Reef Capital Ventures

AreaMetrics is a data analytics company based in Honolulu, Hawaii, focused on providing tools that facilitate data-driven decision-making for businesses in sectors such as restaurants, retail, travel, and services. The company's platform aggregates customer information and identifies significant trends and behaviors, enabling businesses to attract, engage, and retain customers effectively. AreaMetrics specializes in geo-location data, harnessing a network of in-store sensors to analyze offline foot traffic and deliver valuable insights for marketers and brands. By leveraging millions of application users, the platform offers access to accurate location data and key performance indicators, such as retention rates and customer demographics, which assist businesses in refining their marketing strategies and driving growth. In January 2020, AreaMetrics was acquired by Point Inside.

AreaMetrics is a data analytics company based in Honolulu, Hawaii, focused on providing tools that facilitate data-driven decision-making for businesses in sectors such as restaurants, retail, travel, and services. The company's platform aggregates customer information and identifies significant trends and behaviors, enabling businesses to attract, engage, and retain customers effectively. AreaMetrics specializes in geo-location data, harnessing a network of in-store sensors to analyze offline foot traffic and deliver valuable insights for marketers and brands. By leveraging millions of application users, the platform offers access to accurate location data and key performance indicators, such as retention rates and customer demographics, which assist businesses in refining their marketing strategies and driving growth. In January 2020, AreaMetrics was acquired by Point Inside.

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ReadyCart, Inc. is a platform that allows creators, agencies, and retailers to generate revenue through curated commerce by offering bundled product carts that can be linked to or embedded in various content. Users can create custom ReadyCarts, which serve as one-page online stores featuring products across categories such as crafts, beauty, home, electronics, and food. This service enhances the fan experience for creators and provides agencies and commerce platforms with tools to market products effectively. The platform is particularly beneficial for YouTube creators, simplifying the process of managing affiliate programs and enabling them to focus on content creation while providing consumers with an easy way to purchase products related to their interests. Founded in 2014 and based in the United States, ReadyCart also operates internationally and is a subsidiary of Grapevine Logic, Inc.