Reef Capital Ventures

Reef Capital Ventures is a venture capital firm founded in 2014 and based in Honolulu, Hawaii. The company focuses on pre-seed, seed, and early-stage investments across various sectors, reflecting a sector-agnostic approach. With its origins in the picturesque setting of Maui, Reef Capital Ventures aims to leverage Hawaii's unique culture and environment to foster innovation and support the growth of emerging companies. By providing capital, expertise, and a network of resources, the firm is dedicated to helping entrepreneurs achieve their milestones and drive their businesses towards success.

Lauren Primiano

Managing Partner

Past deals in Hawaii

AreaMetrics

Seed Round in 2015
AreaMetrics is a data analytics company based in Honolulu, Hawaii, specializing in providing tools for data-driven decision-making to enhance customer attraction, engagement, and retention. The company offers a platform that aggregates geo-location data and customer information, allowing businesses in sectors such as restaurants, retail, travel, and services to recognize trends and habits. By utilizing a network of in-store sensors, AreaMetrics delivers insights on offline foot traffic and captures key performance indicators, including retention rates and customer demographics. This enables brands and marketers to refine their strategies, improve customer targeting, and drive business growth. AreaMetrics was acquired by Point Inside in January 2020, further expanding its capabilities in alternative data intelligence.

AreaMetrics

Seed Round in 2014
AreaMetrics is a data analytics company based in Honolulu, Hawaii, specializing in providing tools for data-driven decision-making to enhance customer attraction, engagement, and retention. The company offers a platform that aggregates geo-location data and customer information, allowing businesses in sectors such as restaurants, retail, travel, and services to recognize trends and habits. By utilizing a network of in-store sensors, AreaMetrics delivers insights on offline foot traffic and captures key performance indicators, including retention rates and customer demographics. This enables brands and marketers to refine their strategies, improve customer targeting, and drive business growth. AreaMetrics was acquired by Point Inside in January 2020, further expanding its capabilities in alternative data intelligence.
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