ROCA Partners

Established in 2015, ROCA Partners is a private equity firm headquartered in Beverly Hills, California. It focuses on investing in consumer services companies, particularly those with tech-enabled or healthcare service models. The firm provides flexible capital and operational resources to support growth, along with strategic and analytical support for its investments.

Tara Brantley

Investor

Ravi Sarin

Founder and Managing Partner

5 past transactions

The Lifetime Value

Private Equity Round in 2020
The Lifetime Value Co. is an information services technology platform comprising a portfolio of brands that provide easy access to information to help make all of life’s decisions, big and small. LTV’s brands include best-in-class web-based and mobile products that put the power of data into the hands of customers. Millions of people trust LTV for insight into people, properties, businesses, and vehicles.

Beez

Seed Round in 2019
Beez is a mobile application targeting online shoppers who use credit cards. It offers an alternative 'buy now, pay later' model with no interest, late fees, or commissions. Beez eliminates the bank from the transaction and finances purchases directly through retailers at wholesale discounts. The platform provides cashback rewards and automated savings solutions for users, while benefiting retailers by driving sales and increasing abandoned cart recovery.

Beez

Seed Round in 2019
Beez is a mobile application targeting online shoppers who use credit cards. It offers an alternative 'buy now, pay later' model with no interest, late fees, or commissions. Beez eliminates the bank from the transaction and finances purchases directly through retailers at wholesale discounts. The platform provides cashback rewards and automated savings solutions for users, while benefiting retailers by driving sales and increasing abandoned cart recovery.

Riviera Partners

Private Equity Round in 2019
Founded in 2002, Riviera Partners specializes in executive search and recruitment services for technology companies. They offer a blend of data-driven insights, proprietary technology, and recruiter expertise to efficiently match top engineering talent with startups. Headquartered in San Francisco, they also have offices in Santa Monica, San Jose, New York, and Bozeman.

EZ Texting

Series B in 2018
EZ Texting is a cloud-based provider of business text messaging software serving the United States and Canada. Its platform enables bulk and multimedia messaging, two-way conversations, automated workflows, and detailed reporting to help organizations engage audiences, improve customer service, and streamline communications. Key features include delivery reports, reminder campaigns, text polls, keywords, textable numbers, and text-to-landline capability, along with contact management and compliance tools. The company serves over 210,000 customers and supports AI-assisted content generation to enhance campaign effectiveness.
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