Publicis Groupe

Publicis Groupe, a French multinational, is the world's third-largest communications group. It specializes in healthcare communications, digital advertising, and marketing services. The company offers a wide range of solutions, including interactive communication services, social media expertise, e-commerce, and customer relationship management. With a strong presence in North America and Europe, Publicis Groupe drives business transformation through the integration of creativity and technology.

Loris Nold

Global CFO

Michel Alain Proch

Group CFO

Sorada Sonprasit

CEO

Past deals in Social Media

BR Media Group

Acquisition in 2025
BR Media Group is an influence marketing consultancy that specializes in connecting brands with influencers and content creators. The company operates a digital marketing platform that facilitates the management of marketing campaigns, enhancing brand visibility and engagement. By leveraging the power of influencer partnerships, BR Media Group assists businesses in expanding their marketing reach and effectively advertising their products or services.

Influential

Acquisition in 2024
Influential is an influencer marketing platform that utilizes artificial intelligence and social data to enhance brand engagement across various social media channels. The company collaborates with IBM Watson, leveraging its technology to facilitate effective talent discovery, brand safety, and creative execution. With a network of over 1 million social media influencers, Influential provides targeted marketing solutions through its Optimized Paid Media offering, which includes online and offline attribution methods such as sales lift and brand lift studies. The firm serves a diverse clientele, including Fortune 500 companies like Walmart, McDonald’s, and Pepsi, and maintains offices in Los Angeles, New York City, and Las Vegas. Influential's platform allows brands and agencies to craft demographically and psychographically tailored campaigns, enabling seamless approval and monitoring of influencer marketing initiatives. The company has gained recognition in prominent media outlets and is a strategic partner of WME, Oracle, and major social media platforms.

Publicis Groupe

Acquisition in 2021
Publicis Groupe, a French multinational, is the world's third-largest communications group. It specializes in healthcare communications, digital advertising, and marketing services. The company offers a wide range of solutions, including interactive communication services, social media expertise, e-commerce, and customer relationship management. With a strong presence in North America and Europe, Publicis Groupe drives business transformation through the integration of creativity and technology.

Duel

Seed Round in 2020
The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads. Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs. Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.

Rauxa

Acquisition in 2019
Rauxa LLC is a marketing agency founded in 1999, headquartered in Costa Mesa, California, with additional offices in major cities including New York, San Francisco, Chicago, Atlanta, and Seattle. The agency specializes in a comprehensive range of services, including brand marketing, content management, customer relationship management, data strategy and analytics, direct response, media, mobile marketing, and web design and development. Rauxa emphasizes the integration of data-driven insights with creative solutions to enhance client marketing strategies across various platforms, including e-commerce and social media. As a certified woman-owned business, Rauxa is committed to delivering imaginative and effective marketing solutions tailored to the unique needs of its clients.

One Digital

Acquisition in 2018
One Digital is a data-driven agency based in São Paulo that specializes in enhancing business performance through creativity and analytical insights. The company employs 64 professionals and partners with a diverse range of international and Brazilian brands, including financial services, e-commerce, and investment sectors. One Digital provides a comprehensive suite of services, including data and business intelligence, management tracking, dashboard design, performance media, digital life cycle management, marketing automation, branded content, social media strategies, website development, and advertising. By leveraging data to inform its strategies, One Digital aims to optimize its clients' marketing efforts and drive measurable results.

Herd MSL

Acquisition in 2017
Herd MSL is a public relations agency based in Surry Hills, Australia, that specializes in delivering marketing and communication services. Established in 1996 and formerly known as The Herd Agency, it rebranded to Herd MSL in July 2017 and now operates as a subsidiary of Publicis Communication Pty Limited. The agency employs a team of 55 specialists who excel in various sectors, including consumer lifestyle, corporate, government, B2B, and technology. Herd MSL is recognized for its ability to address complex business challenges through innovative creative strategies and technically proficient execution. The agency's service offerings encompass creative management, communication services, social media management, content marketing, and paid media services, enabling clients to effectively promote their brands and enhance their marketing value through content-led, multi-channel campaigns.

Tiltsta

Convertible Note in 2016
Tiltsta is a software-as-a-service (SaaS) company that specializes in providing a cloud-based interactive platform for fashion brands. The platform allows these brands to create digital pop-up stores, enhancing the mobile shopping experience and integrating seamlessly with social media. Tiltsta's technology automatically imports product images and converts them into shoppable videos, facilitating advertising and marketing through various social media and messaging applications. This innovative approach helps fashion brands optimize their digital presence and potentially increase their revenue through improved customer engagement.

August Media

Acquisition in 2015
August Media Limited is a London-based creative content agency founded in 2005. The company specializes in providing a wide range of digital and print solutions, which encompass account and project management, business strategy, user experience, technical development, web development, and social media campaign production. Additionally, August Media produces various publications, including B2C and B2B magazines, newsletters, brochures, annual reports, and brand books, serving clients both in the United Kingdom and internationally. The agency is noted for its expertise in content strategy and brand identity, as well as in-store marketing services. August Media operates as a subsidiary of Publicis Chemistry, which is part of the wider Publicis UK network.

Creative Counsel Group

Acquisition in 2015
Creative Counsel Group is a marketing consultancy based in Johannesburg, South Africa, specializing in marketing and activation services. The company assists both local and international clients by guiding ideas through a comprehensive process that includes strategy development, social media activation, and partnership identification. Creative Counsel focuses on launching and managing marketing campaigns by leveraging its specialized expertise and field marketing specialists, ensuring seamless execution from start to finish. The firm is committed to connecting innovative concepts to the mass market while providing tailored support to help clients achieve their business objectives.

Domani Studios

Acquisition in 2015
Domani Studios LLC is a digital creative agency based in New York, founded in 2001. The company specializes in helping brands, startups, and institutions connect with consumers through a comprehensive suite of services. These include branding and identity design, market and social media strategy, user research, search engine optimization, digital marketing, and full stack development. Domani Studios also provides advanced solutions such as ecommerce, systems integration, community management, and analytics. Additionally, the agency offers subscription and loyalty platforms, interactive kiosks, solutions architecture, and content management systems. As of June 2015, Domani Studios operates as a subsidiary of Bartle Bogle Hegarty Ltd.

Monkees

Acquisition in 2015
Monkees is a digital marketing and social network operator that specializes in serving clients across various industries, including mass retailing, specialized distribution, auto manufacturing, health, and sports. With a team of 25 employees, the company leverages its expertise to provide tailored solutions for these sectors.

3|Share

Acquisition in 2014
3|Share is a cloud consultancy firm headquartered in Carlsbad, California, specializing in digital transformation initiatives. As a Business Level Adobe Systems Solution Partner and a member of Adobe's Partner Advisory Board, 3|Share provides consulting, training, and managed services tailored to Adobe's suite of digital marketing tools, including Adobe Experience Manager and Analytics. The company focuses on helping clients maximize their investment in Adobe products through customized design, third-party system integrations, and ongoing support. With a commitment to enhancing the capabilities of Adobe's top clients across North America, 3|Share plays a crucial role in enabling businesses to effectively utilize their digital marketing resources.

Machine

Acquisition in 2014
Publicis Machine is one of South Africa's largest communications agencies with over 150 passionate employees, offering a unique combination of award-winning creativity, compelling consumer insights and leading digital capabilities. The agency is represented in both Johannesburg and Cape Town, with specialist talent across four core pillars: Narrative (content marketing), Incentiv (loyalty and rewards), Answered (research), and Moon Walk (public relations).

Lead2Action

Acquisition in 2014
Lead2Action is a marketing agency headquartered in Mexico City, offering specialized services in digital marketing strategies, e-marketing solutions, digital advertising, content planning, data analysis, and social media marketing.

OwenKessel

Acquisition in 2014
OwenKessel offers a full-service package of creative advertising and communications services, including consulting, creative, online marketing, social media and branded content.

Hawkeye

Acquisition in 2014
We create extraordinary experiences that matter for clients and their customers using insight, analytics and innovation to develop ideas that drive brand affinity and business success. Through social, mobile, digital, event and direct channels, we help clients inspire action to accelerate brand growth.

Beehive Communications

Acquisition in 2013
Beehive Communications is an integrated communications company based in Mumbai, with additional offices in Delhi and Bangalore. The firm offers comprehensive marketing and communication solutions that encompass research, strategy, planning, media, creative services, and implementation. Beehive specializes in various advertising channels, including television, radio, print, and digital platforms, catering to a diverse range of clients. Its portfolio includes notable names such as Malaysia Tourism, Korea Tourism, and major brands like General Motors and Hard Rock Cafe. With a dedicated team of over 130 professionals, Beehive is committed to delivering effective communication strategies that enhance brand visibility and engagement.

Poke London

Acquisition in 2013
Poke London is a creative company specializing in digital advertising and media services. Driven by a passion for the potential of digital platforms, Poke focuses on thinking, designing, and creating innovative solutions that effectively connect businesses with their customers' social lives. The company fosters a unique culture that balances professionalism with informality, promoting collaboration across various disciplines to enhance creativity and problem-solving. By transforming good ideas into tangible outcomes, Poke aims to address the evolving challenges of the digital landscape while maintaining a strong focus on the interconnectedness of businesses and their audiences.

Net@lk

Acquisition in 2013
Net@lk, founded in 2007, is China's leading social media company. Having worked with over 60 Fortune, 500 companies and almost 300 top brands over its history, Net@lk specializes in all-inclusive solutions for all of a brand's social networking needs. With in-house creative, implementation, media, production house, and measurement services, Net@lk has been a trailblazer in China for developing socially led marketing strategy and leveraging consumer engagement. Currently employing 350 staff, Net@lk has offices in six cities across China, including Shanghai, Beijing, Chengdu, Hefei, Xiamen, and Nanjing.

Bosz Digital SA

Acquisition in 2013
Bosz Digital Colombia SAS, an important, high-quality media and digital production platform in Central America. They have a combined staff of over 450, who provide sophisticated production and development services for Web development, software development, interactive graphic design, social and mobile, among other technical capacities. These entities offer high-quality production and are renowned for their efficiency.

Rokkan

Acquisition in 2012
Rokkan is a digital marketing and technology service provider based in New York, with additional offices in Chicago and Los Angeles. Founded in 2000, the company has evolved from a small startup into a significant player within the Publicis Groupe. Rokkan specializes in web optimization, media, advertising, and market research, combining research and strategy to deliver data-driven storytelling, social engagement, customer experiences, and e-commerce solutions. The firm is known for its unique and agile approach, effectively integrating strategy, creativity, and technology to achieve impactful results for brands.

Outside Line

Acquisition in 2012
Outside Line is a leading independent social agency based in the UK, recognized as one of the top five agencies in the country. The company offers a comprehensive range of services in both online and offline marketing, focusing on brand content and social media strategies. It possesses expertise in digital design and development, effectively creating websites and mobile applications. Additionally, Outside Line specializes in content creation, customer relationship management, and experience-driven social media marketing, supported by a talented team of 68 professionals. Through its diverse capabilities, the agency aims to enhance brand visibility and engagement across multiple platforms.

LBi International

Acquisition in 2012
LBi International, formerly LB Icon AB, is a global digital communication services provider. Headquartered in Sweden, the company assists clients, both national and international, in transitioning their marketing efforts to digital media. With over 1800 employees across 19 markets, including a team of 60+ in Copenhagen, LBi offers a range of services such as communication strategies, technology innovation, service design, branded content, and relationship programmes. Their expertise spans digital display, search affiliate marketing, usability, and analytics, helping clients connect with customers effectively and measurably.

Bartle Bogle Hegarty

Acquisition in 2012
Bartle Bogle Hegarty (BBH) is a global creative agency headquartered in London, United Kingdom, specializing in advertising and integrated marketing communications. The agency offers a comprehensive range of services, including brand strategy, film and digital video production, digital publishing, community management, and data analysis. BBH focuses on developing and monitoring integrated campaigns across various channels—digital, broadcast, print, and brand publishing—using optimization insights to enhance effectiveness. Its specialized units, such as BBH Social and BBH Build, provide targeted support for influencer outreach and community management, as well as user experience and digital services across multiple devices. Additionally, BBH Labs serves as the agency's marketing research and development unit, emphasizing innovation within the industry. Through its diverse offerings, BBH aims to help companies execute successful brand campaigns and create impactful digital experiences.

Mediagong

Acquisition in 2012
MediaGong is a digital agency specializing in the development of digital tools and interactive campaigns. Founded in 2002 by Guillaume de la Brosse, David Oks, and Olivier Zetlers, the company focuses on digital and community strategizing, social media management, brand content creation, advergaming, and mobile solutions. MediaGong serves various industries, including food, beauty, financial services, and retail. The agency was acquired by Publicis Groupe in January 2012.

Big Fuel Communications

Acquisition in 2011
Big Fuel Communications is a marketing and communications agency focused on helping large brands navigate the complexities of social media. The company specializes in creating strategies that drive consumer engagement by connecting content with commerce. By collaborating with various brands, agencies, publishers, and platforms, Big Fuel aims to enhance marketers' effectiveness in reaching their target audiences. Through its expertise in social media, Big Fuel provides tailored solutions that address the unique needs of its clients in today's digital landscape.

Razorfish Global

Acquisition in 2009
Razorfish Global is a leading digital marketing agency known for its innovative integration of technology, creativity, and media. The company specializes in a diverse array of services, including strategic consulting, experience design, brand development, technology platforms, data analytics, retail and commerce solutions, and media services. With a team of approximately 3,000 experts, Razorfish operates across 19 regions worldwide, serving prominent clients such as Delta Air Lines, McDonald's, Mercedes-Benz USA, Microsoft, Nike China, Unilever, and Uniqlo. The agency is committed to helping its clients navigate the complexities of the digital landscape, drive transformation, and achieve their business objectives. Razorfish is a part of Publicis Groupe, enhancing its capabilities in the ever-evolving marketing sector.

PBJS

Acquisition in 2008
PBJS is a digital marketing and strategic communications agency based in Seattle, United States. The agency focuses on delivering multi-channel communication solutions designed to cultivate and maintain strong relationships between brands and their audiences. Specializing in areas such as events, strategic communications, interactive media, and branded entertainment, PBJS provides a range of services that cater to the evolving needs of its clients. While it operates independently, PBJS is a member of the Publicis Events Worldwide network, which enhances its capabilities in the industry.

Communication Central Group

Acquisition in 2007
Communication Central Group is the independent interactive marketing agency.

Digitas

Acquisition in 2006
Digitas is a global interactive agency network that specializes in creative marketing and media services tailored for the digital age. Established in 1980 and headquartered in Boston, Massachusetts, Digitas offers a comprehensive range of solutions, including digital media, advertising, branding, mobile app development, social media management, search engine optimization, and user experience design. The agency combines insights, creativity, and technology to transform businesses through its innovative marketing strategies. With a presence in North America and the UK, Digitas is dedicated to helping clients navigate the complexities of digital transformation and maximize their marketing potential.

Captiv8

Founded in 2014, Captiv8 is a leading influencer marketing platform that connects brands with influencers across various social media platforms. Its AI-driven marketplace helps brands discover, match, and collaborate with influencers based on real-time audience data, optimizing campaigns for maximum impact.
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