Puma Private Equity

Puma Private Equity is a private equity firm based in London, United Kingdom, established in 2018. It specializes in providing growth capital to small and medium-sized businesses across the UK, leveraging its ability to deploy capital swiftly. As the private equity division of Puma Investments, the firm benefits from a strong organizational foundation that dates back to the establishment of its first private equity fund in 1996. With additional offices in Liverpool and Edinburgh, Puma Private Equity is committed to fostering strong relationships with its portfolio companies and supporting their future success through strategic investments.

Ben Leslie

Investment Director

Mark Lyons

Investment Director

Mark Lyons

Investment Director

Kelvin Reader

Investment Director

Harriet Rosethorn

Investment Director

Harriet Rosethorn

Investment Director

Henri Songeur

Investment Manager

Rupert West

Managing Director

Henri Songeur

Investor

35 past transactions

Semeris

Series A in 2025
Semeris develops legal document management software designed specifically for financial services companies. This software streamlines the review, analysis, and summarization of legal documentation, allowing users to efficiently discover transaction documents and important notices in one centralized location. Semeris provides comprehensive market coverage, curated summaries, and immersive context, enabling users to easily compare terms and language across various transactions. By enhancing the way financial firms manage legal documents, Semeris aims to improve accuracy and efficiency in their operations.

NRG Gym

Private Equity Round in 2025
NRG Gym Limited, established in 2011 and located in London, United Kingdom, operates a health and fitness chain aimed primarily at millennials. The gym offers a variety of facilities and equipment for members to engage in training at their convenience. Central to its offerings is the NRG-X program, a high-intensity functional training regime that integrates cardio, strength, agility, and endurance to foster structured fitness progress. NRG Gym emphasizes creating a supportive community and provides expert guidance, making it an inclusive space for individuals of all fitness levels.

Bikmo

Private Equity Round in 2024
Bikmo Limited is a UK-based company that specializes in cycle insurance, offering comprehensive coverage for accidental damage, public liability, and theft, with no excess on replacements. Founded in 2011 and originally known as 45NORTH LTD, the company rebranded to Bikmo Limited in July 2017. Initially starting as a bike and kit comparison engine, Bikmo shifted its focus to insurance, leveraging its expertise in the cycling sector. The company has gained recognition as an award-winning provider in the industry and is committed to sustainable practices, aiming to protect both riders and the environments they enjoy.

Aveni

Series A in 2024
Aveni is a video conferencing company that utilizes artificial intelligence and natural language processing to enhance client engagement for financial advisors. Its platform features a GPT-powered AI assistant that automates various tasks, including CRM functions and live risk monitoring. By providing tools for identifying risks and improving compliance, Aveni enables advisors to streamline their operations, increase efficiency, and better serve their clients while meeting regulatory requirements.

Transreport

Venture Round in 2024
Transreport is a technology company focused on enhancing the travel experience for individuals with disabilities and mobility restrictions. The company has developed a passenger assistance system that facilitates communication between travelers and rail line employees or station staff. This platform allows for prompt responses to assistance requests, including handling claims for delayed or canceled trains. Additionally, it provides train operators with real-time reporting and performance monitoring. Through its innovative solutions, Transreport aims to ensure that consumers with disabilities can enjoy safe and efficient journeys.

Bikmo

Series A in 2023
Bikmo Limited is a UK-based company that specializes in cycle insurance, offering comprehensive coverage for accidental damage, public liability, and theft, with no excess on replacements. Founded in 2011 and originally known as 45NORTH LTD, the company rebranded to Bikmo Limited in July 2017. Initially starting as a bike and kit comparison engine, Bikmo shifted its focus to insurance, leveraging its expertise in the cycling sector. The company has gained recognition as an award-winning provider in the industry and is committed to sustainable practices, aiming to protect both riders and the environments they enjoy.

TravelLocal

Series B in 2023
TravelLocal Limited is an online travel agency based in Bristol, United Kingdom, established in 2010. The company facilitates direct bookings with a network of handpicked local travel companies across nearly 100 destinations worldwide. By partnering with hundreds of locally-owned tour operators, TravelLocal offers tailor-made holiday experiences that combine human expertise with the convenience of online booking. The platform ensures full financial protection for its clients, adhering to regulations such as ATOL and ABTA. To date, TravelLocal has successfully taken bookings from over 50,000 clients spanning more than 90 source markets, positioning itself as a distinctive player in the travel industry.

Pockit

Venture Round in 2023
Pockit Limited is a fintech company based in London, United Kingdom, that offers financial services primarily to individuals who are often excluded or underserved by traditional banks. Established in 2010, Pockit provides a prepaid MasterCard along with an online account that enables customers to receive their wages and benefits directly. Users can fund their accounts through various methods, including debit cards and bank transfers, at multiple locations across the UK. The company also offers a mobile application for both iPhone and Android devices, allowing customers to manage their finances conveniently. Pockit's services extend to in-store, online, and international usability, as well as cashback savings solutions, making it a comprehensive option for those seeking accessible banking alternatives.

ThingTrax

Seed Round in 2023
ThingTrax Ltd. offers Software-as-a-Service connected manufacturing solutions that enable manufacturers to link and monitor legacy machines with cloud capabilities for real-time configuration, monitoring, and control. Founded in 2015 and located in Ashford, United Kingdom, the company provides a data capture device that gathers information from various machine protocols. Its platform utilizes Microsoft Azure's Internet of Things capabilities to facilitate data collection from these devices. Additionally, ThingTrax incorporates machine learning modules to analyze the captured data, providing operational insights and alerts to enhance efficiency and reduce downtime. This technology empowers factory managers to track and configure machine parameters effectively, streamlining the industrial monitoring process.

IRIS Audio Technologies

Series A in 2023
IRIS Audio Technologies focuses on delivering an authentic audio experience by prioritizing real, live sound over artificial enhancements. The company's product, IRIS Listen Well, aims to revitalize how individuals perceive sound, emphasizing clarity and naturalness. By eliminating unnecessary processing, IRIS offers a unique approach to audio that allows users to reconnect with the essence of sound. Through its innovative technology, IRIS seeks to transform the listening experience, making it more immersive and true to life.

HR Duo

Series A in 2023
HR Duo is a provider of enterprise-level human resources services and solutions designed to streamline the employment cycle from onboarding to exit, regardless of employee location. The company offers a people management platform that incorporates training and development, talent management programs, and compensation strategies, along with software that manages time, leave, and staffing information. By automating up to 80% of daily HR tasks, HR Duo enables businesses to focus on essential activities while ensuring compliance and efficient resource management. The combination of advanced technology and experienced HR professionals allows organizations to optimize their human resource practices effectively.

Ron Dorff

Private Equity Round in 2022
Manufacturer of apparel intended for men. The company offers swimwear, homeware, sportswear as well as fashion accessories.

MUSO

Private Equity Round in 2022
MUSO is a technology company based in London that specializes in anti-piracy solutions for the global content industry. It focuses on protecting rights owners in film, TV, music, and publishing by limiting the distribution of unlicensed content. MUSO offers a comprehensive range of products, including a big-data market insights platform that provides real-time measurements of piracy behavior and audience demand. This enables rights holders to enhance the value of their content and connect with audiences through licensed services. Additionally, MUSO's Retune platform facilitates direct-to-fan marketing, helping fans engage with the artists and creators they admire. The company combines advanced data-driven technology with a deep understanding of the content ecosystem, aiming to create effective solutions for both large enterprises and independent creators. With a global presence that includes offices in Paris, Los Angeles, and Eastern Europe, MUSO is committed to evolving its approach to content protection and audience engagement in the digital age.

Everpress

Private Equity Round in 2022
Everpress operates a global marketplace designed to empower independent creators by providing a platform for selling original clothing designs. The platform allows users to upload their designs and create custom product pages, facilitating the instant sale of merchandise without the burden of upfront costs or the risk of unsold inventory. By eliminating traditional retail challenges, Everpress promotes a more ethical approach to commerce, enabling creators to showcase their work and maintain creative independence. The company aims to support sustainable practices within the fashion industry, presenting a genuine alternative to conventional retail models.

Ron Dorff

Private Equity Round in 2022
Manufacturer of apparel intended for men. The company offers swimwear, homeware, sportswear as well as fashion accessories.

Deazy

Series A in 2022
Deazy is a product development platform that facilitates rapid engagement with skilled developers, enabling clients to accelerate their product delivery. The company employs a Development Team Ecosystem and a DeliveryOS platform that provides comprehensive oversight while ensuring compliance with IR35 regulations. Deazy combines the expertise of its leadership team, which includes professionals from prominent UK agencies and consultancies, with insights from successful Silicon Valley ventures. The company aims to enhance the process of building future technologies by offering clients the tools and support necessary for effective scoping, design, and management of digital products, ultimately aligning technology with their business objectives.

Everpress

Private Equity Round in 2021
Everpress operates a global marketplace designed to empower independent creators by providing a platform for selling original clothing designs. The platform allows users to upload their designs and create custom product pages, facilitating the instant sale of merchandise without the burden of upfront costs or the risk of unsold inventory. By eliminating traditional retail challenges, Everpress promotes a more ethical approach to commerce, enabling creators to showcase their work and maintain creative independence. The company aims to support sustainable practices within the fashion industry, presenting a genuine alternative to conventional retail models.

Ostmodern

Private Equity Round in 2021
Ostmodern is a company that specializes in digital product technology and design, catering to sectors such as broadcast, international media, sports brands, and entertainment. The firm offers a range of services, including user analysis, concept design and testing, cross-platform production design, and performance analysis. By focusing on the creation and implementation of effective roadmaps, Ostmodern aims to deliver products that yield tangible commercial benefits for its clients.

Ron Dorff

Private Equity Round in 2020
Manufacturer of apparel intended for men. The company offers swimwear, homeware, sportswear as well as fashion accessories.

Tictrac

Venture Round in 2020
Tictrac Limited operates a digital health platform that enables individuals to monitor their health and wellness through data tracking. Founded in 2010 and based in London, the platform aggregates information from various devices to create a comprehensive data dashboard. By collaborating with health plans, insurers, government health systems, and mobile operators, Tictrac aims to address significant challenges in healthcare while enhancing user engagement. The platform synchronizes with third-party systems to provide users with valuable health insights, empowering them to make informed lifestyle choices and improve their overall well-being.

MyKindaFuture

Series A in 2019
They connect students with employers and help develop their employability skills to kick-start their career.

Le Col

Private Equity Round in 2019
Le Col is a manufacturer of performance cycling apparel for both men and women, offering a range of products such as jerseys, bib shorts, gilets, arm warmers, knee warmers, and various accessories. The brand focuses on creating clothing designed for maximum comfort and form, utilizing the latest technology in modern fabrics. With a commitment to providing trending sports gear at competitive prices, Le Col enables users to find high-quality cycling apparel that meets their needs.

Influencer

Series A in 2019
Influencer is a prominent influencer marketing solution that utilizes data-driven software to connect brands with influential content creators across various social media platforms. By leveraging big data, the company matches brands to suitable creators based on specific briefs, ensuring alignment in sectors such as fashion, technology, and food and drink. This approach enables clients to enhance their influencer marketing strategies and fosters meaningful relationships between brands and creators, ultimately transforming how brands engage with consumers.

Back to the Garden Childcare

Private Equity Round in 2019
Back to the Garden Childcare is a children's day nursery that emphasizes child-led learning and outdoor play. The organization is dedicated to providing pre-primary education and childcare services, creating an environment where children can engage in active learning. This approach allows parents to support their children's growth and development while fostering their future academic aspirations.

Dymag

Private Equity Round in 2018
Dymag is a manufacturer specializing in lightweight wheels for the motorsport industry. The company initially developed diecast magnesium wheels for high-performance vehicles in Formula 1, IndyCar, and various motorcycle racing events such as Moto GP and the Isle of Man TT. Over time, Dymag expanded its product offerings to include forged magnesium and aluminum wheels, as well as advanced carbon composite wheels. These wheels are designed to enhance vehicle performance by providing faster acceleration, improved braking, and superior road handling, all while prioritizing safety. Dymag's expertise in design and technical performance positions it as a key player in the competitive motorsport sector.

Le Col

Private Equity Round in 2018
Le Col is a manufacturer of performance cycling apparel for both men and women, offering a range of products such as jerseys, bib shorts, gilets, arm warmers, knee warmers, and various accessories. The brand focuses on creating clothing designed for maximum comfort and form, utilizing the latest technology in modern fabrics. With a commitment to providing trending sports gear at competitive prices, Le Col enables users to find high-quality cycling apparel that meets their needs.

Pure Cremation

Private Equity Round in 2018
Pure Cremation Ltd is a funeral facility based in Newbury, United Kingdom, specializing in direct cremation services since its founding in 2015. The company offers a range of options, including same-day cremation and pre-paid plans, allowing families to hold their farewells outside of traditional crematorium settings. Pure Cremation focuses on providing a dignified and straightforward cremation experience without the need for embalming or traditional funeral services. Their operations encompass various aspects such as marketing, logistics, information technology, and the management of crematorium services, ensuring that families receive compassionate care for their loved ones while maintaining affordability and simplicity.

NRG Gym

Private Equity Round in 2018
NRG Gym Limited, established in 2011 and located in London, United Kingdom, operates a health and fitness chain aimed primarily at millennials. The gym offers a variety of facilities and equipment for members to engage in training at their convenience. Central to its offerings is the NRG-X program, a high-intensity functional training regime that integrates cardio, strength, agility, and endurance to foster structured fitness progress. NRG Gym emphasizes creating a supportive community and provides expert guidance, making it an inclusive space for individuals of all fitness levels.

Rosebourne

Private Equity Round in 2018
Rosebourne is a contemporary garden centre company that stocks plants, gifts and homewares while serving fresh, locally sourced produce.

Sunlight Education Nucleus

Private Equity Round in 2017
Sunlight Education Nucleus offers special educational needs schools.

Back to the Garden Childcare

Private Equity Round in 2017
Back to the Garden Childcare is a children's day nursery that emphasizes child-led learning and outdoor play. The organization is dedicated to providing pre-primary education and childcare services, creating an environment where children can engage in active learning. This approach allows parents to support their children's growth and development while fostering their future academic aspirations.

Rosebourne

Private Equity Round in 2017
Rosebourne is a contemporary garden centre company that stocks plants, gifts and homewares while serving fresh, locally sourced produce.

Rosebourne

Private Equity Round in 2016
Rosebourne is a contemporary garden centre company that stocks plants, gifts and homewares while serving fresh, locally sourced produce.

Hot Copper

Private Equity Round in 2015
Hot Copper is a restaurant company that offers a pub with its own microbreweries.

Opes Industries

Private Equity Round in 2014
Opes Industries is a clean energy company that offers waste management, recycling, renewable power services.
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