Rockstart

Rockstart is an early-stage accelerator and impact investor based in Amsterdam with international reach, founded in 2011. It supports purpose-driven founders building in energy, health, agrifood, and emerging technologies by providing capital, hands-on mentorship, and access to a global network of co-investors, mentors, partners, and corporates. The firm operates across Amsterdam, Copenhagen, and Bogota, and maintains a team of professionals who help startups scale, connect to markets, and navigate funding rounds. Rockstart has backed more than 350 startups, with a focus on generating positive social or environmental impact while achieving growth.

Rune Theill

Investor

Suzanne Kroeze

Investment Manager, Emerging Tech

Gem Kua

Investment Manager, Energy

Philippe Schuit

Investment Director

Francisca Sousa Guedes

Investment Manager

Frederik Ploug Søgaard

Senior Investment Associate

Mick Valentin

Investment Analyst

Max ter Horst

Managing Partner

Sam van der Linden

Investment Analyst

Past deals in Food

Abastores

Seed Round in 2024
Abastores is a digital platform that facilitates the auction of agricultural products across Brazil. By providing real‑time market data and enabling purchase and sale transactions nationwide and at ports, it offers farmers a technology‑driven alternative to traditional selling methods, reducing costs and streamlining procedures.

Endless Food

Pre Seed Round in 2024
Endless Food Co is a pioneering food innovation company dedicated to creating sustainable, delicious alternatives to traditional chocolate. They focus on developing upcycled ingredients that mimic the taste, texture, and functionality of cocoa, without contributing to deforestation or relying on palm oil. The company, founded on the principle that great taste can drive the shift towards a more sustainable food system, has spent a decade perfecting its approach to sustainable gastronomy.

Reduced

Seed Round in 2024
Reduced is a food production company focused on creating natural flavor enhancers from upcycled produce and organic surplus materials. By utilizing ingredients such as seaweed, shore crabs, and byproducts from egg-laying chickens and bull calf bones, Reduced aims to minimize food waste while providing consumers with sustainable, high-quality food products. The company’s approach not only promotes environmental responsibility but also enhances culinary experiences, making healthy and flavorful options more accessible in kitchens and homes.

Orderlion

Funding Round in 2023
Orderlion is a digital procurement platform that connects restaurants, hotels, cafes, and other catering operators with food and non-food suppliers. It serves as an e-commerce operating system that helps wholesalers digitize procurement processes, enabling operators to place orders for groceries, kitchen and sanitary supplies from their regular suppliers in one place, with smart inventory features. Based in Vienna, Austria, Orderlion supports beverage, fruit and vegetable wholesalers and other suppliers of fresh goods, aiming to streamline ordering across the supply chain by centralizing communications and transactions between operators and their suppliers.

Planet Oliver

Pre Seed Round in 2023
Planet Oliver is a food company dedicated to minimizing food waste by marketing surplus food that remains unsold by farmers and supermarkets. In addition to its commitment to sustainability, the company operates an online food ordering and restaurant discovery platform that helps customers find and explore dining options. This platform provides critical information about food ordering and dining experiences, allowing restaurants to concentrate on their core operations while enhancing customer satisfaction. Through these initiatives, Planet Oliver addresses both the challenges of food waste and the need for improved accessibility to dining choices.

ChefMe

Pre Seed Round in 2022
ChefMe is a peer-to-peer marketplace that simplifies the process of hiring private chefs for various events. The platform allows users to browse through a diverse selection of chefs and their menus, facilitating the booking of culinary services for dinner parties and other social gatherings. By connecting customers with skilled chefs, ChefMe enhances the overall dining experience, enabling individuals to enjoy high-quality meals prepared in the comfort of their own homes or chosen venues.

Orderlion

Seed Round in 2022
Orderlion is a digital procurement platform that connects restaurants, hotels, cafes, and other catering operators with food and non-food suppliers. It serves as an e-commerce operating system that helps wholesalers digitize procurement processes, enabling operators to place orders for groceries, kitchen and sanitary supplies from their regular suppliers in one place, with smart inventory features. Based in Vienna, Austria, Orderlion supports beverage, fruit and vegetable wholesalers and other suppliers of fresh goods, aiming to streamline ordering across the supply chain by centralizing communications and transactions between operators and their suppliers.

Innomy

Seed Round in 2022
Innomy is a company focused on producing fungi-based meat products aimed at creating more sustainable alternatives for meat and protein consumption. Utilizing various strains of mushrooms, Innomy develops high-protein foods that replicate the flavor and texture of animal meat, making them appealing to consumers seeking healthier options. The company leverages biotechnological processes involving fungal mycelia to create meat analogs and functional flours, while also revaluing by-products from various industries as raw materials. Through its innovative approach, Innomy is contributing to a more sustainable food industry by providing viable alternatives to traditional meat products.

Reduced

Seed Round in 2022
Reduced is a food production company focused on creating natural flavor enhancers from upcycled produce and organic surplus materials. By utilizing ingredients such as seaweed, shore crabs, and byproducts from egg-laying chickens and bull calf bones, Reduced aims to minimize food waste while providing consumers with sustainable, high-quality food products. The company’s approach not only promotes environmental responsibility but also enhances culinary experiences, making healthy and flavorful options more accessible in kitchens and homes.

Willicroft

Pre Seed Round in 2022
Willicroft is a plant-based cheese company based in Amsterdam, founded in 2018, that aims to provide sustainable alternatives to traditional dairy cheese. Drawing inspiration from the founders' dairy farming roots, the company emphasizes reducing the environmental impact of cheese production, which is known to be a significant contributor to greenhouse gas emissions. Willicroft's range of products is primarily made from ingredients such as cashews, coconut oil, fermented rice, quinoa, and nutritional yeast, showcasing a commitment to nutritious and sustainable sourcing. By utilizing fermentation techniques, Willicroft seeks to create delicious vegan cheese options that are both affordable and environmentally friendly. The company has achieved B Corp status, reflecting its dedication to social and environmental responsibility, and has begun cultivating beans locally in the Netherlands to further enhance its sustainable practices. With plans to expand into new markets in the UK, Germany, and the Nordics, Willicroft aims to become the world’s first net-positive plant-based cheese company, fostering a local supply chain that supports sustainable farming practices.

FloVision Solutions

Seed Round in 2021
FloVision Solutions offers a platform that optimizes food industry operations by reducing waste. It uses machine learning algorithms to detect and analyze food waste, providing recommendations to users on how to minimize their 'food footprint' and save money.

Lunch.Co

Pre Seed Round in 2021
Lunch.Co is a mobile marketplace platform that facilitates the sharing of home-cooked meals among colleagues in the workplace. By enabling users to buy and sell meals prepared by their peers, the application fosters deeper connections and engagement among team members. It offers a unique opportunity for individuals to discover diverse flavors and culinary creations while promoting social interactions across different teams. Through its innovative approach, Lunch.Co aims to enhance workplace camaraderie and create a more connected environment.

Lyfa

Pre Seed Round in 2021
Lyfa is a zero-waste online supermarket focused on creating an accessible and convenient shopping experience for customers seeking to reduce their environmental impact. Based in Basel, the company offers a range of products delivered in reusable packaging, eliminating the need for single-use materials. With 100% delivery coverage throughout Switzerland and Liechtenstein, Lyfa provides next-day delivery that is both climate-friendly and efficient. The innovative model includes collecting empty packaging from customers during subsequent deliveries, thereby establishing a circular system that promotes sustainability and reduces carbon emissions with each order. Through its commitment to waste-free living, Lyfa aims to make sustainable shopping a mainstream choice.

Reduced

Pre Seed Round in 2021
Reduced is a food production company focused on creating natural flavor enhancers from upcycled produce and organic surplus materials. By utilizing ingredients such as seaweed, shore crabs, and byproducts from egg-laying chickens and bull calf bones, Reduced aims to minimize food waste while providing consumers with sustainable, high-quality food products. The company’s approach not only promotes environmental responsibility but also enhances culinary experiences, making healthy and flavorful options more accessible in kitchens and homes.

Pantrii

Seed Round in 2020
Pantrii is an online marketplace for direct trading between small food producers and restaurateurs. Pantrii enables people to buy high-quality food wholesale from suppliers directly, with a focus on sustainability, innovation, and social responsibility. Pantrii makes it simple for people to find delicious, local, and high-quality food on the menu of their restaurant or café.

Todos Comemos

Pre Seed Round in 2020
Founded in 2020, Todos Comemos offers a convenient meal kit delivery service in Bogota and Ciudad de Mexico. They provide pre-portioned ingredients and recipes for customers to prepare meals at home quickly and easily.

GreenPod Labs

Convertible Note in 2020
GreenPod Labs develops active packaging technology for fruits and vegetables. Their product, a sachet containing nano-encapsulated plant extracts, naturally slows down ripening and minimizes microbial attacks during storage and transport, reducing post-harvest losses.

Lyfa

Convertible Note in 2020
Lyfa is a zero-waste online supermarket focused on creating an accessible and convenient shopping experience for customers seeking to reduce their environmental impact. Based in Basel, the company offers a range of products delivered in reusable packaging, eliminating the need for single-use materials. With 100% delivery coverage throughout Switzerland and Liechtenstein, Lyfa provides next-day delivery that is both climate-friendly and efficient. The innovative model includes collecting empty packaging from customers during subsequent deliveries, thereby establishing a circular system that promotes sustainability and reduces carbon emissions with each order. Through its commitment to waste-free living, Lyfa aims to make sustainable shopping a mainstream choice.

Miils

Convertible Note in 2019
Miils develops a meal planning and nutrition platform that uses artificial intelligence to create personalized meal plans, offers nutrition coaching, integrates with e-grocery services, and provides customizable kit builders to support health-conscious individuals in maintaining a convenient eating routine. Its Healthy Food Suggestion Engine, described as patent-pending, can be implemented at the point of purchase in both in-store and online food retail globally, guiding users' choices with tailored recommendations. The company aims to improve health and well-being by delivering personalized, convenient nutrition options across shopping channels.

Wenda

Convertible Note in 2019
Wenda is an innovative Italian startup founded in 2015, focused on enhancing food safety and sustainability through advanced technology. The company offers a comprehensive collaborative platform that automates the collection, analysis, and sharing of food traceability data across both cold and hot supply chains. This platform seamlessly integrates with existing measurement tools and management software, providing vital decision support and statistics related to temperature and traceability for all participants in the supply chain. Wenda's user-friendly interface allows for efficient data management, document digitization, and real-time collaboration among stakeholders. By leveraging IoT technology, machine learning, and blockchain, the platform ensures transparency, security, and improved operational efficiency. The company's mission is to reduce food waste and enhance traceability in the food system, supported by a multi-disciplinary team with extensive experience in technology and corporate client management. Wenda has established key partnerships with universities and leading European companies, enabling it to scale its solutions globally and meet the evolving needs of the food distribution industry.

KrishiHub

Convertible Note in 2019
KrishiHub, established in Bengaluru, India in 2016, operates as an online platform facilitating direct connections between farmers and businesses. It employs AI-powered supply chain management to reduce vegetable wastage by up to 25% compared to traditional methods, enabling farm-to-doorstep delivery within 12 hours. The platform uses proprietary algorithms for route optimization, ensuring efficient logistics and timely deliveries. KrishiHub empowers farmers by providing them direct access to businesses such as hotels, vendors, restaurants, institutions, and stores, helping them secure the best prices for their produce.

Pantrii

Convertible Note in 2019
Pantrii is an online marketplace for direct trading between small food producers and restaurateurs. Pantrii enables people to buy high-quality food wholesale from suppliers directly, with a focus on sustainability, innovation, and social responsibility. Pantrii makes it simple for people to find delicious, local, and high-quality food on the menu of their restaurant or café.

ChefMe

Convertible Note in 2019
ChefMe is a peer-to-peer marketplace that simplifies the process of hiring private chefs for various events. The platform allows users to browse through a diverse selection of chefs and their menus, facilitating the booking of culinary services for dinner parties and other social gatherings. By connecting customers with skilled chefs, ChefMe enhances the overall dining experience, enabling individuals to enjoy high-quality meals prepared in the comfort of their own homes or chosen venues.

Evocco

Grant in 2017
Evocco is an eco-friendly shopping assistant application designed to help consumers make nutritious food choices that minimize environmental impact. Users can snap a photo of their shopping receipts, which the app processes to provide a sustainability score for their purchases. This tracking tool allows individuals to monitor their progress over time, aligning their shopping habits with their environmental values. Additionally, Evocco offers tips and information to educate users on sustainable shopping practices, empowering them to contribute positively to the planet while enjoying a guilt-free shopping experience.

VanChefs

Seed Round in 2013
VanChefs is a company that has developed a food catering platform allowing users to order meals from top-rated local chefs. The platform standardizes catering offers by providing a price per person, making it easy for customers to book personal chefs for various events. In addition to traditional catering services, VanChefs also offers food truck rentals, suitable for occasions such as company parties, weddings, and festivals. Furthermore, the company provides a service called Go Celebrate, which facilitates the booking of chefs for in-home cooking experiences.

GreenPod Labs

GreenPod Labs develops active packaging technology for fruits and vegetables. Their product, a sachet containing nano-encapsulated plant extracts, naturally slows down ripening and minimizes microbial attacks during storage and transport, reducing post-harvest losses.
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