PROS Holdings

PROS Holdings, Inc. is a provider of artificial intelligence-based software solutions designed to enhance revenue and profit realization for businesses in various sectors. Headquartered in Houston, Texas, the company offers a range of tools that facilitate digital commerce for both business-to-business and business-to-consumer markets. Key products include PROS Smart CPQ, which aids sales teams in generating customer quotes, and PROS Opportunity Detection, which identifies sales opportunities within existing accounts. Additionally, PROS provides comprehensive pricing solutions, such as price management and AI-driven market price guidance. The company also specializes in airline revenue optimization, offering products for dynamic pricing and eCommerce in the aviation sector. Beyond software, PROS delivers professional services, including consulting, implementation, and support. Its global customer base spans multiple industries, including automotive, healthcare, and travel, with products marketed through direct sales and partnerships. Founded in 1985, PROS Holdings continues to leverage advanced analytics and data science to improve business outcomes for its clients.

4 past transactions

Travelaer

Acquisition in 2019
Travelaer is an eCommerce software company that enables Airline partners to increase sales and customer loyalty through a differentiated customer experience across all phases of travel. Travelaer is a new company, that is not tied down to legacy systems, with a clear focus on a specific part of the Airline direct eCommerce value chain. Our core product is Travel Paas which is an Internet Booking Engine that allows aggregation of products and data while enabling "best of breed" offering and Innovation.

Vayant Travel Technologies

Acquisition in 2017
Vayant Travel Technologies Inc. is a world leader in airfare search innovation and provides the global travel industry with airfare search solutions that enable truly inspirational shopping experiences. Other providers talk about inspirational travel shopping, but only Vayant delivers it with cost-effective, efficient and fast-to-deploy solutions that enable airlines, online travel sellers and internet booking engines (IBEs) to get closer to their customers with targeted offers and promotions, presented intuitively across every online channel.

SignalDemand

Acquisition in 2013
SignalDemand delivers margin optimization software that enables process manufacturers to maximize profitability, even as costs and markets change around them. The company's applications rely on the latest econometric models, optimization algorithms and activity-based costing techniques.

Cameleon Software

Acquisition in 2013
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit pros.com.
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