Rivenrock Capital

Rivenrock Capital is a private equity firm based in Los Angeles, founded in 2004, that targets family-owned businesses. It provides growth capital and liquidity to help first-, second-, and third-generation companies achieve growth, transition, or liquidity goals. The firm concentrates on Southern California and seeks opportunities in manufacturing, technology, distribution, and related consumer and industrial sectors, including educational products and toys, construction-related products and services, automotive aftermarket parts, furniture, food manufacturing, aerospace, and heavy manufacturing. It may invest alongside real estate owned by the business, within a separate structure. Rivenrock aims to be a true financial partner, offering hands-on management support and strategic resources to portfolio companies, and focuses on partnerships with family-owned businesses seeking succession planning, performance improvement, or liquidity options.

David Adams Jr.

Principal

David Adams Sr.

Co-Founder and Principal

John Nelson Jr.

Co-Founder and Principal

1 past transactions

Shopatron

Series B in 2007
Shopatron, Inc. is a leading provider of cloud-based eCommerce and distributed order management solutions, focusing on enhancing inventory performance and boosting online sales for enterprise retailers and brands globally. Established in 2000 and based in San Luis Obispo, California, with a European headquarters in Swindon, United Kingdom, Shopatron offers various services designed to facilitate seamless integration between online and offline sales channels. Its key solutions include Shopatron Manufacturer, which aids branded manufacturers in expanding their sales channels, and Shopatron Retailer, which helps manage inventory across multiple platforms. Shopatron's capabilities encompass local product search, ship-from-store, in-store pickup, and vendor drop-ship solutions, allowing manufacturers to fulfill online orders from authorized retail locations. By enabling retailers and brands to collaborate effectively, Shopatron enhances sales opportunities and improves the overall shopping experience for consumers. The company partners with over 1,000 brands and 20,000 retail partners across more than 40 industries, establishing itself as an industry standard for eCommerce order management.
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