Redrice Ventures is a London-based venture capital firm founded in 2017. The firm focuses on investing in purpose-driven consumer brands and related technology companies at the seed stage. Redrice Ventures targets sectors including B2B, consumer goods, and retail tech, aiming to support innovative businesses that align with its mission to foster impactful consumer experiences. Through its investments, Redrice Ventures seeks to drive growth and development in emerging markets while promoting sustainable and socially responsible practices.
Puresport specializes in creating high-quality natural cannabidiol products designed to enhance overall wellbeing. The company's offerings focus on various aspects of health, including pain relief, recovery, sleep improvement, mood enhancement, and stress management. Puresport emphasizes safety and efficacy by adhering to a stringent testing protocol, which involves two independent third-party laboratories examining each product batch. This rigorous testing process ensures that athletes and consumers receive authentic products that provide reliable and effective results.
Untamed
Series B in 2025
Untamed is a manufacturer of prepared pet foods focused on enhancing the health and well-being of cats through high-quality nutrition. The company utilizes fresh, human-grade ingredients, including whole meats such as chicken breast, liver, tuna steak, salmon fillet, duck breast, shrimp, sardine, and mackerel fillets. These ingredients are gently steam cooked to preserve essential minerals and moisture, allowing cat owners to provide their pets with nutritious meals that promote happier and healthier lives.
Coopah Running
Seed Round in 2024
Coopah Running is an application that tracks our fitness activities and provides fitness training.
Lovetovisit
Venture Round in 2024
Lovetovisit is a digital platform designed to enhance the tourism and cultural experience by facilitating the discovery and booking of various activities and events. The platform streamlines the process of finding and reserving tickets for leisure activities by aggregating and normalizing data from global ticketing systems. It allows brands to partner with Lovetovisit, showcasing their events, destinations, attractions, and theatres directly to users. This approach not only simplifies the booking experience but also makes it more accessible and affordable for users seeking to engage in cultural and recreational activities.
GoJoe
Venture Round in 2024
GoJoe is a social fitness application focused on motivating users to engage in physical activity. It transforms solitary exercise into a more enjoyable and interactive experience by incorporating team dynamics and social elements. The platform allows users to create, explore, or join customizable fitness challenges, fostering competition and camaraderie among friends, colleagues, and the broader community. Additionally, GoJoe leverages influencers and unique digital assets to enhance user engagement and motivation. By emphasizing teamwork and social interaction, GoJoe aims to make fitness more accessible and enjoyable for a diverse audience.
Spacegoods
Seed Round in 2024
Spacegoods is a wellness company based in London, UK, specializing in health supplements made from natural ingredients. The company offers a variety of products, including Rainbow Dust, a chocolate powder designed to be incorporated into daily routines. Its product line features mushroom and adaptogenic powder blends, utilizing ingredients such as lion's mane mushrooms, ashwagandha, maca root, and cordyceps mushrooms. Spacegoods aims to provide affordable options that support consumers in unlocking their natural potential. All products are manufactured in Surrey, England, with a warehouse in Northampton handling stock and order fulfillment.
Self Space
Seed Round in 2024
Self Space is a provider of contemporary mental health services, catering to both individuals and organizations. The company offers a variety of session options, including one-on-one therapy, couples therapy, supervision, and executive coaching, as well as sessions focused on team dynamics. Self Space serves various corporate sectors, including technology, finance, advertising, marketing, hospitality, and fashion, by providing on-demand access to clinical psychologists, psychotherapists, and counselors without waiting lists. This approach allows individuals and organizations to obtain timely mental health support tailored to their specific needs.
FlexSea
Seed Round in 2023
FlexSea specializes in the development of innovative biomaterials sourced from renewable marine resources, specifically seaweed, to create sustainable packaging solutions. The company focuses on producing compostable biopolymer materials that serve as alternatives to conventional plastic film packaging. These materials are designed to degrade within weeks and can break down in various environments, including marine, soil, and home-composting settings. By providing environmentally friendly packaging options, FlexSea enables clients to maintain product freshness and safety while minimizing environmental impact.
Luna Daily
Seed Round in 2023
Luna Daily is a Femtech startup focused on empowering women to enhance their intimate care routines. The company manufactures microbiome-balancing products designed for various body areas, including the head, vulva, knees, and toes. Luna Daily's offerings are formulated with mineral-rich thermal water, prebiotic active plant-based blends, and vitamin complexes, all aimed at maintaining a healthy pH microbiome. These high-quality products nourish, soften, and hydrate the skin, supporting women's intimate wellness and overall body care.
SKNUPS
Pre Seed Round in 2022
SKNUPS operates a digital fashion platform that caters to gamers, crypto enthusiasts, and fashion followers, enabling them to enhance their digital skins across both web2 and web3 environments. The company has developed a hybrid ownership platform that integrates digital fabrication with metaverse capabilities, allowing users to engage with billions of potential assets. Its offerings include tools for Airdrops, which provide equitable access to digital goods for the community, as well as climate-friendly NFTs crafted on the Solana blockchain. Additionally, SKNUPS features social flexing tools and fan composability, alongside integrations with various web2 and web3 games, thereby enriching the user experience in the evolving digital landscape.
By Rotation
Seed Round in 2022
By Rotation is a pioneering social fashion rental app that enables users to share their wardrobes, promoting sustainable fashion consumption. The platform allows individuals to rent, lend, sell, and rotate clothing items, providing flexibility in pricing and rental durations. Users can easily list their clothing, receive rental requests, and communicate with potential renters through a secure messaging system. By facilitating this peer-to-peer exchange, By Rotation aims to benefit both the environment and the financial well-being of its users.
Hylo Athletics
Series A in 2022
Hylo Athletics is a direct-to-consumer brand specializing in the manufacture of sustainable athletic footwear. The company focuses on reinventing sports shoes by utilizing renewable and recycled materials, aiming to establish new standards in the industry. By employing advanced materials science, Hylo Athletics produces carbon-negative footwear designed for both men and women, ensuring that their products not only deliver high performance but also minimize environmental impact. This commitment to sustainability positions Hylo Athletics as a forward-thinking player in the sportswear market.
SKNUPS
Seed Round in 2022
SKNUPS operates a digital fashion platform that caters to gamers, crypto enthusiasts, and fashion followers, enabling them to enhance their digital skins across both web2 and web3 environments. The company has developed a hybrid ownership platform that integrates digital fabrication with metaverse capabilities, allowing users to engage with billions of potential assets. Its offerings include tools for Airdrops, which provide equitable access to digital goods for the community, as well as climate-friendly NFTs crafted on the Solana blockchain. Additionally, SKNUPS features social flexing tools and fan composability, alongside integrations with various web2 and web3 games, thereby enriching the user experience in the evolving digital landscape.
Mirthy
Pre Seed Round in 2021
Mirthy is a wellness platform based in London that focuses on meeting the social and physical needs of senior citizens. Founded in 2019, Mirthy provides a variety of online events, such as clubs, yoga sessions, historical talks, and live music performances, designed to foster lifelong learning and connection among adults. By offering a space for shared interests and experiences, Mirthy enables users to discover new activities and engage with one another in a meaningful way.
Banquist
Seed Round in 2021
Banquist operates an online platform focused on providing cooking lessons and meal preparation experiences. The company offers a range of cooking tutorials that guide users through the process of creating delicious dishes at home, complemented by recipe boxes that include step-by-step instructions and video guidance from professional chefs. This approach allows consumers to enjoy both entertaining and educational cooking experiences, enhancing their culinary skills while preparing a variety of sophisticated meals. Banquist’s offerings include unique ingredients and recipes, making it accessible for individuals looking to improve their cooking abilities in a structured yet enjoyable way.
Ocean Bottle
Series A in 2021
Ocean Bottle is a drinkware company focused on addressing the issue of ocean-bound plastic pollution. It offers reusable water bottles that are crafted from recycled materials, ensuring they are both insulated and free from bisphenol. Each bottle features a near-field communication (NFC) enabled smart chip, which enhances user experience while promoting environmental responsibility. By encouraging the use of these sustainable products, Ocean Bottle aims to contribute to a world without plastic pollution, making a tangible impact on the health of oceans and ecosystems.
War Paint
Seed Round in 2020
War Paint is a men's makeup brand dedicated to challenging the stigma surrounding makeup use among men. The company offers a range of lightweight, water-based beauty products specifically designed for male consumers, allowing them to feel comfortable and confident while using makeup. By providing options that cater to various needs and preferences, War Paint aims to empower men to express themselves through makeup without hesitation. The brand focuses on making makeup accessible and affordable, encouraging more men to embrace and celebrate their individuality.
Dai
Venture Round in 2019
Dai is a womenswear company established in July 2017, specializing in tailored performance wear designed for the modern woman. The brand combines eco-friendly technical fabrics with elegant tailoring to create a variety of clothing items, including trousers, blazers, skirts, and tops. Focused on empowering women, Dai emphasizes sustainability and social impact in its operations. The company primarily sells its products online, offering a diverse selection of colors, styles, and designs that cater to professional women seeking both comfort and trendiness. By selling directly to consumers and shipping globally, Dai aims to provide affordable, stylish apparel that meets the demands of contemporary lifestyles.
Castore
Seed Round in 2018
Castore is a premium sportswear brand exclusively designed for men, focusing on delivering high-performance apparel tailored for discerning athletes. The company emphasizes technical innovation and meticulous attention to detail in its products, ensuring that each garment meets the demands of serious competitors. By utilizing Italian fabrics and advanced manufacturing techniques, Castore aims to enhance athletic performance under various conditions. The brand is committed to providing quality sportswear that caters to individuals who seek excellence and cannot compromise on performance.
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