Salesforce is a leading cloud-based software company, founded in 1999, specializing in customer relationship management (CRM) solutions. It offers a range of enterprise applications, including Sales Cloud for sales automation, Service Cloud for customer service, Marketing Cloud for digital marketing, and Commerce Cloud for e-commerce. Additionally, Salesforce provides a platform for building custom applications and MuleSoft for data integration. Salesforce.org, a division of the company, donates and discounts its technology to nonprofits and educational institutions, fostering a culture of giving back. Salesforce Ventures, the company's venture capital arm, invests in enterprise technology startups globally, providing funding, access to the Salesforce ecosystem, and guidance from its executives.
GM and Vice President, Media Cloud, Salesforce Industries
Paul Drews
Managing Director, Salesforce Ventures
Dan Farber
SVP Strategic Communications
Caroline Fiegel
Investor, Slack Fund
Kartikeya Gupta
Principal
Takuya Hosomura
Principal
Achyut Jajoo
SVP and GM, Manufacturing and Automotive
Nowi Kallen
Managing Director
Zak Kokosa
Investor
Rohit Mahna
SVP and General Manager
Fatima Paruk MD
Senior Vice President and Chief Health Officer
Bill Patterson
EVP and GM, CRM Applications
Lauryn Poyser
Investor, Impact Fund
Dom Pusateri
Investor
Alexandra Quie
Principal
Laura Rowson
Principal
Katie Schwartz
Principal, Salesforce Ventures
John Somorjai
Executive Vice President, Corporate Development
Jason Spinell
Partner, Slack Fund
Jim Steele
President, Global Strategic Customers
Kevin Wu
Investor
Emily Zhao
Principal
Past deals in Marketing
Hightouch
Series C in 2025
Hightouch is a customer data platform that specializes in data synchronization between various marketing and operational tools. The company enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By providing a user-friendly interface, Hightouch simplifies data integration and management, allowing organizations to access and utilize their data effectively without duplication. This approach helps maintain data integrity and security, while empowering clients to leverage their data for personalized marketing campaigns. Hightouch's platform features audience segmentation, data transformation, and automated workflows, which assist businesses in optimizing their marketing strategies and operational processes.
Thunder
Venture Round in 2024
Thunder is a management consulting company focused on delivering business value through intelligent frameworks and solutions. The company assists leading brands in addressing complex challenges primarily using Salesforce. In addition to its consulting services, Thunder operates an online data analysis platform that transforms data into impactful business outcomes. This platform includes a service cloud for customer support and marketing clouds for digital marketing campaigns, empowering users to leverage data analysis for a competitive edge.
Thunder
Series A in 2023
Thunder is a management consulting company focused on delivering business value through intelligent frameworks and solutions. The company assists leading brands in addressing complex challenges primarily using Salesforce. In addition to its consulting services, Thunder operates an online data analysis platform that transforms data into impactful business outcomes. This platform includes a service cloud for customer support and marketing clouds for digital marketing campaigns, empowering users to leverage data analysis for a competitive edge.
Leadplus
Venture Round in 2022
LeadPlus is a digital marketing company based in Japan that specializes in providing services for small and medium enterprises (SMEs). The company offers a comprehensive array of solutions, including strategic planning, advertising operations, and marketing automation. By leveraging its expertise, LeadPlus assists clients in developing effective marketing strategies, optimizing advertising performance, and utilizing data visualization to enhance customer engagement. Their focus is on helping businesses attract customers and meet development goals in a cost-effective manner.
Thunder
Venture Round in 2022
Thunder is a management consulting company focused on delivering business value through intelligent frameworks and solutions. The company assists leading brands in addressing complex challenges primarily using Salesforce. In addition to its consulting services, Thunder operates an online data analysis platform that transforms data into impactful business outcomes. This platform includes a service cloud for customer support and marketing clouds for digital marketing campaigns, empowering users to leverage data analysis for a competitive edge.
Charles
Series A in 2022
Charles is a Berlin-based company specializing in WhatsApp marketing solutions. It offers a user-friendly platform that enables brands to establish and manage a GDPR-compliant WhatsApp channel to enhance customer engagement and drive sales. Key features of the platform include Campaigns, which allow brands to send marketing messages and track consumer responses, and Journeys, which facilitate the creation of automated conversational flows, such as product finders and promotional competitions. Additionally, Charles provides analytics and proactive support to help brands optimize their messaging strategies and improve customer relationships through effective communication on messaging applications.
Primer
Venture Round in 2022
Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.
Qualified
Series C in 2022
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.
Qodek
Pre Seed Round in 2022
Qodek is a technology company that specializes in marketing automation. It offers a platform designed to enhance customer relationship management and streamline contact outreach processes. The company's services include web scraping, CRM enhancement, and account mapping, all aimed at simplifying marketing tasks, optimizing workflow, and increasing efficiency for its clients.
Highspot
Series F in 2022
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.
Thunder
Venture Round in 2021
Thunder is a management consulting company focused on delivering business value through intelligent frameworks and solutions. The company assists leading brands in addressing complex challenges primarily using Salesforce. In addition to its consulting services, Thunder operates an online data analysis platform that transforms data into impactful business outcomes. This platform includes a service cloud for customer support and marketing clouds for digital marketing campaigns, empowering users to leverage data analysis for a competitive edge.
PixelMEDIA
Private Equity Round in 2021
PixelMEDIA is a digital experience agency that drives revenue and brand awareness across all digital channels. Based in greater Boston, PixelMEDIA has a focus in both ecommerce and content management solutions, and has launched projects for brands like Cabot Corporation, ECCO Shoes, Bauer Hockey, Heinemann, Samuel Adams, Seven Towns / Rubik's Cube, Skillsoft, Velcro, Mass Save, and more.
Outreach
Series G in 2021
Outreach Inc. is a Seattle-based company that specializes in sales engagement solutions designed to enhance revenue growth by streamlining customer interactions across various channels, including email, voice, and social media. Founded in 2011, Outreach offers a platform that utilizes machine learning to automate repetitive sales tasks, optimize communication, and provide real-time insights based on buyer sentiment. Its features include account-based sales solutions, task management, and comprehensive tracking of email and activity metrics. Outreach's clientele encompasses major companies such as Zoom, Okta, Adobe, and Microsoft, which depend on its technology to improve sales efficiency and effectiveness. The company also maintains an office in London, United Kingdom.
Qualified
Series B in 2021
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.
Astound Commerce
Venture Round in 2021
Astound Commerce is a global e-commerce provider that brings together strategy, technology, and interactive marketing services for the world’s premier brands and retailers. Its team consists of 400 highly skilled professionals worldwide. It is not an outsourcing company, it does have its own marketing and sales teams and the majority of its development teams work directly with the customer. Its clients include iconic global brands: Adidas, Versace, Men's Wearhouse, Tommy Hilfiger, Hugo Boss, Crocs, Avenue, and many other international and local brands. Astound Commerce delivers eCommerce solutions on six, enterprise-class platforms: IBM WebSphere Commerce, Intershop, Magento, Demandware, MarketLive, and NetSuite. These cutting-edge eCommerce platforms enable the creation and delivery of flexible, customizable, and capable to handle high traffic volume solutions for any type of online business. The company has been working in the global e-commerce market since 1999.
Highspot
Series E in 2021
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.
AppsFlyer
Venture Round in 2020
AppsFlyer Ltd. is a mobile app measurement platform founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide. The company specializes in helping mobile app developers, brands, and advertising agencies measure and optimize their customer acquisition strategies through a real-time analytics dashboard. Its platform integrates with numerous media partners, allowing advertisers to assess and enhance their mobile app promotional campaigns across various channels, including paid, organic, and social media. AppsFlyer offers several key solutions, such as Ad Revenue Attribution, which aids mobile publishers in evaluating user lifetime value by considering diverse revenue sources. The company also provides Agency Transparency for brands to gain insights into their campaigns and Protect360, a robust fraud protection service. With a focus on privacy and user experience, AppsFlyer supports a wide array of applications across platforms like the Apple App Store and Google Play, enabling clients to foster meaningful customer relationships through advanced data analytics and engagement tools.
Xica
Series D in 2020
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.
Mobify
Acquisition in 2020
Mobify Research and Development, Inc. is a mobile customer engagement platform that enhances and manages relationships between retailers and their connected customers. Founded in 2007 and headquartered in Vancouver, Canada, with additional offices in Chicago and Reading, Mobify specializes in Progressive Web Apps, enabling brands to improve conversion rates on mobile devices. The platform offers a suite of solutions, including tools for personalizing customer engagement through big data, managing mobile interactions from a centralized location, and optimizing app performance for developers. Prominent global brands such as Lancôme and Carnival Cruise Line utilize Mobify's services to foster customer loyalty and drive revenue growth. As a subsidiary of salesforce.com, Mobify continues to support retailers in meeting evolving customer expectations and maintaining a competitive advantage in the market.
Qualified
Series A in 2020
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.
Outreach
Series F in 2020
Outreach Inc. is a Seattle-based company that specializes in sales engagement solutions designed to enhance revenue growth by streamlining customer interactions across various channels, including email, voice, and social media. Founded in 2011, Outreach offers a platform that utilizes machine learning to automate repetitive sales tasks, optimize communication, and provide real-time insights based on buyer sentiment. Its features include account-based sales solutions, task management, and comprehensive tracking of email and activity metrics. Outreach's clientele encompasses major companies such as Zoom, Okta, Adobe, and Microsoft, which depend on its technology to improve sales efficiency and effectiveness. The company also maintains an office in London, United Kingdom.
The CMO Club
Acquisition in 2020
The CMO Club is a marketing leadership community based in New York that fosters innovation and dialogue among chief marketing officers across the United States. Its mission is to create an exclusive environment where members can share diverse experiences, insights, and techniques, promoting an invaluable exchange of ideas. The club emphasizes the importance of face-to-face communication and interaction through local dinners, which serve as a platform for members to reinforce existing relationships and develop new connections. Additionally, The CMO Club offers a mobile app for member engagement, vendor recommendations, and hosts events such as the Spring Innovation and Inspiration Summit. Through these initiatives, the club aims to support its members in becoming more effective leaders in their field.
i2Max
Series A in 2020
i2max specializes in cloud consulting services, offering a comprehensive platform that supports various aspects of business operations. The company provides tools for sales management, marketing management, service management, pipeline management, customer management, and customer experience management. By utilizing these advanced cloud services, i2max aims to enhance efficiency and promote business growth for its clients. Through its focus on cloud marketing and community engagement, i2max helps organizations navigate the complexities of the cloud landscape, ultimately enabling them to achieve their strategic objectives.
Evergage
Acquisition in 2020
Evergage, Inc. is a technology company that specializes in a cloud-based real-time personalization platform aimed at enhancing customer engagement for digital marketers. Founded in 2010 and based in Somerville, Massachusetts, Evergage offers a suite of solutions that enable marketers to create individualized experiences for website visitors and mobile app users. Key offerings include the Evergage Platform, which allows for website personalization; Evergage Recommend, which provides tailored product and content recommendations; and Evergage Promote, which catalogs and promotes assets based on user behavior. The platform also includes tools for tracking shopping patterns, analyzing user history through engagement algorithms, and delivering customized experiences based on visitor data. Evergage serves various industries, including retail, financial services, technology, and hospitality, and has facilitated personalized interactions for over 2 billion web visitors across more than 150 organizations. The company has received multiple awards for its innovative approach to digital marketing.
Highspot
Series D in 2019
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.
toBe marketing
Venture Round in 2019
toBe Marketing Co., Ltd., established in 2015 and based in Tokyo, Japan, specializes in marketing automation and client management system services. The company offers consulting and introduction services for various marketing tools, including social media collaboration, email distribution, and salesforce integration. Their mission is to enhance client engagement and drive sales growth by streamlining marketing and sales activities through digital technology.
Qualified
Seed Round in 2019
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.
Astound Commerce
Venture Round in 2019
Astound Commerce is a global e-commerce provider that brings together strategy, technology, and interactive marketing services for the world’s premier brands and retailers. Its team consists of 400 highly skilled professionals worldwide. It is not an outsourcing company, it does have its own marketing and sales teams and the majority of its development teams work directly with the customer. Its clients include iconic global brands: Adidas, Versace, Men's Wearhouse, Tommy Hilfiger, Hugo Boss, Crocs, Avenue, and many other international and local brands. Astound Commerce delivers eCommerce solutions on six, enterprise-class platforms: IBM WebSphere Commerce, Intershop, Magento, Demandware, MarketLive, and NetSuite. These cutting-edge eCommerce platforms enable the creation and delivery of flexible, customizable, and capable to handle high traffic volume solutions for any type of online business. The company has been working in the global e-commerce market since 1999.
Highspot
Series D in 2019
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.
Bonobo AI
Acquisition in 2019
Bonobo AI is a Tel Aviv-based platform established in 2017, specializing in marketing automation and behavioral insights for conversational human-machine interactions. The company focuses on analyzing customer interactions across various channels, consolidating fragmented data to provide actionable insights. By leveraging artificial intelligence, Bonobo AI enables organizations to enhance their understanding of customer behavior, facilitating improved relationships and personalized experiences. The platform aims to drive customer satisfaction and loyalty by providing tools that support conversion, retention, and upselling efforts throughout the customer journey.
6Sense
Venture Round in 2019
6sense is a developer of a predictive intelligence platform that enhances revenue growth for organizations. The company utilizes artificial intelligence, big data, and machine learning to provide comprehensive visibility across the customer journey, from brand awareness to revenue generation. Its platform captures anonymous buying signals and buyer intent data, allowing sales, marketing, and customer success teams to target the right accounts effectively. By recommending optimal channels and messages, 6sense removes guesswork and inefficiencies from the sales process, leading to improved pipeline quality, accelerated sales velocity, and higher conversion rates. Through its innovative approach, 6sense aims to empower revenue teams to grow revenue predictably and efficiently.
Salesforce
Acquisition in 2019
Salesforce is a leading cloud-based software company, founded in 1999, specializing in customer relationship management (CRM) solutions. It offers a range of enterprise applications, including Sales Cloud for sales automation, Service Cloud for customer service, Marketing Cloud for digital marketing, and Commerce Cloud for e-commerce. Additionally, Salesforce provides a platform for building custom applications and MuleSoft for data integration. Salesforce.org, a division of the company, donates and discounts its technology to nonprofits and educational institutions, fostering a culture of giving back. Salesforce Ventures, the company's venture capital arm, invests in enterprise technology startups globally, providing funding, access to the Salesforce ecosystem, and guidance from its executives.
EventHub
Seed Round in 2019
EventHub Co., Ltd., based in Tokyo, Japan, specializes in event technology. It develops event apps and communication tools to facilitate networking at various events, ranging from conferences to music festivals. The company's core product, EventHub, is a data-driven platform that assists event organizers in creating engaging networking experiences for attendees, exhibitors, and sponsors. It offers a web-based version and mobile apps for iPhone and Android users, supporting both in-person and virtual events.
Digital Onboarding
Seed Round in 2019
Digital Onboarding Inc. develops a software-as-a-service (SaaS) platform aimed at simplifying the new account activation process for banks and credit unions. Founded in 2015 and based in Boston, Massachusetts, the company offers an automated onboarding solution that enhances customer engagement by providing tools for seamless communication across multiple channels. Its platform facilitates the adoption of account-related services such as direct deposit and online bill pay by sending personalized email and SMS reminders that guide users through their financial journey. This approach not only improves activation rates but also helps financial institutions foster stronger, more profitable relationships with their customers and members. Digital Onboarding was previously known as Salesbrief Inc. before its rebranding in 2017.
CarServ
Seed Round in 2018
CarServ, Inc. is a software company based in Austin, Texas, that specializes in providing an automated communication and marketing platform for the auto repair industry. Founded in 2015, CarServ offers a comprehensive SaaS solution designed to enhance operational efficiency and customer interaction for automotive repair businesses. The platform enables clients to manage their back-office operations and streamline customer communication throughout the repair process, thereby improving customer retention and satisfaction. By leveraging machine learning, CarServ's software automates various aspects of the workflow, reducing errors and stress while ultimately increasing profitability for repair facilities. The company's focus on delivering insights and data-driven solutions positions it as a key player in the automotive repair sector.
Rebel
Acquisition in 2018
Rebel is a company based in Washington, D.C., that specializes in in-email checkout products, enhancing the functionality of email as a marketing tool. Founded in 2014 and originally named Rebelmail, the company rebranded to Rebel in June 2018. It focuses on transforming traditional email into an interactive platform that delivers actionable experiences directly within the inbox. By integrating email with user applications and websites, Rebel aims to improve engagement, increase conversions, and encourage more actions from recipients. As of October 2018, Rebel operates as a subsidiary of Salesforce.
Highspot
Series C in 2018
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.
SessionM
Series E in 2018
SessionM, Inc. is a cloud-based customer engagement and loyalty platform that enables brands to enhance their relationships with customers through personalized interactions. The platform collects and analyzes customer behavior from various channels, including in-store, online, and mobile, allowing for real-time data integration and insights. By utilizing advanced machine learning and a rules-based engine, SessionM delivers tailored marketing automation and loyalty solutions, which help businesses engage customers more effectively with targeted offers and recommendations. The company's services also include a reporting tool that assesses the impact of loyalty programs on revenue. Headquartered in Boston, Massachusetts, SessionM operates globally with additional offices in major cities such as New York, Chicago, Pittsburgh, London, and Amsterdam. Incorporated in 2010, the company has positioned itself as a key player in the customer loyalty sector, focusing on helping enterprises create profitable customer relationships.
Datorama
Acquisition in 2018
Datorama Inc. is a marketing analytics company that offers a comprehensive Software-as-a-Service platform designed to integrate various marketing data sources for enterprises, agencies, and publishers. Founded in 2012 and based in New York, the platform allows users to consolidate their marketing tools and reports into a centralized system, facilitating informed decision-making and enhanced performance analysis. Key features include Datorama TotalConnect for creating API-like connections to diverse data sources, a library of pre-built connectors, an analytics suite for KPI reporting and predictive analytics, and AI capabilities for automating insights across marketing data. Datorama serves a global clientele, including major brands like IBM and Nike, enabling them to optimize their marketing strategies and enhance customer loyalty through actionable insights. The company operates 16 offices worldwide and has received recognition as a Gartner Cool Vendor and a top-ranked firm on the Deloitte Fast 500 list.
FunnelCake
Grant in 2018
FunnelCake provides an analytical marketing platform that assists B2B marketing teams in optimizing their buyer journey and enhancing revenue generation. The platform consolidates data from various sources, including automation tools, customer relationship management (CRM) systems, marketing campaigns, and revenue operation reports. This integration allows for improved collaboration between sales and marketing teams, enabling clients to better understand their impact on the buyer journey. By leveraging FunnelCake's capabilities, businesses can drive efficient growth, increase deal volume, and boost conversion rates, ultimately accelerating revenue at scale.
Crafter
Seed Round in 2018
Crafter is now a member of Monex Group! Crafter provides Crew, a team collaboration tool powered by GPT-3 and CraftChat. CraftChat is a SaaS platform for marketers who work in enterprises to automate acquiring leads and providing best customer experience in your absence.We remove the trouble of spending lots of money on online marketing and make better conversions. If you are using CraftChat, users don’t have to visit the website, it comes to you on your social media advertisements. CraftChat delivers more solid targeting based on social media activity and profiles.
Devenson
Series A in 2018
Devenson SAS is a digital services company based in Boulogne-Billancourt, France, specializing in consulting and implementation services for customer relationship management (CRM) software and various business applications. Founded in 2010, Devenson offers expertise in sales, marketing, and service solutions, with a focus on enhancing digital transformation for its clients. The company provides support for marketing automation systems, particularly Pardot, and facilitates the integration of third-party applications and web services. As a subsidiary of Viseo Business Solutions, Devenson is dedicated to designing tailored solutions that deliver competitive advantages for its customers, ensuring improved performance and responsiveness in their operations.
Bryj
Series B in 2017
Bryj is a comprehensive enterprise mobile app solution provider, catering to clients worldwide from ideation to ongoing success. By offering a single-source platform and expert support through a subscription model, Bryj enables businesses to develop and grow mobile applications that efficiently connect to enterprise systems. The platform features intelligent analytics, advanced user experience marketing tools, and an app configurator studio, all aimed at enhancing customer engagement. With a strong foundation built on partnerships with leading technology firms like Salesforce and Microsoft, Bryj has facilitated trillions of user interactions and billions of app sessions, significantly impacting the mobile marketing landscape. Originally founded in Paris in 2013 and later relocating to Silicon Valley in 2022, Bryj has evolved from its initial identity as FollowAnalytics.
Anaplan
Series F in 2017
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.
toBe marketing
Series B in 2017
toBe Marketing Co., Ltd., established in 2015 and based in Tokyo, Japan, specializes in marketing automation and client management system services. The company offers consulting and introduction services for various marketing tools, including social media collaboration, email distribution, and salesforce integration. Their mission is to enhance client engagement and drive sales growth by streamlining marketing and sales activities through digital technology.
Highspot
Series B in 2017
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.
ZenIQ.io
Seed Round in 2017
ZenIQ, Inc. operates an account-based marketing and sales orchestration platform designed to streamline lead generation processes for B2B marketers. The ZenIQ platform integrates account-centric data from various sources, including CRM and marketing automation systems, to enhance data management and trigger alerts for critical changes. This functionality allows marketers to execute data-driven, multi-channel campaigns that engage all members of a target account's buying center. Additionally, ZenIQ offers a content management tool to facilitate lead acquisition, target account selection, and campaign execution, alongside a product called Playbase, which provides a collection of proven B2B marketing strategies. Founded in 2015 and based in Los Altos, California, ZenIQ serves clients such as CallidusCloud and Avalara, and operates as a subsidiary of 6Sense Insights Inc.
Ortto
Venture Round in 2017
Ortto is a marketing automation platform based in Sydney, Australia, that specializes in unifying customer data for businesses in ecommerce and SaaS sectors. The company has developed software that integrates customer data, messaging, artificial intelligence, and analytics to enhance marketing strategies. With a customer base exceeding 10,000 globally, Ortto's platform allows users to break down data silos, create detailed customer segments, and engage audiences through personalized multi-channel messaging. The automation capabilities enable users to streamline actions such as lead assignments while providing robust reporting tools to track user behavior, attribution, and key performance metrics. Ortto has successfully raised $32 million in funding from notable investors, including Salesforce Ventures and Blackbird Ventures.
Chute
Series B in 2017
Chute is a cloud-based platform founded in 2011 and headquartered in San Francisco, California, that enables marketers to harness visual content for enhanced engagement and actionable insights. The company specializes in helping brands and publishers discover, curate, and manage user-generated photos and videos through advanced features such as visual recognition, geolocation, and text search. By obtaining permission to use consumer content, Chute allows businesses to effectively showcase this media in their campaigns and applications, ultimately facilitating stronger connections with audiences and valuable insights into influencer contributions.
Sequence
Acquisition in 2017
Sequence LLC is a digital agency specializing in creating customer experiences and developing digital products for brands. Established in 2005 and headquartered in San Francisco, with an additional office in New York, the company focuses on design-driven transformation to connect brands with their audiences. Sequence offers a range of services including customer experience strategy, brand strategy, and content strategy, along with research and insights such as ethnography and user testing. Their expertise extends to UI/UX design, covering areas like user-interface design and usability testing, as well as brand communication and identity. Additionally, Sequence provides design services like journey mapping and experience prototypes, alongside development services in web and mobile applications. The agency has collaborated with notable brands such as Chipotle, Apple, and Disney, delivering solutions that enhance customer engagement and business growth. Sequence operates as a subsidiary of Salesforce.com.
Krux
Acquisition in 2016
Krux Digital Inc. develops a cloud-based data management platform designed for marketers, media companies, publishers, and agencies on a global scale. The platform consolidates consumer data from various sources and devices, analyzes individual preferences, and activates this data in real time across multiple channels, including desktop, mobile, social, and video. Founded in 2010 and headquartered in San Francisco, Krux operates additional offices in major cities worldwide. The company provides a comprehensive range of services, including audience data management, identity management, and cross-channel frequency management. With its platform, Krux enables businesses to deliver tailored content, advertising, and shopping experiences, making it easier to engage audiences effectively. As of November 2016, Krux operates as a subsidiary of Salesforce.com.
SessionM
Series D in 2016
SessionM, Inc. is a cloud-based customer engagement and loyalty platform that enables brands to enhance their relationships with customers through personalized interactions. The platform collects and analyzes customer behavior from various channels, including in-store, online, and mobile, allowing for real-time data integration and insights. By utilizing advanced machine learning and a rules-based engine, SessionM delivers tailored marketing automation and loyalty solutions, which help businesses engage customers more effectively with targeted offers and recommendations. The company's services also include a reporting tool that assesses the impact of loyalty programs on revenue. Headquartered in Boston, Massachusetts, SessionM operates globally with additional offices in major cities such as New York, Chicago, Pittsburgh, London, and Amsterdam. Incorporated in 2010, the company has positioned itself as a key player in the customer loyalty sector, focusing on helping enterprises create profitable customer relationships.
Emark
Series B in 2016
Emark is a prominent marketing technology company that specializes in developing email and online marketing automation tools aimed at delivering data-driven campaigns and fostering personalized customer interactions. The company provides a comprehensive marketing technology stack and strategy that it implements and integrates within organizations, enhancing their digital communication channels. Emark is recognized as the largest and most innovative Salesforce Marketing Cloud Platinum Partner in Europe, serving a diverse portfolio of leading companies, including KLM, Philips, and Bugaboo. Headquartered in Amsterdam, with additional offices in Barcelona and London, Emark enables marketers to effectively reach their customers through cloud marketing and commerce management, along with robust data analytics and marketing intelligence solutions.
Amplero
Series A in 2016
Amplero operates an artificial intelligence-driven platform designed to enhance marketing optimization by identifying valuable audience micro-segments and crafting tailored messages for each. The platform utilizes machine learning and multi-armed bandit experimentation to dynamically test numerous variations, allowing for the adaptive optimization of customer interactions. This approach is particularly beneficial for business-to-consumer marketers in the financial services sector, where creating personalized experiences can be challenging due to regulatory constraints and data management issues. By continually learning customer preferences, Amplero aims to improve conversion rates and foster long-term customer loyalty, addressing the growing demand for personalized marketing in a competitive landscape.
toBe marketing
Venture Round in 2016
toBe Marketing Co., Ltd., established in 2015 and based in Tokyo, Japan, specializes in marketing automation and client management system services. The company offers consulting and introduction services for various marketing tools, including social media collaboration, email distribution, and salesforce integration. Their mission is to enhance client engagement and drive sales growth by streamlining marketing and sales activities through digital technology.
Evariant
Series C in 2016
Evariant, Inc. is a healthcare technology company based in Farmington, Connecticut, founded in 2008. It provides a comprehensive platform designed to assist healthcare organizations in optimizing patient acquisition and retention while improving engagement with both patients and physicians. Evariant's solutions include tools for understanding patient demographics, managing marketing campaigns, and fostering two-way communication. The company offers a range of services, including analytics for tracking physician referral patterns, relationship management platforms for collaboration with healthcare providers, and recruitment tools for enhancing physician outreach. Additionally, Evariant provides digital media services, project management consulting, and a marketplace for healthcare analytics products. With a strong client base that includes over 1,000 hospitals nationwide, Evariant aims to drive growth and improve healthcare delivery by leveraging actionable intelligence and advanced data analytics.
Bryj
Series A in 2016
Bryj is a comprehensive enterprise mobile app solution provider, catering to clients worldwide from ideation to ongoing success. By offering a single-source platform and expert support through a subscription model, Bryj enables businesses to develop and grow mobile applications that efficiently connect to enterprise systems. The platform features intelligent analytics, advanced user experience marketing tools, and an app configurator studio, all aimed at enhancing customer engagement. With a strong foundation built on partnerships with leading technology firms like Salesforce and Microsoft, Bryj has facilitated trillions of user interactions and billions of app sessions, significantly impacting the mobile marketing landscape. Originally founded in Paris in 2013 and later relocating to Silicon Valley in 2022, Bryj has evolved from its initial identity as FollowAnalytics.
Invoca
Series D in 2016
Invoca, Inc. is a company that specializes in AI-powered call tracking and analytics, providing marketers with tools for campaign attribution and actionable insights from inbound phone calls. Its platform offers capabilities for measuring, automating, and optimizing inbound calls, allowing users to gain real-time intelligence about callers and analyze conversation content. The suite includes features such as call and voice analytics to optimize the customer journey, a real-time engagement engine for automating customer experiences, and an integration hub that connects call intelligence with various marketing and sales applications. Invoca's product offerings include a voice marketing cloud, a machine learning algorithm for analyzing caller intent, and tailored solutions for platforms like AdWords and Salesforce. Founded in 2007 and previously known as RingRevenue, Invoca is headquartered in Santa Barbara, California, with additional offices in San Francisco and Denver. The company serves a wide range of sectors, including consumer, business-to-business, and performance marketing, and is recognized for enabling brands to enhance customer interactions and drive revenue growth through actionable conversation insights.
Qubit
Series C in 2016
Qubit Digital Limited specializes in software solutions that collect and process extensive data sets to enhance online customer experiences. The company develops and licenses technology for web data processing, offering a variety of services including tag management, marketing attribution, customer intelligence, and web personalization. Key offerings include OpenTag, an open-source tag management solution that improves website efficiency, and Qubit Pro, a personalization platform that leverages customer data to influence user behavior. Its customer analytics solutions encompass behavioral attribution and usability labs, while automation tools facilitate web testing and personalized experiences. Qubit serves various sectors, including e-commerce, publishing, and lead generation, with a focus on helping businesses understand and influence customer behavior to drive revenue and improve marketing efficiency. Founded in 2010 and headquartered in London, Qubit has expanded its presence with offices in major cities across the United States and Europe.
Vidyard
Series C in 2016
Vidyard is a video platform based in Kitchener, Ontario, that enables businesses to enhance their communications and drive revenue through the strategic use of online videos. Founded in 2011, the company goes beyond basic video hosting and management by providing tools that increase viewer engagement, track individual viewing activities, and facilitate actionable insights from video interactions. Vidyard's platform empowers organizations to create interactive and personalized video experiences, helping them to effectively convert viewers into customers. Prominent global companies, including Honeywell, McKesson, Lenovo, LinkedIn, and Citibank, utilize Vidyard to support their video content strategies and enhance their marketing efforts.
Anaplan
Series E in 2016
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.
Pierry
Seed Round in 2016
Pierry Software is a digital marketing agency founded in 2008, specializing in enhancing companies' online presence through its innovative Marketing as a Service (MaaS) platform. The agency assists organizations in optimizing their marketing efforts without the need for additional personnel or extensive training, thereby allowing them to focus on building personalized relationships with their clients. By integrating its platform with established systems like Salesforce Marketing Cloud, Pierry enables businesses to implement and manage effective marketing campaigns that improve efficiency, impact, and return on investment. Over the years, Pierry has evolved into a full-service digital marketing provider, collaborating with notable clients such as Ticketmaster and Movable Ink.
Fluido
Venture Round in 2016
Fluido is a cloud-based consulting firm located in Espoo, Finland, specializing in the Salesforce ecosystem. The company focuses on enhancing customer engagement for large enterprises and growth-oriented SMEs through its expertise in customer relationship management applications. Fluido offers a range of services including certified consulting, development, integration, and training. By leveraging data analysis, Fluido aims to provide clarity and insights that help clients improve their marketing, sales, and customer service efforts. This approach enables businesses to engage more effectively with customers, partners, and employees, ultimately driving efficiency and better service delivery.
Full Circle Insights
Series B in 2015
Full Circle Insights operates a marketing performance management platform designed to provide marketers with comprehensive solutions for attributing deals to the appropriate campaigns, thereby ensuring accurate return on investment (ROI). The platform centralizes marketing data, enabling users to access crucial insights and answers to their marketing inquiries efficiently. Built entirely on Salesforce.com, it integrates seamlessly with leading marketing automation tools, enhancing its usability. Founded by experienced professionals from Salesforce and the marketing automation sector, the company focuses on empowering marketers with the necessary information to make informed decisions and drive revenue growth. Through its platform, Full Circle Insights facilitates a data-driven approach to marketing, offering complete funnel metrics that support effective planning and strategy development.
MinHash
Acquisition in 2015
MinHash, Inc. is a technology company based in Palo Alto, California, established in 2014 and operating as a subsidiary of Salesforce. The company has developed a demand data platform that aggregates and organizes demand signals from various internal and external sources. Its flagship product, AILA, leverages artificial intelligence to identify emerging trends across thousands of media outlets. By analyzing diverse data formats, including text, images, hashtags, and URLs, AILA enables marketers and merchandisers to respond swiftly to trending topics. The platform effectively acts as a virtual assistant, automatically crafting campaigns with relevant themes, unique messaging, and targeted audiences, thereby enhancing marketing strategies and execution.
BrightFunnel
Series A in 2015
BrightFunnel, Inc. offers a marketing attribution and data analytics platform tailored for Business-to-Business (B2B) marketers. The platform aggregates data from various sources, including customer relationship management systems and marketing automation tools, to assess the impact of marketing efforts on closed deals and generate predictive revenue insights. It provides comprehensive marketing impact reporting to evaluate the effectiveness of campaigns and initiatives across different channels. Additionally, BrightFunnel features revenue funnel analysis tools that track lead progression through the sales funnel and measure conversion rates. The company also specializes in account-based marketing measurement, allowing users to gauge engagement with target accounts and understand the influence of marketing activities on decision-making teams. Other services include web tracking and analytics, venue forecasting, data optimization, and management solutions to enhance reporting accuracy. Founded in 2012 and based in San Francisco, California, BrightFunnel operates as a subsidiary of Terminus Software, LLC since January 2018.
Evariant
Series C in 2015
Evariant, Inc. is a healthcare technology company based in Farmington, Connecticut, founded in 2008. It provides a comprehensive platform designed to assist healthcare organizations in optimizing patient acquisition and retention while improving engagement with both patients and physicians. Evariant's solutions include tools for understanding patient demographics, managing marketing campaigns, and fostering two-way communication. The company offers a range of services, including analytics for tracking physician referral patterns, relationship management platforms for collaboration with healthcare providers, and recruitment tools for enhancing physician outreach. Additionally, Evariant provides digital media services, project management consulting, and a marketplace for healthcare analytics products. With a strong client base that includes over 1,000 hospitals nationwide, Evariant aims to drive growth and improve healthcare delivery by leveraging actionable intelligence and advanced data analytics.
Optimizely
Series C in 2015
Optimizely, Inc. is a company that operates a website optimization platform designed for A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. Founded in 2009 and headquartered in San Francisco, California, it also has offices in Amsterdam, Sydney, and Austin. The platform allows organizations to conduct experiments that facilitate data-driven decision-making and is available in multiple languages, making it accessible to a global audience. Optimizely's offerings include web content management, digital experience software, and integrated capabilities for content, commerce, multi-channel marketing, and predictive analytics. The company serves a diverse clientele, including agencies, developers, e-commerce businesses, enterprises, publishers, and small businesses primarily in the United States, Germany, the United Kingdom, and Spain. Optimizely, formerly known as Spreadly, operates as a subsidiary of EPiServer AB.
AKTA
Acquisition in 2015
ÄKTA is a digital experience and engagement consultancy that works with leading global brands and emerging growth companies to discover new opportunities, define intelligent user experiences, design innovative digital services and bring successful products and applications to market.
PersistIQ
Seed Round in 2015
PersistIQ is a sales outreach platform that streamlines prospecting and communication for sales teams. It automates various tasks including email outreach, follow-ups, and calls, allowing users to efficiently manage their sales processes. The software helps organizations find prospects' email addresses and personalize outreach efforts, ultimately leading to more successful meetings. By unifying sales communication and workflow, PersistIQ shortens the sales cycle and enhances the effectiveness of outbound campaigns by eliminating duplicate contacts. This functionality supports enterprises in crafting targeted and effective marketing strategies.
Ortto
Series B in 2015
Ortto is a marketing automation platform based in Sydney, Australia, that specializes in unifying customer data for businesses in ecommerce and SaaS sectors. The company has developed software that integrates customer data, messaging, artificial intelligence, and analytics to enhance marketing strategies. With a customer base exceeding 10,000 globally, Ortto's platform allows users to break down data silos, create detailed customer segments, and engage audiences through personalized multi-channel messaging. The automation capabilities enable users to streamline actions such as lead assignments while providing robust reporting tools to track user behavior, attribution, and key performance metrics. Ortto has successfully raised $32 million in funding from notable investors, including Salesforce Ventures and Blackbird Ventures.
6Sense
Series B in 2015
6sense is a developer of a predictive intelligence platform that enhances revenue growth for organizations. The company utilizes artificial intelligence, big data, and machine learning to provide comprehensive visibility across the customer journey, from brand awareness to revenue generation. Its platform captures anonymous buying signals and buyer intent data, allowing sales, marketing, and customer success teams to target the right accounts effectively. By recommending optimal channels and messages, 6sense removes guesswork and inefficiencies from the sales process, leading to improved pipeline quality, accelerated sales velocity, and higher conversion rates. Through its innovative approach, 6sense aims to empower revenue teams to grow revenue predictably and efficiently.
LeadSift
Venture Round in 2015
LeadSift Inc. is a company that specializes in intent data mining, utilizing publicly available information to identify relevant actions taken by individuals across various social media platforms, including Twitter, Facebook, and LinkedIn. Founded in 2012 and based in Halifax, Canada, LeadSift's platform employs proprietary artificial intelligence and data mining technologies to convert social media chatter into actionable insights for B2B marketers. By analyzing millions of data points, the company offers sales intelligence that helps businesses craft targeted messaging and improve customer engagement. LeadSift collaborates with rapidly growing B2B software companies, enabling them to drive tangible results and create new business opportunities through effective outreach and follow-up strategies.
Kapost
Series B in 2015
Kapost is a leading provider of content marketing software that helps businesses manage their content marketing as a structured process. Its platform facilitates the ideation, production, distribution, audience development, and analytics of content marketing, enabling marketers to create more content, attract more traffic, and generate more leads. The platform includes a content library featuring exclusive research, tactical eBooks, and customizable templates, allowing B2B marketers to strategically plan and produce personalized content with targeted messaging. Additionally, Kapost offers tools for streamlining distribution across various channels and analyzing content performance at scale. The company serves a diverse range of clients, including prominent brands such as Eloqua, Marketo, AT&T, and Intel. Kapost also runs The Content Marketeer, a blog dedicated to providing educational resources for marketers.
Livefyre
Series D in 2015
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.
Vidyard
Series B in 2015
Vidyard is a video platform based in Kitchener, Ontario, that enables businesses to enhance their communications and drive revenue through the strategic use of online videos. Founded in 2011, the company goes beyond basic video hosting and management by providing tools that increase viewer engagement, track individual viewing activities, and facilitate actionable insights from video interactions. Vidyard's platform empowers organizations to create interactive and personalized video experiences, helping them to effectively convert viewers into customers. Prominent global companies, including Honeywell, McKesson, Lenovo, LinkedIn, and Citibank, utilize Vidyard to support their video content strategies and enhance their marketing efforts.
SALES ROBOTICS
Corporate Round in 2014
Sales Robotics Co., Ltd., founded in 2004 and based in Tokyo, Japan, specializes in developing and providing cloud-based business support services. The company's offerings include building customer databases and sales pipelines, sales strategy consulting, and inside sales support. Additionally, Sales Robotics engages in the sale of salesforce licenses and the construction of sales support systems. The company also focuses on web system development projects and offers a platform tailored for digital content in foreign language education, which includes language lessons alongside marketing and sales solutions. Through these services, Sales Robotics enables businesses to analyze data effectively and refine their sales strategies.
Demandbase
Series F in 2014
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.
Qubit
Series B in 2014
Qubit Digital Limited specializes in software solutions that collect and process extensive data sets to enhance online customer experiences. The company develops and licenses technology for web data processing, offering a variety of services including tag management, marketing attribution, customer intelligence, and web personalization. Key offerings include OpenTag, an open-source tag management solution that improves website efficiency, and Qubit Pro, a personalization platform that leverages customer data to influence user behavior. Its customer analytics solutions encompass behavioral attribution and usability labs, while automation tools facilitate web testing and personalized experiences. Qubit serves various sectors, including e-commerce, publishing, and lead generation, with a focus on helping businesses understand and influence customer behavior to drive revenue and improve marketing efficiency. Founded in 2010 and headquartered in London, Qubit has expanded its presence with offices in major cities across the United States and Europe.
Innova
Series A in 2014
Innova, Inc. is a Tokyo-based agency specializing in SEO and content marketing services. Founded in 2011, the company focuses on providing comprehensive content marketing solutions that enhance the visibility of its clients' products and services. Innova assists businesses in managing their owned media websites and produces SEO-optimized content to engage consumers effectively. The agency has established a strong client base, working with 72 notable companies in Japan, including Yahoo Japan, Rakuten, Sony, DeNA, Opt, and Septeni Holdings. With its expertise in content marketing, Innova aims to help organizations improve their marketing strategies and reach their target audiences more efficiently.
Wyng
Series C in 2014
Wyng Inc. is a marketing platform that enables brands and agencies to create and manage digital, mobile, and social campaigns. Founded in 2005 and based in New York, the company focuses on privacy-first personalization, utilizing a zero-party data API and adhering to privacy-by-design principles. Wyng's platform allows marketers to deliver relevant and compliant customer experiences by providing a user-friendly dashboard that facilitates the configuration and personalization of campaigns across various digital channels. With a library of templates and a drag-and-drop campaign builder, more than 250 brands and enterprises use Wyng to foster direct and trusted relationships with their customers.
Anaplan
Series D in 2014
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.
Evariant
Series B in 2014
Evariant, Inc. is a healthcare technology company based in Farmington, Connecticut, founded in 2008. It provides a comprehensive platform designed to assist healthcare organizations in optimizing patient acquisition and retention while improving engagement with both patients and physicians. Evariant's solutions include tools for understanding patient demographics, managing marketing campaigns, and fostering two-way communication. The company offers a range of services, including analytics for tracking physician referral patterns, relationship management platforms for collaboration with healthcare providers, and recruitment tools for enhancing physician outreach. Additionally, Evariant provides digital media services, project management consulting, and a marketplace for healthcare analytics products. With a strong client base that includes over 1,000 hospitals nationwide, Evariant aims to drive growth and improve healthcare delivery by leveraging actionable intelligence and advanced data analytics.
Xica
Series A in 2014
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.
Xica
Series A in 2014
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.
Invoca
Series C in 2014
Invoca, Inc. is a company that specializes in AI-powered call tracking and analytics, providing marketers with tools for campaign attribution and actionable insights from inbound phone calls. Its platform offers capabilities for measuring, automating, and optimizing inbound calls, allowing users to gain real-time intelligence about callers and analyze conversation content. The suite includes features such as call and voice analytics to optimize the customer journey, a real-time engagement engine for automating customer experiences, and an integration hub that connects call intelligence with various marketing and sales applications. Invoca's product offerings include a voice marketing cloud, a machine learning algorithm for analyzing caller intent, and tailored solutions for platforms like AdWords and Salesforce. Founded in 2007 and previously known as RingRevenue, Invoca is headquartered in Santa Barbara, California, with additional offices in San Francisco and Denver. The company serves a wide range of sectors, including consumer, business-to-business, and performance marketing, and is recognized for enabling brands to enhance customer interactions and drive revenue growth through actionable conversation insights.
ExactTarget
Acquisition in 2013
ExactTarget is a provider of on-demand email marketing software solutions, specializing in enhancing customer engagement through targeted communication. The company offers a suite of marketing applications that allow clients to send critical business messages and event-triggered communications, ultimately aimed at increasing sales and optimizing marketing investments. In addition to its core software, ExactTarget provides integrated solutions designed for platforms like AppExchange and Microsoft Dynamics CRM. The company's focus on one-to-one marketing applications enables businesses to build and strengthen customer relationships effectively.
Anaplan
Series C in 2013
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.
Chute
Seed Round in 2012
Chute is a cloud-based platform founded in 2011 and headquartered in San Francisco, California, that enables marketers to harness visual content for enhanced engagement and actionable insights. The company specializes in helping brands and publishers discover, curate, and manage user-generated photos and videos through advanced features such as visual recognition, geolocation, and text search. By obtaining permission to use consumer content, Chute allows businesses to effectively showcase this media in their campaigns and applications, ultimately facilitating stronger connections with audiences and valuable insights into influencer contributions.
Shanon
Corporate Round in 2011
Shanon Inc. is a marketing platform based in Tokyo, Japan, specializing in cloud applications that enhance strategic communication and streamline marketing operations. Founded in 2000, the company offers a range of services including marketing automation, event marketing, and seminar marketing solutions. Shanon also provides consulting and outsourcing services tailored to various industries, including financial services, manufacturing, software, construction, real estate, information and communication, advertising, media, and trading. By focusing on automation and integrated data management, Shanon aims to improve efficiency in marketing practices for its clients.
Airship
Series C in 2011
Airship, formerly known as Urban Airship, is a company that specializes in mobile customer engagement solutions, helping brands enhance their relationships with customers across various platforms. Founded in 2009 and headquartered in San Francisco, Airship offers an end-to-end Experience Platform that unifies customer interactions through mobile apps, websites, and other channels such as email and SMS. The platform provides tools for managing push notifications, in-app messages, and mobile wallet capabilities, enabling brands to optimize the customer lifecycle from acquisition to loyalty. With features like a no-code Experience Editor and AI-driven customer journey orchestration, Airship allows marketers and product managers to efficiently create and manage personalized customer experiences without extensive developer resources. The company serves a diverse range of industries, including retail, healthcare, and entertainment, empowering thousands of leading brands to adapt to the evolving landscape of mobile-first customer experiences.
Radian6 Technologies
Acquisition in 2011
Radian6 Technologies is a provider of social media monitoring software that enables businesses to listen to and engage in online conversations about their brands. The company’s platform collects discussions from various sources, including blogs, forums, and social networks, and presents the data through an interactive dashboard. This allows users to analyze, manage, and track their social media efforts in real-time. Radian6 offers features such as automated sentiment analysis, customizable reporting tools, and the ability to integrate with customer relationship management and web analytics systems. The platform supports multiple languages and provides tools for identifying influencers and measuring engagement, making it suitable for marketing, communications, and customer support professionals. Additionally, Radian6's mobile application allows users to monitor their brand's online presence on the go, ensuring they remain connected to their audience and can respond quickly to emerging conversations.
HubSpot
Series D in 2011
HubSpot, Inc., established in 2005 and headquartered in Cambridge, Massachusetts, specializes in providing a comprehensive, cloud-based software platform for businesses worldwide. This platform integrates marketing, sales, and customer service applications, including CRM, SEO, content management, messaging, marketing automation, analytics, and more. HubSpot serves mid-market business-to-business companies, helping them attract visitors, convert leads, and close customers through its inbound marketing approach.
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