Rapala VMC is a leading global manufacturer and distributor of fishing tackle equipment. With an extensive distribution network and renowned brands like Rapala, Sufix, and Williamson, the company offers a wide range of products including lures, hooks, knives, and other fishing accessories. Primarily serving North America and Europe, Rapala VMC has a strong track record in expanding its reach and product offerings.
President, CEO and Chairman of the Executive Committee
Joni Tuominen
Executive Vice President and member of Global Management Team
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