 2007, the company is based in Washington, District of Columbia.

Madefire, Inc. is a company that specializes in developing a mobile application designed to enhance the storytelling experience through an interactive format. Founded in 2011 and based in Berkeley, California, Madefire offers a platform that combines words, images, motion, and sound to create a new category of entertainment known as Motion Books. This innovative approach allows creators, including notable figures like comic book legend Dave Gibbons, to break free from traditional comic formats and produce dynamic narratives. The Madefire app provides users with access to a diverse catalog of digital comics and graphic novels, enabling a unique and engaging reading experience that leverages the interactive capabilities of modern devices.

Happiest Baby, Inc. is a technology company focused on developing science-based products and services aimed at enhancing the health, safety, and emotional well-being of children. Founded in 2010 by Dr. Harvey Karp and Nina Montée-Karp, the company is headquartered in Los Angeles, California. Its flagship product, SNOO, is the world’s first smart sleeper, utilizing advanced robotic technology to implement Dr. Karp's 5 S's method for soothing infants. SNOO has received multiple international awards, including recognition from the National Sleep Foundation, and is part of the Smithsonian Institution's collection as a notable design innovation. Happiest Baby also offers a range of baby-related products, such as swaddles and educational materials, and provides resources for parents to address various childcare challenges. The company's mission is to support parents in raising healthy and happy children, with ongoing studies at leading medical centers exploring the benefits of its products in reducing postpartum depression and promoting safe sleep practices.

Prevoty, Inc. is a cloud-based security company specializing in web application security. Founded in 2013 and based in Los Angeles, California, the company offers a suite of products designed to protect organizations' internal and external web applications from various security threats, including those identified by OWASP. Its flagship product, Integri, serves as a web security-as-a-service toolbox, providing performance optimization, multi-source content protection, and in-application security development. Additionally, Prevoty offers application security monitoring technology to safeguard critical business applications against potential threats. The company emphasizes integrating security into agile software development practices, enabling developers to create applications with enhanced security features while minimizing risks and facilitating collaboration between security and development teams. Prevoty operates as a subsidiary of Imperva, Inc. and has established a strategic partnership with WhiteHat Security.

Imperva, Inc. is a cybersecurity company based in Redwood Shores, California, that specializes in protecting critical business data and applications across cloud and on-premises environments. Founded in 2002, Imperva develops a range of security solutions, including its SecureSphere product line, which offers database, file, and web application security. The company’s services also include Incapsula, which provides cloud-based website security and distributed denial of service protection, as well as ThreatRadar for crowdsourced security intelligence. Additionally, CounterBreach safeguards enterprise data against loss from compromised users, and Imperva Camouflage Data Masking allows for the secure use of sensitive information in development and testing. Imperva serves various sectors, including finance, healthcare, retail, and telecommunications, through a network of distributors and resellers, while also offering ongoing support and professional services.

Reserve Media, Inc. offers a digital dining concierge service that connects restaurants with diners, enhancing the overall dining experience. Founded in 2013 and headquartered in New York City, with additional offices in Los Angeles, San Francisco, and Boston, Reserve provides a platform that allows customers to discover restaurants, make reservations, and enjoy personalized services. For restaurant partners, the platform reduces reservation cancellations, enhances customer relationship management, and provides actionable insights to improve business operations. With a mission to become the preferred booking method for all reservations, Reserve has established partnerships with many prominent restaurateurs. The service is accessible through a mobile application available on both iOS and Android devices. In 2018, Reserve Media, Inc. became a subsidiary of Resy Network, Inc.

DSTLD [‘distilled’] designs and delivers premium denim and luxury essentials without retail markup, offering premium product for about 1/3 the traditional price, thanks to its direct-to-consumer business model. As its name suggests, DSTLD is careful to introduce only the most perfect and fundamental pieces within a highly edited color palate - only black, white, grey, and denim - to reinforce its mission to ‘distill’ the business of luxury essentials. It’s focused on crafting items that coincide with the LA denim culture but with a restrained, modern feel. Accordingly, the label maintains an edgy, clean, and sophisticated aesthetic, and boasts the highest level of premium design. All of DSTLD’s products are produced in the most sought after facilities in North America and Italy utilizing the finest materials from Japan, Italy, and the United States.

MoviePass Inc. was a subscription-based ticketing service in the United States that allowed customers to watch movies in theaters at a fixed monthly price. Founded in 2011 and headquartered in New York, the service enabled users to check into their chosen theaters using a mobile application, facilitating social sharing of their movie experiences and ratings. MoviePass aimed to provide access to a wide range of theatrical releases without blackout dates, enhancing the movie-going experience for its subscribers. However, the company faced significant financial challenges and filed for voluntary liquidation under Chapter 7 in January 2020, subsequently entering joint administration with its parent company.

Workpop, Inc. is an online job posting and hiring platform based in Santa Monica, California, incorporated in 2014. The company specializes in the service industry, providing a comprehensive applicant hiring system that enhances the recruitment experience for both job seekers and employers. Workpop allows candidates to create detailed profiles, helping them target specific job opportunities. For employers, the platform streamlines candidate sourcing, applicant screening, and employee onboarding, while also fostering transparent communication through feedback mechanisms. Its user-friendly design and intuitive software engage candidates from the outset, facilitating a more effective hiring process. Additionally, Workpop’s paperless onboarding system reduces costs and allows new hires to contribute from their first day, ultimately aiming to attract and secure top talent in a competitive market. As of September 2018, Workpop operates as a subsidiary of Cornerstone OnDemand, Inc.

Surf Air Inc. operates a private air travel club that offers an all-you-can-fly membership model for frequent regional travelers, including entrepreneurs and leisure passengers. Founded in 2011 and based in Hawthorne, California, the company provides private charter services to various destinations, including the San Francisco Bay Area, Los Angeles Metro Area, Santa Barbara, and Truckee in Lake Tahoe. Surf Air utilizes Pilatus PC-12 aircraft configured for executive travel, ensuring a sophisticated and hassle-free flying experience. Membership options include Individual, Friends & Family, Group, and Business Memberships, with introductory pricing available for new members. The service aims to save valuable time and money for its members, making private air travel more accessible.

WEVR, Inc. is a technology company specializing in virtual reality (VR) solutions for both aspiring and professional creatives. Founded in 2010 and based in Venice, California, WEVR develops a high-performance VR media player that supports collaboration and showcases projects from emerging VR storytellers. Its open VR technology platform allows creators to design, present, and publish their works across various VR headsets, utilizing immersive computing and real-time simulations to craft engaging entertainment experiences. Through its offerings, WEVR aims to empower digital artists and developers to build interactive virtual worlds and applications, fostering collaboration and innovation in the creation of immersive narratives and shared experiences.

Spring is a retail company that sells a wide range of items from apparel to home and garden items. It is a shopping application for iOS devices. Spring enables its users to follow the brands they love as well as purchase new arrivals, exclusives, and one-of-a-kind products. The company originally operated as Jello Labs and announced the name change in July 2014. Spring was founded by David Tisch, Alan Tisch, and Octavian Costache in New York.

DanceOn, Inc. is a digital media company based in Encino, California, founded in 2010. It operates as a dance video entertainment network, catering to both dancers and non-dancers by offering a variety of programming that includes dance shows, news, and community content. The company focuses on connecting music and pop culture through dance, targeting an engaged millennial audience seeking on-demand entertainment. DanceOn produces original branded video content and hosts dance-related shows on platforms like YouTube, allowing users to watch, share, and participate in dance activities online.

Madefire, Inc. is a company that specializes in developing a mobile application designed to enhance the storytelling experience through an interactive format. Founded in 2011 and based in Berkeley, California, Madefire offers a platform that combines words, images, motion, and sound to create a new category of entertainment known as Motion Books. This innovative approach allows creators, including notable figures like comic book legend Dave Gibbons, to break free from traditional comic formats and produce dynamic narratives. The Madefire app provides users with access to a diverse catalog of digital comics and graphic novels, enabling a unique and engaging reading experience that leverages the interactive capabilities of modern devices.

Prevoty, Inc. is a cloud-based security company specializing in web application security. Founded in 2013 and based in Los Angeles, California, the company offers a suite of products designed to protect organizations' internal and external web applications from various security threats, including those identified by OWASP. Its flagship product, Integri, serves as a web security-as-a-service toolbox, providing performance optimization, multi-source content protection, and in-application security development. Additionally, Prevoty offers application security monitoring technology to safeguard critical business applications against potential threats. The company emphasizes integrating security into agile software development practices, enabling developers to create applications with enhanced security features while minimizing risks and facilitating collaboration between security and development teams. Prevoty operates as a subsidiary of Imperva, Inc. and has established a strategic partnership with WhiteHat Security.

Chromatik connects the world's musicians. Their applications enable millions of musicians to play, learn, and share their favorite music through sheet music, guitar tabs, lyrics, and more. Chromatik was acquired by TakeLessons (https://TakeLessons.com) in April 2017.

DSTLD [‘distilled’] designs and delivers premium denim and luxury essentials without retail markup, offering premium product for about 1/3 the traditional price, thanks to its direct-to-consumer business model. As its name suggests, DSTLD is careful to introduce only the most perfect and fundamental pieces within a highly edited color palate - only black, white, grey, and denim - to reinforce its mission to ‘distill’ the business of luxury essentials. It’s focused on crafting items that coincide with the LA denim culture but with a restrained, modern feel. Accordingly, the label maintains an edgy, clean, and sophisticated aesthetic, and boasts the highest level of premium design. All of DSTLD’s products are produced in the most sought after facilities in North America and Italy utilizing the finest materials from Japan, Italy, and the United States.

Kettle & Fire is a food and beverage company based in Austin, Texas, founded in 2013. The company specializes in producing bone broth by slowly simmering marrow bones from grass-fed, grass-finished organic cows and pasture-raised chickens with organic vegetables and filtered water in steel kettles for 20-24 hours at a low temperature. This meticulous process allows nutrients, collagen, and amino acids to be extracted into the broth. Kettle & Fire prioritizes high standards in sourcing, ensuring that all animals are raised humanely without the use of antibiotics or hormones. Their bone broth products are designed to provide health benefits, including support for skin, hair, joints, and nails, while containing no artificial flavors or colors.