Publicis Groupe

Publicis Groupe, a French multinational, is the world's third-largest communications group. It specializes in healthcare communications, digital advertising, and marketing services. The company offers a wide range of solutions, including interactive communication services, social media expertise, e-commerce, and customer relationship management. With a strong presence in North America and Europe, Publicis Groupe drives business transformation through the integration of creativity and technology.

Seth Goldschlager JD

CFO

Loris Nold

Global CFO

Michel Alain Proch

Group CFO

Sorada Sonprasit

CEO

Past deals in Digital Marketing

BR Media Group

Acquisition in 2025
BR Media Group is an influence marketing consultancy that specializes in connecting brands with influencers and content creators. The company operates a digital marketing platform that facilitates the management of marketing campaigns, enhancing brand visibility and engagement. By leveraging the power of influencer partnerships, BR Media Group assists businesses in expanding their marketing reach and effectively advertising their products or services.

Dysrupt

Acquisition in 2025
Dysrupt is a digital marketing agency offering comprehensive services including strategic consulting, influencer marketing, and creative development. They specialize in full-service ad management, incrementality testing, and helping businesses navigate the ever-changing digital landscape.

Leo Burnett

Acquisition in 2025
Leo Burnett is a global advertising agency offering comprehensive services including brand strategy, creative content development, digital media management, and impactful advertising campaigns across diverse platforms such as film, television, mobile, print, and outdoor.

Wibilong

Acquisition in 2024
Wibilong is a SaaS company that develops and offers a digital marketing platform. The platform enables content marketing by creating content around product conversations and quickly activating consumer communities, helping brands generate substantial content through product discussions. It serves industries including retail, automotive, tourism, insurance, and telecommunications.

Mars United Commerce

Acquisition in 2024
Mars United Commerce is an independent commerce marketing organization that integrates people, technology, and intelligence to make the business of customers.

CitrusAd

Acquisition in 2021
CitrusAd is a leading provider of retail media solutions, specializing in white-label, SaaS+ ad-serving technology for retailers. Founded in 2017 by Brad Moran and Nick Paech, the company developed a self-serve retail media platform that allows retailers to effectively monetize their on-site and off-site digital assets. By leveraging extensive shopper data, CitrusAd enhances the personalization of the shopping experience while delivering strong returns on investment for marketers through cost-effective digital advertising campaigns. The platform enables brands to manage and optimize advertising efforts seamlessly across the customer journey. CitrusAd has partnered with major retailers such as Ocado, Sainsbury’s, and Target, and has gained recognition for its superior capabilities in on-site search, display media, and reporting. In 2021, it was acknowledged as a leader in retail media solutions by Forrester and ranked as the second fastest-growing tech company by Deloitte. In 2022, CitrusAd was acquired by Publicis Groupe, enhancing its ability to offer a unified self-serve advertising platform.

boomerang

Acquisition in 2021
Boomerang is a creative agency that focuses on enhancing brand connections with people in both online and offline environments. The agency combines expertise in various creative disciplines, including filmmaking, copywriting, sound design, and influencer marketing, to foster authentic conversations between brands and their audiences. With a street-smart and social approach, Boomerang aims to understand consumer preferences and behaviors, enabling brands to communicate in a more human and relatable manner. By integrating diverse creative talents under one roof, Boomerang is dedicated to improving work environments and driving meaningful engagement for its clients.

Balance Internet

Acquisition in 2021
Balance Internet is a digital solutions provider that specializes in delivering marketing and business transformation services primarily to clients in Australia and the Asia Pacific region. The company offers a comprehensive range of services, including strategy development, solution architecture, user experience and interface design, system integration, software development, data analytics, and customer acquisition. Through these offerings, Balance Internet assists organizations in achieving digital transformation, enhancing sales, and optimizing business processes.

Rauxa

Acquisition in 2019
Rauxa LLC is a marketing agency founded in 1999, headquartered in Costa Mesa, California, with additional offices in major cities including New York, San Francisco, Chicago, Atlanta, and Seattle. The agency specializes in a comprehensive range of services, including brand marketing, content management, customer relationship management, data strategy and analytics, direct response, media, mobile marketing, and web design and development. Rauxa emphasizes the integration of data-driven insights with creative solutions to enhance client marketing strategies across various platforms, including e-commerce and social media. As a certified woman-owned business, Rauxa is committed to delivering imaginative and effective marketing solutions tailored to the unique needs of its clients.

McCready Bale Media

Acquisition in 2019
McCready Bale Media Limited is an independent media agency based in Auckland, New Zealand, with additional offices in Wellington. Founded in 2010, the company specializes in delivering digital media strategies and solutions that encompass first and third party data strategy and implementation. It offers a range of services including mobile and video advertising solutions, programmatic media buying, digital measurement consulting, and content marketing. McCready Bale Media is recognized for its innovative communication solutions that leverage the power of media and technology, positioning itself as a key player in the media and technology sectors. Since August 2019, it has operated as a subsidiary of Publicis Groupe S.A.

Soft Computing

Acquisition in 2018
Soft Computing is a consulting and services company based in Paris, France, founded in 1985. The company specializes in data science, digital marketing, and big data technology services, offering a range of solutions including consulting, change management, digital consulting, and customer relationship management. Its expertise extends to business intelligence, project management, and marketing strategy, with a strong emphasis on data quality, machine learning, and user experience. Soft Computing serves a diverse clientele across various sectors, including insurance, automotive, banking, retail, e-commerce, media, and telecommunications. As of 2019, it operates as a subsidiary of Multi Market Services France Holdings SAS.

Kindred

Acquisition in 2018
Kindred is an independent digital communications group based in the Czech Republic, recognized as the largest of its kind in the country by revenue. Founded by a collective of partners, it encompasses several specialized agencies, including digital firms Nydrle and Inspiro, as well as media agencies Red Media and Go.Direct. Kindred provides a range of services, including data management, software development, and marketing automation. The company collaborates with a diverse portfolio of clients, both international and local, such as Moneta Money Bank, Unilever, Vodafone, and Huawei, among others. Through its comprehensive offerings, Kindred aims to deliver effective digital communication solutions tailored to the needs of its clients.

One Digital

Acquisition in 2018
One Digital is a data-driven agency based in São Paulo that specializes in enhancing business performance through creativity and analytical insights. The company employs 64 professionals and partners with a diverse range of international and Brazilian brands, including financial services, e-commerce, and investment sectors. One Digital provides a comprehensive suite of services, including data and business intelligence, management tracking, dashboard design, performance media, digital life cycle management, marketing automation, branded content, social media strategies, website development, and advertising. By leveraging data to inform its strategies, One Digital aims to optimize its clients' marketing efforts and drive measurable results.

Ecosys OOH

Acquisition in 2018
Ecosys OOH Advertising Pvt. Ltd, established in 2017 and headquartered in Mumbai, India, specializes in out-of-home advertising services. As a subsidiary of Publicis Groupe S.A., the company focuses on reinventing the OOH advertising landscape by offering innovative and proactive creative solutions. Ecosys employs advanced data analysis and market insights to help brands effectively engage with consumers through immersive outdoor experiences. By leveraging emerging technologies, Ecosys enables brands to optimize their advertising campaigns, ensuring they are more engaging and targeted to meet consumer needs.

Herd MSL

Acquisition in 2017
Herd MSL is a public relations agency based in Surry Hills, Australia, that specializes in delivering marketing and communication services. Established in 1996 and formerly known as The Herd Agency, it rebranded to Herd MSL in July 2017 and now operates as a subsidiary of Publicis Communication Pty Limited. The agency employs a team of 55 specialists who excel in various sectors, including consumer lifestyle, corporate, government, B2B, and technology. Herd MSL is recognized for its ability to address complex business challenges through innovative creative strategies and technically proficient execution. The agency's service offerings encompass creative management, communication services, social media management, content marketing, and paid media services, enabling clients to effectively promote their brands and enhance their marketing value through content-led, multi-channel campaigns.

Glickman Shamir Samsonov Advertising

Acquisition in 2015
Glickman Shamir Samsonov, previously Glickman Nettler Samsonov, was founded in 1987 by CEO Hanan Glickman and two partners. As one of the country's most highly respected ad agencies, Glickman Shamir Samsonov is now within the market’s top 5 biggest agencies with over 75 talents, and has offices located in the heart of Tel Aviv's financial district. GSS works with clients such as Coca Cola Company Israel, Tnuva Dairy, Orange, El Al, FIBI Bank, Mercedes, Hyundai, Direct Insurance, Israel Post, Psagot investments, Sano detergents, Yediot Achronot newspaper, and Newpan electronics.

August Media

Acquisition in 2015
August Media Limited is a London-based creative content agency founded in 2005. The company specializes in providing a wide range of digital and print solutions, which encompass account and project management, business strategy, user experience, technical development, web development, and social media campaign production. Additionally, August Media produces various publications, including B2C and B2B magazines, newsletters, brochures, annual reports, and brand books, serving clients both in the United Kingdom and internationally. The agency is noted for its expertise in content strategy and brand identity, as well as in-store marketing services. August Media operates as a subsidiary of Publicis Chemistry, which is part of the wider Publicis UK network.

Creative Counsel Group

Acquisition in 2015
Creative Counsel Group is a marketing consultancy based in Johannesburg, South Africa, specializing in marketing and activation services. The company assists both local and international clients by guiding ideas through a comprehensive process that includes strategy development, social media activation, and partnership identification. Creative Counsel focuses on launching and managing marketing campaigns by leveraging its specialized expertise and field marketing specialists, ensuring seamless execution from start to finish. The firm is committed to connecting innovative concepts to the mass market while providing tailored support to help clients achieve their business objectives.

Domani Studios

Acquisition in 2015
Domani Studios LLC is a digital creative agency based in New York, founded in 2001. The company specializes in helping brands, startups, and institutions connect with consumers through a comprehensive suite of services. These include branding and identity design, market and social media strategy, user research, search engine optimization, digital marketing, and full stack development. Domani Studios also provides advanced solutions such as ecommerce, systems integration, community management, and analytics. Additionally, the agency offers subscription and loyalty platforms, interactive kiosks, solutions architecture, and content management systems. As of June 2015, Domani Studios operates as a subsidiary of Bartle Bogle Hegarty Ltd.

Monkees

Acquisition in 2015
Monkees is a digital marketing and social network operator that specializes in serving clients across various industries, including mass retailing, specialized distribution, auto manufacturing, health, and sports. With a team of 25 employees, the company leverages its expertise to provide tailored solutions for these sectors.

3|Share

Acquisition in 2014
3|Share is a cloud consultancy firm headquartered in Carlsbad, California, specializing in digital transformation initiatives. As a Business Level Adobe Systems Solution Partner and a member of Adobe's Partner Advisory Board, 3|Share provides consulting, training, and managed services tailored to Adobe's suite of digital marketing tools, including Adobe Experience Manager and Analytics. The company focuses on helping clients maximize their investment in Adobe products through customized design, third-party system integrations, and ongoing support. With a commitment to enhancing the capabilities of Adobe's top clients across North America, 3|Share plays a crucial role in enabling businesses to effectively utilize their digital marketing resources.

Machine

Acquisition in 2014
Publicis Machine is one of South Africa's largest communications agencies with over 150 passionate employees, offering a unique combination of award-winning creativity, compelling consumer insights and leading digital capabilities. The agency is represented in both Johannesburg and Cape Town, with specialist talent across four core pillars: Narrative (content marketing), Incentiv (loyalty and rewards), Answered (research), and Moon Walk (public relations).

Nurun

Acquisition in 2014
Founded in 1996, Nurun specializes in accelerating business transformation through innovative solutions that focus on meaningful human experiences. With a diverse team of experts across North America, they challenge industry norms and foster trust through collaboration. As part of Publicis Groupe Canada, they offer integrated services and end-to-end growth strategies.

Lead2Action

Acquisition in 2014
Lead2Action is a marketing agency headquartered in Mexico City, offering specialized services in digital marketing strategies, e-marketing solutions, digital advertising, content planning, data analysis, and social media marketing.

OwenKessel

Acquisition in 2014
OwenKessel offers a full-service package of creative advertising and communications services, including consulting, creative, online marketing, social media and branded content.

Publicis ETO

Acquisition in 2013
Publicis ETO is an agency established in 1986 that operates with a hybrid business model, integrating marketing and technology. With a workforce of 220 employees, the agency offers a comprehensive range of customer marketing services, including consulting, design, CRM platform development, data mining, and data management. ETO specializes in cross-channel data marketing, equipping brands with the necessary skills and tools to effectively manage customer experiences across various touchpoints. The agency focuses on customer management services through CRM, digital marketing, and big data technologies, positioning itself as a key player in enhancing customer engagement and satisfaction.

Poke London

Acquisition in 2013
Poke London is a creative company specializing in digital advertising and media services. Driven by a passion for the potential of digital platforms, Poke focuses on thinking, designing, and creating innovative solutions that effectively connect businesses with their customers' social lives. The company fosters a unique culture that balances professionalism with informality, promoting collaboration across various disciplines to enhance creativity and problem-solving. By transforming good ideas into tangible outcomes, Poke aims to address the evolving challenges of the digital landscape while maintaining a strong focus on the interconnectedness of businesses and their audiences.

Engauge

Acquisition in 2013
Engauge is a total marketing solutions agency that specializes in delivering impactful ideas that drive consumer engagement and brand loyalty. The company focuses on uncovering genuine insights and developing strategies that yield measurable results. Engauge operates through three Centers of Excellence, integrating branding, digital, and direct marketing disciplines to provide comprehensive services. The agency partners with notable clients including Kraft Foods, Best Buy for Business, Chick-fil-A, The Home Depot, Sony, NGK, and Huntington Bank. Additionally, Engauge offers a range of services such as business analytics, consulting, marketing and sales strategy, database development, and management, allowing them to serve a global clientele. The company has established offices in major cities including Columbus, Austin, Atlanta, Pittsburgh, and Orlando.

Net@lk

Acquisition in 2013
Net@lk, founded in 2007, is China's leading social media company. Having worked with over 60 Fortune, 500 companies and almost 300 top brands over its history, Net@lk specializes in all-inclusive solutions for all of a brand's social networking needs. With in-house creative, implementation, media, production house, and measurement services, Net@lk has been a trailblazer in China for developing socially led marketing strategy and leveraging consumer engagement. Currently employing 350 staff, Net@lk has offices in six cities across China, including Shanghai, Beijing, Chengdu, Hefei, Xiamen, and Nanjing.

Rokkan

Acquisition in 2012
Rokkan is a digital marketing and technology service provider based in New York, with additional offices in Chicago and Los Angeles. Founded in 2000, the company has evolved from a small startup into a significant player within the Publicis Groupe. Rokkan specializes in web optimization, media, advertising, and market research, combining research and strategy to deliver data-driven storytelling, social engagement, customer experiences, and e-commerce solutions. The firm is known for its unique and agile approach, effectively integrating strategy, creativity, and technology to achieve impactful results for brands.

Outside Line

Acquisition in 2012
Outside Line is a leading independent social agency based in the UK, recognized as one of the top five agencies in the country. The company offers a comprehensive range of services in both online and offline marketing, focusing on brand content and social media strategies. It possesses expertise in digital design and development, effectively creating websites and mobile applications. Additionally, Outside Line specializes in content creation, customer relationship management, and experience-driven social media marketing, supported by a talented team of 68 professionals. Through its diverse capabilities, the agency aims to enhance brand visibility and engagement across multiple platforms.

Marketgate Dimensions

Acquisition in 2012
MarketGate delivers services in business growth planning, marketing strategy, brand positioning, portfolio strategy, brand architecture development, and marketing skills development. The agency’s seven consulting experts aim to rejuvenate brands and power their growth by deploying marketing processes throughout their clients’ organizations.

LBi International

Acquisition in 2012
LBi International, formerly LB Icon AB, is a global digital communication services provider. Headquartered in Sweden, the company assists clients, both national and international, in transitioning their marketing efforts to digital media. With over 1800 employees across 19 markets, including a team of 60+ in Copenhagen, LBi offers a range of services such as communication strategies, technology innovation, service design, branded content, and relationship programmes. Their expertise spans digital display, search affiliate marketing, usability, and analytics, helping clients connect with customers effectively and measurably.

Resultrix

Acquisition in 2012
Resultrix Media is a performance marketing agency based in Mumbai, India, specializing in search and interactive services. The company offers a range of services, including search engine marketing, search engine optimization, media strategy, and planning. Additionally, Resultrix provides analytics software consulting and design services, focusing on delivering measurable results for its clients. By operating on a pay-for-performance model, the agency emphasizes accountability and effectiveness in its marketing strategies.

Bartle Bogle Hegarty

Acquisition in 2012
Bartle Bogle Hegarty (BBH) is a global creative agency headquartered in London, United Kingdom, specializing in advertising and integrated marketing communications. The agency offers a comprehensive range of services, including brand strategy, film and digital video production, digital publishing, community management, and data analysis. BBH focuses on developing and monitoring integrated campaigns across various channels—digital, broadcast, print, and brand publishing—using optimization insights to enhance effectiveness. Its specialized units, such as BBH Social and BBH Build, provide targeted support for influencer outreach and community management, as well as user experience and digital services across multiple devices. Additionally, BBH Labs serves as the agency's marketing research and development unit, emphasizing innovation within the industry. Through its diverse offerings, BBH aims to help companies execute successful brand campaigns and create impactful digital experiences.

BBR

Acquisition in 2012
BBR Group is a network of boldly creative agencies offering a comprehensive range of advertising and communications services and also brand identity, media, digital services and design.

Longtuo

Acquisition in 2012
Longtuo is a China-based digital and eCommerce service agency that operates at the intersection of creativity, eCommerce, and digital marketing. With a workforce of 200 employees located in Beijing, Shanghai, and Guangzhou, the company offers a comprehensive range of digital services designed to enhance customer acquisition and marketing effectiveness. Longtuo emphasizes the importance of developing content that aligns with a marketer's products and services, reflecting its commitment to adapting to the evolving landscape of eCommerce. The agency's services include digital marketing strategies and eCommerce solutions, supported by measurement tools to assess their impact.

Indigo Consulting

Acquisition in 2012
Indigo iStrat is an interactive marketing agency that specializes in digital solutions. Recognizing the shift towards a fully digital and interactive media landscape, the agency focuses on creating engaging marketing strategies that leverage the latest technologies. By integrating innovative digital approaches, Indigo iStrat aims to enhance client visibility and customer engagement in an increasingly online environment.

Flip Media

Acquisition in 2012
Flip Media is an interactive media and marketing agency in the Middle East. Founded as a two person team in 2003 by Martin Diessner and Dinesh Lalvani, Flip was built on their shared passion and vision to develop a new approach to digital brand communication.

Publicis Pixelpark

Acquisition in 2012
Publicis pixels park is a trademark of Pixelpark AG and developed in eight locations creative and value-added communication and e-business solutions.

Mediagong

Acquisition in 2012
MediaGong is a digital agency specializing in the development of digital tools and interactive campaigns. Founded in 2002 by Guillaume de la Brosse, David Oks, and Olivier Zetlers, the company focuses on digital and community strategizing, social media management, brand content creation, advergaming, and mobile solutions. MediaGong serves various industries, including food, beauty, financial services, and retail. The agency was acquired by Publicis Groupe in January 2012.

Big Fuel Communications

Acquisition in 2011
Big Fuel Communications is a marketing and communications agency focused on helping large brands navigate the complexities of social media. The company specializes in creating strategies that drive consumer engagement by connecting content with commerce. By collaborating with various brands, agencies, publishers, and platforms, Big Fuel aims to enhance marketers' effectiveness in reaching their target audiences. Through its expertise in social media, Big Fuel provides tailored solutions that address the unique needs of its clients in today's digital landscape.

Rosetta Marketing

Acquisition in 2011
Rosetta is a marketing agency that has been in operation for nearly 20 years, specializing in transforming customer connections into measurable business growth. With a dedicated team of over 600 experts in strategy, marketing, creative, and technology, Rosetta is recognized as one of the leading interactive agencies in the United States. The agency serves a diverse range of industries, including consumer products and retail, healthcare, financial services, consumer technology and media, B2B, and travel and hospitality. Rosetta has established long-lasting partnerships with notable clients such as Scholastic, Coach, Johnson & Johnson, and Microsoft, among others, showcasing its commitment to delivering effective marketing solutions tailored to various sectors.

Prima Integrated Marketing

Acquisition in 2010
Prima Integrated Marketing is a digital agency.

Razorfish Global

Acquisition in 2009
Razorfish Global is a leading digital marketing agency known for its innovative integration of technology, creativity, and media. The company specializes in a diverse array of services, including strategic consulting, experience design, brand development, technology platforms, data analytics, retail and commerce solutions, and media services. With a team of approximately 3,000 experts, Razorfish operates across 19 regions worldwide, serving prominent clients such as Delta Air Lines, McDonald's, Mercedes-Benz USA, Microsoft, Nike China, Unilever, and Uniqlo. The agency is committed to helping its clients navigate the complexities of the digital landscape, drive transformation, and achieve their business objectives. Razorfish is a part of Publicis Groupe, enhancing its capabilities in the ever-evolving marketing sector.

Tribal

Acquisition in 2008
Tribal is a São Paulo, Brazil-based digital agency, which offers brand planning, interactive campaign development and advanced marketing technologies

Tribal Agency

Acquisition in 2008
Tribal Agency is a company that was acquired by Publicis Groupe in 2008.

PBJS

Acquisition in 2008
PBJS is a digital marketing and strategic communications agency based in Seattle, United States. The agency focuses on delivering multi-channel communication solutions designed to cultivate and maintain strong relationships between brands and their audiences. Specializing in areas such as events, strategic communications, interactive media, and branded entertainment, PBJS provides a range of services that cater to the evolving needs of its clients. While it operates independently, PBJS is a member of the Publicis Events Worldwide network, which enhances its capabilities in the industry.

Portfolio

Acquisition in 2008
Portfolio is a agency with a complete offering of digital marketing services.

EmporioAsia

Acquisition in 2008
EmporioAsia is a full-service digital marketing agency.

Capital Advertising

Acquisition in 2007
Capital Advertising is the independent advertising agencies.

Wcube

Acquisition in 2007
Wcube independent French agency in digital communications. With its highly skilled technical and creative teams, Wcube has always been at the forefront of new developments in Internet communications (e-commerce web sites, search marketing,…). With its rich history in the interactive space, Wcube is driven by innovation, creativity and a commitment to ROI. It has some 60 clients including Société des Bains de Mer (Principality of Monaco), Jean-Paul Gaultier, Repetto, Sprite, neuf, Thomson, Sara Lee, vediorbis, Jardiland, Lee and La Poste.

Phonevalley

Acquisition in 2007
Phonevalley is a mobile marketing agency that specializes in developing and implementing digital strategies for brands and distributors. The company offers a comprehensive range of mobile products and services, including mobile media planning and interactive services. By focusing on multi-device experiments, Phonevalley adapts its offerings to meet evolving consumer behaviors and preferences. Their expertise enables clients to effectively engage with their target audiences through innovative mobile marketing solutions.

Communication Central Group

Acquisition in 2007
Communication Central Group is the independent interactive marketing agency.

Muraglia, Calzolari & Associati

Acquisition in 2007
Muraglia, Calzolari & Associati is the independent specialized media agency in Italy.

Business Interactif

Acquisition in 2007
Business Interactif is the independent digital and interactive communications group.

Digitas

Acquisition in 2006
Digitas is a global interactive agency network that specializes in creative marketing and media services tailored for the digital age. Established in 1980 and headquartered in Boston, Massachusetts, Digitas offers a comprehensive range of solutions, including digital media, advertising, branding, mobile app development, social media management, search engine optimization, and user experience design. The agency combines insights, creativity, and technology to transform businesses through its innovative marketing strategies. With a presence in North America and the UK, Digitas is dedicated to helping clients navigate the complexities of digital transformation and maximize their marketing potential.
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