Potentia Capital, established in 2014 and headquartered in Sydney, Australia, is a private equity firm specialising in mid-market investments. It focuses on partnering with software, tech-enabled services, and technology businesses, providing growth capital and buyout financing to help these companies reach their full potential. Additionally, Potentia Capital offers advisory and arrangement services for commercial mortgages, catering to property investors and developers.
Soprano Design is a prominent provider of intelligent mobile messaging software solutions tailored for enterprises and governments globally, delivering over 12 billion messages annually. Established in 1994 and headquartered in Sydney, Australia, the company has expanded its presence to regions including Europe, North America, South America, New Zealand, and Southeast Asia. Soprano Design's innovative cloud-based platform seamlessly integrates various communication channels such as SMS, MMS, email, voice, and location services, ensuring secure and efficient mobile messaging experiences. The company has formed strategic partnerships with major telecommunications operators, including Telstra, AT&T, Vodafone, and Orange. In recognition of its contributions, Soprano Design received Australia’s ACOMM Award in 2021 for its mobile solution that facilitated COVID-19 contact tracing and vaccine distribution, showcasing its commitment to improving communication in critical public health initiatives.
Rex Software
Acquisition in 2022
Rex Software is a company that develops customer relationship management (CRM) software specifically for real estate agencies in Australia, New Zealand, and the UK. The firm focuses on creating business-to-business (B2B) software solutions that address the unique needs of the real estate sector. By identifying client requirements and transforming them into digital products, Rex Software aims to deliver effective financial services and enhance operational efficiency for its users. The company is dedicated to evolving its offerings to meet market demands, providing clients with tools that simplify complex challenges in the real estate and financial technology industries.
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