Salesforce

Salesforce is a leading cloud-based software company, founded in 1999, specializing in customer relationship management (CRM) solutions. It offers a range of enterprise applications, including Sales Cloud for sales automation, Service Cloud for customer service, Marketing Cloud for digital marketing, and Commerce Cloud for e-commerce. Additionally, Salesforce provides a platform for building custom applications and MuleSoft for data integration. Salesforce.org, a division of the company, donates and discounts its technology to nonprofits and educational institutions, fostering a culture of giving back. Salesforce Ventures, the company's venture capital arm, invests in enterprise technology startups globally, providing funding, access to the Salesforce ecosystem, and guidance from its executives.

Samuel Ackah-yensu

Investor

Adrianna Alterman

Principal, Impact Fund

Marc Benioff

Co-Founder, Co-CEO and Chairman

Arundhati Bhattacharya

Chairperson and CEO

Kevin Chen

Investor

Robert DeSisto

SVP, GM B2B and B2C Commerce

Paul Drews

Managing Partner

Dan Farber

SVP Strategic Communications

Caroline Fiegel

Investor, Slack Fund

Kartikeya Gupta

Principal

Takuya Hosomura

Principal

Achyut Jajoo

Senior Vice President and General Manager of Manufacturing and Automotive

Robert Keith

Partner

David Kellenberger

Principal

Zak Kokosa

Investor

Rohit Mahna

SVP and General Manager

Fatima Paruk

SVP and Chief Health Officer, Salesforce Health and Life Sciences

Bill Patterson

EVP and GM, CRM Applications

Lauryn Poyser

Investor, Impact Fund

Dom Pusateri

Investor

Alexandra Quie

Principal

Laura Rowson

Principal

Katie Schwartz Thiry

Managing Director

John Somorjai

President

Jason Spinell

Partner, Slack Fund

Jason Spinell

Partner, Slack Fund

Jim Steele

President, Global Strategic Customers

Kevin Wu

Investor

Emily Zhao

Principal

Past deals in Western Asia

Zoomin

Acquisition in 2024
Zoomin Software Ltd., established in 2015 and headquartered in Tel Aviv-Yafo, Israel, specializes in transforming underutilized technical product content into a valuable business resource. The company's core product is an intelligent software platform that ingests diverse product content, such as manuals, API documentation, and support articles, and delivers it as a unified source of product answers across various customer touchpoints. These include documentation sites, customer service portals, and online communities. Zoomin's platform also offers detailed analytics and actionable insights, enabling businesses to enhance user engagement and provide swift, accurate product-related information.

Wiz

Series E in 2024
Wiz, Inc. is a cybersecurity company founded in 2020, with headquarters in Palo Alto, California, and an additional office in Tel Aviv, Israel. The company specializes in cloud security, providing enterprises with a platform that enables them to identify security issues within their public cloud infrastructure. Wiz's innovative solution offers a comprehensive, cloud-native visibility tool that analyzes the entire cloud environment, delivering a 360-degree view of security risks across various platforms, including clouds, containers, and workloads. The platform utilizes actionable, graph-based analysis to facilitate in-depth risk assessment and root cause analysis without the need for agents, allowing organizations to enhance their security posture effectively.

Balance

Series B in 2022
Balance is a digital payments platform based in Tel Aviv, Israel, founded in 2019 by Bar Geron and Yoni Shuster. The company specializes in enhancing the B2B online purchasing experience for both buyers and vendors. Balance's platform processes online payments using a machine learning engine that provides real-time authentication and financial risk assessment, offering businesses flexibility in payment timing.

Laminar

Series A in 2022
Laminar is a company that specializes in data leakage protection for cloud environments. Its Cloud Data Security Platform offers continuous discovery and classification of data, providing full visibility into data flows. This solution enables organizations to secure and control their data, improving their risk posture while allowing for real-time leak detection and remediation without disrupting data operations. Laminar's technology supports agentless and asynchronous monitoring of various data sources and egress channels, ensuring authorized data movements and alerting users to potential issues. Founded in 2020 by a team of experienced cybersecurity professionals, Laminar aims to help businesses adapt to cloud-native environments by enhancing data governance and privacy monitoring, ultimately allowing them to reduce their attack surface and regain control over their data.

Stord

Series D in 2022
Stord, Inc. is a technology company based in Atlanta, Georgia, that specializes in cloud-based warehousing and distribution services. Founded in 2015, Stord provides an integrated platform that allows clients to manage their product flow across multiple warehouses through a single dashboard. This platform is designed to optimize inventory and orders, facilitating on-demand scalability for shippers within a global logistics network. By leveraging a digital warehousing and distribution network, Stord enhances visibility and control over inventory, creating intelligent and self-correcting supply chains. The company partners with numerous brands to improve their ecommerce operations, enabling faster shipping, reliable delivery, and cost reductions while enhancing customer satisfaction. Stord's services are utilized by a range of well-known brands, positioning the company as a key player in the ecommerce enablement space.

Wiz

Series C in 2021
Wiz, Inc. is a cybersecurity company founded in 2020, with headquarters in Palo Alto, California, and an additional office in Tel Aviv, Israel. The company specializes in cloud security, providing enterprises with a platform that enables them to identify security issues within their public cloud infrastructure. Wiz's innovative solution offers a comprehensive, cloud-native visibility tool that analyzes the entire cloud environment, delivering a 360-degree view of security risks across various platforms, including clouds, containers, and workloads. The platform utilizes actionable, graph-based analysis to facilitate in-depth risk assessment and root cause analysis without the need for agents, allowing organizations to enhance their security posture effectively.

FullStory

Series D in 2021
FullStory, Inc. is a company that provides an online application focused on capturing customer experience data in a unified platform. Its innovative tools include pixel-perfect session playback, automatic insights, funnel analytics, and comprehensive search and segmentation features. These capabilities empower product managers, designers, developers, and support agents to enhance online customer experiences effectively. Founded in 2014 and originally known as Monetology, LLC, the company changed its name to FullStory in June 2015 and is headquartered in Atlanta, Georgia. Through its platform, FullStory aims to help organizations analyze customer interactions and optimize their digital environments.

Popmenu

Series C in 2021
Popmenu, Inc. is a Software-as-a-Service company that specializes in providing a cloud-based platform for full-service restaurants and the hospitality industry. Founded in 2016 and headquartered in Atlanta, Georgia, with an additional office in Aliso Viejo, California, the company offers an interactive and engaging menu experience designed to improve customer engagement. Utilizing advanced algorithms, Popmenu’s platform transforms menus, customer feedback, ratings, and other related data into a dynamic interface that facilitates direct communication between restaurants and customers. This innovative approach not only helps restaurants enhance their marketing efforts but also aims to convert first-time guests into regular patrons by providing personalized menu recommendations in real time.

Wiz

Series B in 2021
Wiz, Inc. is a cybersecurity company founded in 2020, with headquarters in Palo Alto, California, and an additional office in Tel Aviv, Israel. The company specializes in cloud security, providing enterprises with a platform that enables them to identify security issues within their public cloud infrastructure. Wiz's innovative solution offers a comprehensive, cloud-native visibility tool that analyzes the entire cloud environment, delivering a 360-degree view of security risks across various platforms, including clouds, containers, and workloads. The platform utilizes actionable, graph-based analysis to facilitate in-depth risk assessment and root cause analysis without the need for agents, allowing organizations to enhance their security posture effectively.

Salto

Series B in 2021
Salto Labs Inc. specializes in business application configuration, providing a comprehensive dashboard for companies to manage their applications and services. Founded in 2019 and based in Tel Aviv-Yafo, Israel, Salto offers a unique solution that employs an Open Source and an Enterprise SaaS product to facilitate multi-application configuration. At the core of its technology is NaCl (Not Another Configuration Language), which allows for the automatic extraction and declarative representation of configurations from various business applications, including Salesforce, NetSuite, and HubSpot. This innovative approach enables collaborative editing and deployment of configurations, with capabilities for testing, tracking, and rolling back changes as needed. Salto's structured language enhances usability by allowing text searches, re-use of configurations, inline documentation, and easy auditing of changes, ultimately streamlining business operations and reducing errors. The company is backed by notable investors and has expanded its presence with offices in both Tel Aviv and San Francisco.

Stord

Series C in 2021
Stord, Inc. is a technology company based in Atlanta, Georgia, that specializes in cloud-based warehousing and distribution services. Founded in 2015, Stord provides an integrated platform that allows clients to manage their product flow across multiple warehouses through a single dashboard. This platform is designed to optimize inventory and orders, facilitating on-demand scalability for shippers within a global logistics network. By leveraging a digital warehousing and distribution network, Stord enhances visibility and control over inventory, creating intelligent and self-correcting supply chains. The company partners with numerous brands to improve their ecommerce operations, enabling faster shipping, reliable delivery, and cost reductions while enhancing customer satisfaction. Stord's services are utilized by a range of well-known brands, positioning the company as a key player in the ecommerce enablement space.

Zoomin

Series C in 2021
Zoomin Software Ltd., established in 2015 and headquartered in Tel Aviv-Yafo, Israel, specializes in transforming underutilized technical product content into a valuable business resource. The company's core product is an intelligent software platform that ingests diverse product content, such as manuals, API documentation, and support articles, and delivers it as a unified source of product answers across various customer touchpoints. These include documentation sites, customer service portals, and online communities. Zoomin's platform also offers detailed analytics and actionable insights, enabling businesses to enhance user engagement and provide swift, accurate product-related information.

Zoomin

Series B in 2020
Zoomin Software Ltd., established in 2015 and headquartered in Tel Aviv-Yafo, Israel, specializes in transforming underutilized technical product content into a valuable business resource. The company's core product is an intelligent software platform that ingests diverse product content, such as manuals, API documentation, and support articles, and delivers it as a unified source of product answers across various customer touchpoints. These include documentation sites, customer service portals, and online communities. Zoomin's platform also offers detailed analytics and actionable insights, enabling businesses to enhance user engagement and provide swift, accurate product-related information.

AppsFlyer

Venture Round in 2020
AppsFlyer Ltd. is a mobile app measurement platform founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide. The company specializes in helping mobile app developers, brands, and advertising agencies measure and optimize their customer acquisition strategies through a real-time analytics dashboard. Its platform integrates with numerous media partners, allowing advertisers to assess and enhance their mobile app promotional campaigns across various channels, including paid, organic, and social media. AppsFlyer offers several key solutions, such as Ad Revenue Attribution, which aids mobile publishers in evaluating user lifetime value by considering diverse revenue sources. The company also provides Agency Transparency for brands to gain insights into their campaigns and Protect360, a robust fraud protection service. With a focus on privacy and user experience, AppsFlyer supports a wide array of applications across platforms like the Apple App Store and Google Play, enabling clients to foster meaningful customer relationships through advanced data analytics and engagement tools.

Salto

Series A in 2020
Salto Labs Inc. specializes in business application configuration, providing a comprehensive dashboard for companies to manage their applications and services. Founded in 2019 and based in Tel Aviv-Yafo, Israel, Salto offers a unique solution that employs an Open Source and an Enterprise SaaS product to facilitate multi-application configuration. At the core of its technology is NaCl (Not Another Configuration Language), which allows for the automatic extraction and declarative representation of configurations from various business applications, including Salesforce, NetSuite, and HubSpot. This innovative approach enables collaborative editing and deployment of configurations, with capabilities for testing, tracking, and rolling back changes as needed. Salto's structured language enhances usability by allowing text searches, re-use of configurations, inline documentation, and easy auditing of changes, ultimately streamlining business operations and reducing errors. The company is backed by notable investors and has expanded its presence with offices in both Tel Aviv and San Francisco.

TechSee

Series C in 2020
TechSee is a technology company specializing in visual technology and augmented reality, headquartered in Tel Aviv, Israel. Founded in 2015 by Eitan Cohen, Amir Yoffe, and Gabby Sarussi, TechSee develops an AI-powered visual customer engagement platform aimed at transforming traditional customer support methods. The platform leverages deep learning, big data, and proprietary computer vision algorithms to provide an interactive visual experience for users. This technology enables call center agents to guide customers through live virtual channels, utilizing augmented reality and annotations to enhance support interactions. By improving customer service efficiency and reducing support costs, TechSee aims to deliver a more effective customer support solution.

Cloudinary

Secondary Market in 2020
Cloudinary is a company that provides cloud-based solutions for image and video management, as well as digital asset management (DAM). Founded in 2011 and headquartered in Petah Tikva, Israel, with additional offices in the US and UK, Cloudinary empowers brands to deliver engaging visual experiences across various platforms. The company's platform utilizes AI-based technologies to streamline media management workflows, allowing developers to focus on creating optimal digital experiences without the hassle of building and supporting their own media management solutions. Cloudinary serves a wide range of customers, from small startups to large enterprises, including notable brands like Walmart Labs, Under Armour, and Forbes. The company's offerings are available through Amazon Web Services, making it accessible for users worldwide.

AllCloud

Venture Round in 2019
AllCloud is a cloud solutions provider based in Rosh Ha'ayin, Israel, established in 2008. The company specializes in cloud enablement and transformation, offering a comprehensive range of services throughout the entire cloud lifecycle, including architecture, implementation, integration, and management. AllCloud aims to help organizations maximize the value of cloud technology by facilitating the connection between their front and back office operations. By leveraging partnerships with leading technology providers and employing proven methodologies, AllCloud supports clients in navigating their transition to the cloud and optimizing their cloud environments. The company's focus is on accelerating customers' growth by guiding them through their cloud journey.

FullStory

Series C in 2019
FullStory, Inc. is a company that provides an online application focused on capturing customer experience data in a unified platform. Its innovative tools include pixel-perfect session playback, automatic insights, funnel analytics, and comprehensive search and segmentation features. These capabilities empower product managers, designers, developers, and support agents to enhance online customer experiences effectively. Founded in 2014 and originally known as Monetology, LLC, the company changed its name to FullStory in June 2015 and is headquartered in Atlanta, Georgia. Through its platform, FullStory aims to help organizations analyze customer interactions and optimize their digital environments.

MapAnything

Acquisition in 2019
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.

TechSee

Series B in 2018
TechSee is a technology company specializing in visual technology and augmented reality, headquartered in Tel Aviv, Israel. Founded in 2015 by Eitan Cohen, Amir Yoffe, and Gabby Sarussi, TechSee develops an AI-powered visual customer engagement platform aimed at transforming traditional customer support methods. The platform leverages deep learning, big data, and proprietary computer vision algorithms to provide an interactive visual experience for users. This technology enables call center agents to guide customers through live virtual channels, utilizing augmented reality and annotations to enhance support interactions. By improving customer service efficiency and reducing support costs, TechSee aims to deliver a more effective customer support solution.

TechSee

Corporate Round in 2018
TechSee is a technology company specializing in visual technology and augmented reality, headquartered in Tel Aviv, Israel. Founded in 2015 by Eitan Cohen, Amir Yoffe, and Gabby Sarussi, TechSee develops an AI-powered visual customer engagement platform aimed at transforming traditional customer support methods. The platform leverages deep learning, big data, and proprietary computer vision algorithms to provide an interactive visual experience for users. This technology enables call center agents to guide customers through live virtual channels, utilizing augmented reality and annotations to enhance support interactions. By improving customer service efficiency and reducing support costs, TechSee aims to deliver a more effective customer support solution.

MapAnything

Series C in 2017
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.

FullStory

Series B in 2017
FullStory, Inc. is a company that provides an online application focused on capturing customer experience data in a unified platform. Its innovative tools include pixel-perfect session playback, automatic insights, funnel analytics, and comprehensive search and segmentation features. These capabilities empower product managers, designers, developers, and support agents to enhance online customer experiences effectively. Founded in 2014 and originally known as Monetology, LLC, the company changed its name to FullStory in June 2015 and is headquartered in Atlanta, Georgia. Through its platform, FullStory aims to help organizations analyze customer interactions and optimize their digital environments.

MapAnything

Series B in 2017
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.

RedKix

Seed Round in 2016
RedKix is an enterprise software company headquartered in Israel that focuses on enhancing workplace communication and collaboration. The company offers a unified communication application that integrates real-time messaging, group channels, and email, aiming to streamline interactions among teams, customers, and partners. By eliminating friction in collaboration, RedKix's platform provides users with a simple and efficient experience, facilitating seamless teamwork and improving productivity. As of July 26, 2018, RedKix operates as a subsidiary of Facebook, Inc.

CoolaData

Series B in 2016
CoolaData Ltd. operates a behavioral analytics platform that helps businesses gain insights into customer behavior across online and mobile applications. Founded in 2012 and based in Ramat Gan, Israel, with additional offices in Portland, Oregon, and London, UK, the company provides a comprehensive solution for data analysis and visualization. Its platform integrates various internal and external data sources, enabling businesses in sectors such as e-learning, e-commerce, and game analytics to understand user interactions and transform complex data into actionable insights. CoolaData's services include machine learning, custom dashboards, and professional support, offering a cost-effective alternative to self-developed analytics solutions. As of June 2019, CoolaData operates as a subsidiary of Medallia, Inc.

MapAnything

Series A in 2015
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.

Cloud Sherpas

Series B in 2012
Cloud Sherpas is a global technology services firm specializing in cloud advisory and implementation. With over 900 professionals serving clients worldwide, they enhance customer experiences for leading brands by providing strategy, integration, training, and platform enhancements across various industries. As a Salesforce Global Strategic Cloud Alliance Partner and three-time Google Enterprise Partner of the Year, Cloud Sherpas operates from multiple locations globally, including Atlanta, GA headquarters, with offices in the US and operations in eight other countries.
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