R/GA Ventures, an initiative of the global advertising agency R/GA, supports early and growth-stage startups focused on connected products and services. Based in London, with a global reach mirroring R/GA's international presence, the Ventures team offers more than just financial capital. They provide access to R/GA's creative talent, extensive client network, and innovative program partners. Their flexible financing terms accommodate businesses at various stages of funding and growth, investing at current market valuations. By connecting startups with industry leaders, R/GA Ventures fosters innovation and disruption in the Internet of Things and connected spaces sectors.
Imposium is a Halifax-based company founded in 2015 that specializes in dynamic video rendering technology. It provides a cloud-based platform designed to create personalized marketing videos, empowering advertisers and content creators to automate video production. The software enables brands and marketers to deliver algorithmically-generated video content tailored to individual users, enhancing audience engagement through personalized experiences. Additionally, Imposium's technology allows for the extraction of insights from virtual and augmented reality experiences, facilitating data-driven storytelling for commercials and entertainment. This innovative approach positions Imposium as a key player in the field of personalized video marketing.
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