Portfolia

Portfolia, established in 2013 and based in San Mateo, California, is a venture capital firm that creates investment funds tailored to women investors. The company's platform facilitates collaboration among members and leaders, enabling them to evaluate innovative startups, participate in due diligence, and engage in the investment process. Portfolia focuses on backing companies across various sectors, including business products, consumer services, financial services, healthcare, technology, and impact investing, with the aim of generating returns and positive impact.

Trish Costello

Founder and CEO

Chantell Preston

Lead Partner, Active Aging and Longevity

Sarah White

Interim COO

Past deals in Series G

GrubMarket

Series G in 2025
GrubMarket, Inc. is an online marketplace that connects sellers with customers by offering a wide range of food and related products at wholesale prices. Founded in 2014 and based in San Francisco, California, GrubMarket specializes in organic, vegan, gluten-free items, fresh produce, snacks, beverages, pantry staples, home goods, health and beauty products, and items for pets and children. The company sources food from local farms, fisheries, commercial kitchens, and restaurants, emphasizing quality and sustainability. In addition to its marketplace, GrubMarket provides a Software-as-a-Service platform designed for food delivery services and also features a gaming application called GrubMarket FarmBox. As a significant player in the B2B eCommerce sector of the American food supply chain, GrubMarket leverages artificial intelligence to enhance its services and operations.

Madison Reed

Series G in 2021
Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses. The company employs a proprietary ammonia-free formula and uses technology to provide salon-quality hair color at home for an affordable price. Madison Reed also offers a range of hair care accessories and tools, such as color bowls, brushes, and professional color kits. In addition to its extensive online product offerings, the company operates hair color salons in California and provides franchising opportunities. Founded in 2013, Madison Reed is committed to creating hair coloring formulations that are free from harsh ingredients like ammonia and parabens, incorporating beneficial nutrients such as keratin and argan oil to cater to individual customer needs.
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