Redrice Ventures

Redrice Ventures is a London-based venture capital firm founded in 2017. The firm focuses on investing in purpose-driven consumer brands and related technology companies at the seed stage. Redrice Ventures targets sectors including B2B, consumer goods, and retail tech, aiming to support innovative businesses that align with its mission to foster impactful consumer experiences. Through its investments, Redrice Ventures seeks to drive growth and development in emerging markets while promoting sustainable and socially responsible practices.

Andy Bird

Operating Partner

Jonathan Heilbron

Partner

Thomas March

Founder, Managing Partner and Investor

Andrew Sutcliffe

Partner

Gabbie Swycher

Investor

20 past transactions

Puresport

Venture Round in 2025
Puresport specializes in crafting premium natural products designed to support various aspects of wellbeing. Their offerings include solutions for pain recovery, sleep improvement, stress management, and mental focus.

Untamed

Series B in 2025
Untamed produces high-quality pet food for cats, using fresh, human-grade ingredients like chicken breast, tuna steak, salmon fillet, and shrimp. Their products are gently steam-cooked to preserve nutrients, promoting good health and happiness in cats.

Coopah Running

Seed Round in 2024
Coopah Running is an application that tracks our fitness activities and provides fitness training.

Lovetovisit

Venture Round in 2024
Lovetovisit is a digital platform designed to enhance the tourism and cultural experience by facilitating the discovery and booking of various activities and events. The platform streamlines the process of finding and reserving tickets for leisure activities by aggregating and normalizing data from global ticketing systems. It allows brands to partner with Lovetovisit, showcasing their events, destinations, attractions, and theatres directly to users. This approach not only simplifies the booking experience but also makes it more accessible and affordable for users seeking to engage in cultural and recreational activities.

GoJoe

Venture Round in 2024
GoJoe is a social fitness application that aims to motivate users to engage in physical exercise through a collaborative and interactive platform. The app transforms solitary workouts into motivating, team-oriented experiences by allowing users to create, explore, and join customizable fitness challenges. It caters to a diverse audience, including business owners, managers, employees, and fitness enthusiasts, enabling them to connect with friends, celebrities, and a global community. Through its innovative approach, GoJoe integrates elements such as teamwork and social engagement to enhance the user's fitness journey.

Spacegoods

Seed Round in 2024
Spacegoods is a London-based wellness company specializing in natural health products. It offers Rainbow Dust, a chocolate powder blend designed for daily use, and a range of mushroom and adaptogenic powder blends for various health benefits.

Self Space

Seed Round in 2024
Self Space is a provider of contemporary mental health services aimed at both individuals and organizations. The company offers a variety of session options, including one-on-one therapy, couples therapy, student sessions, and executive coaching. Additionally, Self Space specializes in team dynamics sessions and provides on-demand access to clinical psychologists, psychotherapists, and counselors, ensuring that clients can receive support without waiting lists. The company caters to diverse industries such as tech, finance, advertising, marketing, hospitality, and fashion, making mental health resources accessible to a wide range of clients. Through its tailored approach, Self Space aims to enhance mental well-being in both personal and professional contexts.

FlexSea

Seed Round in 2023
FlexSea specializes in the development of innovative biomaterials sourced from renewable marine resources, specifically seaweed, to create sustainable packaging solutions. The company focuses on producing compostable biopolymer materials that serve as alternatives to conventional plastic film packaging. These materials are designed to degrade within weeks and can break down in various environments, including marine, soil, and home-composting settings. By providing environmentally friendly packaging options, FlexSea enables clients to maintain product freshness and safety while minimizing environmental impact.

Luna Daily

Seed Round in 2023
Luna Daily is a Femtech startup focused on empowering women to enhance their body care routines. The company manufactures microbiome-balancing intimate care products designed for various areas, including the head, vulva, knees, and toes. Utilizing mineral-rich thermal water, pre-biotic active plant-based blends, and vitamin complexes, Luna Daily's offerings aim to maintain a healthy pH microbiome while nourishing, softening, and hydrating the skin. Through high-quality products, the company strives to promote intimate wellness for women.

SKNUPS

Pre Seed Round in 2022
Sknups is a digital fashion platform that caters to gamers, crypto enthusiasts, and fashion aficionados, enabling them to enhance their digital skins across both web2 and web3 environments. The company has developed a hybrid ownership system that merges digital fabrication with extensive metaverse capabilities, allowing users to scale their virtual assets significantly. Sknups offers a range of features, including Airdrop tools for equitable access within the community, climate-friendly NFTs on the Solana blockchain for collectors, and social flexing tools that promote user engagement. Additionally, the platform supports integrations with various web2 and web3 games, fostering a dynamic ecosystem for its users.

By Rotation

Seed Round in 2022
By Rotation is a pioneering social fashion rental application that facilitates the sharing of wardrobes among users. The platform allows individuals to rent, lend, sell, and rotate clothing items, promoting sustainable fashion consumption. Users can list their clothing with flexible pricing and rental durations, while also receiving rental requests. The application features a secure messaging system that enables communication between lenders and renters, enhancing the rental experience. By Rotation aims to transform the fashion industry by encouraging users to make eco-conscious choices that benefit both their personal style and the environment.

Hylo Athletics

Series A in 2022
Hylo Athletics designs and manufactures athletic footwear through a direct-to-consumer model, emphasizing sustainability. It develops high-performance shoes for men and women using renewable and recycled materials and advances in materials science to produce carbon-negative footwear with low environmental impact.

SKNUPS

Seed Round in 2022
Sknups is a digital fashion platform that caters to gamers, crypto enthusiasts, and fashion aficionados, enabling them to enhance their digital skins across both web2 and web3 environments. The company has developed a hybrid ownership system that merges digital fabrication with extensive metaverse capabilities, allowing users to scale their virtual assets significantly. Sknups offers a range of features, including Airdrop tools for equitable access within the community, climate-friendly NFTs on the Solana blockchain for collectors, and social flexing tools that promote user engagement. Additionally, the platform supports integrations with various web2 and web3 games, fostering a dynamic ecosystem for its users.

Mirthy

Pre Seed Round in 2021
Founded in London in 2019, Mirthy is a wellness platform offering online events and social spaces for lifelong learning and connection. It caters to senior citizens' physical and social needs through monthly activities like clubs, yoga, historical talks, and live music performances.

Banquist

Seed Round in 2021
Banquist is a company that delivers cooking experiences through a take‑away food service and an online platform. It offers hands‑on cooking classes, video tutorials filmed with chefs, and recipe boxes that include ingredients and step‑by‑step instructions. The service aims to make cooking at home enjoyable and educational, providing a range of dishes from savory to dessert.

The Ocean Bottle

Series A in 2021
Founded in 2018, The Ocean Bottle Ltd designs, manufactures, and sells reusable bottles for various beverages. Its products are intended for everyday use, suitable for home, office, travel, or outdoor activities. Made from recycled materials, each bottle is embedded with a near-field communication-enabled chip to track plastic waste reduction efforts.

War Paint

Seed Round in 2020
War Paint is a men's makeup brand that aims to challenge the stigma surrounding makeup and promote its acceptance among men. The company offers a range of lightweight, water-based beauty products specifically designed for men, allowing them to enhance their appearance while feeling comfortable in their skin. By focusing on quality and practicality, War Paint provides accessible makeup options that cater to diverse needs, encouraging men to embrace the use of cosmetics without hesitation. The brand's mission is to create a supportive environment where men can confidently express themselves through makeup.

Dai

Venture Round in 2019
Dai is a womenswear company that specializes in tailored performance wear designed for the modern woman. Established in July 2017, Dai merges eco-friendly technical fabrics with elegant tailoring, offering a diverse range of clothing including trousers, tops, skirts, blazers, and jackets. The company emphasizes comfort and style, catering to professional women seeking fashionable yet functional attire. Dai operates primarily through direct-to-consumer sales online and ships globally. In addition to its product offerings, the company is dedicated to sustainability and aims to create a positive social impact that empowers women.

Castore

Seed Round in 2018
Castore is a premium sportswear brand exclusively designed for men, focusing on delivering high-performance apparel tailored for discerning athletes. The company emphasizes technical innovation and meticulous attention to detail in its products, ensuring that each garment meets the demands of serious competitors. By utilizing Italian fabrics and advanced manufacturing techniques, Castore aims to enhance athletic performance under various conditions. The brand is committed to providing quality sportswear that caters to individuals who seek excellence and cannot compromise on performance.
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