Rivenrock Capital

Rivenrock Capital, LLC is a private equity firm based in Los Angeles, California, focused on investing in family-owned businesses. The firm specializes in sectors such as manufacturing, technology, consumer products, educational products, innovative construction, aftermarket automotive parts, furniture, food manufacturing, aerospace, and heavy manufacturing. Rivenrock Capital primarily targets first-generation businesses with annual sales of up to $1 million and fewer than 20 employees, offering growth capital between $500,000 and $10 million. For second and third-generation businesses, the firm invests between $2 million and $20 million, focusing on companies with sales ranging from $5 million to $50 million and annual cash flows of $1 million to $5 million. Additionally, Rivenrock Capital is open to investing in underperforming family businesses and may acquire interests in both the business and associated real estate. Founded in 2004, the firm aims to serve as a financial partner, providing not only capital but also management support to help these businesses achieve their financial and growth objectives.

David Adams Jr.

Principal

David Adams Sr.

Co-Founder and Principal

John Nelson Jr.

Co-Founder and Principal

1 past transactions

Shopatron

Series B in 2007
Shopatron, Inc. is a leading provider of cloud-based eCommerce and distributed order management solutions, focusing on enhancing inventory performance and boosting online sales for enterprise retailers and brands globally. Established in 2000 and based in San Luis Obispo, California, with a European headquarters in Swindon, United Kingdom, Shopatron offers various services designed to facilitate seamless integration between online and offline sales channels. Its key solutions include Shopatron Manufacturer, which aids branded manufacturers in expanding their sales channels, and Shopatron Retailer, which helps manage inventory across multiple platforms. Shopatron's capabilities encompass local product search, ship-from-store, in-store pickup, and vendor drop-ship solutions, allowing manufacturers to fulfill online orders from authorized retail locations. By enabling retailers and brands to collaborate effectively, Shopatron enhances sales opportunities and improves the overall shopping experience for consumers. The company partners with over 1,000 brands and 20,000 retail partners across more than 40 industries, establishing itself as an industry standard for eCommerce order management.
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