Salesforce

Salesforce is a leading cloud-based software company, founded in 1999, specializing in customer relationship management (CRM) solutions. It offers a range of enterprise applications, including Sales Cloud for sales automation, Service Cloud for customer service, Marketing Cloud for digital marketing, and Commerce Cloud for e-commerce. Additionally, Salesforce provides a platform for building custom applications and MuleSoft for data integration. Salesforce.org, a division of the company, donates and discounts its technology to nonprofits and educational institutions, fostering a culture of giving back. Salesforce Ventures, the company's venture capital arm, invests in enterprise technology startups globally, providing funding, access to the Salesforce ecosystem, and guidance from its executives.

Samuel Ackah-yensu

Investor

Adrianna Alterman

Principal

Ken Asada

Partner, Head of Japan

Marc Benioff

Co-Founder, Co-CEO and Chairman

Arundhati Bhattacharya

Chairperson and CEO

Craig Butters

Director, Customer Success

Kevin Chen

Investor

Robert DeSisto

SVP, GM B2B and B2C Commerce

Christopher J. Dean

GM and Vice President, Media Cloud, Salesforce Industries

Paul Drews

Managing Director, Salesforce Ventures

Dan Farber

SVP Strategic Communications

Caroline Fiegel

Investor, Slack Fund

Kartikeya Gupta

Principal

Takuya Hosomura

Principal

Achyut Jajoo

SVP and GM, Manufacturing and Automotive

Nowi Kallen

Managing Director

Zak Kokosa

Investor

Rohit Mahna

SVP and General Manager

Fatima Paruk MD

Senior Vice President and Chief Health Officer

Bill Patterson

EVP and GM, CRM Applications

Lauryn Poyser

Investor, Impact Fund

Dom Pusateri

Investor

Alexandra Quie

Principal

Laura Rowson

Principal

Katie Schwartz

Principal, Salesforce Ventures

John Somorjai

Executive Vice President, Corporate Development

Jason Spinell

Partner, Slack Fund

Jim Steele

President, Global Strategic Customers

Kevin Wu

Investor

Emily Zhao

Principal

Past deals in Augmented Reality

World Labs

Venture Round in 2024
World Labs is a developer of an artificial intelligence platform that enables humanlike processing of visual data. The company focuses on spatial intelligence, creating advanced AI systems that function in three-dimensional (3D) environments, both virtual and real. Their primary service involves building Large World Models (LWMs), which empower AI to perceive, generate, and interact with the world in 3D space. By leveraging synthetic data to train its models, World Labs provides companies with access to reliable computer vision technologies capable of accurately identifying objects. This innovative approach positions the company at the forefront of advancements in augmented and virtual reality.

Threekit

Series B in 2021
ThreeKit Inc. is a Chicago-based company that specializes in a three-dimensional (3D) product configuration and visualization platform. Founded in 2005, ThreeKit enables brands to create, manage, and scale high-quality visual content that enhances online customer engagement and drives conversions. The platform offers a variety of solutions, including interactive 3D configurations, photorealistic 2D images, augmented and virtual reality experiences, and a visual configuration tool that allows consumers to customize products in real-time. Additionally, ThreeKit provides digital asset management capabilities to streamline control over digital content. Its flagship product, Virtual Photographer, generates realistic-looking product images for e-commerce through computer rendering. By allowing businesses to efficiently produce thousands of interactive visuals, ThreeKit supports companies of all sizes in enhancing their visual commerce strategies across multiple channels.

TechSee

Series C in 2020
TechSee is a technology company based in Tel Aviv, Israel, that focuses on enhancing customer support through visual technology and augmented reality. Founded in 2015 by Eitan Cohen, Amir Yoffe, and Gabby Sarussi, TechSee's platform utilizes artificial intelligence, deep learning, and proprietary algorithms to create a scalable system that improves with each customer interaction. The platform allows users to engage with customers via a live virtual channel, facilitating guidance through augmented reality and annotations. This innovative approach aims to transform traditional customer support by enabling call center agents to deliver a more interactive and effective service, ultimately reducing support costs and enhancing overall customer satisfaction.

Scandit

Series C in 2020
Scandit AG is a technology company specializing in barcode scanning software solutions and mobile computer vision. Founded in 2009 and headquartered in Zurich, Switzerland, with additional offices in the United States and Europe, Scandit develops applications that enable high-performance scanning on various smart devices, including smartphones, tablets, and wearables. Its offerings include the Barcode Scanner SDK, which transforms devices into enterprise-grade scanning tools, and the MatrixScan feature that enhances recognition processes for retail and logistics. Scandit's solutions are utilized across multiple industries, such as retail, healthcare, and manufacturing, to support applications like mobile shopping, inventory management, and asset tracking. The company's technology also incorporates augmented reality capabilities, providing real-time information overlays to improve user experience. Scandit aims to enhance operational efficiency and customer satisfaction for organizations, serving a diverse clientele that includes well-known brands.

Threekit

Series A in 2019
ThreeKit Inc. is a Chicago-based company that specializes in a three-dimensional (3D) product configuration and visualization platform. Founded in 2005, ThreeKit enables brands to create, manage, and scale high-quality visual content that enhances online customer engagement and drives conversions. The platform offers a variety of solutions, including interactive 3D configurations, photorealistic 2D images, augmented and virtual reality experiences, and a visual configuration tool that allows consumers to customize products in real-time. Additionally, ThreeKit provides digital asset management capabilities to streamline control over digital content. Its flagship product, Virtual Photographer, generates realistic-looking product images for e-commerce through computer rendering. By allowing businesses to efficiently produce thousands of interactive visuals, ThreeKit supports companies of all sizes in enhancing their visual commerce strategies across multiple channels.

Upskill

Venture Round in 2019
Upskill, Inc. is a technology company specializing in augmented reality software tailored for the industrial workforce. Founded in 2010 and based in Vienna, Virginia, with additional offices in Cambridge and San Francisco, Upskill offers the Skylight platform, which enables organizations to create applications for smart glasses. This platform connects workers across various industries—including healthcare, manufacturing, retail, and logistics—with essential information, processes, and tools, allowing them to perform tasks more efficiently and accurately. Upskill's solutions facilitate hands-free operation, thereby enhancing productivity, quality, and compliance in competitive environments. The company was previously known as APX Labs, LLC before rebranding in January 2017.

TechSee

Series B in 2018
TechSee is a technology company based in Tel Aviv, Israel, that focuses on enhancing customer support through visual technology and augmented reality. Founded in 2015 by Eitan Cohen, Amir Yoffe, and Gabby Sarussi, TechSee's platform utilizes artificial intelligence, deep learning, and proprietary algorithms to create a scalable system that improves with each customer interaction. The platform allows users to engage with customers via a live virtual channel, facilitating guidance through augmented reality and annotations. This innovative approach aims to transform traditional customer support by enabling call center agents to deliver a more interactive and effective service, ultimately reducing support costs and enhancing overall customer satisfaction.

TechSee

Corporate Round in 2018
TechSee is a technology company based in Tel Aviv, Israel, that focuses on enhancing customer support through visual technology and augmented reality. Founded in 2015 by Eitan Cohen, Amir Yoffe, and Gabby Sarussi, TechSee's platform utilizes artificial intelligence, deep learning, and proprietary algorithms to create a scalable system that improves with each customer interaction. The platform allows users to engage with customers via a live virtual channel, facilitating guidance through augmented reality and annotations. This innovative approach aims to transform traditional customer support by enabling call center agents to deliver a more interactive and effective service, ultimately reducing support costs and enhancing overall customer satisfaction.

Augment

Series A in 2016
Augment is a mobile application that enables businesses to visualize their 3D models in Augmented Reality (AR) within their actual environment and at real scale. Founded in October 2011 and headquartered in Paris, with additional offices in New York City and Orlando, Augment assists retailers and manufacturers in enhancing customer engagement, boosting sales, and minimizing product returns through interactive AR experiences. The platform facilitates the seamless creation and management of deployable mobile 3D and AR visualizations, which can be utilized in eCommerce, field sales, and educational contexts, effectively merging physical and virtual experiences for users.

Upskill

Venture Round in 2015
Upskill, Inc. is a technology company specializing in augmented reality software tailored for the industrial workforce. Founded in 2010 and based in Vienna, Virginia, with additional offices in Cambridge and San Francisco, Upskill offers the Skylight platform, which enables organizations to create applications for smart glasses. This platform connects workers across various industries—including healthcare, manufacturing, retail, and logistics—with essential information, processes, and tools, allowing them to perform tasks more efficiently and accurately. Upskill's solutions facilitate hands-free operation, thereby enhancing productivity, quality, and compliance in competitive environments. The company was previously known as APX Labs, LLC before rebranding in January 2017.
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