Publicis Groupe, a French multinational, is the world's third-largest communications group. It specializes in healthcare communications, digital advertising, and marketing services. The company offers a wide range of solutions, including interactive communication services, social media expertise, e-commerce, and customer relationship management. With a strong presence in North America and Europe, Publicis Groupe drives business transformation through the integration of creativity and technology.
Leo Burnett is an advertising agency focused on creating human-centered and impactful advertising campaigns. The agency offers a comprehensive range of services, including quantitative research, strategic planning, and digital strategy. Its expertise spans various media formats, such as film, television, mobile, print, and outdoor advertising. Additionally, Leo Burnett provides insights into segmentation and targeting, ensuring that campaigns resonate with intended audiences. The agency's commitment to innovative and effective advertising positions it as a key player in the industry, delivering tailored solutions for both digital and traditional media.
CitrusAd
Acquisition in 2021
CitrusAd is a prominent player in retail media, specializing in white-label, SaaS+ ad-serving technology and services tailored for retailers. Founded in 2017 by Brad Moran and Nick Paech, CitrusAd has developed a self-serve retail media platform that empowers retailers to monetize both their on-site and off-site digital assets. By leveraging extensive shopper data, the platform enhances the shopping experience through personalized advertising and provides marketers with a cost-effective way to run digital ad campaigns. CitrusAd partners with leading retailers such as Ocado, Sainsbury’s, and Target, allowing brands to launch and manage advertising campaigns efficiently. The company has been recognized for its superior technology and user-friendly interface, earning accolades including a leadership position in The Forrester Wave™ for sell-side retail media solutions and being ranked as one of the fastest-growing tech companies by Deloitte. In 2022, CitrusAd was acquired by Publicis Groupe, furthering its mission to deliver a unified self-serve advertising platform.
Octopus Communications Consultancy
Acquisition in 2021
Octopus Communications Consultancy is a London-based integrated marketing and communications agency that specializes in working with B2B and technology brands. Founded in 2001, the agency has evolved from a single PR consultancy into a comprehensive service provider, offering marketing, public relations, research, and lead generation services all under one roof. This integrated approach, referred to as Brand To Sales™, combines various disciplines such as research, social media, content creation, and events to create focused campaigns that drive faster sales for clients. With a team of 70 professionals, Octopus is recognized for its innovative strategies and commitment to performance, serving a diverse roster of global market leaders. The agency prides itself on delivering high-quality marketing services that make commercial sense for its clients.
Herd MSL
Acquisition in 2017
Herd MSL is a public relations agency based in Surry Hills, Australia, which was founded in 1996 and rebranded from The Herd Agency in July 2017. As a subsidiary of Publicis Communication Pty Limited, Herd MSL specializes in providing a range of marketing and public relations services. The agency's team of 55 specialists focuses on addressing complex business challenges through creative solutions, technically proficient execution, and content-driven multi-channel campaigns. Their expertise spans various sectors, including consumer lifestyle, corporate, government, B2B, and technology. By offering services such as creative management, communication services, social media management, content marketing, and paid media, Herd MSL aims to enhance brand visibility and increase marketing value for its clients.
Glickman Shamir Samsonov Advertising
Acquisition in 2015
Glickman Shamir Samsonov, previously Glickman Nettler Samsonov, was founded in 1987 by CEO Hanan Glickman and two partners. As one of the country's most highly respected ad agencies, Glickman Shamir Samsonov is now within the market’s top 5 biggest agencies with over 75 talents, and has offices located in the heart of Tel Aviv's financial district. GSS works with clients such as Coca Cola Company Israel, Tnuva Dairy, Orange, El Al, FIBI Bank, Mercedes, Hyundai, Direct Insurance, Israel Post, Psagot investments, Sano detergents, Yediot Achronot newspaper, and Newpan electronics.
Machine
Acquisition in 2014
Publicis Machine is one of South Africa's largest communications agencies with over 150 passionate employees, offering a unique combination of award-winning creativity, compelling consumer insights and leading digital capabilities. The agency is represented in both Johannesburg and Cape Town, with specialist talent across four core pillars: Narrative (content marketing), Incentiv (loyalty and rewards), Answered (research), and Moon Walk (public relations).
Outside Line
Acquisition in 2012
Outside Line is recognized as one of the top five independent social agencies in the UK. The agency's 68-member team possesses a diverse skill set that includes digital design, development, content creation, and customer relationship management. Outside Line specializes in both online and offline marketing, offering services such as website and mobile application design, online public relations, social media marketing, and blogger outreach. Through its comprehensive approach, the agency effectively engages audiences while enhancing brand visibility and customer experiences.
PBJS
Acquisition in 2008
PBJS is a digital marketing and strategic communications agency based in Seattle, United States. The agency offers multi-channel communication solutions designed to enrich and sustain relationships between brands and their audiences. Specializing in areas such as events, strategic communications, interactive media, and branded entertainment, PBJS focuses on delivering scalable services that meet the diverse needs of its clients. The agency operates independently while being part of the Publicis Events Worldwide network, allowing it to leverage additional resources and expertise within the industry.
Kekst CNC
Acquisition in 2008
Kekst is a prominent strategic communications firm based in Munich, Germany, that assists clients in navigating complex communication challenges. The firm specializes in various areas, including corporate governance, crisis communications, investor and media relations, and financial communications. Kekst provides support during significant events such as mergers and acquisitions, initial public offerings, restructurings, and litigations. Additionally, the firm offers services in corporate reputation management, cybersecurity, and sustainability. By leveraging insights and analytics, Kekst helps businesses communicate effectively with key stakeholders during periods of disruption and transformation. As a part of the Publicis Groupe, Kekst enhances its capabilities by being part of one of the largest marketing and communications organizations globally.
Hanmer & Partners
Acquisition in 2007
Hanmer & Partners offers a bouquet of services including strategic counseling, corporate image management, brand support, financial public relations, events and promotions, outreach, creative services, interactive services and crisis communications, apart from media relations.
Multimedia Healthcare Communication
Acquisition in 2007
Multimedia Healthcare Communication is a independent market development and public relations agency.
SAS agency
Acquisition in 2007
SAS agency provides services in the public relations, design, corporate, financial, and internal communications sectors.
The McGinn Group
Acquisition in 2007
The McGinn Group is a corporate communications firm specializing in risk and innovation, corporate affairs, litigation communications, issues advocacy and crisis management.
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